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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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How To Create Stories That Sell Webinar | Insight Demand

How To Create Stories That Sell Webinar | Insight Demand | How to find and tell your story | Scoop.it

Michael Harris walks us through the process of creating a story that sells in his webinar "How to Create Stories that Sell".


Do you know what part of the story needs the most focus from you in order to make the sale? Or how to make the customer the hero, not the victim. Find out the answers to these and more.


Via Karen Dietz
Kim Zinke (aka Gimli Goose)'s insight:

Thanks Karen Dietz for finding this.  See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.

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Janet Vasil's curator insight, March 21, 2013 1:53 PM

Just a good story isn't enough if you want to profit from video...

malek's curator insight, March 21, 2013 2:04 PM

Once is never enough with a video like this

corneja's curator insight, March 22, 2013 8:17 PM

A master class!

Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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The Five Biggest Mistakes CEOs Make in Speaking | Decker

The Five Biggest Mistakes CEOs Make in Speaking | Decker | How to find and tell your story | Scoop.it
Most CEOs are not inspiring. After years of working with leaders in business, it's hard to come to any other conclusion.

 

The 5 mistakes listed here are right on -- I experience them all the time when working with my coaching clients.

 

Number 4 is -- CEOs don't tell stories. That's for sure.

Number 5 is -- CEO's reading speeches instead of talking authentically with their audiences.

Number 3 is -- they are too stiff (that comes from not telling stories or not knowing how to tell stories)

Number 2 is -- they don't write their own material. No one can write your personal stories for you, BTW.

Number 1 is -- CEOs are not conveying a vision. Hey, we want to be inspired!

 

Well, for sure many business people of all types suffer from the same mistakes. So what to do? Find the stories you are passionate about telling, learn to tell them well and authentically, leave the notes at home, and please -- don't practice in front of a mirror! That's the kiss of death.

 

There are many more insights here in this article about how these mistakes show up for people, so go grab them.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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The Best Ever Biz Story Book List For You | Just Story It

The Best Ever Biz Story Book List For You | Just Story It | How to find and tell your story | Scoop.it

I have finally added a list of my favorite biz story books that you can now access and explore yourself.

 

These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives.

 

The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.

 

The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!

 

PS -- and let me know if you have recommendations!


Via Karen Dietz
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Cyndee Haydon www.SandbarsToSunsets.com's comment, March 11, 2012 4:39 AM
Karen I was going to say "The Story Factor" - my favorite book of the last 5 years - great stuff in there that has helped our business & blog - thanks, Cyndee
Karen Dietz's comment, March 11, 2012 9:17 PM
Thank you for re-scooping this Stephane! Have a wonderful week :)
Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you Gimli! Have a wonderful week :)
Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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How To Make Your Message Stick | On Our Radar

How To Make Your Message Stick | On Our Radar | How to find and tell your story | Scoop.it
A great infographic about how to make your message stick. This is perfect for any budding social entrepreneurs trying to figure out how to convey their ideas to potential funders, partners, employees,...

 

LOVE this infographic! It's all about using storytelling and story elements to make your content stick. The infographic makes perfect sense, is easy to read and understand, and is right on!

 

Keep this one handy and refer to it often :)) I know I will be using it in my classes and workshops.


Via Karen Dietz
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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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Business Sense: Storytelling--The Secret Key to Leadership | Business Sense

Business Sense: Storytelling--The Secret Key to Leadership | Business Sense | How to find and tell your story | Scoop.it
When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn't just better than the other tools. It's the only thing that works. The basics of leadership storytelling was the topic of my talk at ...

 

Love this video really hammering home the message that the heart of leadership is all about storytelling from my colleague Steven Denning.

 

In the video he notes that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. And he describes the four main characteristics of leadership stories that do work.

 

Go watch this video now and up your leadership game!


Via Karen Dietz
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Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you again Gimli :)
Karen Dietz's comment, March 11, 2012 9:24 PM
Thanks Richard!