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Storytelling Tip 5 - Start with a Relevance Statement | Anecdote

Start your stories with a relevance statement.

Stories are judged by their relevance and plausibility in business settings. For people to hear your story start off with a short statement that describes the relevance.

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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Discover The Power Within You: Storytelling and Content Marketing | Business 2 Community

Discover The Power Within You: Storytelling and Content Marketing | Business 2 Community | How to find and tell your story | Scoop.it

Read the full article to find out more about these storytelling tips and resources:

  • 5 tips for setting the scene in your next story
  • 5 “must read” books on storytelling
  • 5 free tools to assist you in storytelling
  • 5 videos on storytelling
  • 5 blogs that teach the art of storytelling
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7 Tips To Integrate Storytelling Into Your Next eLearning Course | eLearning Industry

7 Tips To Integrate Storytelling Into Your Next eLearning Course | eLearning Industry | How to find and tell your story | Scoop.it

"There are a number of reasons why storytelling is so effective in eLearning. Not only does it help to motivate learners and create a more immersive experience, but it also allows them to feel more emotionally connected to the subject matter. The trouble is that converting your content and topics using a storytelling strategy can be challenging, especially if you want to get maximum results from your efforts."


Read the full article to find out more about these seven storytelling tips and tricks for eLearning professionals to help entertain and educate with carefully crafted stories:

  1. Make the storyline and characters relatable and relevant.
  2. Don't forget to include the main elements of storytelling.
  3. Use high quality images to illustrate major plot points.
  4. Always integrate the core message into the plot.
  5. Use narration that enhances the story, but doesn't distract the learners.
  6. Keep it short to prevent cognitive overload.
  7. Make your storytelling interactive.
Kim Zinke (aka Gimli Goose)'s insight:

This article will help you integrate storytelling in your eLearning design and development process in order to create an engaging experience.


Be sure to check out the links to additional storytelling related resources/articles at the bottom of the article.

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Mervi Rauhala's curator insight, August 25, 11:09 AM

Post is ok and storytelling could and should indeed be used in eLearning like in all learning. The tips are rather basic and stay on a very general level. Some examples and stories would have been nice :)

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The Ice Bucket Challenge and the Art of Storytelling | LinkedIn

The Ice Bucket Challenge and the Art of Storytelling | LinkedIn | How to find and tell your story | Scoop.it

"The challenge consists of people dropping buckets of ice water over themselves, recording it, sharing the experience to social media, and then nominating others to do the same. Challenge participants are also encouraged to make a donation to ALS research or to the charity of their choice. This viral campaign has undoubtedly achieved overwhelming success, raising both money and awareness for the disease, for which there is no cure."


True success lies in the art of storytelling –brands becoming part of people’s stories and people becoming part of the brand. Read the full article to find out more about these 10 lessons that can be learned from this ice-infused social phenomenon:

  1. The value lies not in the idea, but in the doing
  2. To ignite a social epidemic, flare up human involvement
  3. Transform consumers from the user, to the storyteller
  4. Think of a story as your currency for connection
  5. Evolve from creating pictures and words, to creating experiences
  6. Masterfully connect story and experience
  7. Employ technology as your enabling tool
  8. Simplicity matters
  9. But normalcy is overrated
  10. And lastly, every great story starts somewhere
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The Five Essential Elements of a Great Company Story [Infographic] | MarketingProfs

The Five Essential Elements of a Great Company Story [Infographic] | MarketingProfs | How to find and tell your story | Scoop.it

Concerned that you don't have enough drama or action in your company story? Don't worry. You can craft a company story that is both compelling and informative.


Read the full article to find out more about these five essential ingredients to tell a compelling company story:

  1. Inspiration
  2. Challenges
  3. Claims to fame
  4. Accomplishments
  5. Vision
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5 Innovative Projects Show the Power of Citizen Collaboration | PBS MediaShift

5 Innovative Projects Show the Power of Citizen Collaboration | PBS MediaShift | How to find and tell your story | Scoop.it

"Few newsrooms are leveraging the storytelling potential of their audience and working with citizen reporters and their footage in meaningful ways. The recent Tow Center study on user-generated content found that “UGC is used by news organizations daily and can produce stories that otherwise would not, or could not, be told. However, it is often only used when other imagery is not available.”


