"Although storytelling is popular in content marketing, many business owners don’t know how to tell stories that sell. They cast themselves as the hero. They confuse chronologies, conversations and curation with stories. Or they don’t make their point."
Read the full article to find out more about these tips (plus a bonus one) on ways to tell stories that sell:
- Cast yourself as the mentor
- Show me, through action
- Apply a simple structure
- Grab your audience quickly
- Use personal anecdotes to support your point
- Stick to the storytelling medium that works best for you and your story.