"As a marketer, if you want people to remember your work, you have to structure it in a story. People retain stories and have better recollection of things if it can be put in context. Not only do stories put things in context, they also evoke emotions. People relate to stories and want to know what happens next. They become invested in the storyline and characters. Your company and employees are characters in a grand storyline that can either excite or bore your audience to death."
Read the full article to find out more about
- 5 elements your company’s story needs
- Who actually tells the story?