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Self-Esteem Exercise: Tell a Story about Yourself | Skills Converged

Self-Esteem Exercise: Tell a Story about Yourself | Skills Converged | How to find and tell your story | Scoop.it

"This exercise is particularly useful for those quiet types who may need a push and a structured approach in practicing this skill. Learning this important skill will allow them to become better at talking about themselves and their ideas, values and achievements without appearing over bearing or self-centred.


You can run this exercise for an existing team or for a group of individuals from different backgrounds. Even those who are not naturally quiet would benefit from the structured approach used in this exercise to practice their story telling techniques."


Read the full article to obtain the complete exercise to help you tell stories about your skills and your accomplishments using a set of storytelling prompts.  The exercise includes:

  • what you need
  • setup
  • timing
  • discussion
  • variations
  • mission cards

Via Ariana Amorim
Kim Zinke (aka Gimli Goose)'s insight:

You could run this exercise as a team building event, to draw stories out about an organization, or for personal reasons.  Once people get into this exercise, it'll inspire them to create a new batch of mission cards so they can continue the exercise.  Get someone to record the stories.

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
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Radio Show | Very Good Stories

Radio Show | Very Good Stories | How to find and tell your story | Scoop.it

"My radio show is called ‘Story Powered™‘ and is a platform for talking about all things story. Every week, experts from around the world will share their expertise and experience in story powered leadership, branding and business development.


Story Powered will also help business leaders and entrepreneurs to think about the internal stories that are holding them back or affecting their success and learn how to create a new narrative that moves them closer to their goals and dreams."


Read the full article to follow along on this weekly radio show, or listen to or download the episodes.


Via Karen Dietz
Kim Zinke (aka Gimli Goose)'s insight:

Thanks to fellow curator @Karen Dietzfor finding this resource!  She sums up what it's about really nicely in her review:

  • "Here's another fab resource for everyone interested in business storytelling. Story professional Lianne Picot has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps."
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Karen Dietz's curator insight, February 24, 2:49 PM

Here's another fab resource for everyone interested in business storytelling. Story professional Lianne Picot @verygoodstories has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps.


This link is to her radio show where you can find the links to each interview. Like "What's Your Money Story?" with business author Mike Michalowicz. Wow -- now that's a critical but overlooked story any business person needs to dig into if they want more success.


Or, "Creating An Emotional Connection". Easy to say, tougher to do. Again, this interview with Jonathan Bennett will help you develop compelling narratives supporting your strategic direction and engaging stakeholders.


All of the interviews are downloadable as MP3 files for your traveling pleasure. Thanks for helping us all Lianne!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Jerry Busone's curator insight, Today, 7:59 AM

Good read on story telling and developing stories 

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7 books to read to become a better storyteller | Story & Heart

7 books to read to become a better storyteller | Story & Heart | How to find and tell your story | Scoop.it

"Here we’d like to share a few of our favorite books. Some of these were written just for filmmakers, helping us understand how each technical decision affects our stories. Others take a more general approach, examining how human beings are wired to respond to narrative, and how you can craft your stories to better engage your audience."


Read the full article to find out more about why these 7 books that will help you to tell better stories:

  1. The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall
  2. Story: Substance, Structure, Style and the Principles of Screenwriting by Robert McKee
  3. Wired For Story by Lisa Cron
  4. Contagious: Why Things Catch On by Jonah Berger
  5. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
  6. The Filmmaker's Handbook: A Comprehensive Guide for the Digital Age by Steven Ascher
  7. The $100 Startup by Chris Guillebeau
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Venkatesh Iyer (venkyiyer.com)'s curator insight, February 22, 12:17 AM

Just read one of them. I wish I could tell a better tale.

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Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing | Content Marketing Institute

Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing | Content Marketing Institute | How to find and tell your story | Scoop.it

"The problem with pivot points – events that result in major changes in your organization’s history or your personal career – is that they often slip by unnoticed. The significance of the event isn’t recognized until later.


You typically have to dig deep into the past to identify your pivots, the lessons they taught, and the opportunities they created. The reward for digging deep, however, is that past pivot points often uncover story opportunities that can help you define your brand and create memorable story-based content marketing.


To help you learn from the turning points in your or your organization’s background, I created a simple worksheet to help you locate the relevant turning points as well as uncover the details surrounding each story."


