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Storytelling Tip 5 - Start with a Relevance Statement | Anecdote

Start your stories with a relevance statement.

Stories are judged by their relevance and plausibility in business settings. For people to hear your story start off with a short statement that describes the relevance.

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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How To Discover and Unleash Your Story Telling Ability - Storytelling in Business | Magnetic Speaking

How To Discover and Unleash Your Story Telling Ability - Storytelling in Business | Magnetic Speaking | How to find and tell your story | Scoop.it

"You might believe that you don’t have stories, that your life is boring, or that your topic of expertise doesn’t lend itself to storytelling.  I hope that I can change your mind."


Read the full article to find out more about these steps to unleash your storytelling potential & next steps:

  1. Pay attention to other people’s stories
  2. After hearing each story, ask yourself if you have something similar
  3. Find an opportunity to tell your matching story
  4. Study the patterns of stories
  5. Collect professional stories
Kim Zinke (aka Gimli Goose)'s insight:

I like that the article ends with an exercise.  Follow the 5 steps for a month and your storytelling radar will improve, you'll start pulling out all kinds of your own stories, and then you'll be ready to start telling stories.

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7 Ancient Archetypes Your Brand Storytelling Should Use | Content Marketing Institute

7 Ancient Archetypes Your Brand Storytelling Should Use | Content Marketing Institute | How to find and tell your story | Scoop.it

"The way we tell stories has changed — from oral traditions, pictographs, and dance, to the modern printing press, film, and television, and beyond — but the fundamentals of a good story persist.


Brand stories are nothing new. What’s new is the challenge to communicate the same narratives across an ever-evolving media landscape (e.g., new devices, multiscreens, changing consumption behaviors, changing demographics, etc.).


Classic archetypes are central to good brand storytelling, regardless of the medium.  Marketers must become familiar with and leverage the classic archetypes."


Read the full article to find out more about these seven ancient archetypes and discover examples of brands who are successfully using them:

  1. The quest
  2. Overcoming the monster
  3. Rags to riches
  4. Rebirth
  5. Voyage & return
  6. Tragedy
  7. Comedy
Kim Zinke (aka Gimli Goose)'s insight:

Why fight a good thing?  I've scooped many an article on story types (or genres, plots, archetypes) because they have proven over and over again they work.  And it's always worth highlighting a new article about it, especially ones that showcase modern day and well known examples that use this formulaic approach.


If you'd like to know more about plots, here's a few individuals to check into:

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Transmedia Card Deck | Transmedia Storyteller

Create a transmedia story experience using this card deck and story template.  Print out the provided cards, follow the instructions, to generate ideas for yourself or use this as a group exercise.

Kim Zinke (aka Gimli Goose)'s insight:

I would also recommend the Transmedia Playbook (same author) to gain more understanding about transmedia. It’s a small catalogue of participatory transmedia storytelling experiences intended to remind, suggest, provide, and inspire creators.


One of the tools recommended in the instructions for a story idea is I Need a Prompt.  What a riot!  For 10 minutes I giggled as I flipped through suggestion after suggestion. It will certainly broaden your scope of potential story ideas.

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10 Rules for Storytelling Success | Narrative Leadership Associates

10 Rules for Storytelling Success | Narrative Leadership Associates | How to find and tell your story | Scoop.it

Read the full article to find out more about these 10 top tips for effective storytelling:

  1. Use stories selectively
  2. Listen before you speak
  3. Aim carefully
  4. Make it personal
  5. Make it real
  6. Learn the story not the words
  7. Connect with the audience
  8. Use simple language
  9. Let the story do the work
  10. Remember we are all storytellers

Via Karen Dietz
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Karen Dietz's curator insight, September 4, 4:15 PM

Short, sweet and to the point! Here are 10 terrific storytelling rules by Geoff Mead that will bring you success. 


I particularly like the one about listening first, and I also like the advice to know the story not the words. 


