As a company, your brand has DNA. It’s the story of how you got to where you are: Your team, your intent, your struggles, your triumphs…everything that made your business what it is today. Every single day there’s a story to be told. It’s there amidst your customers, your employees and how they come together to create something unique.
Read the full article to find out more about Richard Fouts of Gartner culminated research of those companies who do storytelling well, into this 3-step process:
- Start with the end of the story.
- Support your story with credible truths.
- End your story with the right call-to-action.