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How to Tell Your Story for Impact | Forbes India

How to Tell Your Story for Impact | Forbes India | How to find and tell your story | Scoop.it

JD Schramm has a reassuring message for anyone – and that includes just about everyone, really – who frets over the prospect of public speaking. "The beautiful thing about communication is that it is part art and part science," he told a recent gathering at the Stanford Graduate School of Business. While some people are naturally gifted storytellers, "there are strategies that each of us can employ to work for us."

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create

4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create | How to find and tell your story | Scoop.it

"Ken Burns is so famous for making historical documentaries that bring American history to life that there’s a video production effect named after a technique he pioneered. The “Ken Burns Effect”--the technique of zooming and slow-panning over an image that might be well over a hundred years old--is one of the hallmarks of the man’s visual storytelling style.


The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as they memorize the Gettysburg Address--and shares what the experience helped him realize about storytelling."


Read the full article to find out more about Burns’s subject-spanning tips for storytelling:

  1. Find a story that moves you
  2. Find the format in the story
  3. The drama and characters are there - find them and let them speak
  4. Tell the story your way
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How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine | How to find and tell your story | Scoop.it
What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.


Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.

  1. Ask yourself: Who is your audience? What do they want or need?
  2. We’re all holding out for a hero (or heroine)
  3. Thrill us with plot or “action”
  4. Climax
  5. Resolution
  6. Credits
  7. Art is never finished, only abandoned
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7 Essential Tips For Writers Who Hope To Engage Millions Of Readers | Forbes

7 Essential Tips For Writers Who Hope To Engage Millions Of Readers | Forbes | How to find and tell your story | Scoop.it

"According to Amy Newmark, publisher and author of the Chicken Soup for the Soul line of books, there are seven critical strategies for writers and speakers to inspire, engage, and even entertain large numbers of people representing a diverse audience."


Read the full article to find out more about Amy’s seven recommendations, and a tip to accomplish each, for writers and speakers:

  1. Use the power of storytelling
  2. Start your stories in the action
  3. Focus on positive
  4. Be brutally honest
  5. Make darn sure you are passionate about your topic
  6. Don’t get creative
  7. Don’t tell the reader what to do
Kim Zinke (aka Gimli Goose)'s insight:

This format has been a successful formula for the Chicken Soup series.  To sum it up, if you aspire to make an impact with your writing, learn to be more yourself.  Be brutally honest, transparent, and real, and write about what lights you up and gets you out of bed in the morning.

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Dr. Tom Larder's curator insight, April 12, 10:35 AM

GOOD ADVICE......

Monica S Mcfeeters's curator insight, April 12, 11:20 AM

Help your students be better writers with these tips!

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Essential Things to Write Down Memoir Ideas | Oprah

Essential Things to Write Down Memoir Ideas | Oprah | How to find and tell your story | Scoop.it
These quick, one-time-only exercises can teach us about ourselves and what we want—and how we can tell our story. The bonus? You might just end up with a book...


Read the full article to find out  more about these three exercises which include what to write and why it helps:

  1. Your 3-Sentence Life Story
  2. Your Crucial Incident (or Incidents)
  3. Your Secret Why
Kim Zinke (aka Gimli Goose)'s insight:

Great exercises to help you find and flush out a personal story.

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Selling through Storytelling: 5 Brands Whose Narratives Win Over Buyers | RainToday

Selling through Storytelling: 5 Brands Whose Narratives Win Over Buyers | RainToday | How to find and tell your story | Scoop.it

"The question is what makes a good story?  A good story is one that buyers enjoy believing."


Read the full article to find out more about these five examples of brands, companies, and service organizations that sell through story. Each mini case study contains a "moral," aka, practical advice, for how to improve the quality of the stories your firm tells:

  1. Tell a Story that Mitigates Fear
  2. Tell a Story about a Revolution
  3. Tell a Story about the Mundane
  4. Tell a Story about Atmosphere
  5. Tell a Story about Generosity
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Secrets of Visual Storytelling: 7 Fab How-To Articles | Curatti

Secrets of Visual Storytelling: 7 Fab How-To Articles | Curatti | How to find and tell your story | Scoop.it

"I have gone through my stash of best articles on visual storytelling and chosen the best seven to share with you. I start out with an orientation of visual thinking (an essential skill for creating visual stories), then move on to the mechanics of creating visual memories (what visual stories do), chat about an amazing article pointing to the future of visual storytelling, and then give you two articles on visual story mechanics — image categories and story structures.  The last two articles give different examples of how companies are using visual storytelling in different ways. All the articles contain examples."


