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Using Storytelling Narratives to Improve Your Marketing Mix | Smart Insights

Using Storytelling Narratives to Improve Your Marketing Mix | Smart Insights | How to find and tell your story | Scoop.it

An introduction to the "Hero's Journey" method of storytelling

 

"Your product or services will likely solve a problem for your customers, or fulfil particular needs and wants. No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


In Joseph Campbell’s book The Hero with a Thousand Faces, a basic pattern of storytelling is defined as a ‘monomyth’ or ‘hero’s journey’. This is a pattern that can be seen in a wide range of storytelling from around the world.


From Homer’s The Odyssey, to Medieval Romances and modern sci-fi adventures such as Star Wars Episode IV: A New Hope and Avatar, this story arc persists.  We can use this kind of story arc in a content marketing strategy through switching the protagonist with the customer, and then offer mentorship through the content, and the promise of reward (or quest completion) from the product."


Read the full article to see how the story arc can be seen in Star Wars and how it can be applied to your own organizational story.

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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12 Data Storytelling Blogs to Follow | Capsidea Blog

12 Data Storytelling Blogs to Follow | Capsidea Blog | How to find and tell your story | Scoop.it

Read the full article to find links to 12 blogs that answer different questions about data, data visualizations and storytelling. Here you can learn the fundamentals of how to tell a story through data. There are valuable “how to posts” as well.

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Why Your Marketing Needs to Include Your Company's Story | KISSmetrics

Why Your Marketing Needs to Include Your Company's Story | KISSmetrics | How to find and tell your story | Scoop.it

"Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in?  It’s about telling your story.


In order to help you do that, I’m going to walk you through a 3-Step Story Formula that will show you how you can determine, with the precision of a surgeon’s scalpel, what story to tell, exactly how to write it, and what you need to say in order to get a response (like a click, an opt-in, or even a purchase)."


Read the full article to find out more about these three steps and see examples:

  1. Find your "origin" story
  2. Structure it “hero’s journey” style
  3. How to close
Kim Zinke (aka Gimli Goose)'s insight:

Tell your story well, so your best customers can tell it, too.  Use your story on your company’s about page, in your emails, in your brochures, in any direct mail you send out, and at events where you are speaking. The rule is: “Everywhere you are, your story should be, too.”

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Miguel A. de Jesus's curator insight, July 5, 3:57 PM

It is very important to communicate, not your sameness but your distinctions/differences to your marketplace!

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Transmedia Playbook | Transmedia Storyteller

"The purpose of this book is to stimulate ideas and inspiration. It’s a small catalogue of participatory transmedia storytelling experiences intended to remind, suggest, provide, and inspire creators.


Use the playbook when you’re stuck for ideas. If you want to do something fun but don’t know where to start or if the client puts you on a deadline to propose an experience, use this book as quick reference guide. This book will stimulate ideas and provide structure for your thinking."


Each example story has these sections:

  • Platforms – how this particular example is delivered
  • Format – the participation tropes and experience characteristics
  • Story – an example of how the format might be used
  • Building blocks – the steps used to create the experience
Kim Zinke (aka Gimli Goose)'s insight:

This looks like fun.  An easy way to get started in transmedia storytelling.

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Transmedia Storytelling Blog Series | Cheryl Reif

Transmedia Storytelling Blog Series | Cheryl Reif | How to find and tell your story | Scoop.it

"This May and June, we’re taking a look at this “new” buzzword in the writing industry, transmedia storytelling–what it is, how it works, and how you can use transmedia storytelling techniques to reach more readers and provide readers with a deeper, richer story experience."


From this main page, you can access the posts in this transmediea storytelling series that show lots of examples and ways to incorporate it into your next writing project. Post currently cover:

  • Transmedia Storytelling for Writers
  • Media Options for Transmedia Storytelling
  • More on BBC’s Sherlock and Transmedia
  • Why Transmedia Storytelling Engages Readers: Reason #1
  • Why Transmedia Storytelling Engages Readers: Reason #2
  • Why Transmedia Storytelling Engages Readers: Reason #3
Kim Zinke (aka Gimli Goose)'s insight:

Transmedia opens up a whole new world of storytelling opportunities.  The 3 reasons touched on in the articles, provides some really good examples of how transmedia can provide an unforgettable story experience.

