The best part about going out to eat, particularly with friends, isn’t the food, It’s the stories we share and the stories we create. Restaurants have a unique opportunity to tap into brand storytelling, and there’s a restaurant in the U.K. doing just that.
Dishoom, an Iranian Café, has a brand story that is rooted in history from 19th century Bombay. They've even baked stories about the era onto their plates.
Dishoom is a Bombay-style café that takes its 19th century roots, traditions, and stories very seriously. So seriously, actually, that they’re baked into its dishes.
The campaign started with 80 plates into which were baked personal stories of Irani cafés as recalled by the older generation in Bombay and the U.K. Now visitors also have the option of sharing their stories and even designing their own plates! The best stories and designs are chosen and added to the collection of plates.
The effort is unique and memorable, but most importantly, it’s talkable.