How to find and tell your story
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Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way.
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Telling Your Story Online | Amanda Hirsch

Telling Your Story Online | Amanda Hirsch | How to find and tell your story | Scoop.it

Here are a few exercises to help you get started on the path to defining your story:

1) List three adjectives that describe you, just off the top of your head.

2) Ask a few people close to you to send you three adjectives THEY think describe you best.

3) How would you describe your creative gifts?

4) What qualities are you most proud of in yourself?

5) Using the hero's journey as a template, write a story about yourself in the third person. What challenges have you overcome? What is your pot of gold at the end the rainbow?


After you've done these five things, take stock. What jumps out and resonates with you most?  What are three things that come easily to you that, when you really think about it, might not come so easily to other people? How do these gifts fit into your story?

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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It
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Why Customer Anecdotes Can Tell You As Much as Metrics | Customer Think

Why Customer Anecdotes Can Tell You As Much as Metrics | Customer Think | How to find and tell your story | Scoop.it
Why customer stories are better than metrics http://t.co/aMqlaxwX Jeannie Walters talks about the gold in off-the-cuff customer comments...

 

Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned.

 

OK -- so maybe a lot of people in these fields don't know the best narrative research and story evoking methodologies.  If they did however, I think we would see huge improvements in customer feedback, engagement, and better/deeper/richer material.

 

Back to the article -- this is a quick post but with good tips for thinking about customer anecdotes as critical information, and how to start gathering them. I really like that the author suggests once you have these anecdotes in hand, it's time to take action on them. Seems obvious, but it doesn't always happen.

 

Enjoy this post and I hope to see more like it in the future!


Via Karen Dietz
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