What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.
Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.
- Ask yourself: Who is your audience? What do they want or need?
- We’re all holding out for a hero (or heroine)
- Thrill us with plot or “action”
- Art is never finished, only abandoned