Read the full article to access the articles and find out more.

Kim Zinke (aka Gimli Goose)'s insight:

Great collection of articles. The post is written be fellow scoop.it-eer Karen Dietz.  You can find her curated collection of articles at http://www.scoop.it/t/just-story-it. 

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Slam Rules & Storytelling Tips | Scranton StorySlam

Slam Rules & Storytelling Tips | Scranton StorySlam | How to find and tell your story | Scoop.it

The Scranton StorySlam is a unique storytelling competition at which ten storytellers each share a true, five-minute, personal story inspired by the evening’s theme. Stories are told without notes, allowing the storytellers to connect with the audience in a spontaneous and authentic way.


If you're interested in starting up a storytelling night in your area, this is a good site to check out.  On this page, Scranton has compiled what they've learned at previous StorySlams and from various other storytelling organizations.


They have also provided a list of storyslams in other cities.

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5 Keys to Being a Great Storyteller | The Beacon Blog

5 Keys to Being a Great Storyteller | The Beacon Blog | How to find and tell your story | Scoop.it

"Even in the workplace, great stories and great storytelling are what will stand out among your clients and colleagues, and will make your communication more memorable and more effective. You’ll sell your ideas and influence those around you by having a great story, and telling it in a simple, compelling, and powerful way."


Read the full article to find out more about these five steps that will help you build and tell a more powerful, more memorable story:

  1. Plan your story
  2. Anchor your story with simple messages
  3. Find an antagonist or problem to rally your audience around
  4. Tell your story from an audience-centric viewpoint
  5. Remember the “Rule of Three”
Kim Zinke (aka Gimli Goose)'s insight:

You can also get a more in-depth version of this post by listening to the podcast accessible at the bottom of the article.

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8 Ideas for Sharing Stories on Social Media | The Storytelling Non-Profit

8 Ideas for Sharing Stories on Social Media | The Storytelling Non-Profit | How to find and tell your story | Scoop.it


"Stories were made for social media. Most people are on social media to connect, be entertained or to get information. It’s not a particularly serious endeavor, nor are people open to organizations that have a corporate persona on social media. Instead, this is the time to be social and human!


What better way to break the ice with your social media communities and to act like the warm, friendly organization that you are than by sharing your stories?"


Read the full article to find out more about these 8 ideas for story content for your social media channels:

  1. Programs in action
  2. Behind the scene pictures
  3. Memes
  4. Volunteers
  5. Staff profiles
  6. Staff celebrating a donation
  7. Real-time updates from events
  8. Show long-term progress on a project


For more ideas see this newsletter article from The Storytelling Non-Profit.

Kim Zinke (aka Gimli Goose)'s insight:

Great ideas for any organization.  And no matter what form your story comes in, there's a platform to tell it. Examples are Pinterest for pictures, YouTube for videos, Twitter for abbreviated text, Podcasts for audios, and blogs for written and/or multi-media stories.

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25 Killer Resources to Learn Storytelling | Business 2 Community

25 Killer Resources to Learn Storytelling | Business 2 Community | How to find and tell your story | Scoop.it

25 online resources to get you started down the storytelling path and tell your brand story.

Kim Zinke (aka Gimli Goose)'s insight:

A nice cross-selection of articles and sites.  It covers crafting a story to telling it through transmedia.

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malek's curator insight, March 19, 6:34 PM

Your visitors disappear at the landing page?

It's all about the skill to retain visitors and turning them into leads, the ability  to tell a robust brand story, one that zip and grasp their attention like a great novel or movie. 

A useful resource, keep  handy

Florian Eisele's curator insight, March 21, 2:28 PM

Top-notch compendium using great sources and covering a range of important storytelling aspects

Mervi Rauhala's curator insight, March 24, 3:37 PM

All and all good resources for business storytelling.

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Brand Storytelling - 4 Part Series | GoAnimate

Brand Storytelling - 4 Part Series | GoAnimate | How to find and tell your story | Scoop.it

"Forging a sincere connection with the customers is one of the greatest challenges any company can face. People don’t connect with entities that are perceived as out-of-touch, bland, too slick or gimmicky, or too sales-focused. They connect with personalities: the individuals and aspirations behind your company. The best way to cultivate that connection — to interest them in what you do — is to give them the who and how and why behind the what. Make your business personal in the best possible way: tell your story."


Click on the links below to read this four part series from GoAnimate to find out more about how to tell your brand story.


Part 1: Fun And Profit

Brand storytelling is a proven method for relating to your customers on a more personal level. Stories help personalize your brand, build connections, and inspire trust.

