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How to communicate your work through stories | Nature Jobs

How to communicate your work through stories | Nature Jobs | How to find and tell your story | Scoop.it

Everyone loves a good story, so why do so many scientists shy away from story-telling when discussing their work?


If you want people to engage with your science, you need to be asking yourself some important questions.

- You need to find out what your story is but even before you can do that you need to think about who your audience is.

- To get your message out to as many people as possible, you should also be asking yourself what your audience can do for you.

- Who are the stakeholders who are interested in your research and how can you make them pass the message on more widely?

- Once you know who your audience is, you need to think about the story. Who are the characters? Where is the emotion?

- Something to consider is that the story isn’t necessarily going to be the results of your research.


So, how do you do it?  Read the full article to find out more about the questions above and to take the five-step help test for finding your story.

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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How to pick powerful stories for your presentation | SlideShare - Presentation Studio

View the SlideShare to find out more about these points to help you pick a story for your presentation:

  • Personalise
  • Perspective
  • Who is the hero?
  • Give authenticity
  • Add drama
  • Fame & fortune
  • Happy endings
  • Ask others


Note:  There doesn't appear to be anything on slides 10-16.


Via José Carlos
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Joyce Valenza's curator insight, May 25, 8:55 AM

Very powerful tips for personalizing communication and sharing emotion!

Fausto Cantu's curator insight, May 25, 9:42 AM

Cómo escoger historias poderosas

Joanne Schmidt's curator insight, May 26, 9:13 AM

helpful hints for any storytelling, using digital tools or not

may be used for Attic Archeology projects and/or TED club

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Storytelling: 7 Ideas About What to Tell Your Audience | The Social Ms

Storytelling: 7 Ideas About What to Tell Your Audience | The Social Ms | How to find and tell your story | Scoop.it

"They simply started telling stories. And believe me there are many stories out there, which you can tell just as well and people will like to read your stories. To help you come up with some ideas and start out with your own storytelling, here are some examples of what kind of stories you could tell (and what stories other people tell).


Keep in mind, the stories, which will work best for you depend on what situation you are in, what audience you want to attract and what you want to achieve with your stories. And also keep in mind, the best stories which YOU can tell have your personality in them – so, do not be afraid to show it."


Read the full article to find out more about these examples of stories you could tell:

  1. Tell how you solved problems other people might have too
  2. Give your opinion on some current “hot topics” in your area of interest

  3. Relate how you built (or are building) your business

  4. Give your clients a voice

  5. Give your employees a voice

  6. Tell how you tested different solutions for a problem and why you chose the one you chose

  7. Tell how you solved your client’s problems

  8. Answer questions with your storytelling

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How To Make A Fairy Tale Convert : The Art Of Storytelling | Medium

How To Make A Fairy Tale Convert : The Art Of Storytelling - The Coffeelicious - Medium

"Storytelling is the art of convincing your target audience to empty their pockets for your products and services without actually giving them a sales pitch. What replaces the sales pitch in this campaign is a fairy tale that revolves around their lives and features your products every now and then showcasing how ‘useful’ they are.


Great stories always begin with a hook, making a promise to the reader that reading it is going to be worth their time (and money). The first and foremost thing to do post setting the hook, is to make your customer the hero of the story!


Then you can walk in all the elves and miscellaneous fancies to keep him hooked; no matter which character you use, ensure that is relatable to the reader and not you.


No matter how long your story is, the one thing that will keep your readers going is the crown prize that is being promised or suggested through the tale. The next step is to just make sure your story has a happy ending that is in sync with what has been filled in by your audience previously via feedbacks, polls and other interactions.

Remember, everyone loves a happily ever after!"


Read the full article to find out more about these tips to keep in mind when you tell your own fairy tale:

  1. Don’t be Cruella — just quit the show off!
  2. Don’t run on Cinderella’s time — make it last!
  3. Don’t be a bore — what if the shoe never got lost?
  4. Don’t go haywire — stick to a theme!
  5. Don’t add to their grief — make it a happy ending!
  6. Don’t make the ending a definite one — keep them wanting more!
Kim Zinke (aka Gimli Goose)'s insight:

There's some good references and visuals in the article - Pixar's 22 rules, the hero's journey, and storytelling TED style.

