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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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How To: Multimedia Storytelling | Olympus Audio

How To: Multimedia Storytelling | Olympus Audio | How to find and tell your story | Scoop.it

If you’re into developing multimedia presentations you’ll definitely want to watch this informative seminar by photographer Bob Krist. In this video Bob, who has shot for magazines such as National Geographic Traveler, Smithsonian and Islands, shares some of his vast experience in putting together great multimedia presentations. You’ll get great tips on gear, interviewing techniques and audio and video editing tips.

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Tweets Chronicle the Journey of the Titanic as if in Real Time | Mashable

Tweets Chronicle the Journey of the Titanic as if in Real Time | Mashable | How to find and tell your story | Scoop.it

[an interesting way to bring a historical story into the modern world]

 

April 15, 2012 is the 100th anniversary of the sinking of the Titanic. To recognize this event, The History Press opened a Twitter account that “live” tweets the journey of the Titanic. The account describes events up-to-the-minute as if it were 1912. @TitanicRealTimebegan tweeting on March 10 — a month before the anniversary of the Titanic setting sail.The account, which currently has more than 4,000 followers, uses hashtags such as #captain, #crew and #engineering to designate where the updates are coming from.

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Find your real story by asking these questions | One Wild Word

Find your real story by asking these questions | One Wild Word | How to find and tell your story | Scoop.it

Like my life, my memoir has been a work in progress. The manuscript I have now barely resembles the one I started six years ago or what I thought was the finished product of two years ago. Writing it has been an evolution–of my emotions, my identity, and my story. Or, what I believed was my story.

 

To focus my memoir and find my real story, I asked myself these questions:

- What story do I want to tell?

- What scenes relate to my main theme or story-line?

- What scenes relate to my secondary theme or story-line?

- What scenes don’t relate to either theme? Can I delete these? Any reason to keep them?

- Can I summarize my story in 25 words or less?

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Powerful Storytelling, Changed Lives: Lessons From Kony 2012 | Fast Company

Powerful Storytelling, Changed Lives: Lessons From Kony 2012 | Fast Company | How to find and tell your story | Scoop.it

This week something even bigger happened. The storytellers at Invisible Children inspired the country to have a connected conversation about something of real substance. For the past week, the focus transitioned from the latest “Sh*t People Say” videos, Kim Kardashian’s newest relationship, and Lindsay Lohan’s latest comeback stunt to these children in Uganda. It’s got people everywhere thinking about communities they have never met, people on the other side of the world. This story has got kids,  teachers, parents and peers talking to each other about an issue with substance and groups mobilizing to join the story and to change the lives of these abused children in Uganda. The lesson here is not in social media, but in the power of the story and the hope that lies in human good. These three young documentarians decided they needed to do something about a problem, and, almost 10 years later, the world at large is finally hearing the story loud and clear. This week, Invisible Children gave our country something compelling to watch and a way to do something about it.

 

Here are some valuable takeaways from this game-changing story I gathered through recent meetings with Jason Russell, and a chat I had with Scot Chisholm, CEO of StayClassy, the online fundraising platform that powers Invisible Children’s fundraising campaigns:

1. With a compelling story, hearts and minds are moved.

2. Without conviction, nothing is ventured and nothing is gained.

3. Purpose-driven passion is infectious.

4. There is no substitute for commitment and fortitude.

5. Make it compelling and easy for others to get involved.

6. The road to good intentions is now full of people who are involved and active.

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Some things never change: 20-year-old lessons in video | Adam Westbrook

Some things never change: 20-year-old lessons in video | Adam Westbrook | How to find and tell your story | Scoop.it

Here’s a selection of advice from the book which I think still holds true two decades on, to a new generation of visual storytellers.

