How to find and tell your story
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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way.  Find me on Twitter @gimligoosetales
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What Does Business Storytelling Strategy Look Like? | Medium - David Butler

What Does Business Storytelling Strategy Look Like? | Medium - David Butler | How to find and tell your story | Scoop.it

"The 2015 Content Marketing Institute Survey clearly highlights the pain of not having a documented strategy to deliver effective storytelling. Regardless of B2B or B2C, we marketer’s are on the hook to put strategy into our content marketing.


But what does a content strategy look like? How does it relate to a marketing strategy? How do you know you have it?"


Read the full article to find out more about this summary of what business storytelling strategy looks like:

  • When done right you see the same person, purpose, and program in every piece of content.
  • The different pieces of content are complimenting each other, telling the same story.
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Let Your Story Out: How to Construct Great Business Stories | Executive Coaching Concepts

Let Your Story Out: How to Construct Great Business Stories | Executive Coaching Concepts | How to find and tell your story | Scoop.it

"We are hard wired for stories but I don’t think we recognize what a huge reservoir of insights, lessons learned and experiences we have to share with others.


The intent of a story.  Storytellers are, by nature, collaborative and giving and can have three major choices in terms of the intent of telling their story: to inform, to inspire or to provoke.


I believe leaders in organizations need to employ the use of stories more in their communications. The question is how do you do that? How do you construct a good story you can use as a key resource in your bag of leadership tools?"


Read the full article to find out more about these 4 key steps to constructing a great business story:

  1. Make a list of people
  2. Make a list of settings
  3. Write down problems or challenges
  4. Write down lessons learned


Kim Zinke (aka Gimli Goose)'s insight:

There are some additional final tips at the end of the article that are also worth noting:

  • keep your story 5-7 minutes long
  • less is more
  • a good story is not solely about the storyteller
  • and before starting look to the three questions to ask yourself
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Six better ways to get customer stories than yet another a “tell us your story” campaign | Holtz communication + technology

Six better ways to get customer stories than yet another a “tell us your story” campaign | Holtz communication + technology | How to find and tell your story | Scoop.it

"While there are great ways to find those customer stories, the easiest (or laziest) seems to be launching a campaign that invites customers to share theirs, like the Arizona Families for Home Education did (at left). So routine has the “tell us your story” campaign become that there’s now a Tumblr blog dedicated to the concept. Tell Us Your Story collects campaigns shared by readers who can submit images, in addition to those ad copywriter Brian Eden finds on his own. Eden is behind the Tumblr blog, which he created after seeing “Tell us your story at drpeppertuition.com” on a Dr. Pepper can he was drinking.


Customer stories are, indeed, important, given they’re more credible than advertising or messaging from your CEO or paid spokespeople. But there are better ways—not necessarily easier, but better—for obtaining customer stories. Just watch some of the testimonial videos from The Mayo Clinic. What you see is heart-felt, authentic, and sincere, not the result of a call to action. How does The Mayo Clinic get these stories? In many cases, they’re shared with the communications team by staff with direct knowledge of the patients’ experience."


Read the full article to find out more about these other sources of customer stories that don’t require you to pimp for them:

  1. Read the messages people send to customer service
  2. Use your monitoring service
  3. Ask your employees
  4. Reach out to your brand ambassadors
  5. Survey your customers
  6. Get your biggest fans in the same room
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Five Tips for Writing Case Studies That Aren't Boring as Hell | MarketingProfs

Five Tips for Writing Case Studies That Aren't Boring as Hell | MarketingProfs | How to find and tell your story | Scoop.it

"In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don't have to be.


Good case studies can help to subtly yet persuasively show off products or services. They tell the story of a business problem that your customer had and what you did to help overcome it. Statistics offer tangibility, and quotes from the customer give credibility."


It's time to take a different approach to writing case studies so that they're read and shared—and result in more leads.  Read the full article to find out more about these five things you should keep in mind to create case studies that are less boring and more effective:

  1. Build suspense
  2. What's in it for them?
  3. Testimonials are everything
  4. Make it visual
  5. Don't lie
Kim Zinke (aka Gimli Goose)'s insight:

What I like about this article is each of the tips also include comments from other industry experts.

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The Compelling Power of Storytelling in Business | Docstoc

The Compelling Power of Storytelling in Business | Docstoc | How to find and tell your story | Scoop.it

By ascribing a story to your company, you provide an illustrated example of how, why and what you do, while assigning an emotional weight to your company’s journey. The result is the creation of a brand. How can you harness that emotional response to better communicate your company’s mission and overall goals? Let’s examine some of the tenets of storytelling for business and how they can be applied to your organization."


