"For businesses, transforming complex consumer data and experiences into powerful narratives can resonate across the entire organization. Storytelling is a synthesis of all sources of customer information, not just one person’s account, however inspiring."
Read the full article to find out more about these four ingredients essential to creating consumer stories that truly inspire businesses to action:
- Get personal and build relationships
- Plan deliberately and explore from different angles
- Use human intuition to find the story that matters
- Evoke emotions that inspire action