  • Tells stories in new ways—because you can reveal information through multiple “pipelines”
  • Reaches young readers through the media where they’re spending the most time
  • Creates “easy-to-share” content, tapping into the social aspect of how today’s youth interact online
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4 Tricks To Get Started Writing Your Story | MindBodyGreen.com

4 Tricks To Get Started Writing Your Story | MindBodyGreen.com | How to find and tell your story | Scoop.it

"We all have two deep fears:

  1. That life is meaningless.
  2. That we are all alone.


Writing and sharing our stories heal both of these fears. When we write our stories, we make meaning, which when shared with readers, helps them make meaning. Our stories about love, loss, grief or despair, makes others feel less alone in the darkness of their own lives."


Read the full article to find out more about these four rich ways for you to start thinking about your story and get your creative juices flowing:

  1. Write about your family history
  2. Write about the social experiences that have shaped you
  3. Write about your connection with nature
  4. Show your beliefs
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7 Sure-fire tips for powerful storytelling | Well Put Words

7 Sure-fire tips for powerful storytelling | Well Put Words | How to find and tell your story | Scoop.it

Everything you need to start telling powerful stories in business.  


Read the full article to find out more about these 7 sure-fire ways to help your stories work hard for you:

  1. Answering questions is good
  2. Structure is important
  3. Your audience, your priority
  4. Keeping it simple
  5. Making characters count
  6. Overcoming writer’s block
  7. Never disappointing
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The Power of Failure Stories | Anecdote

The Power of Failure Stories | Anecdote | How to find and tell your story | Scoop.it

"A failure story also encourages the person you are hoping to work with to share their own failures, or those sensitive things that are really happening in the organisation. It helps people to open up.


After you get over the hurt of the failure, you’ll find that its retelling will be extremely valuable. I recommend you have a few failure stories ready to be told."


Read the full article to see/hear examples of first-hand failure stories and find out how your willingness to share failure stories can have a powerful effect.

Kim Zinke (aka Gimli Goose)'s insight:

Just reading Shawn's failure story made my stomach clench.  I've had my own share of failures and his story brought many of them up.  At the same time I felt a sense of relief knowing other people also slip up and that I got a free lesson to boot.


Failure stories instill trust because it shows you’ve learned some things along the way and have the strength of character to admit your mistakes.  For me, one of the key points of this article is about waiting to get over the hurt of the failure.  You need the time and distance to put it in perspective and figure out your lessons learned.

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7 Storytelling Tips for Businesses | contrastcreative

7 Storytelling Tips for Businesses | contrastcreative | How to find and tell your story | Scoop.it

"Discovering your company’s story and how to frame it shouldn’t be a chore.


“Our story is so boring!” you might say. “We saw a need, we started a company, and now we work at the company.” You’re not that dull. Access your inner child and have fun crafting a grown-up story for the corporate world."


Read the full article to find out more about these tips to jump-start your storytelling process:

  1. Your story needs a Problem and a Resolution
  2. Your story needs to be factual and consistent
  3. Your story needs to fit into soundbites
  4. Your story should match the tone and scope of the products or services you sell
  5. Still stumped? Your story may match prevailing archetypes
  6. Your story should be something everyone in the company can retell
  7. Your story needs to continue to change
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Call Me Ishmael - A novel way to celebrate books & life

Call Me Ishmael (a new storytelling website) is a unique way to discover and celebrate books.  It's easy to leave your story:

  1. Call Ishmael’s number: 774.325.0503. It goes straight to voicemail.
  2. Listen to Ishmael’s short answering machine message. It changes weekly.
  3. Leave a voicemail about a book you love and a story you have lived.


View the video above for an overview, then go to Call Me Ishamael to hear stories that are as enjoyable and moving as the books they're about.


Read Your New Favorite Storytelling Website Is All About Books by BuzzFeed for some great examples picked from the site.

Kim Zinke (aka Gimli Goose)'s insight:

I listened to five of these last night.  They were all short and oh so very interesting.  People always comment about their relationship with songs, but this is the first time I've thought about my relationship with books - why I read it, where I was, my state of mind, or how it impacted me.


These are not book reviews, but the story of the reader and their relationship with the book. My favourite so far is the story/book about dictionaries.

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Gabriela Mihailescu's curator insight, June 14, 2:23 PM

Wonderful way to get people to talk about books or tell their stories. Not only a source of sincere reviews but a way to anonymously share a piece of your life.

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How to Get Leadership Support for Storytelling | ARC Communications

How to Get Leadership Support for Storytelling | ARC Communications | How to find and tell your story | Scoop.it

"Where does your leadership land on storytelling? Does your executive director understand why stories need to be a part of the fundraising or communications strategy? Does your board know what stories to tell about your organization — and why they’re important to your overall goals?"