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Storytelling Parties

Storytelling Parties | How to find and tell your story | Scoop.it

"Welcome to storytelling parties. Here is a place where those of us who appreciate the art of storytelling come to mingle, share storytelling ideas and techniques, find storytelling inspiration, learn about the history of storytelling, and discover storytelling festivals."


Hold your own storytelling party.  Access the website to get to their blog and find out more about how to:

  • Learn how to throw a party
  • Cultivate great storytelling ideas, themes and techniques
  • Learn about the art of storytelling
  • Share stories and storytelling ideas with other contributors
  • Listen to other storytellers
  • Storytelling kits

Via Karen Dietz
Kim Zinke (aka Gimli Goose)'s insight:

What a great resource.  Use the ideas and resources found on this website to host your own storytelling party - at home or at work (e.g. team building).

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Karen Dietz's curator insight, May 5, 2:37 PM

I originally curated this article and website many moons ago. When I went to find it today in this curation -- it was gone! I don't know what happened, but I found it again anyway.


What I really like about this post is that it goes beyond "pick a card and tell a story" kind of party game. For a great storytelling party, it's all about picking the theme (yes, down to the food and drink!), and then sparking stories in others.


This what a terrific way this could be to gather customer or staff stories. Or stories from conference participants. There are lots of ideas here.


This article/website tells you exactly how to do have a storytelling party. Yah! More fun to have with storytelling! This could be great for event planners, corporate get-togethers/retreats, and anyone who wants an excuse to party :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Companies Need Novelists | Fast Company

Why Companies Need Novelists | Fast Company | How to find and tell your story | Scoop.it

Novelist Mohsin Hamid is now working for the half-century-old creative consultancy Wolff Olins as the company's first chief storytelling officer (CSO).


"The CSO is a thoroughly modern title, the product of a growing interest in corporate storytelling, a pursuit that has lured other established writers and journalists into the world of corporate hackery.


Hamid's job isn't to shill for Wolff Olins or tell its own story, but to help its clients learn how to tell theirs—or find out what their story is to begin with.


Hamid says there are three moments in a company's life cycle when most leaders become aware of the importance of internal storytelling. The first is at birth. The second opportunity for storytelling comes when new leaders arrive, or when a company is acquired.  A third occasion for storytelling is when a company seems to be having difficulty growing."


Read the full article to find out more about the above three points and Hamid's following tips for crafting your company's internal story, to motivate your employees, and maybe discover new strategies along the way:

  • Be true
  • It's about "you," not you
  • Don't be afraid of emotion
  • Keep it simple
  • Hire a novelist
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What I've learned in cultural tourism: Seven storytelling tips | Dale Jarvis

What I've learned in cultural tourism: Seven storytelling tips | Dale Jarvis | How to find and tell your story | Scoop.it

"I’ve been running the St. John’s Haunted Hike ghost tour and working as a professional storyteller since 1997, and along the way, I have trained many other storytellers, guides, museum workers and interpreters, volunteers, and docents about telling stories in museums, historic sites, and parks. I was recently asked for a list of things I have learning in a cultural tourism context."


Read the full article to find out more about Dale's seven storytelling tips:

  1. People want to hear good stories, well told
  2. Tourists want to feel like they are in on something local, or something secret
  3. Tell real stories about real people
  4. Tell a story you love, and your audience will love it too
  5. Don’t be afraid of difficult stories
  6. Stories are a living thing
  7. Be mindful of whose stories you are telling, and whose stories are not being told
Kim Zinke (aka Gimli Goose)'s insight:

These rules can also be applied to organizations and personal stories.

