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Storytelling Tip 5 - Start with a Relevance Statement | Anecdote

Start your stories with a relevance statement.

Stories are judged by their relevance and plausibility in business settings. For people to hear your story start off with a short statement that describes the relevance.

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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Discover Your Primary Business Story Type | Story Bistro

Discover Your Primary Business Story Type | Story Bistro | How to find and tell your story | Scoop.it

"According to experts, 99% of all stories ever told can be categorized into seven basic plots: Underdog, Quest, Journey/Return, Rags to Riches, Comedy, Tragedy, and Rebirth.


Understanding which plot your business/brand story falls into can help you focus your marketing messages and storytelling efforts into a more cohesive whole."


Take the quiz in this article to find out which of the seven major story plots best fits your needs.

Kim Zinke (aka Gimli Goose)'s insight:

This is a quick and fun way to help you find an appropriate story.  After picking the best fit from the 15 questions, your primary story type is returned.  The synopsis then goes on to provide:

  • Famous stories and characters that fit this framework
  • Famous examples in business
  • Archetypes
  • Keywords
  • Storytelling elements
  • The pattern of such a story is likely to unfold like this


You can also request a free pdf of this synopsis.

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DIY - Family Holiday Recipes | Safe Keeping Stories

DIY - Family Holiday Recipes | Safe Keeping Stories | How to find and tell your story | Scoop.it

"This December, smell your way to your stories.  Smell is the key to our forgotten memories, so when a scent brings in a flood of feelings, stop and notice what memories are triggered.


Words to describe the smell of cloves, almond extract and evaporated milk may elude you, but the memories they evoke are on the tip of your tongue."


Read the full article to find an activity to help you find your stories in family recipes.

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Social Storytelling for the modern caveman | Slideshare - Brandhome

Stories and brands have a lot in common.  Watch the slideshare to find out more about the comparisons, how successful brands use stories, how social media is moving both forward, and:

  • The basics of storytelling
  • Triple-A stories
  • From storytelling to storyselling
  • Cases
  • About Brandhome
  • Take-aways

Via Thorsten Strauss, Pantelis Chiotellis
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Thorsten Strauss's curator insight, December 3, 3:44 AM

Best in class example of a SlideShare presentation with YouTube embedded on Branding, Storytelling and more. Featuring excellent examples. (Toms (shoes) for Christmas anyone? ) 

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How to Use Story Theory to Create Brand Affinity | Slideshare - James Signorelli

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing.  How to use the same traditional storytelling structure for a brand story.


Via Karen Dietz
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Karen Dietz's curator insight, November 25, 2:48 PM

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, November 25, 5:56 PM

good reference material AND highlights a big issue - what is your archetype?

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Storytelling Resources | Fevered Mutterings

Storytelling Resources | Fevered Mutterings | How to find and tell your story | Scoop.it

"Here on this page, I’ve collected together everything on storytelling I’ve found really useful and/or geeked over from the last 2 years. I currently make a living from a mixture of telling my own stories (mainly around my love of exploring the world) and teaching other people how to tell theirs — and everything that follows has either helped me or inspired me to keep doing what I do.


I’ll be maintaining this list as I go ahead. Check back for updates!"


Read the full article to access links to resources for learning to tell stories under these headings:

  • “Storytelling”? Eh? – Introductions to the subject.
  • Storytelling Theory – The science bit, both literally and figuratively.
  • Tips & Tools – Practical techniques you can learn and apply to everything.
  • Great Storytelling In Action – ‘Nuff said.
  • Online Collections – Collecting together the best stories on the Web.
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Igniting Student Writer Voice With Writing Process Strategies | Edutopia

Igniting Student Writer Voice With Writing Process Strategies | Edutopia | How to find and tell your story | Scoop.it

"Many aspiring writers struggle with developing and refining their ideas. Give a classroom of students a prompt to write, and observe how many stare at their blank page or write disjointed ideas. The struggle can range from feeling as if they can't draw on any relevant experience to having so many ideas that they don't know where to start."


Read the full article to find out more about these strategies to help open your creative/reflective faucet:

Prewriting

  • Fastwrite/Freewrite
  • Journaling

Drafting

  • RAFTs (Role-Audience-Format-Topic-Strong Verb)
  • Window Activity

Words Have Power


Via Cindy Rudy
Kim Zinke (aka Gimli Goose)'s insight:

Links to additional resources are included for each the strategies.