Read the full article to view a larger version of the image above which describes these tips to help expand support for storytelling and root it into the culture of your organization:

  1. Educate
  2. Ask
  3. Equip
  4. Engage
Kim Zinke (aka Gimli Goose)'s insight:

Use this chart to help you guide your leadership team to becoming better storytellers.  Show them examples, help them through the process, encourage them to practice, give them feedback, and identify opportunities.

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Your Startup's Brand Story | Austin Startup Attorney

Your Startup's Brand Story | Austin Startup Attorney | How to find and tell your story | Scoop.it

"We recently had the opportunity to ask Branding and Storyteller expert Matt Ceniceros some questions about how Austin Startups can build their brand and spread the word about their value in the marketplace. Matt has Brand Storyteller Matt Cenicerosserved in various storytelling and public relations capacities across multiple industries for companies like Fedex, Applied Materials."


Read the full article to find out more about these 3 methods to tell a brand story:

  • ENS model - Environment, Need, and Solution
  • The “Disney approach to telling a story
  • KISS model - Keep It Simple Stupid
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15+ Resources to Inspire Writing with Digital Prompts by @ShellTerrell | TeacherCast

15+ Resources to Inspire Writing with Digital Prompts by @ShellTerrell | TeacherCast | How to find and tell your story | Scoop.it

"One of my favorite activities with my students was having them keep daily journals. Each day, they knew the routine. Grab their journals, grab a pillow, sit where they want and spend 5 minutes responding to the prompt on the board. Nowadays, technology provides us more engaging ways to encourage writing. Students can journal online with blogs or use mobile technologies to capture images, record videos, and post podcasts. They can make their voices more engaging, spread their ideas, and receive comments from around the world."


Read the full article to find ideas and resources to inspire your writing.


Via Cindy Rudy
Kim Zinke (aka Gimli Goose)'s insight:

Some great ideas and prompts to help anyone find, develop, and tell their story.

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The Literary Magazine of the Future: Chipotle Bags? | Mashable

The Literary Magazine of the Future: Chipotle Bags? | Mashable | How to find and tell your story | Scoop.it
Chipotle unveiled a new program called Cultivating Thought, which features original essays from 10 writers, actors and thinkers on cups and bags.


Must a cup, or bag, suffer an existence that is limited to

just one humble purpose, defined merely by its simple function?


What a great question to introduce the Cultivating Thought author series.  Be sure to visit their site and check out the video introduction and see examples from their first 10 writers, actors and thinkers.

Kim Zinke (aka Gimli Goose)'s insight:

I love finding examples of stories being told in ways (and surfaces) that we haven't seen before. Yes, Starbucks has been putting inspirational quotes on their cups and sleeves for a while, but Chipotle is attempting full stories. My guess is people would put their digital device down to read their bag or cup.


Be inspired. Think out of the box. What other unusual surfaces or products could you tell your story on?

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15 Journaling Ideas for Self-Discovery, Healing, and Fun | Lifehack

15 Journaling Ideas for Self-Discovery, Healing, and Fun | Lifehack | How to find and tell your story | Scoop.it

15 ideas for integrating imagery into your journaling process.


"Get a big journal, print this list and glue it on the first two pages. As you feel called by your inner self for some ICT (Intimate Connection Time), grab your journal and let these prompts inspire you. Use them as a gateway into your core being and as a kindle to ignite your creative power."


Read the full article to find out more details about these journaling ideas:

  1. Journal about things that gave you immense joy as a child.
  2. Find an image in a magazine that reflects your current emotional status.
  3. Pick a favorite inspirational quote and design a journal page around it.
  4. Think about someone who inspires you.
  5. Journal about a high school heartbreak you had.
  6. Take your journal to a park and document what you see.
  7. If you had one superpower what would it be?
  8. Rituals are a huge part of our lives.
  9. Find the lyrics to a song that is attached to a good memory in your life.
  10. Journal about your unhealthy habits.
  11. Take ten minutes to sit with the thought, “What am I most looking forward to in my life?”
  12. Fill your art journal page with all the negative things a caregiver or a parent said to you.
  13. Journal about a secret you have with yourself (that you have not told anyone).
  14. Imagine a perfect date with a romantic partner (that you have or wish to have).
  15. Open up a fresh page and write,”My favorite things in life.”
Kim Zinke (aka Gimli Goose)'s insight:

Use these ideas to generate some great storytelling material.

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Dynamic Story Starter | Freeology

Dynamic Story Starter | Freeology | How to find and tell your story | Scoop.it

"Use this tool to help come up with creative writing topics. Click the buttons for setting, character and conflict suggestions. If you don’t like the suggestions, click again. Maybe you’ll use the idea or maybe it will stir up an original idea."