- show things happening

- think in sequences

- shooting is collecting pictures and sound for editing

- go for opinion, experience, anecdote

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The Seven Decrees to Better Storytelling: Storyshowing | Creatives

The Seven Decrees to Better Storytelling: Storyshowing | Creatives | How to find and tell your story | Scoop.it

1. Engage and connect.

2. Show, don’t tell.

3. Know Your Audience.

4. Know Your Characters.

5. Practice.

6. Enhance or Detract.

7. Dress it up.

8. Be Generous.

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Once Upon a Story: Persuade & Triumph by Creating Your Business or Personal Narrative | Lake Story Media

Once Upon a Story: Persuade & Triumph by Creating Your Business or Personal Narrative | Lake Story Media | How to find and tell your story | Scoop.it

How to Write the Story of Your Success is a simple [free] guide for gathering or refreshing emotive elements of your personal or business story.


Via Kathy Hansen
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Personal Branding Your Way Through A Career Pivot | Business 2 Community

Personal Branding Your Way Through A Career Pivot | Business 2 Community | How to find and tell your story | Scoop.it

Do you know the most important part of making a career pivot? It’s not learning about your new path or building a new network. It’s not developing a strong plan or honing new skills. It’s your story.

 

Your personal brand is the purposeful molding of your choices into a captivating story that explains why you are the perfect fit for your audience.  There are 4 steps to a career pivot story.

- identify your audience

- look back at your experiences

- identify learning and trends

- captivate with words

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Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Northwestern

Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Northwestern | How to find and tell your story | Scoop.it

This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.

 

Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'

 

The insights are all replicatable for your business.

 

Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.

 

Good job!


Via Karen Dietz
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Karen Dietz's comment, March 11, 2012 9:19 PM
Glad you like this one too!
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Storytelling advice from a screenwriter and filmmaker | Daniele Rossi

Storytelling advice from a screenwriter and filmmaker | Daniele Rossi | How to find and tell your story | Scoop.it

I asked my friend, Eric Stirpe, a screenwriter and filmmaker living in Los Angeles — and a super awesome illustrator — to share advice he can give us digital media folk on telling a great story.  He answered these 3 questions:

- what makes a compelling story

- what are common mistakes people make in storytelling

- what makes a character relatable

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The Best Ever Biz Story Book List For You | Just Story It

The Best Ever Biz Story Book List For You | Just Story It | How to find and tell your story | Scoop.it

I have finally added a list of my favorite biz story books that you can now access and explore yourself.

 

These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives.

 

The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.

 

The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!

 

PS -- and let me know if you have recommendations!


Via Karen Dietz
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Cyndee Haydon www.SandbarsToSunsets.com's comment, March 11, 2012 4:39 AM
Karen I was going to say "The Story Factor" - my favorite book of the last 5 years - great stuff in there that has helped our business & blog - thanks, Cyndee
Karen Dietz's comment, March 11, 2012 9:17 PM
Thank you for re-scooping this Stephane! Have a wonderful week :)
Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you Gimli! Have a wonderful week :)
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Digital Storytelling {Zooburst} | Learning and Playing with Web 2.0

Digital Storytelling {Zooburst} | Learning and Playing with Web 2.0 | How to find and tell your story | Scoop.it

There are a number of uses for Zooburst. It can be used to publish a picture book or it can be a way to present the findings in a research project. Zooburst is original in that it's got the virtual pop-up element to it. But, it also has another really cool feature: "augmented reality" or 3-D.

 

The Basic Account, which is free, allows you to make ten books, 10 pages each in length. If you upgrade to the Premium Account for $49.99/year you can have 250 student accounts for an unlimited number of 50 page books.

 

I can see myself using this tool in my grade 4 class for a creative writing assignment, but I can also see myself using it in my capacity as teacher-librarian as a way to present research projects.

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The Science of Engaging Storytelling | WTG Blog

The Science of Engaging Storytelling | WTG Blog | How to find and tell your story | Scoop.it

In this blog I’ve gone back to the basics of storytelling in order to help bring more oomph into your content strategy using:

- coming up with an idea

- identify a topic that fits into your brand

- identify a hero

- be critical

- mood

- narrative

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Lessons in Storytelling from Other Artists by Dana Sitar | Ritesh Kala

Lessons in Storytelling from Other Artists by Dana Sitar | Ritesh Kala | How to find and tell your story | Scoop.it

1) Make yourself the villain.