Read the full article to download the turning point worksheet and find out more about::

  • two types of pivots
  • the three steps to harvest pivot stories and lessons
  • suggestions for filling in the worksheet

Via Gregg Morris
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Dean Ryan G. Martin's curator insight, February 21, 6:23 AM

It's my first time to see a worksheet for content marketing. This makes the whole process easier.

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It’s a Long, Long Story: 10 Informative and Captivating Storytelling Online Projects | OXP

It’s a Long, Long Story: 10 Informative and Captivating Storytelling Online Projects | OXP | How to find and tell your story | Scoop.it

"Uncovering history as well as displaying statistics is really challenging and tricky, since traditionally both of them are associated with something boring and insipid that no one loves. However, it is hard to deny that we prefer visual over text, so why not turn this inclination into an advantage and reveal a series of facts and past events in a visually-appealing, engaging and alluring way thereby making a journey through history/story a really enjoyable and rewarding pastime. Besides, you do not have to reinvent the wheel, the solution is already here: visual storytelling is considered to be a new language for effectively and attractively communicating information."


Read the full article to explore these 10 informative and captivating visual storytelling online projects:

  • Le Monde
  • 25 Years of the Internet
  • In Chartered Waters
  • Celebrate Design
  • Computing History
  • A Formula 1 History
  • Slam Dunk History
  • Flat Guitars
  • Wrist
  • WorldCup Matchballs

Via Jeff Domansky
Kim Zinke (aka Gimli Goose)'s insight:

Some really nice examples of telling stories online.  And it shoes that history doesn't need to be boring.  The stories can be easily transformed into really entertaining and memorable journeys through facts and events that not only effectively characterize a period of bygone times but also fill in the gaps in your knowledge.

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Jeff Domansky's curator insight, February 13, 2:45 AM

Exploring new ways of social storytelling.

Marco Favero's curator insight, February 13, 3:58 AM

aggiungi la tua intuizione ...

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Character trumps Credentials | Anecdote

"We’re also pleased to announce the release of our new eBook, Character Trumps Credentials: 171 Questions that Help Leaders Tell Great Stories that Influence, Engage and Inspire. Addressing various themes, from collaboration to diversity and loyalty, these questions will stimulate the discovery of great stories in your own personal history – great stories that will help you become a great storyteller."


For a limited time you can download this eBook for free - just click on the link above.

Kim Zinke (aka Gimli Goose)'s insight:

This is a great compilation of story prompts for leaders.


Be sure to check out Anecdote's website to access their blog and for more great resources.

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Intro to storytelling 2 - What Is Storytelling | Slideshare - yrotsduol

What is storytelling, what it looks like, two ways you can use stories, and do you have the key ingredients to a great story with powerful emotions.

Kim Zinke (aka Gimli Goose)'s insight:

You can also take a look at the series of related Introduction to Storytelling presentations.

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5 Storytelling Best Practices to Make Your Content More Compelling | SEJ

5 Storytelling Best Practices to Make Your Content More Compelling | SEJ | How to find and tell your story | Scoop.it

"If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices."


Read the full article to find out more about these best practices and see examples:

  1. Know your ideal audience
  2. Tell stories that your ideal audience can relate to
  3. Use stories in various aspects of  your content
  4. Listen to your ideal audience
  5. Create a series

Via Kamal Bennani
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Nedko Aldev's curator insight, February 4, 3:40 AM

add your insight...

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Graham Drage's curator insight, February 5, 1:45 AM

Another great article about the power of storytelling, to create interesting content and ideas, such as case studies, about how to pu together stories to tell.

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Seven Types Of Stories Every Leader Should Tell | Forbes

Seven Types Of Stories Every Leader Should Tell | Forbes | How to find and tell your story | Scoop.it

"Research on storytelling in executive development found storytelling outperformed many other development initiatives in creating leadership skills. When leaders learn storytelling it “builds strategic competence and strengthens organizational character.” This is not about learning how to give a quick pep talk, but embedding storytelling into the organization as cultural and leadership norms.


In my work coaching executives, clients frequently voice uncertainty about when to tell a story, what kind, and in what situation. To that end, I’ve developed a list of common leadership stories to use as a guide. While there’s overlap between these at times, in general, leaders should have stories in each of these buckets to draw from when needed."