The reporting projects below do not use citizen content only as a last resort. Instead, they work with citizens as collaborators in sourcing, investigating and reporting stories. They curate citizen content by finding, verifying and presenting reports from the communities they cover and help their audience understand the larger story that they contribute to. They have resulted in consequential and award-winning coverage, and for journalism educators gathered at this week’s annual AEJMC conference, as well as newsroom editors and entrepreneurs, they provide models of innovation worth paying attention to."


Read the full article to link directly to and find out more about these innovative collaborative storytelling opportunities:

  1. India's community correspondents
  2. Reports from prison
  3. Making sense of a deluge of war videos
  4. Facilitating a community storytelling process
  5. Eyewitness videos form centerpiece of investigation
Kim Zinke (aka Gimli Goose)'s insight:

Take a look at these sites and be inspired.  How could you create your own collaborative storytelling effort for your family, group or community?


Be sure to check out part 2 of this article Skills, Attitudes and Approaches for the Journalist as Curator for more examples, tips, and things to consider when working in these types of collaborative projects.

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How to Tell Your Company’s Story, Build Trust and Boost Sales | Web.com

How to Tell Your Company’s Story, Build Trust and Boost Sales | Web.com | How to find and tell your story | Scoop.it

"By now you know that you have to weave storytelling into your marketing copy. Of course, knowing you need to do it and actually doing it are two different things."


Read the full article to find out more about these tips on how to tell your company’s story in a way that will build trust and thus boost sales:

  • Begin at the beginning
  • Follow basic storytelling techniques
  • Inject passion into it
  • End with a call-to-action that makes sense
  • Read it to your family, kids, and friends
  • Pull your ideal customer into the story
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How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co

How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co | How to find and tell your story | Scoop.it

"Unlike how most people get started writing and creating online, which is typically very lonely, Pixar thrives on collaboration.


A few years back, a former Pixar employee, Emma Coats, tweeted out the below rules on telling stories she’d learned from her senior coworkers at Pixar.


They’ve made their rounds in various corners of the web, but after having had a chance to tour the Pixar office earlier this year, every time I’m stuck on something I’m writing (such as a simple blog post or a script for a video) I’ve started to refer to this list more and more."


Read the full article to find out how the 22 Pixar rules can be applied to telling your personal or business story.

Kim Zinke (aka Gimli Goose)'s insight:

Many people have promoted and interpreted these Pixar rules over the years.  I really like this version as it explains each rule in brief terms most people can relate to.


For a more indepth version and free ebook see this earlier scoop.

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malek's curator insight, August 11, 3:37 AM

"Up" is one of my favorite animations of all times

Pixar movies managed to touch our emotions in a way never felt before.  It's prudent to look at their rules and find what you can apply to your business.

Two Pens's curator insight, August 11, 10:49 AM

My favorite is "you admire a character for a trying more than you admire them for success"; this applies to characters in any business story, not just fiction or nonfiction. 

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Storytelling Using Photography | Contrastly

Storytelling Using Photography | Contrastly | How to find and tell your story | Scoop.it

"Today, illustrations can also come in the form of photos. And in some cases, especially in classrooms, a series of photographs is used to tell a story. There are little to no words needed, just the photographs. This is what visual storytelling is all about."


Read the full article to find out more tips and tricks to help you create a moving story by using:


These five basic elements of a good storytelling photo:

  1. mood
  2. idea
  3. emotion
  4. narration
  5. the message


And ways to come up with photos that tell clear, focused stories.

Kim Zinke (aka Gimli Goose)'s insight:

No matter your age or where you come from images can make a story more interesting and alive.

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Two Pens's curator insight, August 11, 10:51 AM

Took Aline Smithson's photo workshop in Portland this weekend. We used many of these tips in our assignments and guess what? They all contribute to images that carry the story.

