How to find and t...
Follow
Find
14.7K views | +1 today
 
Scooped by Kim Zinke (aka Gimli Goose)
onto How to find and tell your story
Scoop.it!

How to communicate your work through stories | Nature Jobs

How to communicate your work through stories | Nature Jobs | How to find and tell your story | Scoop.it

Everyone loves a good story, so why do so many scientists shy away from story-telling when discussing their work?


If you want people to engage with your science, you need to be asking yourself some important questions.

- You need to find out what your story is but even before you can do that you need to think about who your audience is.

- To get your message out to as many people as possible, you should also be asking yourself what your audience can do for you.

- Who are the stakeholders who are interested in your research and how can you make them pass the message on more widely?

- Once you know who your audience is, you need to think about the story. Who are the characters? Where is the emotion?

- Something to consider is that the story isn’t necessarily going to be the results of your research.


So, how do you do it?  Read the full article to find out more about the questions above and to take the five-step help test for finding your story.

more...
How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
Your new post is loading...
Your new post is loading...
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

To Build Great Teams, Tell Great Stories | Wakingstar

To Build Great Teams, Tell Great Stories | Wakingstar | How to find and tell your story | Scoop.it

"The best way to build trust? Go from ‘someone they don’t know’ to ‘someone they know.’ Create connection through your stories, the ones that deliver your key messages. Develop your stories, the journeys that reveal your team’s challenges, values, and assets. Show some vulnerability (a key variable in developing trust) in your stories, and reveal the changes your team members have brought to life. Become known. Your candidates have to see the vision for a new life that you’re representing – and why they should become a part of it. Have a rich set of stories to deliver an authentic sense of culture, connection, and opportunity."


Read the full article to find out more about these three types of stories for talent leaders:

  1. values
  2. hurdles
  3. personal insight
Kim Zinke (aka Gimli Goose)'s insight:

With a collection of these three types of stories that you can pull out at will, your connection with candidates will be stronger, trust will be established more quickly, and you’ll be a greater asset to the team that you serve.

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

9 Books To Help You Improve Your Presentations | Ethos3

9 Books To Help You Improve Your Presentations | Ethos3 | How to find and tell your story | Scoop.it

"To become a better presenter and leader, step away from the computer, get out of the office, and read one of these 9 books.


If you are like me, and you are feeling inspired to challenge and transform yourself, consider reading one of the books below while sitting in one of your favorite spots outside. These 9 books were selected because they offer insights that can help you refine and elevate your presentation skills."


Read the full article to read the summaries of these books and find out how they'll help you with your presentations and storytelling skills:

  1. Infographics: The Power of Visual Storytelling
  2. Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations
  3. The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
  4. Start with Why: How Great Leaders Inspire Everyone to Take Action
  5. Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
  6. To Sell Is Human: The Surprising Truth About Moving Others
  7. Contagious: Why Things Catch On
  8. Essentialism: The Disciplined Pursuit of Less
  9. Design For How People Learn

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Seven Storytelling Tips from a Meeting Named Frank | Encore

Seven Storytelling Tips from a Meeting Named Frank | Encore | How to find and tell your story | Scoop.it

"A few weeks ago, I attended “frank 2015,” a gathering for folks who use storytelling and other forms of communications for social change. The event is named for the late Frank Karel, a revered communications leader at the Robert Wood Johnson and Rockefeller Foundations.


Here’s a quick tour of some things I learned – what I want to remember as our team at Encore.org works to tell new stories and build a movement around “second acts for the greater good.”"


Read the full article to find out more about these seven tips and links to the related sessions:

  1. Don’t underestimate the power of humor and satire
  2. Gimmicks are powerful, when they work
  3. TED-style talks are still compelling
  4. Good presentations don’t need slides
  5. Be creative about audience Q&A
  6. Make it personal
  7. Movies move ideas and drive social change
more...
No comment yet.
Rescooped by Kim Zinke (aka Gimli Goose) from iGeneration - 21st Century Education
Scoop.it!

