"Storytelling can indeed be an important, if not critical element of content marketing. But it’s not the be-all, end-all of content marketing strategy. A story is a wonderful way to capture attention and interest. But it’s not the only way.
There are two other types of “branded content.” Storytelling plays little, if any, role in these types of content, but both types of brand-generated content can be equally as effective as brand storytelling."
Read the full article to find out more about these two types of content that don't need to be storified and why it's ok:
- Educational or Informative Content
- Utility Content