[this is part of a series of interesting articles around corporate stories]
Since we’ve already looked at WHY you should have a corporate story and we’ve looked at the elements that make up a good corporate story I thought it might be helpful to those who find themselves stuck in the desert of creative drought to look at how get started creating your corporate story.
Remember we said that this could apply to a company, a team, a small group, or even a family. I’ve had some interesting conversations with folks around the notion of applying this to family and to me it really speaks to the notion of legacy. How do you want to be remembered? Which is where we start…
- start at the end
- make it personal
- make it definitive