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Digital Storytelling | iHistory with Mr. JZ

Digital Storytelling | iHistory with Mr. JZ | How to find and tell your story | Scoop.it

"Here is an example of what you can do with Puppet Pals in a history classroom. This is a digital story I made to show the students what can be done with the app."


Read the full article to access brief tutorials and examples of digital stories made with the apps:

  • Puppet Pals
  • Tellagami
Kim Zinke (aka Gimli Goose)'s insight:

What a great way to jazz up a history class!  I'll be the students find this a lot more interesting than simply reading from a text.  Educators should also take a look at his suggested apps & reviews (including one on Puppet Pals).


Don't dismiss this article or stop reading because you think these apps are only for educators or children.  I can see many types of stories being told using them.  For example, how fun would it be to upload images of family events or your ancestors and then add yourself as the main character who walks and narrates you through their story.

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The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] | Copyblogger

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] | Copyblogger | How to find and tell your story | Scoop.it

"Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.  At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer."


Read the full article to see the infographic and find out more about these storytelling elements you need:

  1. hero
  2. goal
  3. conflict
  4. mentor
  5. moral
Kim Zinke (aka Gimli Goose)'s insight:

Be sure to check out the links to related articles at the bottom of the post.

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7 Storytelling Tips for Scrapbookers | Creative Live

7 Storytelling Tips for Scrapbookers | Creative Live | How to find and tell your story | Scoop.it

"At its core, scrapbooking is a form of storytelling. Underneath the pretty paper and stickers, scrapbookers use their photos combined with words to document their lives in a meaningful way. For many crafters, however, the words are sometimes hard to get down on the page. Many of us (yes, I’m including myself in this category!) dread the thought of penning long paragraphs of prose. So how can reluctant journalers still create pages that tell stories in meaningful ways?"


Read the full article to find out more about these seven ideas that can help you get the words flowing:

  1. Use prompts
  2. Try a quote
  3. Make a list
  4. Create a timeline
  5. Use humor
  6. Record a conversation
  7. Hand over the journalling pen
Kim Zinke (aka Gimli Goose)'s insight:

Great tips for anyone searching for their story.  Storytelling tips are the same regardless of the medium.

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Business Storytelling | Cynthia Hartwig

"In this presentation, you’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.


You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.


You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience."

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5 Ways for Nonprofits to Tell an Ethical Story | The Nonprofit Quarterly

5 Ways for Nonprofits to Tell an Ethical Story | The Nonprofit Quarterly | How to find and tell your story | Scoop.it

"In an effort to raise money and awareness for causes, nonprofit organizations often feel compelled to tell stories of desperate victims. 


Reducing someone to a problem when he offered to share his story—an extraordinary act of charitable giving all its own—is a victimizing act, and it imposes a viewpoint of his situation he may not share. On a broader scale, it can reinforce false stereotypes most nonprofits try to combat about who lives in poverty, who has a mental health condition, and who faces obstacles bigger than they alone can overcome (which is all of us).


I have certainly made these storytelling mistakes. In an effort to convey the urgent need to fix substandard housing, I have told stories that focused on the severity of the housing conditions themselves, neglecting the fact that these stories are firstly about the person experiencing the poor housing, and secondarily about the societal structures contributing to the problem. In my experience, people who work at nonprofits are conscious of the tension between promoting their work and protecting their clients. But the tension is often wrongly associated with the act of storytelling itself—the notion that sharing someone’s story or name is itself victimizing. Storytelling is inherently value neutral, and it can be victimizing or empowering depending on what the narrative says and how it is used."


Read the full article to find out more about these five ways we can all be more empowering storytellers:

  1. Avoid “case example syndrome”
  2. Ask someone how he wants his story shared
  3. Represent your organization as a partner in a person or community’s success, not a savior
  4. Ensure others can see themselves in the story
  5. Challenge myths about the issue you address
Kim Zinke (aka Gimli Goose)'s insight:

Anyone telling someone else's story, or even there own, can learn from these tips.  What are you trying to achieve when you tell the story?  Is it a long term or short term gain?  Will a victim story get the result you want or will an empowering story be better?

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Storytelling Workshop: Techinques, Models, Tools & Resources | Darin Eich

Storytelling Workshop: Techinques, Models, Tools & Resources | Darin Eich | How to find and tell your story | Scoop.it

"This is a list of story models, techniques, tools, & resources from our storytelling workshop. There are different models that can help you to piece your story together."


