I came across this slide deck after reading this article The Benefits of Telling Your Story. They noted that many of the ways described in this slide deck are about storytelling:
- Share stories about what’s going on behind the scenes
- Share stories about the struggles and progress
- Share stories that build your Facebook page into an information hub
- Make your supporters a part of your story
"When organizations share their stories, supporters can connect with them and their cause in a much deeper, more personal and emotional way. Many times these supporters will turn around and share the organization’s story with others, spreading awareness about the organization’s mission."