"Every year on February 26th, Tell a Fairy Tale Day celebrates the art of storytelling. Though you may not read traditional fairy tales very often any more, chances are that many of the story threads throughout your favorite books and movies have their roots in fairy tales."
Read the full article to find out more about these six ways to have fun with storytelling on Tell a Fairy Tale Day:
Fairy tales aren't just for kids. The stories adults and organizations tell are often heavily influenced by them. Try some of the techniques noted above and see which tale resonates with your story or if they prompt some new stories.
"Over the past eight years, I’ve read more than 100 books on storytelling, persuasion, copywriting, content marketing, and designing presentations. From Edward Tufte’s books on information design to Joseph Campbell’s The Hero’s Journey, to the neuroscience behind storytelling. This year, I've compiled the top 26 books that I think every leader, communicator, thought leader and business owner should read.
If you want to up your game and grow your business, elevate your platform, or become a better storyteller — read these books."
Read the full article to discover the storytelling books in this list. You'll find 14 recommendations under the categories:
"Turn the ancient expression of storytelling into an engaging task for your 21st century students by adding a media component. Called digital storytelling, this “is the practice of combining narrative with digital content, including images, sound, and video, to create a short movie, typically with a strong emotional component.” Not only does this help bring your classroom into the new age of educational technology, but it gets kids excited about writing and sharing their work."
Introduce digital storytelling with these nine simple steps:
Show the Final Product First
Encourage Purposeful Writing
Don’t Forget the Editing Process
Help Students Write Their Plan
Include a Lesson About Copyright and Media Use
Explore New Technology
Help Students Create Their Narration
Kim Zinke (aka Gimli Goose)'s insight:
A good way to introduce any age to digital storytelling.
"Nonprofit storytelling can be a powerful tool to recruit and motivate donors. Even more than shocking statistics, a story can spur someone to help because it makes the cause more real and elicits more sympathy from potential supporters.
To tap into the power of storytelling, you need to know how to construct a story and communicate it to your audience. This infographic walks you through the steps of telling an effective impact story."
"Everyone knows that if you want people to support your cause you must tell stories. But if you really want to succeed, you have to tell the RIGHT STORY -- the story that pulls donors in, makes them hunger to donate to you. Here's how to tell that story."
View the full Slideshare to find out more about the three ways to tell a story in fundraising (one wrong, one correct, one half-right) and these 5 hints for donor-focused fundraising stories:
say "you" a lot
put the donor in the story
write like your Aunt Ruth
keep your heart on your sleeve
Kim Zinke (aka Gimli Goose)'s insight:
Donors give for a lot of reasons that have nothing to do with how awesome you are. Your job is to connect their values and money with your cause by making it clear they are the hero in the fundraising situation.
These same tips apply to telling your business (customer) or company (employee) story.
"So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you’re wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is “transmedia” ready?
Read the full article to find out more about these four key elements you can pay attention to when creating your work that makes it easier to transition into something interactive and cross-platform:
create a story world
create mystery boxes within that world
master the anatomy of the viral video
shift your emphasis from storytelling to story making
"We’d like to introduce you to the newest member of our team. No, scratch that, we’d like to introduce you to the newest member of your team… The Solutions Journalism Toolkit!
Or at least that’s what we hope. We’ve spent months working on this comprehensive toolkit on everything solutions journalism in hopes that it can be your trusty guide as you practice this thrilling, and sometimes challenging, craft. You’ll find a wide range of information, including what kinds of data you might dig into, how to write about failure in an instructive way, how to paint a picture of compelling, complex characters, and much more."
Read the full article to download the free 48-page toolkit which is meant to be a practical guide for journalists and editors who are interested in incorporating solutions journalism into their work, and covers:
the basics of solutions journalism: what is it? What is it not? What impact can it have?
how to find, vet, conduct interviews for, pitch, craft, and promote solutions journalism stories.
four different solutions story structures and show you what they did right (positive deviant, big new idea, experiment in progress, location transformation).
answers some of the most common questions about solutions journalism.
tips from esteemed journalists on how to best practice solutions journalism.
Kim Zinke (aka Gimli Goose)'s insight:
This is definitely worthy of checking out. It's nicely laid out, provides lots of examples, and walks you through the entire process. There's lots of other tools and examples, as well as a blog, on the Solutions Journalism Network site, so dig around a bit while you're there.
Thanks to Marketing the Social Good for pointing out this toolkit. Matthew nicely summed up how this applies to marketing for social and public sector organizations:
Like all good journalists, they work with characters and story, a useful skill for marketers trying to win clients, funding, votes and volunteers.
They work with data and evidence, which gives credibility to their stories and yours.
They’re exploring “how communities may more effectively tackle serious problems,” just like many social and public sector organizations (and this blog).
Solutions journalism provides a solid approach to writing stories about your organization that media outlets will want to publish.
"In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don't have to be.
Good case studies can help to subtly yet persuasively show off products or services. They tell the story of a business problem that your customer had and what you did to help overcome it. Statistics offer tangibility, and quotes from the customer give credibility."
It's time to take a different approach to writing case studies so that they're read and shared—and result in more leads. Read the full article to find out more about these five things you should keep in mind to create case studies that are less boring and more effective:
What's in it for them?
Testimonials are everything
Make it visual
Kim Zinke (aka Gimli Goose)'s insight:
What I like about this article is each of the tips also include comments from other industry experts.
"My radio show is called ‘Story Powered™‘ and is a platform for talking about all things story. Every week, experts from around the world will share their expertise and experience in story powered leadership, branding and business development.
Story Powered will also help business leaders and entrepreneurs to think about the internal stories that are holding them back or affecting their success and learn how to create a new narrative that moves them closer to their goals and dreams."
