"The purpose of this book is to stimulate ideas and inspiration. It’s a small catalogue of participatory transmedia storytelling experiences intended to remind, suggest, provide, and inspire creators.
Use the playbook when you’re stuck for ideas. If you want to do something fun but don’t know where to start or if the client puts you on a deadline to propose an experience, use this book as quick reference guide. This book will stimulate ideas and provide structure for your thinking."
Each example story has these sections:
- Platforms – how this particular example is delivered
- Format – the participation tropes and experience characteristics
- Story – an example of how the format might be used
- Building blocks – the steps used to create the experience