  • People connect with story
  • People trust story
  • Story builds brand


Part 2: Find Your Brand Values

People buy your story, not your product. So when you tell someone your story, where do you begin?  Find your values, find your story.  For most businesses, your values will fall into one of three categories:

  • Higher values
  • Aspirational life values
  • Day-to-day values


Part 3: Different Stories For Different Purposes

How have successful companies wrapped these values in a story that made them accessible and engaging to their customer bases? We’ve identified three recurring story types used by effective brand storytellers.

  • Your origin story
  • Your vision story
  • Your customer's story
  • Mix 'n' match


Part 4: Telling The Whole Story

What you say about your company plays an important role in how people see you, but what you do rounds out the picture. If the two don’t match, it won’t matter how good your marketing messaging is. Remember: everything your business does becomes a part of your brand story.

  • Living your values
  • Beyond the About page: Where to tell your story
  • Control your story
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How To Be a Great Storyteller | Infographic List

How To Be a Great Storyteller | Infographic List | How to find and tell your story | Scoop.it

Step by step storytelling instructions.

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Martin (Marty) Smith's curator insight, March 22, 12:15 AM

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

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Visual Storytelling: Why Data Visualization is a Content Marketing Fairytale | Search Engine Journal

Visual Storytelling: Why Data Visualization is a Content Marketing Fairytale | Search Engine Journal | How to find and tell your story | Scoop.it

"Your content design is super important, because design will be one of the first reasons that people start reading. But what’s more important than the design is the story it tells."


Read the full article to find out more about these five main steps for using data to craft your content into a visual story:

  1. Understand Your Data
  2. Identify Your Story and Create a Good Structure for It
  3. Guide, but Don’t Push, the User Experience
  4. Keep it Simple
  5. Use Viewer Psychology to Your Advantage


Then you can see three case studies which illustrate how brands both big and small can create a storytelling experience through their own visual content using a combination of the steps noted above.

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Sita Brahmachari's top five story telling tips | The Guardian

Sita Brahmachari's top five story telling tips | The Guardian | How to find and tell your story | Scoop.it

"The power to tell stories comes before words… Learning the skills of writing are of course important but sometimes the more we become conscious about what we should or shouldn't be doing when we write, the harder it is to draw on our imagination."


Read the full article to find out more about these techniques to let your imagination soar:

  • Let the random in
  • Write a dream book
  • Write a diary
  • Find a meaningful object
  • Keep travel journals/make scrap books
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Telling Your Story | Flour Mill Media

Telling Your Story | Flour Mill Media | How to find and tell your story | Scoop.it

"At the heart of what people love about small businesses, is the feeling of connection.  People love to know where their money is going.  They love to feel like they know a business owner.  They love to feel a connection to a place or product.


This “currency” of storytelling is something that succesful businesses utilize all the time.  Oftentimes it comes in the form of an Origin Story, or the story of how and why a business came into being."


Read the full article to hear some famous business origin stories and how to find your origin story by finding your inciting incident by asking:

  • What inspired you to start your business?
  • Was there a Pain Point that you recognized in the business world? What was that moment like?
  • What problem are you helping your customers solve?
  • Why did you choose to try and solve that specific problem?
  • Was there anything in your childhood, past, or business training that led you to try and solve that problem?
  • Were there any big obstacles that you had to try and overcome to start your business?
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Content Marketing Goes Far Beyond ‘Storytelling” | Rebecca Lieb

Content Marketing Goes Far Beyond ‘Storytelling” | Rebecca Lieb | How to find and tell your story | Scoop.it

"Storytelling can indeed be an important, if not critical element of content marketing. But it’s not the be-all, end-all of content marketing strategy. A story is a wonderful way to capture attention and interest. But it’s not the only way.


There are two other types of “branded content.” Storytelling plays little, if any, role in these types of content, but both types of brand-generated content can be equally as effective as brand storytelling."


Read the full article to find out more about these two types of content that don't need to be storified and why it's ok:

  1. Educational or Informative Content
  2. Utility Content
Kim Zinke (aka Gimli Goose)'s insight:

This is so true.  Not everything needs to be a story. Knowing when to tell a story is as important as knowing when to not tell one.  Knowing your audience plays an important role in that as well.

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BBC Explainers videos | After the flood

BBC Explainers videos | After the flood | How to find and tell your story | Scoop.it

Explainer videos are short online films help inform the public about big and often complex subjects—like astronomy, pregnancy, or DNA—in an interesting and accessible way. They are different from more poetic ‘brand identity films’ that exist to encourage emotional connection—they need to impart a much higher degree of factual information, but in a way that is sophisticated and relevant to the subject.


