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How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine | How to find and tell your story | Scoop.it
What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.


Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.

  1. Ask yourself: Who is your audience? What do they want or need?
  2. We’re all holding out for a hero (or heroine)
  3. Thrill us with plot or “action”
  4. Climax
  5. Resolution
  6. Credits
  7. Art is never finished, only abandoned
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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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4 Easy Steps to Transmedia Screenwriting | PBS

4 Easy Steps to Transmedia Screenwriting | PBS | How to find and tell your story | Scoop.it

"So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you’re wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is “transmedia” ready?


Read the full article to find out more about these four key elements you can pay attention to when creating your work that makes it easier to transition into something interactive and cross-platform:

  • create a story world
  • create mystery boxes within that world
  • master the anatomy of the viral video
  • shift your emphasis from storytelling to story making
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The Solutions Journalism Toolkit, at your service | Solutions Journalism Network

The Solutions Journalism Toolkit, at your service | Solutions Journalism Network | How to find and tell your story | Scoop.it

"We’d like to introduce you to the newest member of our team. No, scratch that, we’d like to introduce you to the newest member of your team… The Solutions Journalism Toolkit!


Or at least that’s what we hope. We’ve spent months working on this comprehensive toolkit on everything solutions journalism in hopes that it can be your trusty guide as you practice this thrilling, and sometimes challenging, craft. You’ll find a wide range of information, including what kinds of data you might dig into, how to write about failure in an instructive way, how to paint a picture of compelling, complex characters, and much more."


Read the full article to download the free 48-page toolkit which is meant to be a practical guide for journalists and editors who are interested in incorporating solutions journalism into their work, and covers:

  • the basics of solutions journalism: what is it? What is it not? What impact can it have?
  • how to find, vet, conduct interviews for, pitch, craft, and promote solutions journalism stories.
  • four different solutions story structures and show you what they did right (positive deviant, big new idea, experiment in progress, location transformation).
  • answers some of the most common questions about solutions journalism.
  • tips from esteemed journalists on how to best practice solutions journalism.
Kim Zinke (aka Gimli Goose)'s insight:

This is definitely worthy of checking out.  It's nicely laid out, provides lots of examples, and walks you through the entire process.  There's lots of other tools and examples, as well as a blog, on the Solutions Journalism Network site, so dig around a bit while you're there.


Thanks to Marketing the Social Good for pointing out this toolkit. Matthew nicely summed up how this applies to marketing for social and public sector organizations:

  • Like all good journalists, they work with characters and story, a useful skill for marketers trying to win clients, funding, votes and volunteers.
  • They work with data and evidence, which gives credibility to their stories and yours.
  • They’re exploring “how communities may more effectively tackle serious problems,” just like many social and public sector organizations (and this blog).
  • Solutions journalism provides a solid approach to writing stories about your organization that media outlets will want to publish.
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A Business Storytelling Manifesto | Story Bistro

A Business Storytelling Manifesto | Story Bistro | How to find and tell your story | Scoop.it

"Content marketing is the solution! You’ve got to tell more and better stories!  Right. But how? 


This isn’t just another bandwagon. This is truly important stuff.

So, how do you — the micro biz owner — learn to tell an engaging story? Something that will move your clients to action?"


Read the full article to find out more about these tips from the business storytelling manifesto:

  • Truth is three-dimensional
  • Edit fearlessly
  • It’s the journey AND the destination
  • Size matters
  • Heroes are everywhere
  • A story is an invitation
  • Different endings require new plots
  • Question your part in the status quo
  • To join the tribe, learn its culture, its language
  • Don’t begin at the beginning
  • Great characters have flaws
  • Bridge gaps with visuals
  • Practice
  • Simplify. Clarity is Smart.
  • Emotion moves us to act
  • Use your stories for good
  • The Heart is the Best Part
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Art Jones's curator insight, January 22, 10:42 PM

The Chef at #StoryBistro whips up a batch of great ideas to help make stories tantalizing to look at and delicious to hear and read.