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How to Use Storytelling Techniques to Market Your Business (7 Steps) | Business 2 Community

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Business 2 Community | How to find and tell your story | Scoop.it

"Use these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure."


Read the full article to find out more about these seven steps:

  1. Who is your audience? What do they want or need?

  2. We’re all holding out for a hero (or heroine).

  3. Thrill us with plot or “action.”

  4. Climax

  5. Resolution

  6. Credits

  7. “Art is never finished, only abandoned.” –Leonardo da Vinci

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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

The Secret to Telling a Memorable Story With Your Brand | Vandelay Design | How to find and tell your story | Scoop.it

"A little daunted at the thought of writing your own brand story, one that you can actually become? While it does take some time and thought, creating a story for your graphic design business is very doable if you follow some story-telling tips and are honest with yourself."


Read the full article to find out more about this advice and examples, and you’ll have an excellent starting point for pulling your own real story together into a brand that sticks with clients:

  • create your character
  • create the plot
  • start off with a hook
  • don't forget the conflict
  • include a call to action
  • create a realistic voice
  • make it visual
  • add interactive elements
  • create the right pace

Via José Carlos
Kim Zinke (aka Gimli Goose)'s insight:

Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.

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How to Find Your Voice – Part 3 | Raw Story Life

How to Find Your Voice – Part 3 | Raw Story Life | How to find and tell your story | Scoop.it

"Your voice is who you are – your essence – put out there for the world to see. The hardest part is being brave enough."


This is the end of  a three part series on finding your natural voice. Part 1 and Part 2 provide writing exercises.  Read this article (Part 3) to find out more on these tips to help you find your voice:

  • write a lot
  • experiment
  • learn to really hear yourself
  • find what feels true for you
  • find clarity
  • get rid of the noise
  • user your voice
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Increase Customer Acquisition by 400 Percent with Storytelling, Part 1 | Inc.

"Businesses are struggling to craft authentic and compelling stories and content to engage consumers online and inspire them to act.


So how do you shape a story that will move consumers, without coming across as cheesy? I asked Maria Sipka, CEO of Linqia, a tech company matching social storytellers to brand marketers, to share her tips."


Read the full article to find out more about how to implement these 3 steps to a compelling story:

  1. Find them in their context-and serve up stories there
  2. Be authentic-be a trusted person not trying to sell anything
  3. Track accountability and ROI-close the loop
Kim Zinke (aka Gimli Goose)'s insight:

Keep your eye out for part II of this post which will show how to craft a story to drive business results and then look at some examples of successful stories.

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12 Data Storytelling Blogs to Follow | Capsidea Blog

12 Data Storytelling Blogs to Follow | Capsidea Blog | How to find and tell your story | Scoop.it

Read the full article to find links to 12 blogs that answer different questions about data, data visualizations and storytelling. Here you can learn the fundamentals of how to tell a story through data. There are valuable “how to posts” as well.

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What's Your Story, and Have You Shared It? | Business 2 Community

What's Your Story, and Have You Shared It? | Business 2 Community | How to find and tell your story | Scoop.it

"Stories are memorable and are a great way to get your messages across. So, what’s your story? Go find the stories and share them – that’s what will get you noticed."


Read the full article to find out more about these five ideas for finding and sharing stories, to get great profile for yourself and your business:

  1. Invite your followers/tribe/community to share their stories
  2. Capture case studies and add some oomph

  3. Offer yourself as a case study

  4. Find your story

  5. Don't forget awards

Kim Zinke (aka Gimli Goose)'s insight:

Look for the stories to help get your messages across – your stories, your clients’ ,and your followers’ stories are all golden opportunities.

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Dominique Taste's curator insight, August 25, 3:55 AM

5 étapes pour créer son #storytelling personnel ou celui de votre entreprise:

1. Invitez votre "communauté" à partager ses histoires en liaison avec votre propre activité

2 Collectez des cas et ajouter leur une touche narrative

3 Transformez votre propre histoire en cas

4 Trouver votre histoire

5 N'oubliez pas de la mettre en valeur.

L'auteur de l'article propose toute une série de questions à se poser pour remplir ces 5 étapes de manière pratique. 

