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Unfortunately, business schools generally do not offer courses on corporate storytelling, while they offer plenty of programmes on analysis and decision making. Stories play a very important role at workplaces. Read the full article to find out more about these seven different forms of corporate storytelling. Each form is an art, and each serves a different objective: - consumer stories - funny stories - tall stories - tales of woe - picture of data stories - boss is great stories - water-cooler
Remember the last great story that you heard? Your community does too. So the question that social change agents should continually ask is, what story are we telling?
Wondering where to begin, or where to continue? Read the full article to find out about these 10 ways social change agents can use storytelling as a valuable tool: 1. Amplify Challenging Causes 2. Give Your Issue a Face 3. Highlight Your Supporters 4. Tell Your Whys 5. Share Your Successes 6. Document the Event 7. Tell Stories through Social Media 8. Data Storytelling 9. Teach Storytelling 10. Invite Your Community to Share Their Story
"One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well. It’s a simple mistake, but it can have grave consequences: If your product doesn’t work well, no one will even care how it looks, after all. The best way I’ve found to get around this confusion is a technique called story-centered design. The idea is to create a series of narrative use-cases for your product that illustrate every step in the user’s journey through it. The best product designers practice story-centered design. They begin by crafting stories that show how customers interact with a product, and only after they’ve accomplished that do they design screens as a way to tell that story of interaction." Read the full article to find out more about: - The process of designing by story - Storytelling step-by-step - Why story-centered design works so well
"The past year has seen an explosion of visual storytelling with the rise of visual social media. Brands that may have used more traditional methods to connect with their audience in the past are now branching out into easily shared images such as photographs, infographics, videos, and other visuals to tell their story, and potentially engage with a whole new customer base. While there is still a place for more traditional storytelling on websites and in marketing literature, brands are discovering the power of snackable visual content."
Read the full article to out more about these interesting ways to engage through visual marketing: - Tell your customers' stories - Let your customers get to know you - Experiment with different platforms - Sharing is key
"Many bloggers produce content that is overflowing with great ideas, exciting potential, and great advice, but they don't know how to emotionally connect with readers, hold their attention, and get readers sucked into their blog posts and articles.
Here, I want to give you five easy tactics you can use to instantly transform any blog post from an ordinary piece of content into an empathetic work of art." Read the full article to find out more about: 1. You must be interesting 2. Paint pictures in their mind 3. Tell a story 4. Get them involved in the story 5. Build a relationship
This is the basic framework of a story. A story is the journey of this character you care about, confronting and dealing with this obstacle, to reach this pot of gold. It then must answer: - What’s the story about? - What’s it REALLY about? This basic framework lies at the heart of it all. If you don’t have them all, you might have something, but you don’t have a story. Read the full article to find out more.
In a recent audio interview, Jamey French shared a process that he uses to coach clients in finding and telling their stories. Read the full article to find out more about these prompts: - Look at your life to find your stories - What did you like or not like - What was the highlight - Tell your story using process that can be summarized as THEN, NOW & HOW. Links to the full length audio can be found at the bottom of the article.
"Show rather than tell to motivate supporters to care, then act. If you take away just one thing from this post, make it this—You want your listener to take action because they want to—not because they’ve been told to. When you craft your stories to ensure listeners to connect your info with what they already know (test it), you’re far more likely to build trust and rapport with them. In turn, this group relationship is most likely to be transformative, motivating their desire to take action, now and in the future, and to spread your stories/messages to friends and family." Read the full article to see a before and after example.
“Press releases have the potential to reach huge audiences, and constituents of every stripe.
"We’re kind of stuck on making an old format meet a new purpose,” notes Jeff Domansky, CEO of Peak Communications and author of the popular public relations blog, The PR Coach. “The first social press release format came out 7 years ago, but we’re not using it. People are falling back on the old format, and complaining that it doesn’t work.”
So what does work in crafting messages today? Building storytelling into the mix. “Write a good story that communicates all the salient information you need to get out there, and do it in an interesting way,” suggests Steve Farnsworth, chief strategist at Jolt Digital Marketing, and publisher of the widely-read Steveology blog. “You can tell the story, and press releases are a great way to do it,” says Farnsworth. “Press releases should be journalistic, not formulaic. Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate.”"