The BBC is now producing Explainer videos and one of the producers they've used, After the Flood, made a ‘how to’ video and a production guide for BBC-partners making Explainer films. The importance of narrative structure and scripting is emphasized as much as visual direction and graphics.


With a running time of just three minutes, an Explainer video needs to get its point across very efficiently. It’s impossible to cover all the ground in a particular area, so you need to focus on a story ‘hook’ that is fundamental, understandable and repeatable.


Although each video will deal with one specific topic only, they are also intended to spark interest in other, related areas. We want to inform as to certain subjects, but we also want people to discover new ones. Your explainer will need to contain ‘jumping-off-points’ to related content.


Your story idea will have to accommodate three distinct layers of information, and it’s worth identifying these at an early stage:

  • Primary info: the core material in question (e.g. the human circulatory system)
  • Secondary info: required for explanation (e.g. the role of oxygen in the blood)
  • Tertiary info: signposts that lead to related topics (e.g. exercise and cardiovascular health)


Read the full article to find out more about the elements of an Explainer video, including scripting, storyboarding, and production.

Kim Zinke (aka Gimli Goose)'s insight:

Don't let their technical focus discourage you. The techniques described can be used to tell any clear, concise story, in any format.  You can make an Explainer video for your team, organization, or product.


I like how they think of this as an introduction or teaser, and that the story doesn't end there, but raises enough curiousity that people would be encouraged to connect with even more material on the topic.


The guide includes a how-to video, images, and other Explainer videos as examples.


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Evolution of Storytelling | Visual.ly

Evolution of Storytelling | Visual.ly | How to find and tell your story | Scoop.it

Evolution of storytelling created for iversity.com.

  • Origins of storytelling
  • Ancient Egyptian stories
  • Ancient Greek poets
  • Shadowplay in Asia
  • Troubadours
  • Printing press
  • Shakespeare's plays
  • Movies & radio
  • Golden age of tv
  • Internet
  • Transmedia storytelling
  • Alternate reality games
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Claude Emond's curator insight, April 5, 8:11 AM

Good story told on this infographic. For those leaders who know that nothing beats telling a good story :)

Marta Torán's curator insight, April 6, 5:56 AM

Genial!

Clare Treloar's curator insight, April 10, 6:04 PM

Another interesting infographic

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50 Web Ways to Tell a Story - Skidmore College | Alan Levine


A presentation from a workshop held at Skidmore College in March 2014.


Skidmore Storytelling

This workshop will cover a simple development process. Participants will create a digital story using images, audio, and/or video using free web tools and/or mobile apps. I use "story" in a general sense; it may be one of personal discovery or growth, a fictional narrative, a travel experience, a presentation, or something else you find worth telling. I discovered more than 50 such tools and recently have expanded the site to include mobile apps as creative platforms. As an example I created the same story in each tool. The result is that a good story and the creative process should and do transcend the tools.


The workshop process:

  • Warm Up Activity
  • The Way of the 50+ Ways (presentation above)
  • Table Group Activity: Story Brainstorm
  • Table Group Activity: Pick and Find the So What?
  • Table Group Activity: Find Media
  • Individual Activity: Build a Story in a Web Tool and/or a Mobile App
  • Summary and Review


To see the workshop in action see Alan's blog post.

Kim Zinke (aka Gimli Goose)'s insight:

Over the years I have referred many times to Alan's original site and am a huge fan.  He took a single story idea, retold it using free web tools, and posted the results.  I'm so glad to see he's updating it on a new site and adding mobile apps.  And also invites others to contribute.


I like the format he used at Skidmore (described above).  It looked like it was a lot of fun and pretty easy format to replicate at your own digital storytelling workshop.

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A History and Future of Collaborative Storytelling | Scott Walker

A History and Future of Collaborative Storytelling | Scott Walker | How to find and tell your story | Scoop.it
An un-scientific, non-comprehensive, and not-at-all objective overview of the rise of collaborative storytelling.


Read the full article to find out more about:

  • definition - serial, parallel, storyworld
  • a century of collaborative storytelling - comic books, tv, RPGs, internet, technology
  • recent examples - Heroes, 1632, Bar Karma, Tiki Wiki Fiki
  • more encouraging signs - Worldbuilder, Kindle Worlds, Theatrics
  • what this means for content producers - questions about creative, legal, operations
Kim Zinke (aka Gimli Goose)'s insight:

Collaborative storytelling opportunities are not only on the rise but are becoming more mainstream.  I like how this post provides examples everyone is familiar with as well as some new ones.

