Transmedia may have become an eyeroll-inducing buzzword in some circles but the ability to tell stories across platforms is a more relevant skill than ever. Writer and game designer Andrea Phillips takes us through some of the key lessons from her career in transmedia--lessons that are applicable to anyone with a story to tell.
Transmedia storytelling is the art of breaking up one story or experience over multiple media, so that each medium is making a special and unique contribution to the whole.
Here are five lessons extracted from my new book, A Creator’s Guide to Transmedia Storytelling:
- interaction makes people care about you
- deep, cheap, or mainstream: you only get two, so chose wisely
- don't make your audience work too hard
- always, always give rewards in proportion to effort expended
- tkae judicious risks