Read the full article to find links to the Social Media press release format, successful examples, and: - Adding narrative elements to your press releases - How the storytelling arc arc structure can work for press releases
"Great digital stories: - Are personal - Begin with the story/script - Are concise - Use readily-available source materials - Include universal story elements - Involve collaboration at a variety of levels In order to achieve this level of greatness, students need to work through an 8 step digital storytelling process: 1. Start with an idea 2. Research/explore/learn 3. Write/script 4. Storyboard/plan 5. Gather and create images, audio and video 6. Put it all together 7. Share 8. Reflection and feedback"
"Your customers are wandering the desert of their journey looking for water, and you are uniquely qualified to help them find it. You know how to guide them, because you’ve been where they are and have found the path to a reliable, proven source. Your customers want your help. They just need to know that this isn’t a mirage. And that’s why you need to share your story. But what if people find your story uninteresting or boring? What if you aren’t the best storyteller around… in fact what if you’re down right terrible at telling stories? You don’t have to build an oasis. Your customer is dying of thirst… an ordinary, tasteless, boring, glass of water will do… When you share the story of how you found the water they crave, I assure you they will listen." Read the full article to find out more about what to do the next time your story keeps you up at night worrying - Recall your customer is thirsty for a guide - Remember you know the path to water - Lead them with your heart and your story
"Stories are a great tool in content marketing. Still, understanding the power of stories is one thing; knowing how to craft them... is another. So let's delve into some practical applications of story."
Read the full article to find out more about: - Case Studies: Story Power in Action - Start With Your Objectives - The Client Interview Is the Key to a Great Story - Story Genres - Crafting the Story - Your Annual Report as Story - Video: Seconds to Launch Complex Ideas
Disney has created a branded tool called Story that allows any of us (well, anyone with an iPhone) to effortlessly tell and share annotated narratives. Think of it like creating a mini scrapbook with a pulse. What it does: Story allows you to organize new or existing photos and videos from your iPhone into sharable digital flip books. You can also add captions, text, and play with various themes and layouts. (But no filters. Guessing that’ll come later.) The album is private until you share it (via Facebook or email for now — I’m guessing more sharing platforms will come later as well). Your Story is also saved in iCloud — allowing you to sync it to other Apple devices. Read the full article to see Ann's example.
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"The process of digital storytelling enables students to tell their stories with a compelling and competitive voice. On this page, find links to articles and resources about the process of digital storytelling, and how to get the most out of this terrific learning experience for students."
Learn how to tell compelling stories like the 10 of the best storytellers in the world. From http://blog.hubspot.com/10-best-storytellers What We Can All Learn From the Best Storytellers in the World 1) Walt Disney. Lesson: Use details to create an immersive experience; just take care to ensure those details don't stand out so much that they detract from the story you're trying to tell. 2) Sheryl Sandberg. Lesson: Sharing personal stories makes you feel vulnerable, but it's that vulnerability that resonates with and connects you to other people. 3) Leymah Gbowee. Lesson: You can tell your story without words. Sometimes, the impact is far greater without them. 4) Richard Branson. Lesson: Flaws make stories interesting, and more relatable. Don't worry about polishing every little detail of your story -- just tell it. Even the naughty bits. Actually, especially the naughty bits. 5) charity: water. Lesson: Sometimes one person's story can help you give a voice to millions. 6) Bruce Springsteen. Lesson: Great storytelling brings together a disparate community through shared experience, making one individual feel part of something bigger. 7) Nate Silver. Lesson: Numbers can help you tell your story more succinctly, and when dealing with emotionally charged subjects, more objectively, than mere words. 8) Ellen DeGeneres. Lesson: Whether they know it or not, everyone has a story to tell. If you approach conversations with an open mind, you can find those gems and make them interesting. 9) Louis CK. Lesson: Tell your stories with unflinching honesty. Half-baked transparency is boring. 10) Steve Jobs. Lesson: Create an experience worth telling if you want your story to spread.