Mais au delà de la méthode, reste le plus important, le contenu.

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3 rookie storytelling mistakes | Ragan

3 rookie storytelling mistakes | Ragan | How to find and tell your story | Scoop.it

"People who attempt to tell one of these [five fundamental] stories in a business setting or presentation often make basic storytelling mistakes."


Read the full article to find out more about these three common pitfalls to avoid:

  1. Writing too much of what you know
  2. Writing what happened—in order.
  3. Surprising the audience with an unexpected ending


This article originally appeared on Public Words.

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6 Lessons in Storytelling from Steven Spielberg | OneSpot

6 Lessons in Storytelling from Steven Spielberg | OneSpot | How to find and tell your story | Scoop.it

"Storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg."


Read the full article to find out more about these 6 storytelling lessons from Spielberg:

  • Work with the right collaborators
  • Get up close and personal
  • Know when to repurpose great stories
  • Delight in the process
  • Story first, technique second
  • Learn from your mistakes
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Lorraine Elvire Wagenaar's curator insight, August 20, 5:55 AM

Hij is gewoon goed, maakt goede films.

Lorraine Elvire Wagenaar's curator insight, August 22, 12:59 AM

Hij maakt gewoon hele goede films.

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 22, 10:15 PM

The master speaks.

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Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | storycodeX

Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | storycodeX | How to find and tell your story | Scoop.it

"Transmedia storytelling ... probably the most promising combination of communication megatrends for the future.


Transmedia as an idea of collaborative, multi-platform creation and narration origins in the 70’s and 80’s of the last century, in the area of telematic art, where artists experimented with collaborative narration and defined the idea of transmedia."


As we move forward in this technological world, there will be developments that we can’t stop, that will simply happen (because we CAN and because we as humans will simply WANT it), whether we personally like them or not.


Read the full article to find out more about these three commandments of transmedia storytelling that can help steer technological developments into the right direction:

  • Concentrate on a good story
  • Don't let technology lead the way of a story
  • Turn storytelling into story engagement
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Storytelling: Five Tips From Us To You | Echo Memoirs

Storytelling: Five Tips From Us To You | Echo Memoirs | How to find and tell your story | Scoop.it

Storytelling can be deceptively hard. Sometimes, it’s hard to know where to begin.


Read the full article to find out more about these tips to tease out a winning tale:

  1. Be an active listener
  2. Remember what is interesting
  3. Be good at your chosen medium. Actually, be great.
  4. Get to the point
  5. Make storytelling a habit
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Inspire Thoughtful Creative Writing Through Art | Edutopia

Inspire Thoughtful Creative Writing Through Art | Edutopia | How to find and tell your story | Scoop.it

"A few years ago, I showed my sixth graders The Gulf Stream by Winslow Homer. It's an epic painting of a young black sailor in a small broken boat, surrounded by flailing sharks, huge swells, and a massive storm in the distance. I asked my students the simple question, "What's happening?"


Since this experience, I have developed strategies that harness the power of observation, analysis, and writing through my art lessons.  While using art in the classroom, students transfer this visual content, and then add new ideas and information from their personal experiences to create newly invented narratives."


Read the full article to find out more about how to use this three-step process to help generate ideas, organize thoughts, and communicate effectively:

  1. observe
  2. interpret
  3. create

Via Cindy Rudy
Kim Zinke (aka Gimli Goose)'s insight:

This process can help anyone use the experience of studying a piece of visual art as a creative writing prompt.

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11 Powerful Ways to Tell Your Story | American Express

11 Powerful Ways to Tell Your Story | American Express | How to find and tell your story | Scoop.it

"Customers connect with businesses when they identify with their stories..  Whether you're trying to position your brand in a crowded market, attempting to evangelize your vision or values to stakeholders, attempting to sell your products or services, or struggling to get your message across at staff meetings, you need to include storytelling in your repertoire."