Kim Zinke (aka Gimli Goose)'s insight:

What a fun tool! This would make a great team building activity. Similar to 5 Card Flickr concept.  Here's an example of what my first selection drew:

  • setting = an airplane
  • character = corrupt politician
  • conflict = your character is terrified of shoes
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Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas | Entrepreneur

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas | Entrepreneur | How to find and tell your story | Scoop.it

"When it comes to creating great content, storytelling is one of the most powerful ways to engage and persuade an audience. But not if you’re telling the same old stories we’ve all heard a thousand times before. You need to tell truly original stories -- otherwise, people will tune you out. (If it’s on the Internet, just assume everyone’s heard it before.)."


Read the full article to find out more about these five steps to discovering and collecting stories nobody’s ever heard before:

  1. Draw on your personal experience.
  2. Read -- voraciously and widely.
  3. Keep your antennae up for stories.
  4. Have a filter.
  5. Put it in the bank.
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How B2B Businesses Can Use Instagram | Maximize Social Business

How B2B Businesses Can Use Instagram | Maximize Social Business | How to find and tell your story | Scoop.it

"I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. They don’t think they have much visual content to share so they have instead focused on blogging and other content strategies to connect with their audiences.


Whether you’re a solopreneur or a large company, there are a variety of ways to use images and videos on Instagram to grow your audience, and your business."


Read the full article to find out more about these ideas on using Instagram for your business:

  • Share Your Business Story
  • Highlight the People in Your Business
  • Go Behind-the-Scenes
  • Show Off Your Geographical Area(s)
  • Promote Your Educational Content
  • Promote What You Have To Sell
  • Just Keep It Visual!
Kim Zinke (aka Gimli Goose)'s insight:

This article is so about storytelling!  And is applicable to anyone, not just organizations.  Everyone of these tips can be used as a story idea told in any format (stand alone or combo of) - pictures, written, video, audio, etc. 

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15 Storytelling Techniques to Transform Your Audience Today | Wakingstar

15 Storytelling Techniques to Transform Your Audience Today | Wakingstar | How to find and tell your story | Scoop.it

Whether it's personal or organizational stories, the techniques to find and tell your story are similar.  Read the full article to find out more about these 15 techniques to beef up your storytelling skills:

  1. Know the change
  2. Own your message
  3. Bridge it
  4. Details, details!
  5. Surprise!
  6. Travel across time
  7. Get thyself a story buddy
  8. Find the lesson
  9. Make visual stepping stones
  10. Set a low bar for yourself as you begin
  11. Remember, it’s a journey
  12. Find 5 stories
  13. Practice
  14. Listen
  15. Set your sights on your end line
  16. [bonus] Tell it before you write it
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PMNB's curator insight, June 22, 8:39 AM

Storytelling is a wonderful weapon to get people involved in what you are doing. Here you can find some tips.

Michelle Gilstrap's curator insight, June 23, 2:52 PM

Good insights for anyone who does Public Speaking for their business or for their company.

Alfonso Gomez's curator insight, June 23, 8:04 PM
All kind of journey means a transformation opportunity
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Want to Wow Your Audience? 5 Tips on How to Incorporate Storytelling Into Your Presentations | Small Business Forum

Want to Wow Your Audience? 5 Tips on How to Incorporate Storytelling Into Your Presentations | Small Business Forum | How to find and tell your story | Scoop.it

"Presentations tend to fall into three categories: the good, the bad, and the ugly. The ugly are the ones that have audiences yawning and surreptitiously playing Candy Crush.


The key to keeping your audience on the edge of their seats? Storytelling. Turn your presentation into a story, and you will not only hold their attention, but probably wow them too."


Read the full article to find out more about these five tips on how to incorporate storytelling into your presentations:

  1. Ask, “What story will I tell?”
  2. Think about how you can build tension
  3. Your solution is “The End”
  4. Now you can work on slides
  5. Know your story inside and out
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Story Jar

Story Jar | How to find and tell your story | Scoop.it

"What is a Story Jar?


Hello, I’m Stef. In our home we have a jar. It’s filled with pieces of paper. On each piece of paper is written a title of a story. A story that is yet to be told. We call it the story jar. Every home should have one.


When my children go to bed at night, sometimes I pluck a story title from the jar and just make something up. It’s become one of my favourite things to do, and my children love the stories I make up for them. Recently I’ve been recording the stories and I’ve had friends tell me how much they enjoy listening to the things I make up."


Access the site to find out more about this project for Tate Modern, where you:

  • Pluck a random story title from the jar
  • Record yourself telling your story
  • Include the name of the provided character
  • Upload it
Kim Zinke (aka Gimli Goose)'s insight:

What a great project and a great story behind where she got the names of the characters.