Storytelling For Brands: The Ultimate Storytelling Guide - #Infographic | Digital Information World

Storytelling For Brands: The Ultimate Storytelling Guide - #Infographic | Digital Information World | How to find and tell your story | Scoop.it

"The invention of internet has changed the course of storytelling. Nowadays, anyone can tell stories to millions of people around the world.

But, the problem with such an accessible medium is that attention spans are dwindling and the amount of content is endlessly rising.

Which means you have to find the best stories and tell them right.


So, how do you do it?"


Read the full article to view the infographic, created by ReferralCandy, that illustrates:

  • what is storytelling
  • what it can do for your brand
  • why it works
  • finding your story
  • telling your story
  • examples of storytelling that works

Via Tom D'Amico (@TDOttawa)
more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Tips From the Field: What You Need to Know to Get a Great Story | The Storytelling Non-Profit

Tips From the Field: What You Need to Know to Get a Great Story | The Storytelling Non-Profit | How to find and tell your story | Scoop.it

"You’re sitting on the runway, squashed between two strangers. “Folks, we’re number 32 in queue for takeoff.” Collective groan. May as well get cozy with your neighbors. And that’s okay, because your neighbors probably have a story to share. In fact, everyone has a story. You, as the Story Sleuth, have a job to find out what that is.


If you’re reading this blog, you already know how important fundraising stories are. But here’s what many people don’t know: Good nonprofit stories can be incredibly difficult to get. Great nonprofit stories often require fieldwork — going out into shelters, soup kitchens, hospitals, or wherever a nonprofit does good work."


Read the full article to find out more about these practical tips to keep in mind when you get there:

  1. Look for people who actually want to share their story
  2. Ask open-ended questions
  3. Conduct a conversation more than an interview
  4. Keep blank paper and crayons or markers on hand
  5. Ask the unexpected
  6. Remember the donor
more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Presenting (Drumroll)... The Detective Brand Story Canvas | Edgar Tells

Presenting (Drumroll)... The Detective Brand Story Canvas | Edgar Tells | How to find and tell your story | Scoop.it

"Your mission to discover the beating heart of your business, your authentic brand story, just got easier. And we all know how important finding this narrative is.


Edgar gives you the Detective Brand Story Canvas, a simple yet powerful visual canvas that helps you ask the right questions about your brand. Each question is quite straightforward, so it leads your attention with the power of a laser focus to the various aspects of your story."


Read the full article to view the infographic and find out how to unravel the mystery of your story by looking at the:

  • scene
  • act
  • motives
  • evidence
  • testimony
more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

4 Steps to Creating Authentic Stories Your Customers Will Want to Read | Content Marketing Institute

4 Steps to Creating Authentic Stories Your Customers Will Want to Read | Content Marketing Institute | How to find and tell your story | Scoop.it

"Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it?"


Read the full article to see examples and find out more about these four tips on how to tell stories that make connections and get results:

  1. Find a moment
  2. Use your authentic voice
  3. Map it
  4. Focus outward
more...
Kasia Hein-Peters's curator insight, March 10, 2:18 AM

How to create a brand story, which will not feel like selling

Rescooped by Kim Zinke (aka Gimli Goose) from Story and Narrative
Scoop.it!

7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | How to find and tell your story | Scoop.it

"Some brands are inherently sexy, like the Ford Mustang.  The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).


Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.


How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?  Creating a great story means digging right into the heart of what makes a company or a product special."


Read the full article to see some examples of brands big and small making it happen and how they fit into these categories:

  • Speak the Native Language
  • Use Humor to Approach Delicate Subjects
  • Create a New Story
  • Make Your Customers the Stars
  • Treat Your Employees Right

Via Gregg Morris
Kim Zinke (aka Gimli Goose)'s insight:

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.

more...
Dominique Taste's curator insight, March 13, 12:27 PM

Le storytelling est loin d'être réservé aux marques glamour, aux entreprises patrimoniales ou aux start-up flamboyantes. Il nécessite juste plus de créativité et un choix de techniques comme :

* utiliser le vocabulaire de votre cible,

* transformer ses clients en héros,

* traiter ses employés avec égard,

* créer une histoire de zéro

* ou utiliser l'humour pour traiter les sujets délicats.