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Five Tips for Writing Case Studies That Aren't Boring as Hell | MarketingProfs

Five Tips for Writing Case Studies That Aren't Boring as Hell | MarketingProfs | How to find and tell your story | Scoop.it

"In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don't have to be.


Good case studies can help to subtly yet persuasively show off products or services. They tell the story of a business problem that your customer had and what you did to help overcome it. Statistics offer tangibility, and quotes from the customer give credibility."


It's time to take a different approach to writing case studies so that they're read and shared—and result in more leads.  Read the full article to find out more about these five things you should keep in mind to create case studies that are less boring and more effective:

  1. Build suspense
  2. What's in it for them?
  3. Testimonials are everything
  4. Make it visual
  5. Don't lie
Kim Zinke (aka Gimli Goose)'s insight:

What I like about this article is each of the tips also include comments from other industry experts.

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A simple method to help you to remember stories | Anecdote

A simple method to help you to remember stories | Anecdote | How to find and tell your story | Scoop.it

"This video illustrates a simple method I’ve developed that not only helps you remember the story, but it also helps you associate the story with things that are meaningful and relevant so it pops to mind when you most need it. And as an added bonus making the connection to meaning reinforces your ability to remember."

Kim Zinke (aka Gimli Goose)'s insight:

Definitely a technique I need to try out so I can tell them off the cuff at the most effective times.  I'm so envious of people who can just reach into their memory banks and without a pause, just pull out the best stories that fit the situation.

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10 Brand Storytelling Lessons In 2 Minutes | The Story of Telling

10 Brand Storytelling Lessons In 2 Minutes | The Story of Telling | How to find and tell your story | Scoop.it

"Take two minutes to watch this advert from IKEA. Those two minutes are guaranteed to change how you think about marketing your business. This video is more than just advertising designed to sell something, it’s a home run in brand storytelling."


Read the full article to find out more about these 10 things that Ikea did to make their story great:

  1. Understood their customer’s worldview.
  2. Made the customer the hero.
  3. Started with his story.
  4. Changed how the customer felt and acted in the presence of their product.
  5. Understood what they are really selling.
  6. Helped us to see reflections of ourselves in the hero.
  7. Tapped into our emotions, creating a visceral connection with the brand.
  8. Created advertising that aligns with the company’s vision and brand personality.
  9. Backed up the story with the experience delivered in store and across all touchpoints with the brand.
  10. Gave potential customers something to believe in.

Kim Zinke (aka Gimli Goose)'s insight:

It's so much easier to adopt default thinking and lead by telling people what we do—which is why most do it.  Try breaking the routine and utilizing these tips the next time you tell your story.

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An Actor’s Guide to Better Storytelling | Medium

An Actor's Guide to Better Storytelling - Captivate Us - Medium

"What exactly is a story?


Let me give you a hint: a quote from Steve Jobs is not a story. A customer testimonial is not necessarily a story. A picture of a dog in the rain may or may not be a story.


A true story — one that carries the full impact a story promises — contains certain fundamental elements."


Read the full article to find out more about these fundamental building blocks for crafting a simple, effective story:

  • Story at work
  • Characters count
  • Emotion fuels stories
  • Focus is essential
  • Everybody can tell a story
Kim Zinke (aka Gimli Goose)'s insight:

Good explanations and examples.  You can easily see the difference between the story of the gum factory and corporate rhetoric.

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Your New Year’s Storytelling Resolutions | Edgar Tells

Your New Year’s Storytelling Resolutions | Edgar Tells | How to find and tell your story | Scoop.it

"At the end of every year, we tell ourselves a story.  We piece together the narrative of our much kinder, much healthier and much more successful selves. We pack it into an unrealistic yet hopeful wish that we send out into space on December 31st.


So we make New Year’s resolutions, only to break them on January 1st. And that’s ok. We are no more than human.  But a resolution that can help us on all levels is rather simple (this is not a self-help book). It’s all about finding your existing strengths and quirky, cool sides, not about reinventing yourself within a year.


It’s all about finding your own narrative and, yeah, embracing it. And this concerns both yourself and your brand.  And if you want to make a few more meaningful resolutions for your business, let’s go with storytelling ones."