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SNMinc WebGems's comment, April 30, 1:56 AM
Good rules to follow for creating attractive content. Capturing audience attention is really important and story telling really helps. Thanks for sharing.
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Beyond the Hero’s Journey: Four innovative models for digital story design | steveseager

Beyond the Hero’s Journey: Four innovative models for digital story design | steveseager | How to find and tell your story | Scoop.it

"Roland Barthes, master linguist and semiotician once said: “There are countless forms of narrative in the world.” And yet the majority of western storytellers have been ploughing just one narrative model for well over 60 years: Joseph Campbell’s Hero’s Journey from the Hero with a Thousand Faces.


While it has its value, Campbell’s model is not a useful model for digital story design on a structural level. Down below, I offer four alternative narrative structures that we could use to design intelligent stories more fitting to our digital context."


Read the full article to find out more about these narrative forms, their differences, and how to apply these forms:

  1. Scandinavian
  2. Indian
  3. Central African
  4. Autochthonous
Kim Zinke (aka Gimli Goose)'s insight:

This article gives some insight about why a story may not be popular across cultures.

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6 Ways to Make Your Story Interesting | Inc.

6 Ways to Make Your Story Interesting | Inc. | How to find and tell your story | Scoop.it

"While any story is better than an bullet list, some stories are more interesting than others. They command an audience's attention, communicate a message both clearly and memorably and thus help the audience to make a decision."


Read the full article for more on these tips for improving your presentations with stories:

  1. Ask permission before telling a story
  2. Anchor the story to a particular time
  3. Anchor the story to a particular place
  4. Feature a hero your audience identifies with
  5. Use concrete words rather than abstractions
  6. End the story with an emotional win
Kim Zinke (aka Gimli Goose)'s insight:

To pull all tips together, the author put the same business message into three different formats: 1) the typical bullet list outline, 2) a basic story told with abstractions, and 3) a story that's concrete and vivid. Notice the difference?

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SENAME Interactive's comment, April 23, 1:33 AM
Yes, I noticed the difference. Did you check basic story and the crafted story section? The crafted one grabs interests, right.
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Guest post: 5 Things (Almost) Everyone Gets Wrong About Storytelling | everyaction

Guest post: 5 Things (Almost) Everyone Gets Wrong About Storytelling | everyaction | How to find and tell your story | Scoop.it

We can use stories and narrative structures as the basis for all communications, and get better results. By telling stories to our audience, we are showing them what they can be a part of; how they can get involved in the action. That is the power of storytelling – we show others how they can play a vital role in that story.

But these days stories are a dime a dozen. There are more organizations out there than ever before competing for attention. While stories can help your organization stand out from the crowd, not all stories are equal."


Read the full article to find out more about these 5 common mistakes that organizations make when telling their stories:

  1. They Don’t Identify Their Audience
  2. Not Creating a Core Message
  3. Skimming Over the Conflict
  4. Telling the Same Story Every Time
  5. A Call to Action
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SENAME Interactive's comment, April 21, 12:48 AM
#5 is really important. This is the one that instruct the reader what they should do after reading the post.
Kim Zinke (aka Gimli Goose)'s comment, April 21, 1:00 AM
Yes an important element for these kinds of stories.
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Six better ways to get customer stories than yet another a “tell us your story” campaign | Holtz communication + technology

Six better ways to get customer stories than yet another a “tell us your story” campaign | Holtz communication + technology | How to find and tell your story | Scoop.it

"While there are great ways to find those customer stories, the easiest (or laziest) seems to be launching a campaign that invites customers to share theirs, like the Arizona Families for Home Education did (at left). So routine has the “tell us your story” campaign become that there’s now a Tumblr blog dedicated to the concept. Tell Us Your Story collects campaigns shared by readers who can submit images, in addition to those ad copywriter Brian Eden finds on his own. Eden is behind the Tumblr blog, which he created after seeing “Tell us your story at drpeppertuition.com” on a Dr. Pepper can he was drinking.