Read Geoff's explanations for more insights. This post is perfect for a Friday or the weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miklos Szilagyi's curator insight, September 5, 12:43 PM

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How To Tell A Captivating Story Like A Stand-Up Comedian | Fast Company

How To Tell A Captivating Story Like A Stand-Up Comedian | Fast Company | How to find and tell your story | Scoop.it

"Ophira Eisenberg tells good stories. A stand-up comedian, radio host, and writer, she is a frequent host of popular New York City story slams staged by The Moth, a nonprofit dedicated to the art and craft of storytelling. She says the rise of social media has played a huge role in our renewed interest in storytelling.


“People want something more meaty than 140 characters," she says. "So we go back to storytelling and maybe to revitalizing the human connection.”"


Read the full article to find out more about these elements that Eisenberg says good stories have in common:

  1. problem
  2. vulnerability
  3. color
  4. truth
  5. resolution
  6. growth
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Resource: Using Twitter to Motivate Storytelling and Writing | UKEdChat

Resource: Using Twitter to Motivate Storytelling and Writing | UKEdChat | How to find and tell your story | Scoop.it

"What is the point of writing and sharing our stories when no one will listen?


This can be one of the greatest challenges for teachers, as some pupils do not see the point of writing, creating stories or exploring their imaginations as no-one will properly read their story. Knowing that your work is going to have an audience is a real motivator for us all when writing, and for pupils this may simply be their parents reading their work. Even more care is given when a larger audience is likely – but finding that audience can be a challenge.


As social media now becoming a constant part of our daily lives, author David Mitchell is releasing his new short story via his twitter feed, which got us thinking…what a great idea for pupils to share their stories – 140 characters at a time."


Read the full article to see the story Mitchell told on Twitter and how you can use Twitter and Storify to tell your own story.

Kim Zinke (aka Gimli Goose)'s insight:

The author brings up a great point that even young children can use Twitter to tell a story (complete with pics or other multi-media) and could even be a motivator.  Besides being trendy, it's  not overwhelming (you only have to come up with 140 characters at a time), it keeps your thoughts concise, you can tell it through as many tweets as you need, and you can make it as private or public as you like.

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6 Tips for Storytelling Photography | Click it Up a Notch

6 Tips for Storytelling Photography | Click it Up a Notch | How to find and tell your story | Scoop.it

"Although I love to take posed portrait images, my main photography inspiration comes from my desire to capture those mundane, everyday moments with my son. I want these photographs to be able to transport me back to the day the photo was taken, to that very moment in time. Whilst most definitely a single image can do that, I regularly find myself telling these everyday “stories” through several shots. When viewed together, these images allow me to create a more meaningful collection of memories than a single image could."


Read the full article to find out more about these six types of images to consider when using multiple photos to tell your story:

  1. The introductory shot
  2. The detail shot
  3. The portrait shot
  4. The moment shot
  5. The end shot
  6. Getting it all in one shot
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25 Quotes That’ll Make You a Better Brand Publisher | Contently

25 Quotes That’ll Make You a Better Brand Publisher | Contently | How to find and tell your story | Scoop.it

Sprinkled throughout the article are a few great storytelling quotes. This one by Margaret Atwood is among my favourites.

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What's Your Story, and Have You Shared It? | Business 2 Community

What's Your Story, and Have You Shared It? | Business 2 Community | How to find and tell your story | Scoop.it

"Stories are memorable and are a great way to get your messages across. So, what’s your story? Go find the stories and share them – that’s what will get you noticed."


Read the full article to find out more about these five ideas for finding and sharing stories, to get great profile for yourself and your business:

  1. Invite your followers/tribe/community to share their stories
  2. Capture case studies and add some oomph

  3. Offer yourself as a case study

  4. Find your story

  5. Don't forget awards

Kim Zinke (aka Gimli Goose)'s insight:

Look for the stories to help get your messages across – your stories, your clients’ ,and your followers’ stories are all golden opportunities.

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Dominique Taste's curator insight, August 25, 6:55 AM

5 étapes pour créer son #storytelling personnel ou celui de votre entreprise:

1. Invitez votre "communauté" à partager ses histoires en liaison avec votre propre activité

2 Collectez des cas et ajouter leur une touche narrative

3 Transformez votre propre histoire en cas

4 Trouver votre histoire

5 N'oubliez pas de la mettre en valeur.

L'auteur de l'article propose toute une série de questions à se poser pour remplir ces 5 étapes de manière pratique. 

