"Have you wondered how to shoot a hospital video story that moves your audience to tears? Or how to write a CEO speech that will earn a standing ovation?
Nasdaq Corporate Solutions and Ragan Communications are offering a free guide—Strategic Storytelling—full of tips for telling your organization's story though a wide range channels, from newsletters to videos."
Read the full article to obtain the link to this free guide featuring advice and case studies from corporations such as Intel, Fiat Chrysler Automobiles and American Express Open Forum. This 24 page guide covers:
- The three elements of a story
- How to find stories within your company
- Starting your story: the anecdotal lede
- How to bring your story to life with video
- How to write memorable speeches & intriguing op-eds
- How to write compelling press releases
- Storytelling using brand journalism
- How to get emotional with images
- How to educate and entertain with infographics