Customer stories are, indeed, important, given they’re more credible than advertising or messaging from your CEO or paid spokespeople. But there are better ways—not necessarily easier, but better—for obtaining customer stories. Just watch some of the testimonial videos from The Mayo Clinic. What you see is heart-felt, authentic, and sincere, not the result of a call to action. How does The Mayo Clinic get these stories? In many cases, they’re shared with the communications team by staff with direct knowledge of the patients’ experience."


Read the full article to find out more about these other sources of customer stories that don’t require you to pimp for them:

  1. Read the messages people send to customer service
  2. Use your monitoring service
  3. Ask your employees
  4. Reach out to your brand ambassadors
  5. Survey your customers
  6. Get your biggest fans in the same room
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Why We Should All Learn the Art of Storytelling Through Family Photos | Save Family Photos

Why We Should All Learn the Art of Storytelling Through Family Photos | Save Family Photos | How to find and tell your story | Scoop.it

"There was once a time that I didn’t think much about my family stories. It’s not that I didn’t care, but I just didn’t make time for it. I think what changed my course was having children. They start asking me questions like, “did you do that when you were a kid?” Or maybe it went more like, “back in the olden days did you…?”


Once I had children, I realized that it was important to share my stories of childhood and family with them. One of the best story prompts is a picture, and it only takes one to start the journey."


Read the full article to find out more about using pictures as story prompts as well as an example of telling a story with a photo.

Kim Zinke (aka Gimli Goose)'s insight:

I love the idea of adding items to a photograph as they did in this article.  It can really enhance the story or fill in gaps.

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How Can Storytelling Help You Create Amazing Web Content? | Inbound

How Can Storytelling Help You Create Amazing Web Content? | Inbound | How to find and tell your story | Scoop.it

"You may be wondering: how could fiction inspire your next ad copy, blog post or website content? In other words, how can you make the most of fabricated concepts that are not even remotely connected to our reality to reach a certain audience, stimulate sales, build trust and credibility and achieve any other marketing goal with minimal effort?


The truth is that there are quite a few similarities between copywriting and fiction writing. According to Writer’s Digest, by relying on first-class fiction storytelling you can make your readers feel your message more intensely and make them become more inclined to buy whatever it is that you’re selling. You also learn to build suspense, embrace a conversational tone, play with different emotions and create one or more memorable characters and situations that are vivid enough to raise the interest of your readers."


Read more about these 10 effective ways in which fiction storytelling can breathe new life into your copy:

  1. By Helping People Understand Your Mission, Vision and Purpose in Business
  2. By Helping Prospects Understand What Your Products Are All About
  3. By Ensuring a Better Visualization of the Bait That You Use to Attract Customers
  4. By Encouraging Customer Feedback
  5. By Turning Business-Specific Stories into Shareable Pieces
  6. By Enabling You to Build a Stronger Relationship with Your Audience
  7. By Helping You Introduce and Explain a New Concept Through Familiar Ones
  8. By Allowing You to Become Noticeable in an Extremely Dynamic Environment
  9. By Unveiling the Recipe for Palatable Web Content
  10. By Improving the Overall User Experience
Kim Zinke (aka Gimli Goose)'s insight:

By exploring the power of fiction storytelling you can identify and mix the elements that resonate with your brand and audience and craft a unique collage.

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Storytelling Tips from Humans of New York | Bateman Group

Storytelling Tips from Humans of New York | Bateman Group | How to find and tell your story | Scoop.it

"Brandon is an entrepreneur and photographer, but most of all he’s an expert at using words and images to capture what it means to be human. He started Human of New York after losing his job and moving to New York with the dream of photographing 10,000 people on the street and plotting them on a map of the city. During this arduous process, he started gathering quotes from the people he photographed and using these words to caption his photos.


Since its beginnings in 2010, HONY has gained 12 million followers on Facebook and 2 million on Instagram, partnered with the UN on a world tour, raised more than $1 million for a school in the Bronx, interviewed President Obama, and published a best-selling book. So this guy must be on to something."


