"Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more."
Hot off the press. Written by Karen Dietz and Lori Silverman. Put it on the top of your Christmas wishlist.
Via Karen Dietz