Read the full article to find out more about this list of leadership stories and examples of each:

  • challenge stories
  • relating stories
  • metaphoric stories
  • vision stories
  • potential stories
  • cautionary tales
  • humorous stories
Kim Zinke (aka Gimli Goose)'s insight:

Read the related article How to Tell a Good Story to discover simple techniques to tell compelling stories.

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National Storytelling Week – Basic Storytelling Tips | Scottish Storytelling Centre

National Storytelling Week – Basic Storytelling Tips | Scottish Storytelling Centre | How to find and tell your story | Scoop.it

National Storytelling Week (Sat 31 Jan to Sun 8 Feb) was set up by the Society for Storytelling 15 years ago and aims to promote the oral tradition of storytelling; celebrating our most ancient art form.


"We have sourced some sound advice from two of our directory storytellers who give simple tips for getting to grips with learning a story and top tips for telling a tale."


Read the full article to find out more about:

  • Ewan McVicar’s top 10 handy hints for storytelling.  How to choose and tell a tell a story.
  • Judy Paterson's step-by-step guide to learning a story.  This is not as difficult as you might think. Once you have used this technique with simple and short stories you will find it easy to learn longer and more involved stories.
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Karen Dietz's curator insight, February 4, 6:05 PM

Did you know it's National Storytelling Week? Well -- now you do :))


I always advocate for oral storytelling in business because of the critical skills people learn that go way beyond making a sale (although that's important, too). Skills like better communication, visual language and design, leadership, transformation, thinking on your feet, customer connection, word of mouth marketing, etc. I could go on and on. 


It takes longer to learn these skills through writing. I'm all about finding hacks (maximum return with less time) for greater efficiencies. Storytelling is a great hack for all kinds of purposes.


Of course it takes time to learn oral story skills! But it's all about taking the time now to build those skills so you can go fast later. 


Story on!

Dominique Taste's curator insight, February 5, 2:15 PM

10 étapes à transposer de la pratique du conte oral au storytelling et quelques conseils pour vous entraîner, mémoriser et bien restituer votre storytelling à l'oral.

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10 Ways to Master Storytelling in Business | Business O Féminin

10 Ways to Master Storytelling in Business | Business O Féminin | How to find and tell your story | Scoop.it

"Your business story matters, people want to know how you got here and what you can do to positively impact them and/or their business. The audience could be just one person or thousands, it doesn’t really matter, what does is that your story is true, engaging and relevant."


Read the full article to find out more about coach, entrepreneur and storytelling expert Madeline McQueen's top 10 techniques for mastering the art of telling a great story and captivating your audience:

  1. Everyone has a story to tell so don’t be afraid to tell yours
  2. People buy people so make your business story personal
  3. Share information your audience can relate to
  4. Order your information
  5. Every story needs to have a point and must come to a conclusion
  6. If you are not sure about your story no one else will be
  7. Remember that storytelling in business is also a form of selling
  8. Know which story to choose
  9. Practice, practice, practice
  10. Time is precious so keep to it
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Guide for a Great Storytelling | SlideShare - Entwine

"Storytelling is an art that takes planning, research, and skill; the storytellers make decisions along the way that drive their stories forward, engage their audience, and impart information vital to the telling of their story. The best content agencies understand this craft and can produce timely stories about a brand, product, or company.


By following these five rules, you too can tell an interesting, captivating story that will enchant your audience, share important information, and engage from beginning to end."


View the SlideShare to see more about these 5 rules of storytelling:

  1. Understand your brand and audience, speak in an authentic voice
  2. Get your facts straight, use the 5 Ws
  3. The power of specifics, details, and imagery
  4. Show, don't tell
  5. Know the end at the beginning
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What MLK’s “I have A Dream” Speech Can Teach Us About Storytelling | Pardot

What MLK’s “I have A Dream” Speech Can Teach Us About Storytelling | Pardot | How to find and tell your story | Scoop.it

"Martin Luther King and the legacy he left behind has transformed America over the last 50 years. He taught us poignant lessons about equality, strength of character and passion; but there’s a less obvious lesson he taught us in the way he inspired people with his words: By telling a great story."