Read the full article to find out more about these five storytelling lessons from HONY:

  1. Be consistent
  2. Work hard
  3. Don't wait for perfect
  4. Be authentic
  5. Keep it brief, but make it meaningful
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How to be a Great Brand Storyteller on Twitter | SocialTimes

How to be a Great Brand Storyteller on Twitter | SocialTimes | How to find and tell your story | Scoop.it

"It might seem daunting to tell a compelling story in just 140-characters, but it can be done."


Read the full article to find out more about these tips for telling a great brand story on Twitter:

  • Highlight the change
  • Create a character
  • Time it right
  • Use multimedia
Kim Zinke (aka Gimli Goose)'s insight:

Take advantage of the format.  The brief nature of Twitter keeps you succinct and is a good medium for serial storytellling.

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Marco Favero's curator insight, May 25, 3:56 AM

aggiungi la tua intuizione ...

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Leadership Lessons From the Brothers Grimm | INSEAD

Leadership Lessons From the Brothers Grimm | INSEAD | How to find and tell your story | Scoop.it

"Fairy tales help children to answer basic existential questions, like who am I, what is the good life, where do I belong? Through fairy tales they learn to navigate reality and survive in a world full of ambiguities and dangers.


Executives, with their seeming mastery of the world, may be an unlikely audience for such fantasy. But the universal truth is, everyone likes a story. And fairy tales, with their immediately recognisable dramatics, characters and fundamental moral truths provide universal insights into human behaviour, illustrating the dangers of leadership and various ways in which executives can derail."


Read the full article to find out more about:

  • The fairy tale in the leader’s journey

  • The five deadly dangers of leadership

  • Finding the knight in shining armour within

  • Happily ever after


Via Karen Dietz
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Karen Dietz's curator insight, May 21, 12:59 PM

Now here's an unusual piece that makes a lot of great points about the universal truths imbedded in fairy tales, and leadership wisdom.


The article is written by Manfred Kets de Vries of INSEAD. Here's one truth he shares:


"On a deeper level fairy tales can touch on humankind’s deepest fears and desires and be a source of inspiration. By identifying with characters in fairy tales, executives can come to better understand their own internal struggles and turn into more self-aware leaders."


There's more in his discussion of the fairy tale in the leader's journey (and it's not about the hero), and a section on the 5 Deadly Dangers of Leadership.


Go read it now for a different twist on business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

David Hain's curator insight, May 21, 1:15 PM

Interesting leadership take from Manfred Kets de Vries!

Ian Berry's curator insight, May 21, 9:19 PM

Indeed lessons for all in this. I like the 5 leadership dangers particularly the first one about self-knowledge. Everyone can be a leader. Key is being and being requires remarkable self-awareness. The reason most leadership development programs in business schools and organisations fail to produce remarkable leaders is because the focus is on doing more than being.

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Digital Storytelling - A MozTalk Lesson for Blogging | Please Advise!

Digital Storytelling - A MozTalk Lesson for Blogging | Please Advise! | How to find and tell your story | Scoop.it

"Let us tell you a quick story. It starts out with a few of us Lexbloggers attending a #MozTalk in Seattle. While some of us were drawn to the promise of complimentary snacks and beer – all of us were struck by the title “Storytelling through Digital Marketing.”


The all-woman panel of Carrie Jones, Debra Music, Kandice Carlson, Misty Weaver and Erica McGillivray focused on how important storytelling is in today’s online world. Not only do you need to tell the story of your brand, but you need to be listening to the stories of your audience. Story telling is not a one way street – it never has been and especially in today’s online world, it’s all about the community of stories. This MozTalk was awesome because it reinforces what we believe to be true: blogging is storytelling."


Read the full article to find out more about these three main themes about storytelling in the digital age:

  1. It’s nothing if it’s not authentic.
  2. Developing a story is a two-way street.
  3. Stories take time.
Kim Zinke (aka Gimli Goose)'s insight:

Each of the tips includes good questions to ask yourself to see if you're on track.  This all means that you need to tell your story through your blog and share stories that resonate with your audience.