Read the full article to find out more about these elements of a brand story and where companies can typically find them:

  • Inciting incident
  • Rising action
  • Turning point (climax)
  • Falling action
  • Denouement
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How to Use Story Theory to Create Brand Affinity | Slideshare - James Signorelli

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing.  How to use the same traditional storytelling structure for a brand story.


Via Karen Dietz
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Karen Dietz's curator insight, November 25, 2014 2:48 PM

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, November 25, 2014 5:56 PM

good reference material AND highlights a big issue - what is your archetype?

Brad Tollefson's curator insight, March 19, 2016 1:49 PM

good reference material AND highlights a big issue - what is your archetype?

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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

The Secret to Telling a Memorable Story With Your Brand | Vandelay Design | How to find and tell your story | Scoop.it

"A little daunted at the thought of writing your own brand story, one that you can actually become? While it does take some time and thought, creating a story for your graphic design business is very doable if you follow some story-telling tips and are honest with yourself."


Read the full article to find out more about this advice and examples, and you’ll have an excellent starting point for pulling your own real story together into a brand that sticks with clients:

  • create your character
  • create the plot
  • start off with a hook
  • don't forget the conflict
  • include a call to action
  • create a realistic voice
  • make it visual
  • add interactive elements
  • create the right pace

Via José Carlos
Kim Zinke (aka Gimli Goose)'s insight:

Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.

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How to create and tell the story of your Brand | beloved brands

How to create and tell the story of your Brand | beloved brands | How to find and tell your story | Scoop.it

"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."


To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:

  • There is a substantial back story to explain what makes up the Super Hero.
  • A good Super Hero story saves someone. A good brand should as well.  Each story also has a distinct cry for help.
  • A Super Hero is different than everyone else.
  • There is some super power that makes them even better, without being vain.
  • A good story is one that touches people in an emotional way.
  • A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.
  • A good story is well-organized, has a consistent tone throughout the story and has layers that support the story. 
  • No Super Hero goes alone.  They always have help.

And find the story board format with the 15 questions that you can use to frame your story.

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How to Execute a 15-Word Strategy Statement | HBR

How to Execute a 15-Word Strategy Statement | HBR | How to find and tell your story | Scoop.it

"There is no shortage of stories and anecdotes to illustrate how the best strategies can nearly always be reduced down to a brief but powerful statement and even more ink has been spilled describing the dangers of strategy statements that read like detailed action plans.


But how do you go about actually crafting — and using — a 15-word strategy statement?"


Read the full article to find out more about the authors approach by getting clients to write a story based on a brief template starting with "Once upon a time there was..."  And then see what a swimsuit company was able to do with it.


Via Karen Dietz
Kim Zinke (aka Gimli Goose)'s insight:

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

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Ana Sanchez's curator insight, April 29, 2014 4:54 PM

The power of stories to make a strategy statement more human

 

David Hain's curator insight, April 30, 2014 2:45 AM

What would your change story be?

Helen Teague's curator insight, May 2, 2014 8:49 AM

love this!

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6 Storytelling Ideas to Inspire Marketers | CyberAlert

6 Storytelling Ideas to Inspire Marketers | CyberAlert | How to find and tell your story | Scoop.it

"By combining colorful characters with an interesting angle, marketers can create a compelling story to attract their audience."


Read the full article to find out more and see examples about these ideas for your next marketing story:

  • Use customer success stories or testimonials
  • Tell a picture story
  • Ask your audience to share their stories
  • Attend a conference, event or show and write about it
  • Discuss data
  • Tell the “rags to riches” story
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Stefano Principato's curator insight, April 21, 2014 3:26 AM

“A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up short stories in our heads for every action and conversation.”

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Brand Storytelling - 4 Part Series | GoAnimate

Brand Storytelling - 4 Part Series | GoAnimate | How to find and tell your story | Scoop.it

"Forging a sincere connection with the customers is one of the greatest challenges any company can face. People don’t connect with entities that are perceived as out-of-touch, bland, too slick or gimmicky, or too sales-focused. They connect with personalities: the individuals and aspirations behind your company. The best way to cultivate that connection — to interest them in what you do — is to give them the who and how and why behind the what. Make your business personal in the best possible way: tell your story."


Click on the links below to read this four part series from GoAnimate to find out more about how to tell your brand story.


Part 1: Fun And Profit

Brand storytelling is a proven method for relating to your customers on a more personal level. Stories help personalize your brand, build connections, and inspire trust.