Read the full article to find out more about these storytelling resolutions that will help you find and tell your story this year:

  • Dig in your own past to find your brand’s story
  • Start thinking in stories
  • Do visual storytelling
  • And do video storytelling. A lot of it
  • Find the right channels and the right people
  • Then let your customers continue the story
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The Compelling Power of Storytelling in Business | Docstoc

The Compelling Power of Storytelling in Business | Docstoc | How to find and tell your story | Scoop.it

By ascribing a story to your company, you provide an illustrated example of how, why and what you do, while assigning an emotional weight to your company’s journey. The result is the creation of a brand. How can you harness that emotional response to better communicate your company’s mission and overall goals? Let’s examine some of the tenets of storytelling for business and how they can be applied to your organization."


Read the full article to find out more about these elements of a brand story and where companies can typically find them:

  • Inciting incident
  • Rising action
  • Turning point (climax)
  • Falling action
  • Denouement
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5 Storytelling Lessons from the History of Humanity | The Spundge Blog

5 Storytelling Lessons from the History of Humanity | The Spundge Blog | How to find and tell your story | Scoop.it

"Storytelling has been one of our defining human characteristic, even before we developed oral languages. Signs, marks on the skin, drawings on the sand, were common ways to communicate achievements, the location of water, or the whereabouts of dangerous enemies waiting to ambush their prey. With time, we have developed sophisticated ways of transforming information into narratives, relaying messages, and conveying images."


Read the full article to see examples and find out how to make stories memorable using these 5 storytelling lessons from history:

  1. The Lascaux & Chauvet caves in France - the caveman lesson:   Use familiar images. Pick visuals that your audience can relate to, and pair them with your message. Your audience will understand it and remember it vividly.
  2. Hieroglyphics... Infographics? -  the mummy lesson:  Present your hard data using infographics while threading a compelling story. Combine this with the Caveman Lesson: use familiar images and your audience will understand and relate to your message, and most importantly, remember it.

  3. The Bible, Coran, Talmud, Vedas - the God almighty lesson:  Build narratives around things that you know and use shared and common examples so your audience can relate. Use repetition when you cannot use images and do so in subtle ways, introducing slight variations each time. Then re-write, re-write, and re-write once again…

  4. Aesop's Fables and the moral of the story - the fabulist lesson:  Be concise. Make your story self-explanatory, and don’t give all the answers. Never underestimate your audience’s intelligence: provide value, guide them, and let them come to their own conclusions.

  5. Reason & emotion: The stories of William Shakespeare - the bard's lesson:  Plan your story and give it a clear plot with a well defined arc — it will keep your audience engaged. Know your audience and make sure your story uses the right voice, style and language.

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Karen Dietz's curator insight, December 29, 2014 2:21 PM

Thanks go to fellow curator Kim Zinke ("How to find and tell your story") for finding and sharing this post. Great article recap Kim!


I really like this article because it shows -- despite all the hype about storytelling -- how long we've been successfully telling stories. What I like even more is that the author, Reinaldo Calcano, offers a tip from each example he uses -- a tip that you can use to craft your own biz stories. Yeah!


At the end you will even find something rarer -- a list of real references with hyperlinks. Thank heavens. It's always great to know the sources used in the wild west of the Internet.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The 10 Key Questions That Help Tell Your Story | Seeking Story

The 10 Key Questions That Help Tell Your Story | Seeking Story | How to find and tell your story | Scoop.it

"Telling a great story is even harder when you are living in the middle of it. This is why so many powerful and moving stories are never told.


So how do you get started on a story?  How do you keep from getting overwhelmed by the details?"