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60+ Awesome, Free Tools for Modern Storytellers | Medium - ReadThisThing

60+ Awesome, Free Tools for Modern Storytellers | Medium - ReadThisThing | How to find and tell your story | Scoop.it
We’ve researched and tried all kinds of storytelling tools. Here are the ones you need to know about.


Find out more about the tools listed under these headings:

  • writing
  • websites/blogs
  • getting paid
  • reporting
  • staying organized
  • staying up on the news
  • audio
  • video
  • images
  • resources
  • email
  • social media
  • SEO
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Enchant Customers With the Story Behind Your Brand | Entrepreneur

Enchant Customers With the Story Behind Your Brand | Entrepreneur | How to find and tell your story | Scoop.it

"“Eat it and get out!” That’s the mantra for Ed Debevic’s, Chicago’s only retro themed diner. At Ed Debevic’s, guests step into a 50’s–style diner to experience the ambiance of a misty yore, complete with bobby sox, saddle shoes, and juke box. The surprise “twist” on this nostalgic experience is that the front-of-the-house employees are professional entertainers, trained to create a rollicking, in-your-face service experience.


Ed knows how to run an effective restaurant. Ed also knows how to run a “storied” restaurant. The tactic he has selected is the one used by many of the service greats, including Cirque du Soleil, DisneyWorld, Universal Studios Hollywood, Universal Orlando, Hard Rock Café, and many of the top hotels in Las Vegas. They all start with a front story or theme, use a back-story for depth, and include a storyboard to map out the customer experience. To this they add set, costume, and, if need be, script to convey the story."


Read the full story to find out more about using storying as a part of your service experience and the four main components on which you need to focus:

  1. Find or develop a strong front theme and back story.
  2. Develop and use a storyboard of the customer experience.
  3. Dress your “set” in sync with your story.
  4. Dress employees to fit the story.
Kim Zinke (aka Gimli Goose)'s insight:

People connect more easily with brands that make their story a central part of the customer experience.  So make it an entertaining story that they won't soon forget.

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20 Reasons Why You Should Write Your Family History: Association of Personal Historians Experts Weigh In | APH Blog

20 Reasons Why You Should Write Your Family History: Association of Personal Historians Experts Weigh In | APH Blog | How to find and tell your story | Scoop.it

"When a librarian by the name of Carmen Nigro published a post on the New York Public Library blog entitled 20 Reasons Why You Should Write Your Family History, personal historians and APH members around the world rejoiced. Ms. Nigro had tapped into the multitude of absolutely terrific reasons individuals, families and organisations should consider working with a personal historian to preserve their stories.


Tomorrow, we launch the first in a weekly, 20-part series inspired by the New York Public Library blog post. The following 20 members of the Association of Personal Historians will expand upon each of the 20 important motivations listed in Nigro’s article."


At the time of this post, the series was at #8.  Bookmark the site so you don't miss any future articles.  To find out what each of the 20 topics will be about, read the blog 20 Reasons Why You Should Write Your Family History that kick-started this series. But expect to find out about the how important your stories are to future generations, depict your ancestors how you see fit, therapeutic value, and much more.

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15 Insanely Actionable Storytelling Tips For Your Next Business Presentation | Nuts & Bolts

15 Insanely Actionable Storytelling Tips For Your Next Business Presentation | Nuts & Bolts | How to find and tell your story | Scoop.it

"Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action.


You might be thinking, “That’s great if you’re Steve Jobs, but how do I even begin turning my dry, everyday material into a story…let alone a gripping one?”


Well today I’m going to help you out with 15 insanely actionable storytelling tips and tricks to get you into the storytelling mindset, regardless of what type of material you’re working with."