  • People connect with story
  • People trust story
  • Story builds brand


Part 2: Find Your Brand Values

People buy your story, not your product. So when you tell someone your story, where do you begin?  Find your values, find your story.  For most businesses, your values will fall into one of three categories:

  • Higher values
  • Aspirational life values
  • Day-to-day values


Part 3: Different Stories For Different Purposes

How have successful companies wrapped these values in a story that made them accessible and engaging to their customer bases? We’ve identified three recurring story types used by effective brand storytellers.

  • Your origin story
  • Your vision story
  • Your customer's story
  • Mix 'n' match


Part 4: Telling The Whole Story

What you say about your company plays an important role in how people see you, but what you do rounds out the picture. If the two don’t match, it won’t matter how good your marketing messaging is. Remember: everything your business does becomes a part of your brand story.

  • Living your values
  • Beyond the About page: Where to tell your story
  • Control your story
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Business Storytelling For Dummies book has arrived! | Karen Dietz

Business Storytelling For Dummies book has arrived! | Karen Dietz | How to find and tell your story | Scoop.it

"Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more."


Hot off the press.  Written by Karen Dietz and Lori Silverman.  Put it on the top of your Christmas wishlist.


Via Karen Dietz
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malek's comment, November 28, 2013 1:43 PM
Congrats, shine bright
malek's curator insight, November 28, 2013 1:52 PM

A new tool in our arsenal. Amazon comments a must-do

Kim Zinke (aka Gimli Goose)'s comment, November 28, 2013 11:45 PM
Congratulations Karen! It's now at the top of my Christmas wishlist.
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Creating a Company Vision | Inc.

Creating a Company Vision | Inc. | How to find and tell your story | Scoop.it
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.

 

Read the full article to find out more about the eight steps to a vision of greatness:

1. pick your topic

2. pick your timeframe

3. put together a list of "prouds"

4. write the first draft

5. review and redraft

6. more redrafts

7. solicit input

8. share the vision


Via Karen Dietz
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Ali Anani's curator insight, September 11, 2013 3:25 AM

A must read. Fabulous article

Karen Dietz's comment, September 11, 2013 8:54 PM
How cool Linda! That must have been a real treat. And thank you Freddy and Ali for your comments.
Debra Walker's curator insight, September 11, 2013 11:30 PM

Visioning is critical for ensuring everyone in the organization can "see" the orgn in the future.  Stories are powerful!

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5 Things Companies Do That Ruin Storytelling Success | Convince & Convert

5 Things Companies Do That Ruin Storytelling Success | Convince & Convert | How to find and tell your story | Scoop.it

"I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way."


Read the full article to find out more about these five things companies do that can impede storytelling success:

  1. The Complexity Conundrum
  2. The Superhuman Fallacy
  3. Fear of Risk
  4. The Perfect Ending
  5. Hiding Behind a Corporate Veil
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New guide reveals how to tell your organization's story | Ragan

New guide reveals how to tell your organization's story | Ragan | How to find and tell your story | Scoop.it

"Have you wondered how to shoot a hospital video story that moves your audience to tears?  Or how to write a CEO speech that will earn a standing ovation?


Nasdaq Corporate Solutions and Ragan Communications are offering a free guide—Strategic Storytelling—full of tips for telling your organization's story though a wide range channels, from newsletters to videos."


Read the full article to obtain the link to this free guide featuring advice and case studies from corporations such as Intel, Fiat Chrysler Automobiles and American Express Open Forum. This 24 page guide covers:

  • The three elements of a story
  • How to find stories within your company
  • Starting your story: the anecdotal lede
  • How to bring your story to life with video
  • How to write memorable speeches & intriguing op-eds
  • How to write compelling press releases
  • Storytelling using brand journalism
  • How to get emotional with images
  • How to educate and entertain with infographics


Kim Zinke (aka Gimli Goose)'s insight:

Your company isn’t just an organization. It is a story. There are narratives to be found in its history, employees, and

customers. You can present your story in white papers, videos, blogs, speeches, op-eds, websites, and even press
releases.  Use this nicely laid out guide, full of examples and links to additional information, to help you understand the why's and how's of organizational storytelling.  And how to be strategic about it.

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How to Find Your Brand's Untold Story: A Case Study | DBD International

How to Find Your Brand's Untold Story: A Case Study | DBD International | How to find and tell your story | Scoop.it

"When reorienting a brand and clarifying their core reason for being, companies are too often satisfied with a shallow exploration, settling on empty cliches when they should be seeking the real concept they’re sincere about and deeply committed to.


The Slippery Part of Finding the Untold Story.  It’s because it’s so obvious to “everyone.”