Read the full article to find out about these key elements of the strikingly inspirational “I Have a Dream” speech and how to apply them to your story:

  • Structuring the Story with a Beginning, Middle and End
  • Inciting Incident
  • Using Imagery
  • Using Analogies and Metaphors
  • No Slides
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How to Turn Your Data Into Stories | PR Newswire

How to Turn Your Data Into Stories | PR Newswire | How to find and tell your story | Scoop.it

"Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else.


Knowing what makes a good story and how to find that story within your organization can help you refine your media pitches and engage customers more successfully."


Read the full article to find out more about these tips that can help brands uncover the stories within their business that connect to customers:

  • Answer the “so what?”
  • Use nut grafs
  • Incorporate figurative language
  • Visualize your story
Kim Zinke (aka Gimli Goose)'s insight:

Readers don't always want to see big blocks of words in the content they read.  They may want things to be broken down in a way that can be scanned.  Take a look at this Ragan article How numbers make content more readable for more info on why numbers are effective and how to make them work in your stories.

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25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015 | One Month

25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015 | One Month | How to find and tell your story | Scoop.it

"Over the past eight years, I’ve read more than 100 books on storytelling, persuasion, copywriting, content marketing, and designing presentations. From Edward Tufte’s books on information design to Joseph Campbell’s The Hero’s Journey, to the neuroscience behind storytelling. This year, I've compiled the top 26 books that I think every leader, communicator, thought leader and business owner should read.

 

If you want to up your game and grow your business, elevate your platform, or become a better storyteller — read these books."

 

Read the full article to discover the storytelling books in this list.  You'll find 14 recommendations under the categories:

  • Books on writing
  • Storytelling
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9 Steps for Using Digital Storytelling in the Classroom | Learn2Earn

9 Steps for Using Digital Storytelling in the Classroom | Learn2Earn | How to find and tell your story | Scoop.it

"Turn the ancient expression of storytelling into an engaging task for your 21st century students by adding a media component. Called digital storytelling, this “is the practice of combining narrative with digital content, including images, sound, and video, to create a short movie, typically with a strong emotional component.”  Not only does this help bring your classroom into the new age of educational technology, but it gets kids excited about writing and sharing their work."


Introduce digital storytelling with these nine simple steps:

  1. Show the Final Product First
  2. Encourage Purposeful Writing
  3. Don’t Forget the Editing Process
  4. Help Students Write Their Plan
  5. Include a Lesson About Copyright and Media Use
  6. Explore New Technology
  7. Help Students Create Their Narration
  8. Add Music
  9. Publish
Kim Zinke (aka Gimli Goose)'s insight:

A good way to introduce any age to digital storytelling.

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Elsa Caetano's curator insight, February 23, 3:50 PM

Era uma ver o processo:

Esta é uma das formas de usar storytelling no processo de ensino-aprendizagem.

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Four Ways to Find Your Story | Annette Simmons

Four Ways to Find Your Story | Annette Simmons | How to find and tell your story | Scoop.it

"In the beginning, finding good stories is difficult. If only because your brain keeps saying, “I can’t tell stories.” or “I’m not a storyteller.” Trust me; if you are breathing you tell stories."


Read the full article to find out more about these four reliable buckets that are full of good stories:

  1. A time you shined
  2. A time you blew it
  3. A mentor
  4. A book/movie/folk tale

Via Karen Dietz
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Karen Dietz's curator insight, February 16, 1:51 PM

Colleague Annette Simmons, author of several ground breaking books on business storytelling, has written this terrific post helping anyone get unstuck about their stories.


This article goes hand-in-hand with another post I curated last week from colleague Shawn Callahan on spotting stories.


What I love about this post is how Simmons starts off -- with the hidden fear we all have about storytelling. She then gives clear directions for finding your stories that will get you over that hump.


Hey, even I freeze up when someone out of the blue asks, "So tell me one of your stories". I like all of Simmon's 4 buckets and use them to break up that frozen place I sometimes find myself in.


Enjoy this post and get story-ing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


A.K.Andrew's curator insight, February 18, 11:22 AM

Always good to have new ways to jumpstart your work

 

Miklos Szilagyi's curator insight, February 20, 10:12 AM

Like it...

