"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."
To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:
- There is a substantial back story to explain what makes up the Super Hero.
- A good Super Hero story saves someone. A good brand should as well. Each story also has a distinct cry for help.
- A Super Hero is different than everyone else.
- There is some super power that makes them even better, without being vain.
- A good story is one that touches people in an emotional way.
- A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.
- A good story is well-organized, has a consistent tone throughout the story and has layers that support the story.
- No Super Hero goes alone. They always have help.
And find the story board format with the 15 questions that you can use to frame your story.