"Randy Olson uncovered the And, But, and Therefore method from the most unlikely place. South Park. He was watching a documentary, “6 Days to Air,” about the manic schedule Trey Parker follows to create each episode of the crass but brilliant cartoon, when the secret was unveiled. When a script isn’t working for Parker, he goes back and replaces “ands” with “buts,” which creates conflict and tension in the story: the secret sauce to entertaining an audience. The tension then requires resolution, or the “therefore”: the conclusion of every story. It’s a simple and perfect three-act storytelling structure. Foolproof. Even for Cartman."
Read the full article to find out more and see a video about the And, But and Therefore method.