"The 2015 Content Marketing Institute Survey clearly highlights the pain of not having a documented strategy to deliver effective storytelling. Regardless of B2B or B2C, we marketer’s are on the hook to put strategy into our content marketing.
But what does a content strategy look like? How does it relate to a marketing strategy? How do you know you have it?"
Read the full article to find out more about this summary of what business storytelling strategy looks like:
- When done right you see the same person, purpose, and program in every piece of content.
- The different pieces of content are complimenting each other, telling the same story.