Read the full article to find out more about these tips:

  1. Find Your Characters And Make Them The Focal Point Of Your Presentation
  2. Set The Stage By Describing Where You Are Now And Where You Want To Be In The Future
  3. Describe What Needs To Be Overcome And Highlight Why This Will Be Difficult
  4. Emotionally Invest Your Audience In The Struggle (Define Failure Or The Status Quo)
  5. Emotionally Invest Your Audience In The Outcome (Define What Success Looks like)
  6. Challenge Your Audience’s Assumptions By Adding A Twist
  7. Onboard Your Audience With An Interesting Metaphor THEY Can Relate To
  8. Show Your Audience Exactly What You Are Talking About
  9. Highlight The Important By Cutting Out The Unimportant
  10. Use Sound Effects To Anchor Important Details In Your Presentation
  11. Use Silence To Create Emphasis And Draw Your Audience Into Your Story
  12. Create A Warm Fuzzy Feeling By Sharing A Personal Or Vulnerable Experience
  13. Pace Out Your Story To Allow Your Audience To Breathe
  14. Turn Your Important Data Points Into Memory Glue
  15. End Your Story With A Bang And Then Shut Up
Kim Zinke (aka Gimli Goose)'s insight:

I like how each tip is laid out with steps, examples, and how it will improve your story. 


You can also download the article as a pdf (link is in article)

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Karen Dietz's curator insight, April 28, 6:19 PM

I like this piece! At first I was thinking, "Oh no, here's another headline designed to jerk my chain!" I think it's the word "insanely" that made me skeptical. But I check it out anyway, and am glad I did.


Why? Because it has some very refreshing things to say about structuring a storied presentation that will bring on the Wow! factor. And there are some great points about delivery, also.


There's a lot to gain from this post that contains material I usually don't see when authors write about storytelling and presentation.


Follow these tips here and I think you will win big next time you speak to a group.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jose Gonzalez's curator insight, April 29, 1:53 PM

Awesome!!

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Storytelling - Help Your Audience "See" Your Characters | Fripp

Storytelling - Help Your Audience "See" Your Characters | Fripp | How to find and tell your story | Scoop.it

"Michael Hauge is a brilliant Hollywood story consultant, author, screenwriting coach, and speaker.  His experience as a top Hollywood script consultant is evident in his masterful ability to bring out the emotional potential of any story.  Following his expert advice, both business speakers and professional speakers can learn how to tell their stories more effectively."


Read the full article to find out more about these tips from Hauge that will help improve the quality of the character descriptions in your stories:

  • Your job as a storyteller is to create IMAGES. This is true not just for screenwriters, but for anyone presenting a story to a reader or an audience.
  • The most common weakness of character descriptions I read or hear is that they generalize.
  • Your goal must be to reveal two or three clear, succinct and vivid details that create a picture in the minds of your reader or audience, and that convey something of the essence of that character.
Kim Zinke (aka Gimli Goose)'s insight:

Reveal just two or three carefully chosen details when introducing a character. That character will come alive for your readers and audiences, and they’ll be emotionally hooked into your story.  The article shows what three things to focus on and why.

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Storytelling with Data Visualization | Kurtosys

Storytelling with Data Visualization | Kurtosys | How to find and tell your story | Scoop.it

"I had the pleasure of attending a Guardian Masterclass in London — one specifically about Data Visualization for journalists, designers and marketers. Presented by both an editorial director and an art director, it covered both the story and the graphic design aspects, and the core theme of the course addressed a simple question – does your data tell a story and can you visualize it?"


Read the full article to find out more about infographics and:

  • history
  • matching stories to data
  • tips on visualizing data
  • putting data into context
  • what if there is no story in my data?

Via José Carlos
Kim Zinke (aka Gimli Goose)'s insight:

So it turns out infographics really aren't a that new, especially to the world of storytelling.  Some wonderful examples of historical and new uses.


The categorization and examples of infographics into these 5 areas was very helpful:

  1. illustrative
  2. proportional
  3. timeline
  4. map
  5. list
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Anna Vetter's curator insight, May 1, 8:21 AM

L'infographie pour raconter des histoires.

Un article fort clairement documenté sur l'émergence des données visuelles. En prime, quelques conseils utiles pour la conception :

- organiser le plan de l'infographie sur le papier

- identifier l'idée force (comme sujet principal de l'infographie)

- vérifier l'exactitude des informations et la légitimité des sources

- faire aussi beau que possible !

