The curators in this art museum used a couple of effective devices in the audio guide - music to create a mood, a pleasant voice, and an interesting narrative about the context in which the artist created her work.
A nonprofit can tell the story about their mission and organization in the same way. Digital media is just a medium through which messages pass. The key is to employ effective devices that help create and organize these messages - or stories - that engages potential patrons and donors, and moves them to act on your behalf. No matter the type or size of organization their storytelling needs are the same as a startup and can be applied with creativity and authenticity.
Read the full article to find out more about how to:
- Tell stories about your target audience
- Tell stories about how you want people to think about you
- Tell stories about what makes you different or unique
- Give people reasons to believe your stories