But when you dig a bit deeper, you discover the “everyone” is made up of all those inside the company, those who breathe this stuff everyday. But those outside the company may never have heard your story.
In other words, since it’s SO obvious to you, you no longer notice or talk about some of those subtleties that make you different. You take them for granted. You simply forget how different your company is compared to all the other choices your audience has."


Read the full article to find out more about:

  • the 3-step formula for fully defining a company’s untold story and unearth the human component
  • the case study of how a dance school, 29 years in business, rebranded and revitalized themselves by finding their untold stories

Via Cendrine Marrouat - cendrinemarrouat.com
Kim Zinke (aka Gimli Goose)'s insight:

How do you redefine a brand after 25 years? American Dance Institute confronted this to give fresh new meaning to their brand. This case study shows how they found their untold story and the products produced to support it.


At the bottom of the article you'll find links to examples of how other companies uncovered their untold stories.  And check out these 19 questions to ask before you start.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 26, 2015 3:37 AM


The secret of a great brand? A deep awareness of what makes you unique and the ability to hear the whispers of your audience when you are in the room -- or away.  


A stellar case study on branding 101 that you will want to bookmark! 

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10 Brand Storytelling Lessons In 2 Minutes | The Story of Telling

10 Brand Storytelling Lessons In 2 Minutes | The Story of Telling | How to find and tell your story | Scoop.it

"Take two minutes to watch this advert from IKEA. Those two minutes are guaranteed to change how you think about marketing your business. This video is more than just advertising designed to sell something, it’s a home run in brand storytelling."


Read the full article to find out more about these 10 things that Ikea did to make their story great:

  1. Understood their customer’s worldview.
  2. Made the customer the hero.
  3. Started with his story.
  4. Changed how the customer felt and acted in the presence of their product.
  5. Understood what they are really selling.
  6. Helped us to see reflections of ourselves in the hero.
  7. Tapped into our emotions, creating a visceral connection with the brand.
  8. Created advertising that aligns with the company’s vision and brand personality.
  9. Backed up the story with the experience delivered in store and across all touchpoints with the brand.
  10. Gave potential customers something to believe in.

Kim Zinke (aka Gimli Goose)'s insight:

It's so much easier to adopt default thinking and lead by telling people what we do—which is why most do it.  Try breaking the routine and utilizing these tips the next time you tell your story.

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Social Storytelling for the modern caveman | Slideshare - Brandhome

Stories and brands have a lot in common.  Watch the slideshare to find out more about the comparisons, how successful brands use stories, how social media is moving both forward, and:

  • The basics of storytelling
  • Triple-A stories
  • From storytelling to storyselling
  • Cases
  • About Brandhome
  • Take-aways

Via Thorsten Strauss, Pantelis Chiotellis
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Thorsten Strauss's curator insight, December 3, 2014 3:44 AM

Best in class example of a SlideShare presentation with YouTube embedded on Branding, Storytelling and more. Featuring excellent examples. (Toms (shoes) for Christmas anyone? ) 

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The Five Essential Elements of a Great Company Story [Infographic] | MarketingProfs

The Five Essential Elements of a Great Company Story [Infographic] | MarketingProfs | How to find and tell your story | Scoop.it

Concerned that you don't have enough drama or action in your company story? Don't worry. You can craft a company story that is both compelling and informative.


Read the full article to find out more about these five essential ingredients to tell a compelling company story:

  1. Inspiration
  2. Challenges
  3. Claims to fame
  4. Accomplishments
  5. Vision
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Kim Zinke (aka Gimli Goose)'s curator insight, August 31, 2014 1:00 AM

Be sure to share your company story with employees and let them see themselves in the story.  When they can see themselves in the story, they become more invested in the company.

Lorraine Elvire Wagenaar's curator insight, September 3, 2014 6:18 AM

Alles om een goed verhaal te schrijven.

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Increase Customer Acquisition by 400 Percent with Storytelling, Part 1 | Inc.

"Businesses are struggling to craft authentic and compelling stories and content to engage consumers online and inspire them to act.


So how do you shape a story that will move consumers, without coming across as cheesy? I asked Maria Sipka, CEO of Linqia, a tech company matching social storytellers to brand marketers, to share her tips."


Read the full article to find out more about how to implement these 3 steps to a compelling story:

  1. Find them in their context-and serve up stories there
  2. Be authentic-be a trusted person not trying to sell anything
  3. Track accountability and ROI-close the loop
Kim Zinke (aka Gimli Goose)'s insight:

Keep your eye out for part II of this post which will show the 8 steps to crafting a story to drive business results and then look at some examples of successful stories.

