"The biggest story business around is Hollywood, and it’s refined “storytelling” down to a science. For better or worse, there’s a formula. Herein, I reveal this secret formula — not so secret, actually, since it’s the subject of books, seminars, lectures, U.S.C. courses and Gartner blog posts."
Read the full article to find out the formula of a typical 2 hour movie and the elements marketers can learn from this:
- scene changes