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How to start your own storytelling night | The Guardian

How to start your own storytelling night | The Guardian | How to find and tell your story | Scoop.it

"I hosted my first storytelling night about eight years ago. At the time, there were all sorts of open mic nights for comedians, musicians and poets, but nothing in the style of US storytelling nights such as The Moth where ordinary people stood up and told true tales about their lives. The humour, warmth and sadness in those stories made a human connection unlike any other art form I had experienced."


Read the full article to find out how to set up your own storytelling event:

  • the venue
  • the storytellers
  • planning the night
  • overcoming nerves
  • after hours
Kim Zinke (aka Gimli Goose)'s insight:

The Moth is an excellent role model to follow.  The host many live events across the country are held.  Check out their website to discover more about their events, storytelling tips and other resources, and listen to stories.

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15 Storytelling Techniques for Writing a Better Brand Story | writtent

15 Storytelling Techniques for Writing a Better Brand Story | writtent | How to find and tell your story | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.


Read the full article to find out more about:

  1. Take the time to prepare
  2. Learn how to tell a good story
  3. Focus on the active struggle
  4. Skip the slow parts
  5. Match your brand story to the format
  6. Control your pacing
  7. Make it personal
  8. Focus on the human element
  9. Make the stakes clear
  10. Follow a classic story pattern
  11. Throw in a surprise
  12. Make sure you have a solid beginning, middle, and end
  13. Avoid “moral of the story” endings
  14. Use natural language
  15. Make the story visual
Kim Zinke (aka Gimli Goose)'s insight:

Some really good, practical tips, that anyone could use, with links to even more resources and examples.

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Lee Werrell's curator insight, March 21, 7:30 AM

More words of Wisdom from Seth

Branding is not just pumping up the product, it's trying to connect with people at a personal level. This applies to corporate people as well as individuals

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6 Tips for Building a Culture of Storytelling At Your Nonprofit | Amanda Hirsch

6 Tips for Building a Culture of Storytelling At Your Nonprofit | Amanda Hirsch | How to find and tell your story | Scoop.it

"We’re all storytellers. Some of us are more intentional about the stories we tell, or more artful, but at the end of the day, we all tell stories through what we say and what we do. This is true not just for individuals but also for organizations. If everyone you hire is from one demographic… that’s part of your story. If you actively collaborate with partners, or prefer to work in isolation… again, that’s part of your story, as much as any social media promotion or the About page of your website."


Read the full article to find out more about these 6 tips for building a culture of storytelling at your organization:

  1. Get your house in order
  2. Be mindful
  3. Find the influencers
  4. Get out of your silos
  5. Listen - and reflect back
  6. Recruit ambassadors
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Three things my six-year-old shows us about great writing and collaborative storytelling | JG Communication

Three things my six-year-old shows us about great writing and collaborative storytelling | JG Communication | How to find and tell your story | Scoop.it

"For my 40th birthday last year, my son gave me a book he’d written. It had a cover on which he’d written down the story’s title and had drawn a cover picture, and it was filled with several empty pages that he’d taped together. The idea was that we would write the story together."


Read the full article to find out more about these three storytelling tips to get you started:

  • Write your headline first
  • Know your audience
  • Grab your audience's interest
Kim Zinke (aka Gimli Goose)'s insight:

Not everybody can write a good story well.  What everybody does have, is a story to tell.  If you're writing skills aren't up to snuff, look for other ways to tell your story.  Or, as this article demonstrates, you don't have to tell your story alone. Consider collaborative storytelling.

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5 Ways to Use Pictures to Tell Visual Stories With Social Media | Social Media Examiner

5 Ways to Use Pictures to Tell Visual Stories With Social Media | Social Media Examiner | How to find and tell your story | Scoop.it

"Are you sharing your stories with your fans?  Do you use pictures in your social marketing?  People want pictures in their social channels.  When done right, these pictures become visual stories."


Read the full article to find out how five brands are using pictures to share their stories and why that’s important by:

  1. Giving life to your products
  2. Telling your other story
  3. Celebrating your community's passion
  4. Bringing your brand to life with video
  5. Catering to an individual audience
Kim Zinke (aka Gimli Goose)'s insight:

Social media is a gift to storytellers: You can tell a story in more interesting ways than ever before and reach a much larger audience. Visuals can be part of or the whole story.  And there's many free and easy to use online tools, like PicMonkey and Canva, that you can draw from.


To see more examples of visual storytelling, take a look at this Social Media Examiner article/podcast - Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business.

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