"Kamishibai is a form of visual and participatory storytelling that combines the use of hand drawn visuals with the engaging narration of a live presenter.
The origins of kamishibai are not clear, but its roots can be taced back to various picture storytelling traditions in Japan. However, the form of Kamishibai that one thinks of today developed around 1929 and was quite popular in the 30s, and 40s, all but dying out with the introduction of television later in the 1950s. Typical kamishibai consists of a presenter who stands to the right of a small wooden box or stage that holds the 12-20 cards featuring the visuals that accompany each story. This miniature stage is attached to the storyteller’s bicycle. The presenter changes the card, varying the speed of the transition to match the flow of the story he is telling. The best Kamishibai presenters do not read the story, but instead keep eyes on the audience and occasionally on the current card in the frame."
Read the full article to view a video of kamishibai in action. Find out more about the lessons for today’s presentations from kamishibai. There are many lessons that we can apply to modern presentations given with the aid of multimedia: 1) Visuals should be big and bold 2) Visuals may bleed off the edge 3) Visuals may take an active role 4) Aim to carefully trim back the details 5) Make your presentation participatory
Leaders employ both the “head” and the “heart” in order to mobilize others to act effectively on behalf of shared values.
An effective story of self has to have elements of both the analytical and the emotional. It is a story that involves the head and the heart — and moves people to use their hands and feet in action.
Read the full article to find out some tips of where to look for a story and more about: - finding your story of self’s “choice point” - The three key elements of storytelling structure: Challenge — Choice — Outcome - Incorporating challenge, choice and outcome in your own story
Barbara Corcoran, the real estate entrepreneur, celebrity author and star of ABC's Shark Tank, is full of life, energy – and stories. Read the full article to find out more about her 5 keys to great storytelling – for better business: 1. Have a purpose 2. Share a beginning, middle, and end 3. Put skin on the bones 4. Be the vulnerable underdog 5. Tell your own story
Social media storytelling is an effective way in connecting your brand with your potential customers. Unlike the traditional hard-hitting advertisements, storytelling is much more influential. Read the full article to find out about these steps that can increase our brand power with social media storytelling: - listen to your audience - don't listen to the ego - target the right audience - develop your characters - the perfect ending
If you’re a B2B media relations pro, there are six dreaded words you hear far too often from new clients: “We don’t have any case studies.” Read the full article to find out how to create an engaging and entertaining case study using storytelling best practices which include telling a story, a hero, a conflict, and a resolution.
Discover Your Story lesson. Access this lesson through audio or follow along in the PDF. You will find out how to use a five-step process to help uncover your most important and influential stories.
"Effective corporate storytelling is relevant, interesting and informative. It is authentic and encourages your audience to start conversations with each other and even with your brand directly. So how do you find your story? Every business has dozens of stories to tell. Here are some examples: - Humble beginnings - Customers who have overcome obstacles - Employee challenges - Inside the lives of leadership - Community and charity partnerships"
Read the full article to find out more about these examples, what the anatomy of a story is, and how to present your story.
"Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first define your “brand voice." Read the full article to find out how to use these four practices to help bring you closer to finding your secret sauce: 1. Build archetypes 2. Fill in the blank 3. Create a test group 4. Find your muse
"Leaders and managers are great ‘Big Story’ tellers: the annual staff day where the CEO delivers an upbeat PowerPoint about the great opportunities ahead, the monthly sales meeting, the annual appraisal, the staff newsletter and more! But most times leaders and managers don’t do small stories; they don’t like small stories. They get dismissed as ‘rumour or ‘gossip’. They’re seen as viral and uncontrollable, needing to be suppressed. You can spend a whole lot of energy trying to eradicate Small Stories but you’ve got no chance! Give up trying to kill your organization Small Stories and embrace them instead!" Small Stories don’t all need to be negative, there are great Small Stories too. What’s important is the balance between positive and negative. Read the full article to find out more about: - How to get into the Small Story business - Be careful what your Small Stories are saying
This is an introduction to storytelling in business and fresher communication paradigms.
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STORY