"The question is what makes a good story? A good story is one that buyers enjoy believing."
Read the full article to find out more about these five examples of brands, companies, and service organizations that sell through story. Each mini case study contains a "moral," aka, practical advice, for how to improve the quality of the stories your firm tells:
- Tell a Story that Mitigates Fear
- Tell a Story about a Revolution
- Tell a Story about the Mundane
- Tell a Story about Atmosphere
- Tell a Story about Generosity