This video came to my attention when I read this article The 3-minute storytelling lesson you won't forget by Public Words. Here's an excerpt from his article.
"I was working recently with a team of executives on storytelling and delivery, and in one of the exercises I pressed them to present their pitches faster and in a more compressed style. The world is impatient and you need to hook your listeners quickly.
The executives struggled – and mostly succeeded – to tell their stories in 2-3 minutes. They gave me a little pushback, saying that I was asking too much. They wanted more time. My response was “Yes, this is difficult, but important to be able to do.” No one is as interested in your story as you are; you’ve got to be able to get it done."
Watch this 3-minute ad from Thailand and then read the article to find out how it exemplifies these storytelling lessons:
- Avoid the intro
- Go for the emotion
- Make it about life and death
- Give us texture
- Complete the arc