Rescooped by Kim Zinke (aka Gimli Goose) from Fairy tales, Folklore, and Myths
Scoop.it!

6 Ways to Celebrate Tell a Fairy Tale Day | Grammarly

6 Ways to Celebrate Tell a Fairy Tale Day | Grammarly | How to find and tell your story | Scoop.it

"Every year on February 26th, Tell a Fairy Tale Day celebrates the art of storytelling. Though you may not read traditional fairy tales very often any more, chances are that many of the story threads throughout your favorite books and movies have their roots in fairy tales."


Read the full article to find out more about these six ways to have fun with storytelling on Tell a Fairy Tale Day:

  1. Take a Trip to Your Local Library
  2. Make Fairy Tale Dice
  3. Illustrate Your Own Tale
  4. Write an Inventive Newsletter
  5. Act It Out
  6. Eat a Fairy Tale Snack

Via Pamela D Lloyd
Kim Zinke (aka Gimli Goose)'s insight:

Fairy tales aren't just for kids.  The stories adults and organizations tell are often heavily influenced by them.  Try some of the techniques noted above and see which tale resonates with your story or if they prompt some new stories.

more...
Pamela D Lloyd's curator insight, February 27, 1:21 AM

What a wonderful day! What fairy tales have you told today?

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015 | One Month

25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015 | One Month | How to find and tell your story | Scoop.it

"Over the past eight years, I’ve read more than 100 books on storytelling, persuasion, copywriting, content marketing, and designing presentations. From Edward Tufte’s books on information design to Joseph Campbell’s The Hero’s Journey, to the neuroscience behind storytelling. This year, I've compiled the top 26 books that I think every leader, communicator, thought leader and business owner should read.

 

If you want to up your game and grow your business, elevate your platform, or become a better storyteller — read these books."

 

Read the full article to discover the storytelling books in this list.  You'll find 14 recommendations under the categories:

  • Books on writing
  • Storytelling
more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

9 Steps for Using Digital Storytelling in the Classroom | Learn2Earn

9 Steps for Using Digital Storytelling in the Classroom | Learn2Earn | How to find and tell your story | Scoop.it

"Turn the ancient expression of storytelling into an engaging task for your 21st century students by adding a media component. Called digital storytelling, this “is the practice of combining narrative with digital content, including images, sound, and video, to create a short movie, typically with a strong emotional component.”  Not only does this help bring your classroom into the new age of educational technology, but it gets kids excited about writing and sharing their work."


Introduce digital storytelling with these nine simple steps:

  1. Show the Final Product First
  2. Encourage Purposeful Writing
  3. Don’t Forget the Editing Process
  4. Help Students Write Their Plan
  5. Include a Lesson About Copyright and Media Use
  6. Explore New Technology
  7. Help Students Create Their Narration
  8. Add Music
  9. Publish
Kim Zinke (aka Gimli Goose)'s insight:

A good way to introduce any age to digital storytelling.

more...
Elsa Caetano's curator insight, February 23, 3:50 PM

Era uma ver o processo:

Esta é uma das formas de usar storytelling no processo de ensino-aprendizagem.

Kino Tavast's curator insight, March 8, 12:48 PM

Digitaalisen kerronnan ohjaamista käsittelevä blogikirjoitus.

Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
Scoop.it!

Four Ways to Find Your Story | Annette Simmons

Four Ways to Find Your Story | Annette Simmons | How to find and tell your story | Scoop.it

"In the beginning, finding good stories is difficult. If only because your brain keeps saying, “I can’t tell stories.” or “I’m not a storyteller.” Trust me; if you are breathing you tell stories."


Read the full article to find out more about these four reliable buckets that are full of good stories:

  1. A time you shined
  2. A time you blew it
  3. A mentor
  4. A book/movie/folk tale

Via Karen Dietz
more...
Karen Dietz's curator insight, February 16, 1:51 PM

Colleague Annette Simmons, author of several ground breaking books on business storytelling, has written this terrific post helping anyone get unstuck about their stories.