Read the full article to find out more about these models:

  • Lead with Story CAR Model
  • Made to Stick SUCCES Model
  • Joseph Campbell’s Hero’s Journey Model
  • Ira Glass on Storytelling
  • Pixar’s 22 Rules to Phenomenal Storytelling
  • Story Workshop Development Activities
Kim Zinke (aka Gimli Goose)'s insight:

A nice collection of models and techniques to tell short and long stories.

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October 2014 Monthly Tip: Get Out of Your Storytelling Box | Good Works Co.

October 2014 Monthly Tip: Get Out of Your Storytelling Box | Good Works Co. | How to find and tell your story | Scoop.it

"By far the most common question I’m asked when I’m speaking about storytelling is, “How do we tell our stories if we have to maintain our client’s privacy?”"


Read the full article to find out more about these two ways you can address issues of privacy and confidentiality:

  1. Change enough details of the story that the subject becomes unidentifiable.  What’s important is to include these five critical elements:  a protagonist, problem, antagonist, awareness, and transformation.
  2. Tell your organization’s story from a different angle.  Try one of these instead:  donor, staff person, volunteer, inanimate object, animal, or body part.
Kim Zinke (aka Gimli Goose)'s insight:

Be sure to check out the video examples to see how these types of stories have been done.

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The 10 Key Questions That Help Tell Your Story | Seeking Story

The 10 Key Questions That Help Tell Your Story | Seeking Story | How to find and tell your story | Scoop.it

"Telling a great story is even harder when you are living in the middle of it. This is why so many powerful and moving stories are never told.


So how do you get started on a story?  How do you keep from getting overwhelmed by the details?"


Read the full article to find out more about these 10 prompts to help you find your story:

  1. What’s unique about you?
  2. What is interesting about how you got to where you are at right now?
  3. What problem are you equipped to solve?
  4. What inspires you?
  5. What “aha!” moments have you experienced?
  6. How have you evolved and grown?
  7. How do you feel about your work, the people you interact with, and yourself?
  8. What is a nontraditional way to tell your story?
  9. What do you consider normal and boring, that others might think is cool?
  10. How will you change the world?
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6 Storytelling Tips to Tell Your Business Story Like a TED Pro | Business 2 Community

6 Storytelling Tips to Tell Your Business Story Like a TED Pro | Business 2 Community | How to find and tell your story | Scoop.it

"Stories can be incorporated into all your forms of content: blogs, e-books, whitepapers, and even your “About us” page to captivate your audience. The value of storytelling can also be transferred to other departments to grow your business – for example training your sales reps to tell the story of your company or product or using your story to captivate investors and bring in the big bucks $$$. Once you learn to tell a good story, your audience is always going to be wanting more, which will turn your readers into leads, your leads into customers, and your customers into loyal customers."


Read the full article to find out more about these 6 key tips for business storytelling:

  1. Every story needs the 5 C’s – Circumstance, Curiosity, Characters, Conversations and Conflict

  2. Stop bragging and start relating to your audience

  3. Spark the emotional side of your audience’s brain

  4. Get Your Readers Engaged Through the Senses

  5. Start Your Story in the Middle

  6. Give Your Audience What Matters

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Updating Centuries-Old Folklore With Puzzles And Power-Ups | NPR

Updating Centuries-Old Folklore With Puzzles And Power-Ups | NPR | How to find and tell your story | Scoop.it

"Never Alone, a new video game by E-Line Media, has been generating a lot of buzz in recent months. Its developers teamed up with the Cook Inlet Tribal Council, a nonprofit that works with Native Alaskans, creating Never Alone as a way to help transmit traditional tribal stories to younger indigenous kids."


Read the full article to get a peak at the trailer promoting the game and read interview highlights with Amy Fredeen of the Cook Inlet Tribal Council and Sean Vesce of E-Line Media that covers:

  • this unlikely collaboration
  • representation in games
  • whether video games can have a larger purpose and still be fun to play
Kim Zinke (aka Gimli Goose)'s insight:

The developers of this video game hope it can teach Native Alaskan children about their folklore and traditions while still being fun to play. I think it's a novel and beautiful way to tell these tribal stories, not only to the indigenous children, but children and adults from any walk of life.

