"NewsCred and Getty Images teamed up to create “The Power of Visual Storytelling,” a guide for marketers that outlines four main principles of visual media—authenticity, sensory, archetype, relevancy. Each principle is illustrated by a brand case study explaining how companies including Dove and Lean In have put these principles to use, complete with lessons and takeaways."
Read the full article to see an overview and case studies of these four principles, as well as download the complete 35 page guide:
- Authenticity: Dove shows the meaning of real beauty
- Sensory: Squarespace creates images people can touch
- Archetype: Lean In transforms the possibilities for modern women
- Relevancy: Honey Maid celebrates the contemporary family