Read the full article to find out more about these 10 prompts to help you find your story:

  1. What’s unique about you?
  2. What is interesting about how you got to where you are at right now?
  3. What problem are you equipped to solve?
  4. What inspires you?
  5. What “aha!” moments have you experienced?
  6. How have you evolved and grown?
  7. How do you feel about your work, the people you interact with, and yourself?
  8. What is a nontraditional way to tell your story?
  9. What do you consider normal and boring, that others might think is cool?
  10. How will you change the world?
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6 Storytelling Tips to Tell Your Business Story Like a TED Pro | Business 2 Community

6 Storytelling Tips to Tell Your Business Story Like a TED Pro | Business 2 Community | How to find and tell your story | Scoop.it

"Stories can be incorporated into all your forms of content: blogs, e-books, whitepapers, and even your “About us” page to captivate your audience. The value of storytelling can also be transferred to other departments to grow your business – for example training your sales reps to tell the story of your company or product or using your story to captivate investors and bring in the big bucks $$$. Once you learn to tell a good story, your audience is always going to be wanting more, which will turn your readers into leads, your leads into customers, and your customers into loyal customers."


Read the full article to find out more about these 6 key tips for business storytelling:

  1. Every story needs the 5 C’s – Circumstance, Curiosity, Characters, Conversations and Conflict

  2. Stop bragging and start relating to your audience

  3. Spark the emotional side of your audience’s brain

  4. Get Your Readers Engaged Through the Senses

  5. Start Your Story in the Middle

  6. Give Your Audience What Matters

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Updating Centuries-Old Folklore With Puzzles And Power-Ups | NPR

Updating Centuries-Old Folklore With Puzzles And Power-Ups | NPR | How to find and tell your story | Scoop.it

"Never Alone, a new video game by E-Line Media, has been generating a lot of buzz in recent months. Its developers teamed up with the Cook Inlet Tribal Council, a nonprofit that works with Native Alaskans, creating Never Alone as a way to help transmit traditional tribal stories to younger indigenous kids."


Read the full article to get a peak at the trailer promoting the game and read interview highlights with Amy Fredeen of the Cook Inlet Tribal Council and Sean Vesce of E-Line Media that covers:

  • this unlikely collaboration
  • representation in games
  • whether video games can have a larger purpose and still be fun to play
Kim Zinke (aka Gimli Goose)'s insight:

The developers of this video game hope it can teach Native Alaskan children about their folklore and traditions while still being fun to play. I think it's a novel and beautiful way to tell these tribal stories, not only to the indigenous children, but children and adults from any walk of life.

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10 Ways to Master Storytelling in Business | Business O Féminin

10 Ways to Master Storytelling in Business | Business O Féminin | How to find and tell your story | Scoop.it

"Your business story matters, people want to know how you got here and what you can do to positively impact them and/or their business. The audience could be just one person or thousands, it doesn’t really matter, what does is that your story is true, engaging and relevant."


Read the full article to find out more about coach, entrepreneur and storytelling expert Madeline McQueen's top 10 techniques for mastering the art of telling a great story and captivating your audience:

  1. Everyone has a story to tell so don’t be afraid to tell yours
  2. People buy people so make your business story personal
  3. Share information your audience can relate to
  4. Order your information
  5. Every story needs to have a point and must come to a conclusion
  6. If you are not sure about your story no one else will be
  7. Remember that storytelling in business is also a form of selling
  8. Know which story to choose
  9. Practice, practice, practice
  10. Time is precious so keep to it
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Guide for a Great Storytelling | SlideShare - Entwine

"Storytelling is an art that takes planning, research, and skill; the storytellers make decisions along the way that drive their stories forward, engage their audience, and impart information vital to the telling of their story. The best content agencies understand this craft and can produce timely stories about a brand, product, or company.


By following these five rules, you too can tell an interesting, captivating story that will enchant your audience, share important information, and engage from beginning to end."


View the SlideShare to see more about these 5 rules of storytelling:

  1. Understand your brand and audience, speak in an authentic voice
  2. Get your facts straight, use the 5 Ws
  3. The power of specifics, details, and imagery
  4. Show, don't tell
  5. Know the end at the beginning
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What MLK’s “I have A Dream” Speech Can Teach Us About Storytelling | Pardot

What MLK’s “I have A Dream” Speech Can Teach Us About Storytelling | Pardot | How to find and tell your story | Scoop.it

"Martin Luther King and the legacy he left behind has transformed America over the last 50 years. He taught us poignant lessons about equality, strength of character and passion; but there’s a less obvious lesson he taught us in the way he inspired people with his words: By telling a great story."