This article goes hand-in-hand with another post I curated last week from colleague Shawn Callahan on spotting stories.


What I love about this post is how Simmons starts off -- with the hidden fear we all have about storytelling. She then gives clear directions for finding your stories that will get you over that hump.


Hey, even I freeze up when someone out of the blue asks, "So tell me one of your stories". I like all of Simmon's 4 buckets and use them to break up that frozen place I sometimes find myself in.


Enjoy this post and get story-ing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


A.K.Andrew's curator insight, February 18, 11:22 AM

Always good to have new ways to jumpstart your work

 

Miklos Szilagyi's curator insight, February 20, 10:12 AM

Like it...

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

5 Storytelling Best Practices at the Heart of Humans of New York | GovLoop

5 Storytelling Best Practices at the Heart of Humans of New York | GovLoop | How to find and tell your story | Scoop.it

"Humans of New York is a success story worth the airtime. It's also an inspiration that can help you find the heart in your storytelling and communications.


The storytelling best practices that you can learn from Humans of New York are not just about using photos, though there’s certainly a massive power in using visuals in storytelling."


Read the full article to find out more about these storytelling best practices that get to the heart.

  1. Embrace the Human
  2. Accentuate the Positive
  3. Track a Narrative
  4. Show a Face
  5. Do Something Good
more...
No comment yet.
Rescooped by Kim Zinke (aka Gimli Goose) from Business in a Social Media World
Scoop.it!

How to Find Your Brand's Untold Story: A Case Study | DBD International

How to Find Your Brand's Untold Story: A Case Study | DBD International | How to find and tell your story | Scoop.it

"When reorienting a brand and clarifying their core reason for being, companies are too often satisfied with a shallow exploration, settling on empty cliches when they should be seeking the real concept they’re sincere about and deeply committed to.


The Slippery Part of Finding the Untold Story.  It’s because it’s so obvious to “everyone.”


But when you dig a bit deeper, you discover the “everyone” is made up of all those inside the company, those who breathe this stuff everyday. But those outside the company may never have heard your story.
In other words, since it’s SO obvious to you, you no longer notice or talk about some of those subtleties that make you different. You take them for granted. You simply forget how different your company is compared to all the other choices your audience has."


Read the full article to find out more about:

  • the 3-step formula for fully defining a company’s untold story and unearth the human component
  • the case study of how a dance school, 29 years in business, rebranded and revitalized themselves by finding their untold stories

Via Cendrine Marrouat - SocialMediaSlant.com
Kim Zinke (aka Gimli Goose)'s insight:

How do you redefine a brand after 25 years? American Dance Institute confronted this to give fresh new meaning to their brand. This case study shows how they found their untold story and the products produced to support it.


At the bottom of the article you'll find links to examples of how other companies uncovered their untold stories.  And check out these 19 questions to ask before you start.

more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 26, 3:37 AM


The secret of a great brand? A deep awareness of what makes you unique and the ability to hear the whispers of your audience when you are in the room -- or away.  


A stellar case study on branding 101 that you will want to bookmark! 

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Six tips on storytelling for change | Virgin

Six tips on storytelling for change | Virgin | How to find and tell your story | Scoop.it

"In the last few years, brands have increasingly become publishers in their own right. Virgin adopted a publishing strategy a few years ago and when I joined the team back in 2013 my task was to set up a content stream dedicated to the power of entrepreneurial thinking to build a better world – the aim of the Virgin Group’s non-profit foundation, Virgin Unite.


Collectively, Virgin, Richard Branson and Virgin Unite have a reach of almost 25 million on social media – that’s a huge platform for change. We love to share the great work that the Virgin Group is doing around sustainability, but we also believe in sharing our platform with other people and organisations that are doing incredible and innovative things. We want to help other pioneers achieve their aims and that in turn makes for a richer experience for our audiences."