Mais au delà de la méthode, reste le plus important, le contenu.

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3 rookie storytelling mistakes | Ragan

3 rookie storytelling mistakes | Ragan | How to find and tell your story | Scoop.it

"People who attempt to tell one of these [five fundamental] stories in a business setting or presentation often make basic storytelling mistakes."


Read the full article to find out more about these three common pitfalls to avoid:

  1. Writing too much of what you know
  2. Writing what happened—in order.
  3. Surprising the audience with an unexpected ending


This article originally appeared on Public Words.

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6 Lessons in Storytelling from Steven Spielberg | OneSpot

6 Lessons in Storytelling from Steven Spielberg | OneSpot | How to find and tell your story | Scoop.it

"Storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg."


Read the full article to find out more about these 6 storytelling lessons from Spielberg:

  • Work with the right collaborators
  • Get up close and personal
  • Know when to repurpose great stories
  • Delight in the process
  • Story first, technique second
  • Learn from your mistakes
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Lorraine Elvire Wagenaar's curator insight, August 20, 8:55 AM

Hij is gewoon goed, maakt goede films.

Lorraine Elvire Wagenaar's curator insight, August 22, 3:59 AM

Hij maakt gewoon hele goede films.

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 23, 1:15 AM

The master speaks.

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Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | storycodeX

Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | storycodeX | How to find and tell your story | Scoop.it

"Transmedia storytelling ... probably the most promising combination of communication megatrends for the future.


Transmedia as an idea of collaborative, multi-platform creation and narration origins in the 70’s and 80’s of the last century, in the area of telematic art, where artists experimented with collaborative narration and defined the idea of transmedia."


As we move forward in this technological world, there will be developments that we can’t stop, that will simply happen (because we CAN and because we as humans will simply WANT it), whether we personally like them or not.


Read the full article to find out more about these three commandments of transmedia storytelling that can help steer technological developments into the right direction:

  • Concentrate on a good story
  • Don't let technology lead the way of a story
  • Turn storytelling into story engagement
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Storytelling: Five Tips From Us To You | Echo Memoirs

Storytelling: Five Tips From Us To You | Echo Memoirs | How to find and tell your story | Scoop.it

Storytelling can be deceptively hard. Sometimes, it’s hard to know where to begin.


Read the full article to find out more about these tips to tease out a winning tale:

  1. Be an active listener
  2. Remember what is interesting
  3. Be good at your chosen medium. Actually, be great.
  4. Get to the point
  5. Make storytelling a habit
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3 Qualities of a Good Storyteller - Social Health Institute

3 Qualities of a Good Storyteller - Social Health Institute | How to find and tell your story | Scoop.it

"As storytellers, we are advocates. We are advocates for finding and telling rich stories. Our goal is to help organizations to find content advocates, storytellers inside organizations."


Read the full article to find out more about these three qualities that great storytellers possess:

  1. good listener
  2. proficient technician
  3. amplification


You will also find a reference and link to a form to receive a free ebook Who are the Storytellers? where you will learn more on how to:

  • Find the Story
  • Tell the Story
  • Seek the Story
  • Share the Story
Kim Zinke (aka Gimli Goose)'s insight:

I downloaded the ebook and found it to be an interesting read.  The descriptive how-to's start on the page #d 17.  It is a generic read that could be applied to most organizations, not just the health industry.


The ebook talks about:  Who are the storytellers in your organization? Once you find the story, how do you tell it?


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Telling the story of your brand | King Content

Telling the story of your brand | King Content | How to find and tell your story | Scoop.it

"Content marketing is about storytelling. And no matter your company or your communication goals, every brand has a story to tell.

 

Don’t think your company has a ‘brand story’ to sell? We’d argue that any marketer or brand that claims not to have a story just doesn’t know how to find it, or how to share it.

 

“A brand story is made up of all that you are and all that you do,” says Debbie Williams of SPROUT Content. “It’s not about creating something worthy of a Pulitzer Prize, but bringing together your history, values and people.”"

