How to find and tell your story
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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way.  Find me on Twitter @gimligoosetales
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5 Lessons For Storytellers From The Transmedia World | Fast Company

5 Lessons For Storytellers From The Transmedia World | Fast Company | How to find and tell your story | Scoop.it

Transmedia may have become an eyeroll-inducing buzzword in some circles but the ability to tell stories across platforms is a more relevant skill than ever. Writer and game designer Andrea Phillips takes us through some of the key lessons from her career in transmedia--lessons that are applicable to anyone with a story to tell.

 

Transmedia storytelling is the art of breaking up one story or experience over multiple media, so that each medium is making a special and unique contribution to the whole.

 

Here are five lessons extracted from my new book, A Creator’s Guide to Transmedia Storytelling:

- interaction makes people care about you

- deep, cheap, or mainstream: you only get two, so chose wisely

- don't make your audience work too hard

- always, always give rewards in proportion to effort expended

- tkae judicious risks

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Our 7 Tenets of Future Storyworlds | Transmedia Storyteller

Our 7 Tenets of Future Storyworlds | Transmedia Storyteller | How to find and tell your story | Scoop.it

At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds:

- pervasive

- persistent

- participatory

- personalized

- connected

- inclusive

- cloud-based

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34 Great Transmedia Storytelling Resources | Be CyberWise!

34 Great Transmedia Storytelling Resources | Be CyberWise! | How to find and tell your story | Scoop.it

To help you navigate the often baffling labyrinth of its definitions and applications, we have assembled a list of 34 great transmedia storytelling resources.

 

A cleaner copy is also available on:  http://liebermansees.blogspot.fr/2012/04/34-great-transmedia-storytelling.html

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Transmedia: it’s time to define your brand’s artifacts | Digital Planner

Transmedia: it’s time to define your brand’s artifacts | Digital Planner | How to find and tell your story | Scoop.it

[the same idea could be applied to helping you find your personal or org story]

 

When it comes to getting  your brand ready for transmedia communications, you need to plan for new layers of information that can become part of the brand story.

 

Here are some ideas to help you define your brands’ artifacts:

- Places

- Symbols

- Plot

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Ten Transmedia People - Spring 2012 Edition | Muchtoolong

Ten Transmedia People - Spring 2012 Edition | Muchtoolong | How to find and tell your story | Scoop.it

Simon Staffans: "For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading."


Via The Digital Rocking Chair
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Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1 | Narrative Now

Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1 | Narrative Now | How to find and tell your story | Scoop.it

Here’s my favourite recent integrated transmedia production.  What I really like about the BBC’s approach to creating transmedia content for Sherlock was that the show’s producers kept everything super simple and everything they created was worked back into the show as important story points.

 

Having chosen to make the Sherlock series a contemporary reworking of Conan Doyle’s original stories, it makes perfect sense that the characters blog, and that they’re active, no - hyper-active on Twitter. This decision then supports all kinds of cross-referencing between the blogs and blog content during the episodes.

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Expert: Canada Primed to Become Major Transmedia Player | Hollywood Reporter

Expert: Canada Primed to Become Major Transmedia Player | Hollywood Reporter | How to find and tell your story | Scoop.it

Digital guru Anita Ondine cited the National Film Board's "Highrise" interactive documentary as evidence of cutting-edge digital storytelling north of the border.

 

She cited the NFB’s Highrise mixed media project about vertical living worldwide as an example of an interactive documentary that pushes the boundary in digital storytelling.

 

“What the NFB is doing in Canada is taking a leadership role in encouraging transmedia by supporting projects like Highrise to be a showcase for what’s possible with cross-platform story-telling,” Ondine said.

 

Check out Highrise at http://highrise.nfb.ca/onemillionthtower/1mt_no_webgl.php?alternate=ie&bandwidth=high

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Toolkit for Transmedia Storytellers | Marc Lougee

Toolkit for Transmedia Storytellers | Marc Lougee | How to find and tell your story | Scoop.it

The Transmedia LA Wiki is a current, cool place to glom onto useful tools, techniques and hard-won insights to help wend our way thru the labyrinth of Transmedia Project Creation.  The wiki serves to spread around what works/ doesn’t work for transmedia storytelling via an open dialogue. Transmedia production in particular requires a specialized brand of Know How, so open discussion/ dialogue covering the good/ not so good techniques will hopefully stymie much ‘re-invention of the wheel’.

 

Here’s the type of resources awaiting on the other end of the Transmedia LA Wiki: 

gaming, publishing, social media, technology, transmedia, and writing.

