"Do you know how to tell your brand’s story on that social network? Are you engaging your audience, even in 140 characters or less?
The limitations of Twitter are no excuse for not putting storytelling to work, especially when you consider the ways others are turning it into a powerful tool."
Read the full article to discover ways to use storytelling on the real/time, 24/7 social network:
- Literally—To Tell a Story
- Creatively—To Tell a Story in a New Way
- Consistently—As a Way to Reinforce Your Message
- Personally—To Let Your Audience Get to Know You