"The best stories connect the brand with the readers’ emotions and show them what else the brand and their ‘people’ do besides creating and selling products. Writing a story isn’t necessarily complicating or difficult. Coming up with ideas? Maybe so, but the writing is usually as easy as sitting someone down and telling them face-to-face. Conversational."
Read the full article to find out about these five ways you could come up with some creative ideas for your story:
1. Keep a close eye on the timing
2. Steal inspiration from your own product
3. Introduce your staff
4. Share some insider ‘secrets’
5. Ask your customers/followers to share their stories