Cinemagraphs are still images with movement that are created using “still and video equipment and use Adobe After Effects and Photoshop for editing. Jamie Beck uses HTML5 instead of Flash when creating cinemagraphs because it is best for sharing on social media and for commercial or website graphics. The result is a beautiful image with a life-like quality. Cinemagraphs help tell a story similar to the way a video would but in much simpler terms. The slight movement brings the image to life, whether it is a reflection of a moving car or windblown hair.
For more info on cinemagraphs, check out a previous post by Jamie at http://fromme-toyou.tumblr.com/post/14627262047/the-other-half