2) Find the most interesting person in the room.

3) Love what you write, and write what you love.

4) Take risks.

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mastbrat's comment, March 14, 2012 2:57 AM
It is all great advise! Now, if only I could implement it ...
Kim Zinke (aka Gimli Goose)'s comment, March 14, 2012 3:38 PM
Mastbrat - how very true! I used to call it procrastination but I like your term "implementation" much better.
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Good lifestyle habits for storytellers | The King Died of Heartbreak

Good lifestyle habits for storytellers | The King Died of Heartbreak | How to find and tell your story | Scoop.it

Telling stories, like any effortful activity, requires trade-offs with other parts of your life. At least, I find this to be true; you may not and if you don't I wish you well. However, if you're finding that you just can't get to doing the work, that there's not enough time, and/or that your mind is always full of other stuff, then you may benefit from some of the following advice.

- Eschew overly convenient home entertainment

- Go to the movies or rent movies on DVD/Blu-Ray

- Do chores

- Do exercises

- Have a routine

- Have a studio

- Read widely

- Practise mindfulness

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Corporate Storytelling and Your CSR Strategy | Sustainable Brands

Corporate Storytelling and Your CSR Strategy | Sustainable Brands | How to find and tell your story | Scoop.it

This report is a free tutorial on how to utilize cutting-edge marketing techniques in combination with new and emerging media to promote your corporate citizenship and enhance your reputation for sustainable business practices.

 

Table of contents:

1. Part of Being Sustainable is Sustaining People’s Interest

2. Who is the New Consumer?

3. Creating Shared Value through Storytelling

4. Stats vs. Stories

5. Keys to Effective CSR Storytelling

6. Approaches to CSR Story Lines

7. Common CSR Plots

8. How Story Lines Operate in Social Media

9. Success

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Podcasting and principles of narrative – a case study | Online Journalism Blog

I’ve been thinking a lot recently about how narrative techniques are used within journalism to engage users and then keep them reading/listening/watching/clicking. By way of illustrating this, specifically with relation to audio, I wanted to blog in some detail about how narrative is used in a very good example I came across last month: a Freakonomics podcast.

 

Before you read any further, listen to that Freakonomics podcast and pretty much any Guardian Media Talk podcast…

 

… OK, done?

 

Right. These are great case studies for how podcasting uses three core principles of narrative:

- Characters

- Setting

- Movement

 

I’m going to focus on the Freakonomics podcast because it uses the same basic techniques which are employed by Media Talk, but also some others beside. It’s also technically pretty straightforward.  That’s good because their approach also makes for good journalism, moving beyond the superficial to a deeper exploration and understanding – which is key when we talk about narrative.

 

[the end of the post includes a nice round-up of the techniques used]

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the content whisperer | uberscribbler

the content whisperer | uberscribbler | How to find and tell your story | Scoop.it

As a brand, providing value in content is about storytelling. Storytelling is a long-standing tradition at the heart of all families, communities and cultures. Effective and dynamic story-telling develops deeper, emotional connections that allow readers to be a big part of the experience.

 

So, how do you tell an effective story?

 

Imagine your brand as a big book of stories. Each story must have your brands corporate message baked in (not obvious posturing), it must be relevant, timely, provide value, allow for consumer interaction, and be engaging. You want your audience to turn the page and read the next story, don’t you?

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Write The Next Line | WTNL Project

Write The Next Line | WTNL Project | How to find and tell your story | Scoop.it

[an interesting way to do collaborative storytelling]

 

#WriteTheNextLine is an experiment in crowd-sourced storytelling. Let's combine our twitter powers and tell a story together.

 

Write a line of the story, ending with the #WriteTheNextLine hashtag. Then challenge @friend or @foe to write the next line. Watch as the collaborative story builds and takes on a life of its own.