 

The Transmedia LA Wiki: http://transmediala.pbworks.com

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Transmedia: Multichannel Storytelling Transcends Platforms | Geoff Livingston

Transmedia: Multichannel Storytelling Transcends Platforms | Geoff Livingston | How to find and tell your story | Scoop.it

Ideally, each medium makes it own unique contribution to the unfolding of the story” (Henry Jenkins, 2006).

 

Who doesn't like a great entertaining story? Now imagine a story told throughout your daily experience across diverse media types.

 

While not a new phenomena, transmedia storytelling challenges conventional siloed storytelling by transcending singular form to engage users. Make no bones about it, transmedia represents an experimental form of storytelling. It’s sophisticated, and on the edge.

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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual | How to find and tell your story | Scoop.it

The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy. The questions that the narrative designer or transmedia storyteller asks herself are:

- What social actions and conversations do I want to stimulate?

- How do I want to engage the audience to produce these social actions?

- What storyworld knowledge will they need to engage in this way?

- Which characters/locations/things hold this knowledge and how/when will it be revealed? (i.e. the character conflicts & events plus audience interaction with the characters/locations/things)

- What’s the impact on the audience when the knowledge it is revealed?

- How can I empower the audience and leverage the momentum from the revelation?

 

Consequently, much of my work this past year has begun with the questions:

- how will the experience be discovered?

- how will we generate discussion & conversation?

- how will we empower advocates?

- how can we blur the line between marketing and entertainment?

 

These questions have formed the foundations of my transmedia storytelling and pulled me further into the realm of participatory storytelling and persistent storyworlds. That is, storyworlds that allow audiences to role-play, explore and reflect at their own pace but also sometimes in collaboration or competition with others.

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Getting Started in Transmedia Storytelling | Robert Pratten

This is a practical guide to transmedia storytelling for beginners.  This book is also available in print and on the Kindle at Amazon.

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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics | How to find and tell your story | Scoop.it

Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people.

 

The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose. The inner circle consists of a new three-part universal story that articulates the purpose of the brand, the change it wants to catalyze and the quest it has undertaken. The outer circle focuses on the art of transmedia storytelling, including the role of content, the sources of content, the role of channels and the role of paid, owned and earned media.

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Transmedia Storytelling: It’s Not Only for Fiction | Social Media Group

Transmedia Storytelling: It’s Not Only for Fiction | Social Media Group | How to find and tell your story | Scoop.it

What is transmedia storytelling?

Also known as “multiplatform storytelling”, it’s storytelling across multiple platforms and formats using digital technologies. It’s not to be confused with “multimedia”, which is content presented in a combination of different media forms. Transmedia storytelling focuses on the narrative and the experience. Whereas, multimedia, puts emphasis on the technology and the content.


Via Hans Heesterbeek
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Transmedia Tips for Grassroots Creatives and Organizations | NAMAC

Transmedia Tips for Grassroots Creatives and Organizations | NAMAC | How to find and tell your story | Scoop.it

Robert Pratten - Here are my top five tips for creative people starting out in transmedia:

1. leverage what you do best
2. know your premise
3. start small and build it bigger
4. decide how the audience will participate (and clearly communicate it)
5. differentiate yourself from the bigger players

 

[You might also like to read Simon Staffan's "Starting out in transmedia - 5 points of advice" @scoopit http://bit.ly/y5h5oK]


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Transmedia Storytelling: Are The Kids Alright? | Marc Lougee

Transmedia Storytelling: Are The Kids Alright? | Marc Lougee | How to find and tell your story | Scoop.it

Engaging kids to read books ( the paper kind ), is proving to be an adventure for many traditional publishers.In response to tectonic shifts in the way kid’s engage with media, publishers at large are in search of the engagement Holy Grail to compel kids to read ( and buy ) more books.

 

Transmedia: The Secret Ingredient?

Exploring transmedia approaches may open doors to new ways to engage kids whose lives revolve around online communities, games and social networks. Publishing being a big, serious business, there’s a lot of brain-trust activity working overtime to crack the media consumption code for kids. In the push, there’s some interesting insights surfacing that most anyone interested in transmedia as a storytelling medium might find useful. Here are a few...

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Media, Transmedia, and a Girl Named Alice | Teachthought

Media, Transmedia, and a Girl Named Alice | Teachthought | How to find and tell your story | Scoop.it

Transmedia is a powerful new form of interactive storytelling, and Inanimate Alice is its darling.

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