"If Pinterest’s succes has taught us anything, it’s that images have value. Pinterest allows us to dream about the places we want to go, the clothes we want to buy and gives us ideas to make cool memories with our kids.
If we’re no longer questioning Pinterest’s strong force in the social world then the next question to ask is: How did these Pinterest success stories find a way to take their collection of boards to grow their business and add to their bottom line? They discovered that Pinterest was an opportunity to share their company’s story.
They turned their boards into the characters of their company’s narrative. Their boards became individual destinations giving users an image-filled story about the person behind the business. And these online insights gave their followers (and potential customers) a reason to connect with them."
Read the full article to find out more about these ideas, and examples, on how you can share your company’s story on Pinterest:
- What’s the story behind the story?
- Tell the story about your products
- Tell your personal story
Tell your customers how they can get involved with your story