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How to Find + Tell Awesome Customer Stories | Curatti

How to Find + Tell Awesome Customer Stories | Curatti | How to find and tell your story | Scoop.it

"Want to grow your business? Then share your customer stories. Yet one of the greatest difficulties entrepreneurs, nonprofits, and large corporations have is collecting their customer stories."


Read the full article to find a curated collection of articles, by fellow Scoop.iter Karen Dietz, that touch on these topics that will help you find and tell your customers stories:

  • who the real hero of the story is
  • how to gather stories
  • how to listen for customer stories
  • how to turn your customer stories into repurpose-able content

Via Karen Dietz
Kim Zinke (aka Gimli Goose)'s insight:

Great collection of articles by Karen!  You will find many ways to go about collecting and sharing your customer stories.

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Karen Dietz's curator insight, May 22, 2014 2:54 PM

I just wrote this blog for Curatti.com that was posted today and it's all about how to find and tell your customer's stories.


The post is a compendium of the best articles I've found on the topic plus one blog post I wrote myself.


There are lots of good resources for you to investigate. I include articles on who the real hero of the story is, how to gather stories, how to listen for customer stories, and how to turn your customer stories into tons of repurpose-able content. Each article has more resources or examples to check out.


After reviewing this material everyone should be able to gather and tell their customer stories in powerful ways.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Whodunnit? Using names in business storytelling | Anecdote

Whodunnit? Using names in business storytelling | Anecdote | How to find and tell your story | Scoop.it

When should you use real names in business storytelling? And when should you change the names to protect the innocent (and yourself)?


Characters are an essential ingredient of a story.  Read the full article to find out more about these three tips on using names in business storytelling:

  1. If it’s a positive story, use real names
  2. If it’s sensitive, change the names but keep the character
  3. Negative stories – take care
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15 Storytelling Techniques for Writing a Better Brand Story | writtent

15 Storytelling Techniques for Writing a Better Brand Story | writtent | How to find and tell your story | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.


Read the full article to find out more about:

  1. Take the time to prepare
  2. Learn how to tell a good story
  3. Focus on the active struggle
  4. Skip the slow parts
  5. Match your brand story to the format
  6. Control your pacing
  7. Make it personal
  8. Focus on the human element
  9. Make the stakes clear
  10. Follow a classic story pattern
  11. Throw in a surprise
  12. Make sure you have a solid beginning, middle, and end
  13. Avoid “moral of the story” endings
  14. Use natural language
  15. Make the story visual
Kim Zinke (aka Gimli Goose)'s insight:

Some really good, practical tips, that anyone could use, with links to even more resources and examples.

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Lee Werrell's curator insight, March 21, 2014 7:30 AM

More words of Wisdom from Seth

Branding is not just pumping up the product, it's trying to connect with people at a personal level. This applies to corporate people as well as individuals

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Session Notes: Storytelling 101 | The Storytelling Non-Profit

Session Notes: Storytelling 101 | The Storytelling Non-Profit | How to find and tell your story | Scoop.it

"We kicked off The Storytelling Non-Profit Virtual Conference this morning and what a way to get the week started! Over 400 people attended the two sessions this morning to learn about the basics of storytelling and how to work better with your Board on fundraising."


This Virtual Conference ran between January 27-31.  Read the full article to see the SlideShare deck as well as the notes from the first session, and access the following links to see the remaining session notes:


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Forget Storytelling: Think Story Sharing! | Group Process Consulting

Forget Storytelling: Think Story Sharing! | Group Process Consulting | How to find and tell your story | Scoop.it

Annette Simmons, business storytelling author and thought leader in the field, interviews Karen Dietz about her insights into business storytelling.


Karen talks about the importance of story sharing instead of storytelling, why she prefers not to do single story workshops with clients, and what to pay attention to when working with stories in organizations.


Read the full article to find out more details about what you'll find out by listening to this free podcast.


Via Karen Dietz
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Rita's curator insight, October 24, 2013 2:13 PM

Share stories...that's what people want to hear. 

Jim Signorelli,Story-Lab's curator insight, October 25, 2013 7:54 AM

Annette Simmons,  one of the "Storyati," has a new weekly podcast. 

In this, her second podcast, and while interviewing my delightful story friend Karen Dietz,  they talk about their connection to story, what it means to them and how they help others make the most of its power. Karen,  who claims she's more of a story scholar than a storyteller, does a pretty good job of telling her own story about some funny things that happened on the way to her doctorate.    Highly recommend a listen and subscribing to these podcasts. 


Don Cloud's curator insight, October 25, 2013 9:25 PM

The best stories are those worth sharing.  Even better stories are those that a leader helps his/her people to create together.