 

Read the full article to find out more about these techniques to create content that will build your brand:

  • Create a persona
  • Make your people your heroes
  • Highlight your history
  • Embrace transparency
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Use Stories in eLearning: 6 Tips to Bring Out Your Inner Storyteller | Shift eLearning

Use Stories in eLearning: 6 Tips to Bring Out Your Inner Storyteller | Shift eLearning | How to find and tell your story | Scoop.it

"Since storytelling has such power to engage learners and help them retain information, it makes sense for eLearning to incorporate stories into learning designs.Not all stories are equal, though, so here are six key fundamentals for infusing your eLearning courses with stories. These tips will help you bring out your inner storyteller."


Read the full article to find out more about these storytelling fundamentals:

  1. Know your audience
  2. Use a structure
  3. Appeal to emotions
  4. Intensify the story with visuals
  5. Make the stories relevant to the course
  6. Pay attention to detail

Via Ariana Amorim
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The Corporate Folklorist’s Credo | Harvard Business Review

The Corporate Folklorist’s Credo | Harvard Business Review | How to find and tell your story | Scoop.it

"Storytelling is key to a strong brand and culture — if it’s done right. Having a corporate folklorist on staff helps to convey an organization’s purpose and values through stories and artifacts. But since it’s a relatively new function, it could use a credo to inform and inspire good work."


Read the full article to find out more about these principles the author developed based on market research, social science, and storytelling best practices:

  • Ask lots of questions
  • Trust but verify
  • Tell the whole truth
  • Make it interesting
  • Share the lore
Kim Zinke (aka Gimli Goose)'s insight:

Great guidelines for anyone wanting to tell their organization's story.

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Modern Authors Delve Into Digital and Visual Storytelling | Mashable

Modern Authors Delve Into Digital and Visual Storytelling | Mashable | How to find and tell your story | Scoop.it

"For authors, journalists and creative writers, self-publishing platforms and the explosion of digital and social media is a game-changer. Twitter, Facebook, blogging — even newer platforms such as Vine or Snapchat — can all be valuable resources for authors trying to gain exposure, get published, respond to feedback and connect with fans.


As storytelling evolves to keep up with digital culture, authors are getting more and more creative with their online tactics, particularly when it comes to incorporating visual content into their written work. While a published novel or memoir might contain only text, a piece of content published online has almost limitless potential for creative, visual assets to complement the story."


Read the full article to see examples of, and find out more about, these suggestions on how authors utilize social to promote their work, brainstorm ideas and supplement their creative processes using:

  • Facebook, Twitter and "traditional" platforms
  • Blogging and guest blogging
  • Social media for research and inspiration
  • Beyond Facebook and Twitter: The unconventional players in the social media space
Kim Zinke (aka Gimli Goose)'s insight:

Great examples of how individuals have extended their story onto other platforms.  Not only are they using social to tell, promote and/or collaborate on a story or project, they are also telling their personal story. People love the back-story from the story behind the story, tidbits about you, bits from the cutting room floor, to your process.  It takes the solitary function into a social realm.


If you'd like to see more examples of stories being told online, I'd also recommend the Mashable article 9 Innovative Methods for Modern Storytelling

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Technology, Imagination, and Organizing With Storytelling | Chronicle of Philanthropy

Technology, Imagination, and Organizing With Storytelling | Chronicle of Philanthropy | How to find and tell your story | Scoop.it

"This week, the last entry in the Storytelling Summer series, I’ll answer two questions:


What trends do you see happening in storytelling for social change? In particular, how do you anticipate storytelling will evolve given the technology available?


How can we frame the need for new and fair revenue to improve outcomes for youths, given opposition to taxes and the counter narrative against investment in public institutions such as schools?"