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Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1 | Narrative Now

Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1 | Narrative Now | How to find and tell your story | Scoop.it

Here’s my favourite recent integrated transmedia production.  What I really like about the BBC’s approach to creating transmedia content for Sherlock was that the show’s producers kept everything super simple and everything they created was worked back into the show as important story points.

 

Having chosen to make the Sherlock series a contemporary reworking of Conan Doyle’s original stories, it makes perfect sense that the characters blog, and that they’re active, no - hyper-active on Twitter. This decision then supports all kinds of cross-referencing between the blogs and blog content during the episodes.

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Hiut Denim | Cool Hunting

Hiut Denim | Cool Hunting | How to find and tell your story | Scoop.it

Along with a beloved old T-shirt or a perfectly worn leather jacket, jeans often have more of a backstory than a regular article of clothing. The recently launched Hiut Denim encourages the wearer to officially document their relationship with their pants from the moment they first put them on. Built into each pair is a HistoryTag—a unique code enabling an online memory bank for jeans. By setting up a special account, people can upload pictures and stories about their adventures in denim. The archived information about each pair is maintained even as they're passed from one owner to the next.

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Business Sense: Storytelling--The Secret Key to Leadership | Business Sense

Business Sense: Storytelling--The Secret Key to Leadership | Business Sense | How to find and tell your story | Scoop.it
When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn't just better than the other tools. It's the only thing that works. The basics of leadership storytelling was the topic of my talk at ...

 

Love this video really hammering home the message that the heart of leadership is all about storytelling from my colleague Steven Denning.

 

In the video he notes that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive. And he describes the four main characteristics of leadership stories that do work.

 

Go watch this video now and up your leadership game!


Via Karen Dietz
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Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you again Gimli :)
Karen Dietz's comment, March 11, 2012 9:24 PM
Thanks Richard!
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A Good Cause Wins with a Good Story | Rally Blog

A Good Cause Wins with a Good Story | Rally Blog | How to find and tell your story | Scoop.it

How often do you immediately share with a room full of strangers the story of the most wild drag-down fight you ever had with your brother? That is was what happened to me Tuesday night at “Storytelling for Good”—a workshop hosted by RallyPad with Emmy award-winning Cara Jones (founder of Storytellers for Good).

 

The workshop focused on three basic principles for storytelling in video, photo, and writing (detailed notes included in the post).

1. aim for the heart

2. let characters lead

3. remember narrative structure, build to a surprise

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Storytelling in Radical Management | Svend-Erik Engh

Storytelling in Radical Management | Svend-Erik Engh | How to find and tell your story | Scoop.it

Radical Management introduces a serious of new communication challenges, where Storytelling is the key to success.


The new way of leadership requires communication based on open dialogue and direct actions. When you use stories to create trust, it starts the open dialogue with your costumer and continues in the open processes within your organization, that is the pathway to success.

This article explains the connection between Radical Management and Storytelling. As a storyteller I find it natural to start with the stories. Why do human beings tell stories?

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How Writers Can Use Digital Storytelling to Flesh out Story and Build Platform | Amalia on Purpose

How Writers Can Use Digital Storytelling to Flesh out Story and Build Platform | Amalia on Purpose | How to find and tell your story | Scoop.it

Digital storytelling is a powerful medium that helps people tell stories through voice, imagery and music using simple technologies available to most people with computers. It was founded on the idea that everyone has a story to tell. As writers, we live that every day.

 

To create a digital story, a person first develops a script 2 to 3 minutes long, then generates a storyboard to consider imagery that can illustrate the ideas of 15 to 20-second sections of the script. After creating or finding the appropriate digital images, the storyteller digitally records the narrative. Using free video-editing software available on most computers, the person creates a 2-to-3-minute video, and can include music and effects to complete the soundtrack.

 

Let’s take a look at the seven elements of effective digital storytelling developed by Joe Lambert at the Center for Digital Storytelling, and how they can help writers.

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