Read the full article to find out more about these lessons learned about storytelling for change:

  1. Invest
  2. Engage the whole organisation and beyond
  3. Don’t be shy about being creative with how you communicate issues
  4. Open up your platform(s) to other voices
  5. Ask questions; don't just tell people what you think, or what they already know
  6. Last but not least, never forget what makes people tick
more...
No comment yet.
Rescooped by Kim Zinke (aka Gimli Goose) from Business: Economics, Marketing, Strategy
Scoop.it!

How to Be a Storyteller | Convince and Convert

How to Be a Storyteller | Convince and Convert | How to find and tell your story | Scoop.it

"Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time.


But here’s the key question: How do companies get started with storytelling? The answer: a five-step process that any company can embrace."


Read the full article to find out more about these 5 steps:

  1. Everyone Is a Storyteller
  2. Stay Customer-centric
  3. Create a “Core Story”
  4. Look for Stories Everywhere
  5. Take the Leap

Via Brian Yanish - MarketingHits.com, Pantelis Chiotellis
Kim Zinke (aka Gimli Goose)'s insight:

Be sure to check out the 10 questions to launch or spark your storytelling efforts.

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

How stories are told around the world | TED

How stories are told around the world | TED | How to find and tell your story | Scoop.it

"No matter the tech, humans have invariably figured out a compelling way to tell each other stories.


That’s not to say we all tell stories the same way. Far from it. As Kay Turner, a folklorist and independent scholar who’s on the board of the New York Folklore Society, notes, “Even if a story is the same, each culture will tell it differently, because each one has its own genres and cultural rules.” That’s led to a host of different traditions and practices beloved around the world. Here are just some of them."


Read the full article to find out more about these storytelling traditions used across the globe:

  • Hula - Hawaiian
  • Shadow Puppetry - Chinese
  • Zagal - Arabic
  • Cunto - Sicilian
  • Rakugo - Japanese
  • Griot - West African
  • Bharatanatyam - Indian
  • Calypso - Trinidadian
more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Find Inspiration: Interactive Storytelling | Elaine Mcmillion Sheldon

Find Inspiration: Interactive Storytelling | Elaine Mcmillion Sheldon | How to find and tell your story | Scoop.it

"A friend wrote me asking for resources to find/discover/learn about interactive storytelling. I compiled my list of go-to links and sent her an email, but decided that it may be helpful for all of you too!


So below, I have listed out the sites that I like to go to for updates in interactive storytelling. There are certainly many more (add the ones you love in the comments section) but these are my favorites, and have a bit of a non-fiction slant to them."


Read the full article to access links to a number of interactive websites listed under the headings:

  • Resources
  • Discover projects through places that award & exhibit interactive media
Kim Zinke (aka Gimli Goose)'s insight:

Lots of examples and resources can be found on these sites.

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

10 Ways to Create Beautiful Content: Storytelling, Visuals and More | Social Media Today

10 Ways to Create Beautiful Content: Storytelling, Visuals and More | Social Media Today | How to find and tell your story | Scoop.it

"We all want to craft content pieces that engage our readers and give them something to talk about. Nonetheless, we are fully aware of the fact that our audiences are constantly bombarded with tons of attractive, informative and palatable content coming from different reputable sources.


In this context, we are desperately looking for the simplest, most concise answer to the following key questions: Why is it so important to work hard to exceed our own content creation efforts on a daily basis? How do we make our writing stand out from the crowd? And most importantly, what are the secret tricks and tips that we could apply to craft eye-catchy, memorable content with a real substance? Let’s find out."


Read the full article to find out more about these 10 ways to craft strikingly beautiful, high-value content:

  1. Unleash the Power of Quality Storytelling
  2. Create and Publish Shareable Images
  3. Craft and Implement Attention-Grabbing 3D Pictures
  4. Incorporate Infographics
  5. Use Behind-the-Scene Pictures to Add a Sense of Authenticity to Your Writing
  6. Add DIY Videos to Your Content Pieces
  7. Master the Golden, Unwritten Rules of Text Editing
  8. Rely on a Correct Journalistic Approach
  9. Use the Right Font to Beautify Your Content
  10. Always Write with Your Readers in Mind
Kim Zinke (aka Gimli Goose)'s insight:

By ditching useless adornments, using clear everyday language and a tone adapted to your audience, perfecting your storytelling skills and making the most of a broad category of visual aids, you will succeed in individualizing and beautifying your writing style. In-depth research, creativity, a deeper understanding of your audience, an ounce of talent and a manipulative ability to play with different powerful emotions are the main ingredients that allow you to go beyond existing aesthetic canons and craft truly original, outstanding content that will always keep your readers coming back for more.

more...
Inside CloudNine's curator insight, March 10, 12:34 PM

10 ways of creating beautiful engaging content...