Read the full article to find out more about these answers on how people tell and consume stories now, why a strong story transcends medium,  and links to more resources:

  • On Digital Technologies and Interactivity
  • Imagination Over Medium
  • Framing the Story
  • Storytelling as a Form of Organizing
Kim Zinke (aka Gimli Goose)'s insight:

These tips are valid for any organization or individual.  Be sure to check out the rest of the Storytelling Series that includes these articles:

  • Navigating Privacy and Other Issues for Ethical Storytelling  Advice for protecting the people you serve while telling their stories and determining who "controls" a story.
  • Are You Really Telling Stories?  A story has to have a protagonist who wants something and who faces obstacles—and it has to have an ending.
  • 4 Questions to Develop Your Storytelling Strategy  Ask yourself what you want to achieve, who can help you, and how you can reach and appeal to your audience.
  • How to Turn Audience Emotion into Action  Make sure your listeners can see themselves in the story, helping to solve the problem, then give them a way to get involved immediately.
  • 4 Essential Elements of Storytelling  Practice, consider your audience, and other tips for telling stories that will bring about change.
  • Reaching New Audiences Through Storytelling  Advice for doing more than just "preaching to the choir" with your message.

  • Balance Small Wins and Long-Term Goals in Your Storytelling  Share your victories, but don't focus on them so much that your audience loses the big picture.

  • Don't Tell a Boring Story  Learn how to connect with your listeners, even on complicated issues, and make them feel empowered to help.

  • Opinion: Storytelling to Win Support for a Cause Should Be Tied to Social Change  Personal narratives work best when they convey the kind of inspiration that prompts people to action, the author says.

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Lorraine Elvire Wagenaar's curator insight, September 3, 6:15 AM

Interessant om te lezen.

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6 tips for finding your perfect story for Storytelling Parade | Story & Heart

6 tips for finding your perfect story for Storytelling Parade | Story & Heart | How to find and tell your story | Scoop.it

"As a community of storytellers, we have a tremendous power to tell the stories that aren't often shared—the stories of people and organizations doing good for the world.  For Storytelling Parade, your mission is to share one such story.


Now, because these stories don't often get told, they may be a little difficult to find. With that in mind, we've enlisted help from Stillmotion to share how they not only found an inspiring story for the Parade of someone doing good but also one that fit their keywords."


Storytelling Parade is a filmmaking contest to tell the story of a person or non-profit who is making this world a better place.


Read the full article to dig deeper and find more about these 6 tips to help you find your story:

  1. It all starts with a dream
  2. Start small and build it out
  3. Hit the (Google) streets
  4. Use your loose connections & be persistent
  5. Making contact & telling a great story
  6. Approach it from the other side - think local
Kim Zinke (aka Gimli Goose)'s insight:

Each of these tips has lots more to delve into and doesn't require you to tell your story through video.  Use them to prompt a story idea or tweak it.


If you sign up for the Storytelling Parade you get access to an additional five free educational videos created by StillMotion.  You don't need to sign-up to view the first video:

  1. How to find the right story for you
  2. How to build a strong story
  3. How to interview your character
  4. How to capture b-roll
  5. How to weave your story together in post
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Discover The Power Within You: Storytelling and Content Marketing | Business 2 Community

Discover The Power Within You: Storytelling and Content Marketing | Business 2 Community | How to find and tell your story | Scoop.it

Read the full article to find out more about these storytelling tips and resources:

  • 5 tips for setting the scene in your next story
  • 5 “must read” books on storytelling
  • 5 free tools to assist you in storytelling
  • 5 videos on storytelling
  • 5 blogs that teach the art of storytelling
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7 Tips To Integrate Storytelling Into Your Next eLearning Course | eLearning Industry

7 Tips To Integrate Storytelling Into Your Next eLearning Course | eLearning Industry | How to find and tell your story | Scoop.it

"There are a number of reasons why storytelling is so effective in eLearning. Not only does it help to motivate learners and create a more immersive experience, but it also allows them to feel more emotionally connected to the subject matter. The trouble is that converting your content and topics using a storytelling strategy can be challenging, especially if you want to get maximum results from your efforts."


Read the full article to find out more about these seven storytelling tips and tricks for eLearning professionals to help entertain and educate with carefully crafted stories:

  1. Make the storyline and characters relatable and relevant.
  2. Don't forget to include the main elements of storytelling.
  3. Use high quality images to illustrate major plot points.
  4. Always integrate the core message into the plot.
  5. Use narration that enhances the story, but doesn't distract the learners.
  6. Keep it short to prevent cognitive overload.
  7. Make your storytelling interactive.
Kim Zinke (aka Gimli Goose)'s insight:

This article will help you integrate storytelling in your eLearning design and development process in order to create an engaging experience.


