Defined as “graphic visual representation of data, knowledge or information,” Infographics are being used in a variety of ways to tell a story.
Like everything on the web, the ‘good, bad and ugly’ of Infographics are all too apparent. Whether you use software such as Adobe Illustrator or use free infographic creator tools, knowing the do’s and don’ts of Infographic design is key.
Here are some suggestions on how to design your information to be heard, felt, seen and acted on:
1, Define your goals.
2. Research your data and provide fair and balanced information.
3. Sketch your page so the information provides unity, variety and hierarchy.
4. Choose your colors and fonts wisely.
5. Match your graphic or visual element to the purpose of your content.
6. Make your content sharable.
Read the full article to find out more about these suggestions and additional links to infographic information and resources.
[GG: This will appeal to those who are into visual storytelling. The download is a 24 slide PowerPoint file]
Infographics are becoming a popular tool that marketers use to capture the attention of their target audiences. You’ve seen them shared on blogs and social media sites -- and their visual appeal is indisputable. The only question is, how do you actually make one?
Download HubSpot's free template for an easy way to create and design professional-looking infographics in PowerPoint.
Infographics is short for information graphics. They are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly. And they have become prevalent not just on the internet, but in print newspapers and magazines as well.
The thought of attempting to create an infographic yourself can be intimidating. But luckily, there are free, easy-to-use tools available that can help someone with virtually no graphic design skills (like me!) create interesting, dynamic, and informative infographics.
Read the full article for more information on the following tools:
- further resources
- and an assignment to get you started on your first infographic
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.
The article fully describes Hyperakt's process on how they go about creating an infographic in these 10 steps:
What are the story elements an infographic can use to be more effective?
It needs to be emotionally engaging in ways that offer people a way to make a difference Metphor A beginning, middle & end with a story arc Statement of a problem and ways for resolution Story triggers -- graphics and words that trigger stories within the minds of viewers A point, a key message Suggested actions to take
Not all infographics need to tell a story. Before embarking on creating an infographic, ask yourself the following strategic questions:
Who is my target audience? What important information does my target audience need or want to hear? Is the purpose of the infographic to share information, educate people, or create a context for understanding an issue? Is the purpose of the infographic to spark action -- either donations, support, or advocacy? What is my key message? What do I want my viewers to take away from the experience?
If you answered YES to #4, then you need your infographic to tell a story. If you answered YES to #3, then your infographic only needs to convey information.
Go read the article for more great infographic insights.
"Novelist Kurt Vonnegut’s rejected master’s thesis described the shapes of stories. Here, graphic designer Maya Eilan makes a clever infographic out of Vonnegut’s thesis. Or if you prefer, here’s a 5-minute video of Vonnegut himself giving a talk, in his signature funny style, about the idea."
This infographic demonstrates Vonnegut's belief that a story's main character has ups and downs that can be graphed to reveal the story's shape:
man in hole
boy meets girl
from bad to worse
which way is up?
Kim Zinke (aka Gimli Goose)'s insight:
I love infographics and I appreciate the inclusion of examples.
And be sure to check out the full article and read the section titled "Visual Storytelling for Change-makers." It includes some great links to visual storytelling and infographics resources.
People support your organization for one reason: They view your organization as the agent of change they seek. If they had the resources, they’d make the changes they desire by themselves. But they don’t, and that’s why you’re in their lives. So when you tell the story of your cause, you need to show how supporters ultimately create the outcomes.
One powerful way to tell your orgs story is with an infographic. Read the full article to find out more about these five tips for creating effective infographics:
A look at the difference between "data visualization" and "infographics", and includes a few good examples of tools to help you create both.
Data visualizations take complex sets of data and display them in a graphical interface – for example, in a chart or on a map – which allows the user to gain deeper insight into patterns and trends. Infographics use data visualizations in concert with text and other tactics to tell a story, make a point or communicate a concept.
A great infographic about how to make your message stick. This is perfect for any budding social entrepreneurs trying to figure out how to convey their ideas to potential funders, partners, employees,...
LOVE this infographic! It's all about using storytelling and story elements to make your content stick. The infographic makes perfect sense, is easy to read and understand, and is right on!
Keep this one handy and refer to it often :)) I know I will be using it in my classes and workshops.
Whether you are a nonprofit or a small business, you can't deny that infographics are a hot item. Used the right way, they can help tell compelling stories to generate interest or action on topics, for fundraising or organizational mission awareness. We have gathered 40 resources from around the web to help you in creating infographics or displaying compelling data in interesting ways.
via flickr.com Love this set of doodles from Sunni Brown on the art of storytelling by Robert McKee. All businesses should take the art of storytelling seriously, it really can set you apart from the competition.
There are great points about story here for every business person. I particularly like, "Don't imitate anyone," and "It's not language, it's far beyond that."