"Storytelling is an essential component of nonprofit communications, but very few organizations have a firm grasp of what good storytelling truly is and how it can be leveraged to improve outreach and fundraising. This is especially true among smaller organizations, which often lack the resources and staff to invest in developing the required processes and fostering in-house expertise.
Georgetown University's Center for Social Impact Communication researched and produced a publication a resources aimed to fill the existing storytelling resource gap by providing examples of good, compelling stories that have had measurable outcomes for organizations, along with a step-by-step strategy for creating and sharing these stories—one that’s particularly geared toward smaller organizations."
Access this resource page to download primers, checklists, and how-tos to jumpstart your organization's storytelling efforts around:
- Stories worth telling: A guide to strategic and sustainable nonprofit storytelling
- Creating your storytelling bank
- Story development
- Online storytelling and social media
- Staffing for storytelling