Read the full article to find out more about how to tell your story better with these 11 storytelling tips:

  1. Let Simplicity Be Your Guide
  2. Evangelize Your Storytelling
  3. State Your Reason for Telling the Story
  4. Prune Your Details

  5. Use Dialogue

  6. Polish Your Skills

  7. Start Collecting Stories

  8. Master Transmedia Storytelling

  9. Make Sure Your Story Rings True

  10. Use Storytellit

  11. Don't Read Your Story—Tell It

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Gregory Frye's curator insight, August 11, 7:36 AM

Very useful article for anybody who wants to genuinely connect and draw people in.

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Storytelling in Content Marketing: 6 Questions to Avoid the History Class Snooze | Business 2 Community

Storytelling in Content Marketing: 6 Questions to Avoid the History Class Snooze | Business 2 Community | How to find and tell your story | Scoop.it

"Upon occasion, I used to be the girl who fell asleep in history class. It’s not that the history didn’t have value; I just didn’t have enough of a connection to the material to pay attention. Maybe it was the vehicle in which the material was being delivered; the textbook and the teachers in some cases, at other times it might’ve been the story itself.


As it relates to our professional lives, we are constantly consuming information and some of it sticks, while some of it doesn’t. Beyond giving value, we need to give context, relatability, intrigue, connectivity. In other words, we need to tell a story. Storytelling is an art. It takes thoughtful crafting and intuitive development to be effective."


To find out more about how to ensure your content has a story, and that it’s resonating with your audience read the full article to find out more about these six key questions to ask in order to be effective:

  1. Who is the hero?
  2. What is the sequence?
  3. When is the conflict?
  4. Where are the facts?
  5. How does it all come together?
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Four Fiction-Writing Exercises to Wake Up Your Creativity | ARC Communications

Four Fiction-Writing Exercises to Wake Up Your Creativity | ARC Communications | How to find and tell your story | Scoop.it

"When my creativity needs a wake-up call, I turn to techniques I use in fiction writing. Whether you’re struggling with a newsletter or a novel, these are great ways to awaken the senses and get the creative juices (not to mention language and images) going again."


Read the full article to find out more about these four techniques to get the creative juices flowing:

  • take a walk
  • I remember
  • go where it's uncomfortable
  • go with no purpose
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How to Tell a Great Story | Harvard Business Review

How to Tell a Great Story | Harvard Business Review | How to find and tell your story | Scoop.it

"We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?"


Read the full article to find out more about the the principles to remember, two case studies, and these tips:

  • what the experts say
  • start with a message
  • mine your own experiences
  • don't make yourself the hero
  • highlight a struggle
  • keep it simple
  • practice makes perfect
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Storytelling Exercise: Make a Story from an Image | Skills Converged

Storytelling Exercise: Make a Story from an Image | Skills Converged | How to find and tell your story | Scoop.it

Objective:  Make a story based on the image you are given.


Explain that based on the photo they should make a story. The story should be designed in such a way that the photo given to them comes to become the defining moment in the story. For example, it could be a moment of significant revelation and discovery or the moment when a life changing decision has been made.


Via Ariana Amorim
Kim Zinke (aka Gimli Goose)'s insight:

This training exercise could be used for a variety of needs.  If you are trying to work on change management, pick an appropriate image and ask them to write a story that revolves around that.

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How to create and tell the story of your Brand | beloved brands

How to create and tell the story of your Brand | beloved brands | How to find and tell your story | Scoop.it

"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."


To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:

  • There is a substantial back story to explain what makes up the Super Hero.
  • A good Super Hero story saves someone. A good brand should as well.  Each story also has a distinct cry for help.
  • A Super Hero is different than everyone else.
  • There is some super power that makes them even better, without being vain.
  • A good story is one that touches people in an emotional way.
  • A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.
  • A good story is well-organized, has a consistent tone throughout the story and has layers that support the story. 
  • No Super Hero goes alone.  They always have help.

And find the story board format with the 15 questions that you can use to frame your story.

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