Be sure to check out the links to additional storytelling related resources/articles at the bottom of the article.

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Mervi Rauhala's curator insight, August 25, 2:09 PM

Post is ok and storytelling could and should indeed be used in eLearning like in all learning. The tips are rather basic and stay on a very general level. Some examples and stories would have been nice :)

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The Ice Bucket Challenge and the Art of Storytelling | LinkedIn

The Ice Bucket Challenge and the Art of Storytelling | LinkedIn | How to find and tell your story | Scoop.it

"The challenge consists of people dropping buckets of ice water over themselves, recording it, sharing the experience to social media, and then nominating others to do the same. Challenge participants are also encouraged to make a donation to ALS research or to the charity of their choice. This viral campaign has undoubtedly achieved overwhelming success, raising both money and awareness for the disease, for which there is no cure."


True success lies in the art of storytelling –brands becoming part of people’s stories and people becoming part of the brand. Read the full article to find out more about these 10 lessons that can be learned from this ice-infused social phenomenon:

  1. The value lies not in the idea, but in the doing
  2. To ignite a social epidemic, flare up human involvement
  3. Transform consumers from the user, to the storyteller
  4. Think of a story as your currency for connection
  5. Evolve from creating pictures and words, to creating experiences
  6. Masterfully connect story and experience
  7. Employ technology as your enabling tool
  8. Simplicity matters
  9. But normalcy is overrated
  10. And lastly, every great story starts somewhere
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Lorraine Elvire Wagenaar's curator insight, September 3, 6:17 AM

Heel goed om je zo in te zetten voor de ziekte ALS, hoop dat er heel veel geld word opgehaald. 

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The Five Essential Elements of a Great Company Story [Infographic] | MarketingProfs

The Five Essential Elements of a Great Company Story [Infographic] | MarketingProfs | How to find and tell your story | Scoop.it

Concerned that you don't have enough drama or action in your company story? Don't worry. You can craft a company story that is both compelling and informative.


Read the full article to find out more about these five essential ingredients to tell a compelling company story:

  1. Inspiration
  2. Challenges
  3. Claims to fame
  4. Accomplishments
  5. Vision
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Kim Zinke (aka Gimli Goose)'s curator insight, August 31, 1:00 AM

Be sure to share your company story with employees and let them see themselves in the story.  When they can see themselves in the story, they become more invested in the company.

Lorraine Elvire Wagenaar's curator insight, September 3, 6:18 AM

Alles om een goed verhaal te schrijven.

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5 Innovative Projects Show the Power of Citizen Collaboration | PBS MediaShift

5 Innovative Projects Show the Power of Citizen Collaboration | PBS MediaShift | How to find and tell your story | Scoop.it

"Few newsrooms are leveraging the storytelling potential of their audience and working with citizen reporters and their footage in meaningful ways. The recent Tow Center study on user-generated content found that “UGC is used by news organizations daily and can produce stories that otherwise would not, or could not, be told. However, it is often only used when other imagery is not available.”


The reporting projects below do not use citizen content only as a last resort. Instead, they work with citizens as collaborators in sourcing, investigating and reporting stories. They curate citizen content by finding, verifying and presenting reports from the communities they cover and help their audience understand the larger story that they contribute to. They have resulted in consequential and award-winning coverage, and for journalism educators gathered at this week’s annual AEJMC conference, as well as newsroom editors and entrepreneurs, they provide models of innovation worth paying attention to."


Read the full article to link directly to and find out more about these innovative collaborative storytelling opportunities:

  1. India's community correspondents
  2. Reports from prison
  3. Making sense of a deluge of war videos
  4. Facilitating a community storytelling process
  5. Eyewitness videos form centerpiece of investigation
Kim Zinke (aka Gimli Goose)'s insight:

Take a look at these sites and be inspired.  How could you create your own collaborative storytelling effort for your family, group or community?


Be sure to check out part 2 of this article Skills, Attitudes and Approaches for the Journalist as Curator for more examples, tips, and things to consider when working in these types of collaborative projects.

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