"Your content design is super important, because design will be one of the first reasons that people start reading. But what’s more important than the design is the story it tells."
Read the full article to find out more about these five main steps for using data to craft your content into a visual story:
- Understand Your Data
- Identify Your Story and Create a Good Structure for It
- Guide, but Don’t Push, the User Experience
- Keep it Simple
- Use Viewer Psychology to Your Advantage
Then you can see three case studies which illustrate how brands both big and small can create a storytelling experience through their own visual content using a combination of the steps noted above.