Read the full article to find out about these key elements of the strikingly inspirational “I Have a Dream” speech and how to apply them to your story:

  • Structuring the Story with a Beginning, Middle and End
  • Inciting Incident
  • Using Imagery
  • Using Analogies and Metaphors
  • No Slides
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How to Turn Your Data Into Stories | PR Newswire

How to Turn Your Data Into Stories | PR Newswire | How to find and tell your story | Scoop.it

"Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else.


Knowing what makes a good story and how to find that story within your organization can help you refine your media pitches and engage customers more successfully."


Read the full article to find out more about these tips that can help brands uncover the stories within their business that connect to customers:

  • Answer the “so what?”
  • Use nut grafs
  • Incorporate figurative language
  • Visualize your story
Kim Zinke (aka Gimli Goose)'s insight:

Readers don't always want to see big blocks of words in the content they read.  They may want things to be broken down in a way that can be scanned.  Take a look at this Ragan article How numbers make content more readable for more info on why numbers are effective and how to make them work in your stories.

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7 Tips For Great Storytelling As A Leader | Fast Company

7 Tips For Great Storytelling As A Leader | Fast Company | How to find and tell your story | Scoop.it

"So it should be natural that we tell others our stories as a means to influence them on the job. When tragedy strikes, the media doesn’t just report how many people died, the impact on the Richter scale or the economy, and the inches of snow, rain, or flooding. Instead, reporters find the people stories. They put a face to the tragedy by telling you of the single guy who jumped from the safety of his boat to save a drowning two-year-old whose parents, unable to swim, stood on the swollen river’s shore screaming for help.


But storytelling is not just about sensationalism. Storytelling makes leadership possible. A leader without the ability to tell a great story has lost the platform and power to persuade."


Read the full article to find out more about these 7 tips as you start to build your personal or business stories:

  1. Show, don't tell
  2. Start with a hero
  3. Manage your ego
  4. Add some twists
  5. Make it interesting
  6. Create a callback line
  7. Challenge your listeners
Kim Zinke (aka Gimli Goose)'s insight:

Tips anyone can follow, not just leaders.

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Take a tip from Norm MacDonald, serialize your story | Wylie Communications

Take a tip from Norm MacDonald, serialize your story | Wylie Communications | How to find and tell your story | Scoop.it

#RIPRobinWilliams tweets show how to serialize your story


"What can you learn from Norm MacDonald’s Twitter tribute (would that be twibute?) to Robin Williams? What can’t you learn?! MacDonald shows us how to serialize our stories, how to get the word out in 144 characters or less — and when to stop typing."


Read the full article to view the six tips to take from MacDonald's tribute:

  1. Tell a story
  2. Serialize your story
  3. Start strong
  4. Keep it short
  5. But don't compress the life out of it
  6. Know when to quit
Kim Zinke (aka Gimli Goose)'s insight:

A really good example of serial storytelling in bite-size bits.  Scroll down to the bottom of the article to see the collection of tweets that make up the story of Norm's encounter with Robin Williams.

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9 best storytelling blogs to read | Story & Heart

9 best storytelling blogs to read | Story & Heart | How to find and tell your story | Scoop.it

"No matter the medium with which we work, we storytellers share a mission, and there’s much we can learn from those of other trades and backgrounds.


With the internet breaking down barriers between cultures and making more information instantly available, it is much easier for us to connect, collaborate and learn about the craft of storytelling from others. But the internet can also make things noisier—sometimes it’s hard to know where to look to be inspired and stay challenged."


Read the full article to find out more about these nine blogs that refresh an understanding of technique, inspire creativity, and expand storytelling consciousness:

  1. Jonathan Gottschall
  2. Stillmotion
  3. McKee Story
  4. Medium
  5. Hurlbut Visuals
  6. TED Blog
  7. Longform
  8. Go Into the Story
  9. Song Exploder
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The Power Of Storytelling | The Dragonfly Effect

The Power Of Storytelling | The Dragonfly Effect | How to find and tell your story | Scoop.it

"So, how do you go about constructing a story? There are some easy steps to follow to get started. First, establish your starting point by asking yourself these basic questions: Who is the audience? What is your goal in telling your story? Are you persuading someone to invest in your company? Are you trying to gain buy-in for an idea among your co-workers? Are you trying to inspire people to support a cause, an individual, or save someone’s life?