Graham Drage's curator insight, March 11, 3:40 AM

Good article about using storytelling as a way to create compelling content; the "Are You Sitting Comfortably...." approach! [Younger readers might need an explanation...just Google it!]

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Storytelling from Skype: ‘Stay Together’ Family Portraits | Brand Stories

Storytelling from Skype: ‘Stay Together’ Family Portraits | Brand Stories | How to find and tell your story | Scoop.it

"The “Stay Together” campaign is Skype’s creative approach to use its video features -via photographer John Clang- to masterfully capture portraits of a Skype call.


The campaign literally brings together the physical and digital worlds.

For each of the four stories in the Skype “Stay Together” Family Portraits, the brand is completely interwoven in each story and could not be told without Skype.


Instead of focusing on the nuts and bolts of the technology, “Portraits” focus on how it affects lives. Each story is wildly different from the next and equally as emotional."


Read the full article to find out more and watch one of the series, “The Impossible Family Portrait.”

Kim Zinke (aka Gimli Goose)'s insight:

Find out more details, results, and videos from the series from the Stay Together campaign at

http://showcase.noagencyname.com/SkypeStayTogether/


The campaign is a great example of inviting consumers to tell their story about how they use your product.

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden

Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden | How to find and tell your story | Scoop.it

""Jay! I'm working on my stories!" Said my friend Janie recently. Her three-year-old son was apparently asking for story after story - about 30 stories a day. At first, she said, it was exhausting, but she quickly started to learn some techniques. For example, she said, "I had to use similar stories for different purposes, to keep them fresh. Then I started using sensory details, and funny, enough, continued to learn again and again: The stories have to go somewhere."


And I'll tell you this is the same lesson I'm always learning: our stories, too, have to go somewhere. They have to take the audience along, through a journey of change, which shifts how the world works. And along the way, our stories don't just tell us what happened; our stories to tell us why it happened."


Read the full article to find out more about these storytelling techniques:

  • Scan your journey
  • Know the changes
  • Own your messages
  • Immerse yourself in the experience
  • Details, details
  • Go into trial, but don't get stuck
  • Surprise!
  • Use key phrases and metaphors
  • Travel across time
  • Find the lesson
  • Tell it first
  • Get your story goggles on
more...
Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
Scoop.it!

Radio Show | Very Good Stories

Radio Show | Very Good Stories | How to find and tell your story | Scoop.it

"My radio show is called ‘Story Powered™‘ and is a platform for talking about all things story. Every week, experts from around the world will share their expertise and experience in story powered leadership, branding and business development.


Story Powered will also help business leaders and entrepreneurs to think about the internal stories that are holding them back or affecting their success and learn how to create a new narrative that moves them closer to their goals and dreams."


Read the full article to follow along on this weekly radio show, or listen to or download the episodes.


Via Karen Dietz
Kim Zinke (aka Gimli Goose)'s insight:

Thanks to fellow curator @Karen Dietzfor finding this resource!  She sums up what it's about really nicely in her review:

  • "Here's another fab resource for everyone interested in business storytelling. Story professional Lianne Picot has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps."
more...
Karen Dietz's curator insight, February 24, 2:49 PM

Here's another fab resource for everyone interested in business storytelling. Story professional Lianne Picot @verygoodstories has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps.


This link is to her radio show where you can find the links to each interview. Like "What's Your Money Story?" with business author Mike Michalowicz. Wow -- now that's a critical but overlooked story any business person needs to dig into if they want more success.