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5 Storytelling Best Practices at the Heart of Humans of New York | GovLoop

5 Storytelling Best Practices at the Heart of Humans of New York | GovLoop | How to find and tell your story | Scoop.it

"Humans of New York is a success story worth the airtime. It's also an inspiration that can help you find the heart in your storytelling and communications.


The storytelling best practices that you can learn from Humans of New York are not just about using photos, though there’s certainly a massive power in using visuals in storytelling."


Read the full article to find out more about these storytelling best practices that get to the heart.

  1. Embrace the Human
  2. Accentuate the Positive
  3. Track a Narrative
  4. Show a Face
  5. Do Something Good
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INFOGRAPHIC: A Nonprofit Storytelling How-To | Classy

INFOGRAPHIC: A Nonprofit Storytelling How-To | Classy | How to find and tell your story | Scoop.it

"Nonprofit storytelling can be a powerful tool to recruit and motivate donors. Even more than shocking statistics, a story can spur someone to help because it makes the cause more real and elicits more sympathy from potential supporters.

To tap into the power of storytelling, you need to know how to construct a story and communicate it to your audience. This infographic walks you through the steps of telling an effective impact story."

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Nick Walters's curator insight, February 13, 4:24 PM

"On Point" and sometimes overlooked, great info-graphic on nonprofit storytelling!

Andrea Robotti's curator insight, February 15, 7:31 AM

La comunicazione attraverso la narrazione può essere uno strumento prezioso per il mondo del no-profit.

Quest'infografica illustra le componenti principali che possono rendere il racconto empatico, capace di coinvolgere il pubblico e portarlo ad interagire in modo attivo con una donazione o un azione di volontariato.

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Story Starters | Literacy Shed

Story Starters | Literacy Shed | How to find and tell your story | Scoop.it
I have been collecting story starters, you can use them with your class and add some of your own in the comments. Cheers  Rob

Via Ana Cristina Pratas, Petra Pollum
Kim Zinke (aka Gimli Goose)'s insight:

LOL!  My favourite one is "I didn’t mean to kill her."


Needing a little inspiration?  This is a fun exercise to try out.  Who knows, the exercise may end up becoming a best seller?!?

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asli telli's curator insight, February 4, 1:06 AM

Fit for any critical content in class, inspirational:)

Judith Morais's curator insight, February 4, 5:31 AM

Sentences starters. Images. There's a good range of writing prompts here. 

Marc Quentel's curator insight, February 5, 12:31 PM

Des idées de départ en expression écrite et littérature : images ou phrases, de quoi stimuler la créativité.

En anglais, mais il ne s'agit que d'une phrase simple généralement, donc pourquoi pas un peu de LVE en plus ?

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Storytelling 101: 3 Tips for Creating Compelling Content Marketing | Inc.

Storytelling 101: 3 Tips for Creating Compelling Content Marketing | Inc. | How to find and tell your story | Scoop.it
Be it a feature film, a 30-second commercial or a tweet, there's no denying the impact of content that captures audience attention and genuinely engages them.


Read the full article to find out more about these three storytelling tips that will elevate your content marketing from textbook to must-read:

  1. Introduce us to a hero
  2. Set the stakes
  3. Pay off

Via José Carlos
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How to Tell Stories that Motivate Donors to Give | Slideshare - Jeff Brooks

"Everyone knows that if you want people to support your cause you must tell stories. But if you really want to succeed, you have to tell the RIGHT STORY -- the story that pulls donors in, makes them hunger to donate to you. Here's how to tell that story."


View the full Slideshare to find out more about the three ways to tell a story in fundraising (one wrong, one correct, one half-right) and these 5 hints for donor-focused fundraising stories:

  • say "you" a lot
  • put the donor in the story
  • write like your Aunt Ruth
  • keep your heart on your sleeve
  • avoid statistics
Kim Zinke (aka Gimli Goose)'s insight:

Donors give for a lot of reasons that have nothing to do with how awesome you are.  Your job is to connect their values and money with your cause by making it clear they are the hero in the fundraising situation.


These same tips apply to telling your business (customer) or company (employee) story.

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4 Easy Steps to Transmedia Screenwriting | PBS

4 Easy Steps to Transmedia Screenwriting | PBS | How to find and tell your story | Scoop.it

"So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you’re wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is “transmedia” ready?