If you’re trying to do any of these, consider the below guideposts for good storytelling."


Read the full article to find out more about these seven storytelling tips:

  1. Stories are about people
  2. Let your characters speak for themselves
  3. Audiences bore easily
  4. Stories stir up emotions
  5. Stories don’t tell: they show
  6. Stories have at least one “moment of truth”
  7. Stories have a clear meaning
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Marco Favero's curator insight, January 2, 5:17 AM

aggiungi la tua intuizione ...

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6 Digital Storytelling Tips from BuzzFeed and Other Expert Storytellers at Social Media Club NYC | Beyond Bylines

6 Digital Storytelling Tips from BuzzFeed and Other Expert Storytellers at Social Media Club NYC | Beyond Bylines | How to find and tell your story | Scoop.it

"It doesn’t matter whether you write about the economy or something commonly considered “buzzworthy” like entertainment. Everyone has an interesting story waiting to be uncovered.


The challenge is finding the best way to tell that story so your audience wakes up and listens."


Read the full article to find out more about these six storytelling tips gleaned from an expert panel on digital storytelling:

  1. Basics first: Get your audience to care.
  2. What’s your story in a nutshell?
  3. Show and (sparingly) tell.
  4. Visuals can help — and if you’re not careful, harm — your credibility.
  5. Video is the future.
  6. Finally, you gotta have faith.
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Discover Your Primary Business Story Type | Story Bistro

Discover Your Primary Business Story Type | Story Bistro | How to find and tell your story | Scoop.it

"According to experts, 99% of all stories ever told can be categorized into seven basic plots: Underdog, Quest, Journey/Return, Rags to Riches, Comedy, Tragedy, and Rebirth.


Understanding which plot your business/brand story falls into can help you focus your marketing messages and storytelling efforts into a more cohesive whole."


Take the quiz in this article to find out which of the seven major story plots best fits your needs.

Kim Zinke (aka Gimli Goose)'s insight:

This is a quick and fun way to help you find an appropriate story.  After picking the best fit from the 15 questions, your primary story type is returned.  The synopsis then goes on to provide:

  • Famous stories and characters that fit this framework
  • Famous examples in business
  • Archetypes
  • Keywords
  • Storytelling elements
  • The pattern of such a story is likely to unfold like this


You can also request a free pdf of this synopsis.

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richard parsons's curator insight, January 4, 10:26 PM

stortelling archetypes

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DIY - Family Holiday Recipes | Safe Keeping Stories

DIY - Family Holiday Recipes | Safe Keeping Stories | How to find and tell your story | Scoop.it

"This December, smell your way to your stories.  Smell is the key to our forgotten memories, so when a scent brings in a flood of feelings, stop and notice what memories are triggered.


Words to describe the smell of cloves, almond extract and evaporated milk may elude you, but the memories they evoke are on the tip of your tongue."


Read the full article to find an activity to help you find your stories in family recipes.

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Rescooped by Kim Zinke (aka Gimli Goose) from Business: Economics, Marketing, Strategy
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Social Storytelling for the modern caveman | Slideshare - Brandhome

Stories and brands have a lot in common.  Watch the slideshare to find out more about the comparisons, how successful brands use stories, how social media is moving both forward, and:

  • The basics of storytelling
  • Triple-A stories
  • From storytelling to storyselling
  • Cases
  • About Brandhome
  • Take-aways

Via Thorsten Strauss, Pantelis Chiotellis
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Thorsten Strauss's curator insight, December 3, 2014 3:44 AM

Best in class example of a SlideShare presentation with YouTube embedded on Branding, Storytelling and more. Featuring excellent examples. (Toms (shoes) for Christmas anyone? )