Or, "Creating An Emotional Connection". Easy to say, tougher to do. Again, this interview with Jonathan Bennett will help you develop compelling narratives supporting your strategic direction and engaging stakeholders.


All of the interviews are downloadable as MP3 files for your traveling pleasure. Thanks for helping us all Lianne!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Jerry Busone's curator insight, February 26, 7:59 AM

Good read on story telling and developing stories 

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

7 books to read to become a better storyteller | Story & Heart

7 books to read to become a better storyteller | Story & Heart | How to find and tell your story | Scoop.it

"Here we’d like to share a few of our favorite books. Some of these were written just for filmmakers, helping us understand how each technical decision affects our stories. Others take a more general approach, examining how human beings are wired to respond to narrative, and how you can craft your stories to better engage your audience."


Read the full article to find out more about why these 7 books that will help you to tell better stories:

  1. The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall
  2. Story: Substance, Structure, Style and the Principles of Screenwriting by Robert McKee
  3. Wired For Story by Lisa Cron
  4. Contagious: Why Things Catch On by Jonah Berger
  5. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
  6. The Filmmaker's Handbook: A Comprehensive Guide for the Digital Age by Steven Ascher
  7. The $100 Startup by Chris Guillebeau
more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, February 22, 12:17 AM

Just read one of them. I wish I could tell a better tale.

Rescooped by Kim Zinke (aka Gimli Goose) from Story and Narrative
Scoop.it!

Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing | Content Marketing Institute

Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing | Content Marketing Institute | How to find and tell your story | Scoop.it

"The problem with pivot points – events that result in major changes in your organization’s history or your personal career – is that they often slip by unnoticed. The significance of the event isn’t recognized until later.


You typically have to dig deep into the past to identify your pivots, the lessons they taught, and the opportunities they created. The reward for digging deep, however, is that past pivot points often uncover story opportunities that can help you define your brand and create memorable story-based content marketing.


To help you learn from the turning points in your or your organization’s background, I created a simple worksheet to help you locate the relevant turning points as well as uncover the details surrounding each story."


Read the full article to download the turning point worksheet and find out more about::

  • two types of pivots
  • the three steps to harvest pivot stories and lessons
  • suggestions for filling in the worksheet

Via Gregg Morris
more...
Dean Ryan G. Martin's curator insight, February 21, 6:23 AM

It's my first time to see a worksheet for content marketing. This makes the whole process easier.

Rescooped by Kim Zinke (aka Gimli Goose) from Public Relations & Social Media Insight
Scoop.it!

It’s a Long, Long Story: 10 Informative and Captivating Storytelling Online Projects | OXP

It’s a Long, Long Story: 10 Informative and Captivating Storytelling Online Projects | OXP | How to find and tell your story | Scoop.it

"Uncovering history as well as displaying statistics is really challenging and tricky, since traditionally both of them are associated with something boring and insipid that no one loves. However, it is hard to deny that we prefer visual over text, so why not turn this inclination into an advantage and reveal a series of facts and past events in a visually-appealing, engaging and alluring way thereby making a journey through history/story a really enjoyable and rewarding pastime. Besides, you do not have to reinvent the wheel, the solution is already here: visual storytelling is considered to be a new language for effectively and attractively communicating information."


Read the full article to explore these 10 informative and captivating visual storytelling online projects:

  • Le Monde
  • 25 Years of the Internet
  • In Chartered Waters
  • Celebrate Design
  • Computing History
  • A Formula 1 History
  • Slam Dunk History
  • Flat Guitars
  • Wrist
  • WorldCup Matchballs

Via Jeff Domansky
Kim Zinke (aka Gimli Goose)'s insight:

Some really nice examples of telling stories online.  And it shoes that history doesn't need to be boring.  The stories can be easily transformed into really entertaining and memorable journeys through facts and events that not only effectively characterize a period of bygone times but also fill in the gaps in your knowledge.

more...
Jeff Domansky's curator insight, February 13, 2:45 AM

Exploring new ways of social storytelling.

Marco Favero's curator insight, February 13, 3:58 AM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, March 7, 3:34 AM

 

232