Read the full article to find out more about these four key elements you can pay attention to when creating your work that makes it easier to transition into something interactive and cross-platform:

  • create a story world
  • create mystery boxes within that world
  • master the anatomy of the viral video
  • shift your emphasis from storytelling to story making
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The Solutions Journalism Toolkit, at your service | Solutions Journalism Network

The Solutions Journalism Toolkit, at your service | Solutions Journalism Network | How to find and tell your story | Scoop.it

"We’d like to introduce you to the newest member of our team. No, scratch that, we’d like to introduce you to the newest member of your team… The Solutions Journalism Toolkit!


Or at least that’s what we hope. We’ve spent months working on this comprehensive toolkit on everything solutions journalism in hopes that it can be your trusty guide as you practice this thrilling, and sometimes challenging, craft. You’ll find a wide range of information, including what kinds of data you might dig into, how to write about failure in an instructive way, how to paint a picture of compelling, complex characters, and much more."


Read the full article to download the free 48-page toolkit which is meant to be a practical guide for journalists and editors who are interested in incorporating solutions journalism into their work, and covers:

  • the basics of solutions journalism: what is it? What is it not? What impact can it have?
  • how to find, vet, conduct interviews for, pitch, craft, and promote solutions journalism stories.
  • four different solutions story structures and show you what they did right (positive deviant, big new idea, experiment in progress, location transformation).
  • answers some of the most common questions about solutions journalism.
  • tips from esteemed journalists on how to best practice solutions journalism.
Kim Zinke (aka Gimli Goose)'s insight:

This is definitely worthy of checking out.  It's nicely laid out, provides lots of examples, and walks you through the entire process.  There's lots of other tools and examples, as well as a blog, on the Solutions Journalism Network site, so dig around a bit while you're there.


Thanks to Marketing the Social Good for pointing out this toolkit. Matthew nicely summed up how this applies to marketing for social and public sector organizations:

  • Like all good journalists, they work with characters and story, a useful skill for marketers trying to win clients, funding, votes and volunteers.
  • They work with data and evidence, which gives credibility to their stories and yours.
  • They’re exploring “how communities may more effectively tackle serious problems,” just like many social and public sector organizations (and this blog).
  • Solutions journalism provides a solid approach to writing stories about your organization that media outlets will want to publish.
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A Business Storytelling Manifesto | Story Bistro

A Business Storytelling Manifesto | Story Bistro | How to find and tell your story | Scoop.it

"Content marketing is the solution! You’ve got to tell more and better stories!  Right. But how? 


This isn’t just another bandwagon. This is truly important stuff.

So, how do you — the micro biz owner — learn to tell an engaging story? Something that will move your clients to action?"


Read the full article to find out more about these tips from the business storytelling manifesto:

  • Truth is three-dimensional
  • Edit fearlessly
  • It’s the journey AND the destination
  • Size matters
  • Heroes are everywhere
  • A story is an invitation
  • Different endings require new plots
  • Question your part in the status quo
  • To join the tribe, learn its culture, its language
  • Don’t begin at the beginning
  • Great characters have flaws
  • Bridge gaps with visuals
  • Practice
  • Simplify. Clarity is Smart.
  • Emotion moves us to act
  • Use your stories for good
  • The Heart is the Best Part
more...
Art Jones's curator insight, January 22, 10:42 PM

The Chef at #StoryBistro whips up a batch of great ideas to help make stories tantalizing to look at and delicious to hear and read.

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Five Tips for Writing Case Studies That Aren't Boring as Hell | MarketingProfs

Five Tips for Writing Case Studies That Aren't Boring as Hell | MarketingProfs | How to find and tell your story | Scoop.it

"In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don't have to be.


Good case studies can help to subtly yet persuasively show off products or services. They tell the story of a business problem that your customer had and what you did to help overcome it. Statistics offer tangibility, and quotes from the customer give credibility."


It's time to take a different approach to writing case studies so that they're read and shared—and result in more leads.  Read the full article to find out more about these five things you should keep in mind to create case studies that are less boring and more effective:

  1. Build suspense
  2. What's in it for them?
  3. Testimonials are everything
  4. Make it visual
  5. Don't lie
Kim Zinke (aka Gimli Goose)'s insight:

What I like about this article is each of the tips also include comments from other industry experts.

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