"When it comes to creating great content, storytelling is one of the most powerful ways to engage and persuade an audience. But not if you’re telling the same old stories we’ve all heard a thousand times before. You need to tell truly original stories -- otherwise, people will tune you out. (If it’s on the Internet, just assume everyone’s heard it before.)."
Read the full article to find out more about these five steps to discovering and collecting stories nobody’s ever heard before:
- Draw on your personal experience.
- Read -- voraciously and widely.
- Keep your antennae up for stories.
- Have a filter.
- Put it in the bank.