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Is Oral Storytelling About to Have a Revival? | The Creators Project

Is Oral Storytelling About to Have a Revival? | The Creators Project | How to find and tell your story | Scoop.it

"Eleven years ago, StoryCorps began with the simple mission to get people to slow down and hear what others had to say. Beginning with a single booth inside New York's Grand Central Terminal, over the years, they’ve amassed 55,000 interviews from across the U.S.A.—stories the cover the spectrum of the great human condition. For their work in capturing contemporary America's collective oral history, the company recently won the annual TED Prize award, $1 million dollars that will go towards funding a “wish to inspire the world,” to be announced in March."


Read the full article to see or access examples of their work

  • a combination of audio overlayed on animation
  • audio followed by a written a transcript.


For more information and DIY tips, visit the StoryCorps website.

Kim Zinke (aka Gimli Goose)'s insight:

I've been following StoryCorps for quite a few years now, and am impressed by what they have accomplished and the number of stories they've amassed.


It's such a simple concept.  Participants bring in loved ones to interview, and for 40 minutes they talk to each other about their lives, how much they matter to each other, and how they want to be remembered.  All that's needed is the recorder and mike.  Each participant gets to take a copy home and have the option of publishing it in the Library of Congress.


Unfortunately, StoryCorps in person recording sessions are only done in the US. But they do provide alternative options such as:

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Why Your Marketing Needs to Include Your Company's Story | KISSmetrics

Why Your Marketing Needs to Include Your Company's Story | KISSmetrics | How to find and tell your story | Scoop.it

"If you were sitting down across from a potential customer at a nice lunch, would you immediately launch into your sales pitch? If you know anything about sales, I hope not! You need to know who they are, you need to know what they want, and you need to prove beyond a reasonable doubt that you understand them."


Read the full article to find out more about this 3-step story formula, and examples, that will show you how you can determine what story to tell, how to write it, and what you need to say in order to get a response:

  1. Find Your “Origin” Story
  2. Structure It “Hero’s Journey” Style
  3. How to Close
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Storytelling 101: How One Story Built a Global Brand | Resonance Content

Storytelling 101: How One Story Built a Global Brand | Resonance Content | How to find and tell your story | Scoop.it

"If you still think that storytelling is just a “nice to have,” a luxury for blue-chip corporations who have resources to spare, you need to meet Rob Morris a long-time human rights advocate."


Read the full article to find out how one story turned a nonprofit into a worldwide phenomenon by using these story tips:

  • Statistics can make an impression, but stories raise emotion … and emotion leads to action.
  • Keep your story simple; resist the urge to provide every little detail.
  • Make it easy for your brand advocates to share your story.
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How to spot business storytelling training that delivers | Anecdote

How to spot business storytelling training that delivers | Anecdote | How to find and tell your story | Scoop.it

"If you’re looking for business storytelling training that delivers for your leaders, how do you decide which training to choose? What makes a good program? While this advice I’m about to share is not free from self-interest, we offer a business storytelling program, I’m going to do my best to describe what I think a good program should have."


Read the full article to find out more about what to look for in a storytelling training program:

  • Learn from storytellers
  • Learn business storytelling from business people
  • Focus on forming a storytelling habit
  • Engage in deliberate practice
  • Include coaching
  • Engage all the learning styles
  • High quality learning materials
  • Demonstrable outcomes
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Art Jones's curator insight, November 13, 4:33 PM

Joseph Campbell & Gustav Freytag were both masters of understanding and using story to engage and captivate. Those two gentlemen so well documented the process of story formulation that our ability to find that info and use it to tell a great story isnt that hard to do. 


However there are two points within this article that I believe are key to using story effectively and they are:


(1) Make story practice a deliberate part of your process.

(2) Understand the analytics of the stories you share, build into your organization the ability to measure when story has helped move the business needle.


To say it a different way:


(1) Perfect practice makes for perfect performance

(2) if you can't measure it you can't improve it. 

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The Power of Marketing with Stories: Learning The Art of Story "Selling" | Jolynn Oblak

The Power of Marketing with Stories: Learning The Art of Story "Selling" | Jolynn Oblak | How to find and tell your story | Scoop.it

"In this marketing with stories series, you’re going to learn to distinguish what type of stories your audience wants to read and how to use visuals to make your stories more appealing and understandable. Finally, you’re going to learn how to make your stories so compelling that you’ll get more shares, more sign ups, and more responses than ever before."