Nikke Blout's curator insight, May 13, 5:16 PM

Content Marketing: the magic of visualizations in helping data tell the story. #contentmarketing #marketing #bigdata #sales #agility

Dianita Páez's curator insight, May 14, 1:23 PM

Infografías que cuenten historias. 

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Importance of storytelling for your organization | HMA PR

Importance of storytelling for your organization | HMA PR | How to find and tell your story | Scoop.it
There are several key factors that help to make a story worth telling.


Read the full article to find out more about these key factors that help to make a story worth telling:

  • Authenticity
  • Access to something special
  • Secrets
  • Find a way to be unconventional
  • Aha
  • All good stories have a powerful ending
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It was a dark and stormy night... – 11 Examples of Storytelling in Marketing | ReferralCandy

It was a dark and stormy night... – 11 Examples of Storytelling in Marketing | ReferralCandy | How to find and tell your story | Scoop.it

"In Made to Stick, Gary Klein, a psychologist who studies high-pressure decision-making, suggests that stories are often retold because they contain wisdom.  In a medical context, stories provide a simulation of what to do in a certain situation.


But according to Made to Stick, stories contain something else: inspiration.


A story has the power to provide contextual simulation (knowledge about how to act) as well as inspiration (motivation to act).  Both aspects are “geared to generate action“.  The authors highlighted three story plots that inspire us to act:  challenge, connection, creative."


Read the full article to find out more about these 11 examples of storytelling in marketing that use the three plots:

  1. Warby Parker
  2. Dollar Shave Club
  3. Greats
  4. Toms
  5. Pura Vida Bracelets
  6. tentree
  7. Airbnb
  8. Asana
  9. Sugru
  10. Hampton Creek
  11. Moleskine
Kim Zinke (aka Gimli Goose)'s insight:

At the core of every great brand is a story.  Ask yourself: what is the motivation behind your brand? What problems did you set out to solve?  The story you tell shouldn’t be any story; it should be a story about your passion and motivation.  Focus on telling that story, and people will listen.

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The Other Side of Storytelling: Listening | Chronicle of Philanthropy

The Other Side of Storytelling: Listening | Chronicle of Philanthropy | How to find and tell your story | Scoop.it

StoryCorps founder and 2015 TED Prize winner of $1 million, Dave Isay, believes a genuine conversation can make a difference – and his group has created an app to facilitate those talks.


"When’s the last time someone listened to you? Really listened carefully? A time when the person listening wasn’t trying to get something out of you? How did it feel?


Maybe you felt understood. Appreciated. Noticed. Chances are, it felt pretty good.


It’s a special experience, especially for people who have been made to feel that they don’t matter. And it’s at the heart of StoryCorps, the nonprofit that provides people of all backgrounds and beliefs with the opportunity to record, share, and preserve the stories of our lives.


That mission got a boost last month when the organization launched the first version of its mobile app. The tool enables users to record an interview, take a picture to accompany it, and then tag and share the story. And like the rest of StoryCorps’s more than 50,000 recordings, stories uploaded using the mobile app during its first year will be archived at the American Folklife Center at the Library of Congress. They will also appear on the new storycorps.me website.


The app was announced when StoryCorps founder Dave Isay was awarded the 2015 TED Prize by the global ideas nonprofit, granting him $1 million and the support of the TED audience to carry out a wish. He asked for help so that “anyone, anywhere, can easily record a meaningful interview with another human being, which then will be archived for history.”


Read the full article to find out more about:

  • where to download the free mobile app
  • why the app is more than just the technicalities
  • link to watch Dave Isay’s TED Prize talk and how to follow the progress of his wish on the TED blog
Kim Zinke (aka Gimli Goose)'s insight:

The app looks clean and easy to use.  There's lots of information, and links to the app, on the https://storycorps.me/ site.


There are also lots more resources, like interview questions, and stories to listen to on StoryCorps main site.

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