Read the full article to follow along on this weekly radio show, or listen to or download the episodes.
Thanks to fellow curator @Karen Dietzfor finding this resource! She sums up what it's about really nicely in her review:
"Here's another fab resource for everyone interested in business storytelling. Story professional Lianne Picot has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps."
"Here we’d like to share a few of our favorite books. Some of these were written just for filmmakers, helping us understand how each technical decision affects our stories. Others take a more general approach, examining how human beings are wired to respond to narrative, and how you can craft your stories to better engage your audience."
Read the full article to find out more about why these 7 books that will help you to tell better stories:
The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall
Story: Substance, Structure, Style and the Principles of Screenwriting by Robert McKee
Wired For Story by Lisa Cron
Contagious: Why Things Catch On by Jonah Berger
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
The Filmmaker's Handbook: A Comprehensive Guide for the Digital Age by Steven Ascher
"The problem with pivot points – events that result in major changes in your organization’s history or your personal career – is that they often slip by unnoticed. The significance of the event isn’t recognized until later.
You typically have to dig deep into the past to identify your pivots, the lessons they taught, and the opportunities they created. The reward for digging deep, however, is that past pivot points often uncover story opportunities that can help you define your brand and create memorable story-based content marketing.
To help you learn from the turning points in your or your organization’s background, I created a simple worksheet to help you locate the relevant turning points as well as uncover the details surrounding each story."
Read the full article to download the turning point worksheet and find out more about::
two types of pivots
the three steps to harvest pivot stories and lessons
"Uncovering history as well as displaying statistics is really challenging and tricky, since traditionally both of them are associated with something boring and insipid that no one loves. However, it is hard to deny that we prefer visual over text, so why not turn this inclination into an advantage and reveal a series of facts and past events in a visually-appealing, engaging and alluring way thereby making a journey through history/story a really enjoyable and rewarding pastime. Besides, you do not have to reinvent the wheel, the solution is already here: visual storytelling is considered to be a new language for effectively and attractively communicating information."
Read the full article to explore these 10 informative and captivating visual storytelling online projects:
Some really nice examples of telling stories online. And it shoes that history doesn't need to be boring. The stories can be easily transformed into really entertaining and memorable journeys through facts and events that not only effectively characterize a period of bygone times but also fill in the gaps in your knowledge.
"We’re also pleased to announce the release of our new eBook, Character Trumps Credentials: 171 Questions that Help Leaders Tell Great Stories that Influence, Engage and Inspire. Addressing various themes, from collaboration to diversity and loyalty, these questions will stimulate the discovery of great stories in your own personal history – great stories that will help you become a great storyteller."
For a limited time you can download this eBook for free - just click on the link above.
Kim Zinke (aka Gimli Goose)'s insight:
This is a great compilation of story prompts for leaders.
Be sure to check out Anecdote's website to access their blog and for more great resources.
"If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices."
Read the full article to find out more about these best practices and see examples:
Know your ideal audience
Tell stories that your ideal audience can relate to
"Research on storytelling in executive development found storytelling outperformed many other development initiatives in creating leadership skills. When leaders learn storytelling it “builds strategic competence and strengthens organizational character.” This is not about learning how to give a quick pep talk, but embedding storytelling into the organization as cultural and leadership norms.
In my work coaching executives, clients frequently voice uncertainty about when to tell a story, what kind, and in what situation. To that end, I’ve developed a list of common leadership stories to use as a guide. While there’s overlap between these at times, in general, leaders should have stories in each of these buckets to draw from when needed."
Read the full article to find out more about this list of leadership stories and examples of each:
National Storytelling Week (Sat 31 Jan to Sun 8 Feb) was set up by the Society for Storytelling 15 years ago and aims to promote the oral tradition of storytelling; celebrating our most ancient art form.
"We have sourced some sound advice from two of our directory storytellers who give simple tips for getting to grips with learning a story and top tips for telling a tale."
Read the full article to find out more about:
Ewan McVicar’s top 10 handy hints for storytelling. How to choose and tell a tell a story.
Judy Paterson's step-by-step guide to learning a story. This is not as difficult as you might think. Once you have used this technique with simple and short stories you will find it easy to learn longer and more involved stories.
"Your business story matters, people want to know how you got here and what you can do to positively impact them and/or their business. The audience could be just one person or thousands, it doesn’t really matter, what does is that your story is true, engaging and relevant."
Read the full article to find out more about coach, entrepreneur and storytelling expert Madeline McQueen's top 10 techniques for mastering the art of telling a great story and captivating your audience:
Everyone has a story to tell so don’t be afraid to tell yours
People buy people so make your business story personal
Share information your audience can relate to
Order your information
Every story needs to have a point and must come to a conclusion
If you are not sure about your story no one else will be
Remember that storytelling in business is also a form of selling
"Storytelling is an art that takes planning, research, and skill; the storytellers make decisions along the way that drive their stories forward, engage their audience, and impart information vital to the telling of their story. The best content agencies understand this craft and can produce timely stories about a brand, product, or company.
By following these five rules, you too can tell an interesting, captivating story that will enchant your audience, share important information, and engage from beginning to end."
View the SlideShare to see more about these 5 rules of storytelling:
Understand your brand and audience, speak in an authentic voice
"Martin Luther King and the legacy he left behind has transformed America over the last 50 years. He taught us poignant lessons about equality, strength of character and passion; but there’s a less obvious lesson he taught us in the way he inspired people with his words: By telling a great story."
Read the full article to find out about these key elements of the strikingly inspirational “I Have a Dream” speech and how to apply them to your story:
Structuring the Story with a Beginning, Middle and End
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