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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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Scooped by Kim Zinke (aka Gimli Goose)
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How to Get Leadership Support for Storytelling | ARC Communications

How to Get Leadership Support for Storytelling | ARC Communications | How to find and tell your story | Scoop.it

"Where does your leadership land on storytelling? Does your executive director understand why stories need to be a part of the fundraising or communications strategy? Does your board know what stories to tell about your organization — and why they’re important to your overall goals?"


Read the full article to view a larger version of the image above which describes these tips to help expand support for storytelling and root it into the culture of your organization:

  1. Educate
  2. Ask
  3. Equip
  4. Engage
Kim Zinke (aka Gimli Goose)'s insight:

Use this chart to help you guide your leadership team to becoming better storytellers.  Show them examples, help them through the process, encourage them to practice, give them feedback, and identify opportunities.

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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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The Five Biggest Mistakes CEOs Make in Speaking | Decker

The Five Biggest Mistakes CEOs Make in Speaking | Decker | How to find and tell your story | Scoop.it
Most CEOs are not inspiring. After years of working with leaders in business, it's hard to come to any other conclusion.

 

The 5 mistakes listed here are right on -- I experience them all the time when working with my coaching clients.

 

Number 4 is -- CEOs don't tell stories. That's for sure.

Number 5 is -- CEO's reading speeches instead of talking authentically with their audiences.

Number 3 is -- they are too stiff (that comes from not telling stories or not knowing how to tell stories)

Number 2 is -- they don't write their own material. No one can write your personal stories for you, BTW.

Number 1 is -- CEOs are not conveying a vision. Hey, we want to be inspired!

 

Well, for sure many business people of all types suffer from the same mistakes. So what to do? Find the stories you are passionate about telling, learn to tell them well and authentically, leave the notes at home, and please -- don't practice in front of a mirror! That's the kiss of death.

 

There are many more insights here in this article about how these mistakes show up for people, so go grab them.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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Business Sense: Storytelling--The Secret Key to Leadership | Business Sense

Business Sense: Storytelling--The Secret Key to Leadership | Business Sense | How to find and tell your story | Scoop.it
When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn't just better than the other tools. It's the only thing that works. The basics of leadership storytelling was the topic of my talk at ...

 

Love this video really hammering home the message that the heart of leadership is all about storytelling from my colleague Steven Denning.

 

In the video he notes that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. And he describes the four main characteristics of leadership stories that do work.

 

Go watch this video now and up your leadership game!


Via Karen Dietz
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Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you again Gimli :)
Karen Dietz's comment, March 11, 2012 9:24 PM
Thanks Richard!
Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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How To Ask --And Listen --Like You Mean It | Fast Company

How To Ask --And Listen --Like You Mean It | Fast Company | How to find and tell your story | Scoop.it

Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop.

 

Leaders who are helping others to grow and innovate are always trying to craft the best questions to make a difference. Here's how to ask the questions that will propel your team and your organization forward.

 

Listening -- I mean listening really well -- is sometimes hard to do. Here's a great article by Kevin Cashman, author of The Pause Principle, reminding us that the more deeply and authentically we can listen to another, the deeper our questions go, and the deeper our understanding becomes.

 

Listening deeply is the first storytelling skill to build -- so you know which story to share or ask for. And then so you can dig more deeply into the story to understand what it really means.

 

For leaders, this is essential. For anyone wanting to master business storytelling, it is critical. Many marketing and branding folks have still not caught on to listening as being a vital component when using stories.

 

Sooooo -- here's a reminder that also contains some great insights, a list of what not to do, and a nice section on the power of authentic questions.

 

Now I'll go on a hunt and see if I can find an article for you just on the Art of the Question. For as they say in Appreciative Inquiry, the question is the intervention -- so knowing how to craft and ask the question is key.

 

In the meantime, enjoy this article.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Northwestern

Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Northwestern | How to find and tell your story | Scoop.it

This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.

 

Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'

 

The insights are all replicatable for your business.

 

Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.

 

Good job!


Via Karen Dietz
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Karen Dietz's comment, March 11, 2012 9:19 PM
Glad you like this one too!
Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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The Best Ever Biz Story Book List For You | Just Story It

The Best Ever Biz Story Book List For You | Just Story It | How to find and tell your story | Scoop.it

I have finally added a list of my favorite biz story books that you can now access and explore yourself.

 

These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives.

 

The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.

 

The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!

 

PS -- and let me know if you have recommendations!


Via Karen Dietz
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Cyndee Haydon www.SandbarsToSunsets.com's comment, March 11, 2012 4:39 AM
Karen I was going to say "The Story Factor" - my favorite book of the last 5 years - great stuff in there that has helped our business & blog - thanks, Cyndee
Karen Dietz's comment, March 11, 2012 9:17 PM
Thank you for re-scooping this Stephane! Have a wonderful week :)
Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you Gimli! Have a wonderful week :)