If you are a video game writer, you’re doing yourself a huge disservice by not considering the interactive aspect of games and how to use it to your story’s advantage. Having a great story in a game can be enough, but you should always be trying to think of the little ways it can be more. Read th article to fin examples of the authors favorite storytellers in games.
An effective brand story is authentic and creative, it has the same components that you see in a novel you can't put down, or a film you watch a hundred times. It emotionally engages the audience, touching them in a personal way. It's the opposite of a 'hard sell', instead taking the consumer on a powerful journey with your brand.
When crafting your story begin with the end in mind - what do you want your consumers to think, feel or do on hearing your brand story? Once you understand the impact you want to have, try answering some of the following questions to help you identify your brand story...
When considering the creation of content that compels others to share your content, and therefore, amplify your message, what better way to start than to think about the stories you can be creating about experiences around your products and services. Let’s take a quick look at 3 storytelling ideas.
Digital storytelling offers a person, community or health professional an opportunity to convery narratives about life, culture, health, illness and disease. It can also be a tool for team-building and community collaboration. A list of resources is included.
Give your stories focus, something and someone to look at, someone to identify with. Readers are new to your story world. Help them work their way through. Give them something to interest them, something to care about.
How brief moments or experiences from your past, often in the recesses of one's mind, can pop out at the right time.
The author discusses his most popular Cowbird story "The Dove Whisperer". The Dove Whisperer was a forgotten moment experienced in Bhutan in September 2009. He was shooting in a small monastery in Jakar when this elderly man appeared with a dove under his arm. When he asked what he was doing, the elderly man answered he was a bird healer. He was known to tend birds that had broken wings, and released them once they could fly.
The whole thing didn't last more than five minutes, and yet when the author was thinking of a story for Cowbird, he remembered it, searched for the photograph and it was on Cowbird in less time.
Robert Pratten - Here are my top five tips for creative people starting out in transmedia:
1. leverage what you do best 2. know your premise 3. start small and build it bigger 4. decide how the audience will participate (and clearly communicate it) 5. differentiate yourself from the bigger players
[You might also like to read Simon Staffan's "Starting out in transmedia - 5 points of advice" @scoopit http://bit.ly/y5h5oK]
Participants at the Western Massachusetts Writing Project event around pop culture, technology and the Common Core asked that presenters share their resources. Links to the information & resources from the three main sessions (video game design, digital storytelling with online tools, and social networking) can be accessed from this article.
Storytelling is often defined in a very limited manner as entertainment for children or as 'reading a book' to children. This concept of storytelling is also often limited into narrow folk art or ethnic art classifications which ignore the artistry and scope of storytelling. Most cultures view storytelling as an art form of adults first and entertainment for children second.
A move is in place to shift the current thinking to bring storytelling to broader audiences and for it to be recognized as an art form.
While this author was working on his graphic story he found that it had three elements that he thought makes for a good story. Not every successful story follows these rules, of course, but whenever he sees a movie trailer or reads a book description that fits these criteria, he finds himself intrigued by these elements.
You may have noticed that Digital Storytelling and brand journalism are making headlines. Brand journalism allows your company to tell its own story in an engaging way that we’ve never experienced before. Read more to find out why this form of business communication is important as well as the 7 secrets of the master digital storyteller.
Life coach Tony Robbins says everyone has a story or a set of stories that define who he or she is. The question is, Is your story empowering you to maximize what God has given you, or is your story causing you to fall short? This very short video clip highlights the power of the words we choose to tell our story.
The author has become a fan of the power of analytics in order to help you identify what is and isn't working in your platform, career, or organization. That analytics can be a critical tool in optimizing your efforts to achieve greater return on investment. Whether you are blogging, leveraging social media, trying to increase sales, or create greater efficiency across your organization, analytics are meant to empower you to make smart decisions.
People love stories, and they especially love stories that they can personally relate to. Marketing through storytelling takes the concept of blogging and content marketing to a whole new level. Not only are stories more personable, they are more inspiring, emotional, motivational, and memorable.
As you learn the stories of the people you are connected to, and they learn your stories, your relationship can inevitably grow stronger both online and offline.