Read the full article to learn more about these tips:

  • Build your story
  • 7 Steps to Writing a Credible Story That People Will Share
  • Common Mistakes Made in Writing Your Story
  • Putting a Twist on Traditional Stories
  • How to Tell Stories Your Audience Wants to Read
  • How to Use Visuals in Your Marketing Stories
  • Ways to Re-purpose Content & Get More Out of Each Story
  • The Most Important Factors in Marketing with Stories
  • Storytelling Resources (books)
Kim Zinke (aka Gimli Goose)'s insight:

Each of the tips is a stand-alone article, so a very meaty series.  The stories you write will be about your audience and will address their concerns, their needs, their pain points, and how your product or service will fix those issues.

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Marco Favero's curator insight, November 4, 10:38 AM

aggiungi la tua intuizione ...

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12 Ways to Improve Your Digital Storytelling | Vocus

12 Ways to Improve Your Digital Storytelling | Vocus | How to find and tell your story | Scoop.it

"I wanted to understand the mechanics of storytelling and how people are able to leverage this tool to communicate ideas more effectively than I am predisposed to communicate."


Read the full article to find out more about these 12 best practices that you can use to improve your digital storytelling:

  1. Your story must have conflict
  2. Your story must have form
  3. Your story must align with audience values
  4. Your story must be sensual
  5. Your story must be (heavily) edited
  6. Your story must be plausible
  7. Your storytelling must have anecdotes
  8. Your story must challenge your audience
  9. Your story must have economy
  10. Your story has a lexicon
  11. Your story must leverage technology
  12. You must know this: your story is capricious
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7 Tips for Better Modern Day Storytelling | Write a Writing

7 Tips for Better Modern Day Storytelling | Write a Writing | How to find and tell your story | Scoop.it

"Even if you are aiming at a position as a public speaker, you will be needing the art of storytelling to help you out. To express a story, be it real or a fiction, yours or someone else’s, one can adapt several ways. Storytelling is basically a band that is shared between the listeners and the person who’s telling the story, and one of the best, yet trickiest part of storytelling is that every storytelling experience is a new one so there’s plenty to keep a note about.


In spite of the dynamic nature of storytelling, there are some tips that you can keep in mind that will help you in better storytelling regardless of how different the story is every time you narrate it."


Read the full article to find out more about these seven tips:

  1. Choose The Story You Prefer
  2. Don’t Rush The Story
  3. Use The Microphone
  4. Don’t Be Afraid To Trim The Story
  5. Be Confident
  6. Maintain Eye Contact
  7. Let The Listeners Get to The Moral
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Growth Through Expert Storytelling | Inc

Growth Through Expert Storytelling | Inc | How to find and tell your story | Scoop.it

"Have you crafted your story so well that others are likely to share it over cocktails at a dinner party? If you're like most entrepreneurs, you probably haven't. Most founders take the time to think about their company's mission and purpose, and that's hard enough. But having a mission and a purpose is not the same thing as expert storytelling.


Write a story you could tell to anyone, anywhere. Make it so simple that anyone from a child in kindergarten to the Chairman of the Board can understand."


Read the full article to find out more about these tips on how to break storytelling down into a 5-step process:

  1. Who are you talking about?
  2. Define the problem or opportunity in simple terms
  3. What is it that [your company] can do to help solve that problem?
  4. What does solving this problem do? Or what does our client think solving this problem will do for them?
  5. What's the customer's customer story?
Kim Zinke (aka Gimli Goose)'s insight:

I love that the focus of this process is about telling a simple and easy to remember/repeat story.  The article includes examples of 5 organizations with a great simple story.

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Want to Be More Memorable? Create Your Own Personal Connection Story | Huffington Post

Want to Be More Memorable? Create Your Own Personal Connection Story | Huffington Post | How to find and tell your story | Scoop.it

"Stories are a great tool for making yourself memorable when you meet someone new. The problem with meeting someone new is the process is so routine -- we've all done it so frequently -- that it is very easy to fall in a rut.


Almost every time you meet someone new, it is very easy to get in a habit of explaining who you are and what you do in the same way, over and over again, without thinking."


Read the full article to find out this 4-step process for creating your own personal connection story which will enable you to be much more memorable when you meet new people:

  1. Create Story Markers
  2. Create a Progression of Actions, or Story Arc
  3. Identify the People in your Story
  4. Explain the Point of the Story
Kim Zinke (aka Gimli Goose)'s insight:

A good connection story is short - preferably less than 90 seconds long - and illustrates who you are as a person. It also explains what you do and perhaps even why you do it in a way that is distinctive and memorable.  If you think you don't have a great connection story, which you do, the article ends with ideas of how to help you find it.

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