The basics of leadership storytelling was the topic of Steve Denning's talk at the TEDx conference in Utrecht on November 8, 2011 on moral persuasion.
In the talk he:
- explained how Al Gore went from being Mr. Boring to Mr. Excitement and in the process won an Emmy, an Oscar and a Nobel Peace Prize.
- told how he stumbled on the power of leadership storytelling while working at the World Bank.
- noted that most leadership stories don’t work. The stories that most leaders tell are ineffective or even counterproductive.
- described the four main characteristics of leadership stories that do work.
To view the video: http://youtu.be/RipHYzhKCuI