Everyone loves a good story, so why do so many scientists shy away from story-telling when discussing their work?
If you want people to engage with your science, you need to be asking yourself some important questions.
- You need to find out what your story is but even before you can do that you need to think about who your audience is.
- To get your message out to as many people as possible, you should also be asking yourself what your audience can do for you.
- Who are the stakeholders who are interested in your research and how can you make them pass the message on more widely?
- Once you know who your audience is, you need to think about the story. Who are the characters? Where is the emotion?
- Something to consider is that the story isn’t necessarily going to be the results of your research.
So, how do you do it? Read the full article to find out more about the questions above and to take the five-step help test for finding your story.