The story jar concept is something you could do at home.  Take an ordinary jar, fill it with story prompts (look to this site for some ideas to get you started), and on a regular basis, pull a slip of paper out and practice your storytelling skills.

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Teamwork Exercise: Tell a Story about Your Past | Skills Converged

Teamwork Exercise: Tell a Story about Your Past | Skills Converged | How to find and tell your story | Scoop.it

"This exercise provides a structure which allows delegates to share their views, experiences and values regarding teamwork and leadership with others. This exercise works for both newly formed teams and more established ones. You can also run the exercise for delegates from different backgrounds as well as it helps to share experiences across industries and can be quite inspiring.


Based on your chosen Mission Card share an experience with the group."


Read the full article to obtain the complete exercise to help you tell stories about your experiences using a set of storytelling prompts. The exercise includes:

  • what you need
  • setup
  • timing
  • discussion
  • variations
  • mission cards

Via Ariana Amorim
Kim Zinke (aka Gimli Goose)'s insight:

Here's another storytelling prompt exercise by Skills Converged - tell a story about yourself.  These would be great team building exercises.

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The Four Principles of Visual Storytelling Every Marketer Needs to Know | Adweek

The Four Principles of Visual Storytelling Every Marketer Needs to Know | Adweek | How to find and tell your story | Scoop.it

"NewsCred and Getty Images teamed up to create “The Power of Visual Storytelling,” a guide for marketers that outlines four main principles of visual media—authenticity, sensory, archetype, relevancy. Each principle is illustrated by a brand case study explaining how companies including Dove and Lean In have put these principles to use, complete with lessons and takeaways."


Read the full article to see an overview and case studies of these four principles, as well as download the complete 35 page guide:

  1. Authenticity: Dove shows the meaning of real beauty
  2. Sensory: Squarespace creates images people can touch
  3. Archetype: Lean In transforms the possibilities for modern women
  4. Relevancy: Honey Maid celebrates the contemporary family
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Top 10 tips on using storytelling in a presentation | business life

Top 10 tips on using storytelling in a presentation | business life | How to find and tell your story | Scoop.it

"Effective leaders know that telling a powerful story is the most effective way to engage people."


Read the full article to find out more about these 10 golden rules for storytelling success in presentations:

  1. Use stories selectively
  2. Listen before you speak
  3. Aim carefully
  4. Make it personal
  5. Make it real
  6. Learn the story not the words
  7. Connect with the audience
  8. Use simple language
  9. Let the story do the work
  10. Remember we are all storytellers
Kim Zinke (aka Gimli Goose)'s insight:

Whatever platform you use to tell your story, these tips will help you out.

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Storytelling Website Design - Great Way to Communicate | EntheosWeb

Storytelling Website Design - Great Way to Communicate | EntheosWeb | How to find and tell your story | Scoop.it

"Storytelling website design uses multimedia to create a rich, immersive user experience with interactivity.


Storytelling websites use multiple design elements.  Words, images, infographics, video, slideshows, audio, tables, timelines, maps are all used to deepen the experience of the story."


Read the full article to find examples of storytelling websites and how they are doing the following:

  • Storytelling websites can present facts in a gripping narrative.
  • Storytelling websites can build a brand.
  • Storytelling can communicate a complex process in a simple, easy-to-follow way.
  • Storytelling can connect people by sharing human experiences.
  • The demo is the story.
  • The company is the story.
  • The person is the story.


You can also discover how to tell a good web design story and some digital visual storytelling tools to create a storytelling website.

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Storytelling? Brands must remember that every great story needs a villain | The Drum

Storytelling? Brands must remember that every great story needs a villain | The Drum | How to find and tell your story | Scoop.it

"The first written story in western literature – The Iliad – is a catalogue of violent death, graphically described. The majority of Shakespeare’s plays feature either violent death or cross-dressing, or both. And what about the TV shows everyone talks about – like Breaking Bad and Game of Thrones? Not exactly the teddy bears’ picnic.


How are brands supposed to compete with all this? To put it in the simplest terms, when a brand tells a story, who are the baddies? It can't be good news all the way, or even an uninterrupted rise from rags to riches. It needs some grit in the oyster."


Read the full article to find out more about:

  • why charities have always done well with stories
  • examples of big brands who have a strong plot, a compelling hero, and a powerful enemy
Kim Zinke (aka Gimli Goose)'s insight:

It takes courage to create a villain, but without one, who will your brand hero fight.  Where will you find him?

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