"Businesses are struggling to craft authentic and compelling stories and content to engage consumers online and inspire them to act.
So how do you shape a story that will move consumers, without coming across as cheesy? I asked Maria Sipka, CEO of Linqia, a tech company matching social storytellers to brand marketers, to share her tips."
Read the full article to find out more about how to implement these 3 steps to a compelling story:
- Find them in their context-and serve up stories there
- Be authentic-be a trusted person not trying to sell anything
- Track accountability and ROI-close the loop