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5 Leadership Storytelling Tips to Inspire Your Team Forward | SagePresence

5 Leadership Storytelling Tips to Inspire Your Team Forward | SagePresence | How to find and tell your story | Scoop.it

67% of leaders and managers lack the communication and presentation skills they need. Read the full article to get details on these five tips which will help you master leadership storytelling:

1. Vision with story

2. Include the feelings so the story can be experienced

3. Involve others to draw stories out collaboratively

4. Sell actions by telling the story out of order

5. Design stories about those you are trying to help

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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Growth Through Expert Storytelling | Inc

Growth Through Expert Storytelling | Inc | How to find and tell your story | Scoop.it

"Have you crafted your story so well that others are likely to share it over cocktails at a dinner party? If you're like most entrepreneurs, you probably haven't. Most founders take the time to think about their company's mission and purpose, and that's hard enough. But having a mission and a purpose is not the same thing as expert storytelling.


Write a story you could tell to anyone, anywhere. Make it so simple that anyone from a child in kindergarten to the Chairman of the Board can understand."


Read the full article to find out more about these tips on how to break storytelling down into a 5-step process:

  1. Who are you talking about?
  2. Define the problem or opportunity in simple terms
  3. What is it that [your company] can do to help solve that problem?
  4. What does solving this problem do? Or what does our client think solving this problem will do for them?
  5. What's the customer's customer story?
Kim Zinke (aka Gimli Goose)'s insight:

I love that the focus of this process is about telling a simple and easy to remember/repeat story.  The article includes examples of 5 organizations with a great simple story.

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Want to Be More Memorable? Create Your Own Personal Connection Story | Huffington Post

Want to Be More Memorable? Create Your Own Personal Connection Story | Huffington Post | How to find and tell your story | Scoop.it

"Stories are a great tool for making yourself memorable when you meet someone new. The problem with meeting someone new is the process is so routine -- we've all done it so frequently -- that it is very easy to fall in a rut.


Almost every time you meet someone new, it is very easy to get in a habit of explaining who you are and what you do in the same way, over and over again, without thinking."


Read the full article to find out this 4-step process for creating your own personal connection story which will enable you to be much more memorable when you meet new people:

  1. Create Story Markers
  2. Create a Progression of Actions, or Story Arc
  3. Identify the People in your Story
  4. Explain the Point of the Story
Kim Zinke (aka Gimli Goose)'s insight:

A good connection story is short - preferably less than 90 seconds long - and illustrates who you are as a person. It also explains what you do and perhaps even why you do it in a way that is distinctive and memorable.  If you think you don't have a great connection story, which you do, the article ends with ideas of how to help you find it.

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Cartman’s storytelling secret that every CMO should steal | Park Howell

Cartman’s storytelling secret that every CMO should steal | Park Howell | How to find and tell your story | Scoop.it

"Randy Olson uncovered the And, But, and Therefore method from the most unlikely place. South Park. He was watching a documentary, “6 Days to Air,” about the manic schedule Trey Parker follows to create each episode of the crass but brilliant cartoon, when the secret was unveiled. When a script isn’t working for Parker, he goes back and replaces “ands” with “buts,” which creates conflict and tension in the story: the secret sauce to entertaining an audience. The tension then requires resolution, or the “therefore”: the conclusion of every story. It’s a simple and perfect three-act storytelling structure. Foolproof. Even for Cartman."


Read the full article to find out more and see a video about the And, But and Therefore method.

Kim Zinke (aka Gimli Goose)'s insight:

Watch the video to see how to put this method into action.  It really is simple and effective.  I like the idea from the last paragraph of the article that recommends doing this as a quick exercise before starting any story.

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The Art of Story Telling: 5 Tips to Telling a Great Story | ChicagoNow

The Art of Story Telling: 5 Tips to Telling a Great Story | ChicagoNow | How to find and tell your story | Scoop.it

"I'm sure you've been at an interview or a dinner party or a fundraiser and someone asks..."tell me about yourself". Most of us define ourselves by the list of things we have done, the places we've been, the schools we've attended. But that's not who we are. We are a collection of stories, not fables, but defining moments in our journey."


Read the full article to find out more on how to find your personal story using these 5 tips:

  1. Build the character
  2. Define the problem
  3. Outline the struggle
  4. What are the lessons
  5. Shine the light
Kim Zinke (aka Gimli Goose)'s insight:

If you put all these tips into one telling, it could become quite the lengthy tale.  Be aware and respectful of your audience.  How much time do they have to listen?  Can you make the story succinct?  Practice it often so you won't miss a beat the next time someone asks you for our story.

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Art Jones's curator insight, October 12, 10:00 AM

I love the elegance of this story formula

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The Story Cycle: A simple 10-step storytelling process to create abundance in your business | ParkHowell

The Story Cycle: A simple 10-step storytelling process to create abundance in your business | ParkHowell | How to find and tell your story | Scoop.it

"Businesses of all sizes are having success with the Story Cycle. We distilled this 10-step process from the timeless narrative structure of the ancients based on American mythologist Joseph Campbell’s “Hero’s Journey.”


But the story is NOT about you or your brand. It is about your customer. Your brand is the mentor in the story, the Obi Wan Kenobi to your customer’s Luke Skywalker, the true hero of the journey. The more you and your brand understand and empathize with your customers’ stories, and how you can mentor them in their quest for a better life, the more abundant growth you will experience in all aspects of your business, and in YOUR life."


Read the full article to find out more about how to work with these 10 steps to create your story:

  1. Backstory
  2. Hero
  3. Stakes
  4. Disruption
  5. Antagonists
  6. Mentor
  7. Journey
  8. Victory
  9. Moral
  10. Ritual
Kim Zinke (aka Gimli Goose)'s insight:

As you explore the 10 steps, picture how the process is already playing out in your business, in the lives of your employees, with your customers, and in your own journey.  Then begin to collect your stories from those observations.

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3 Simple Ways to Start Your Story | Get Storied

3 Simple Ways to Start Your Story | Get Storied | How to find and tell your story | Scoop.it

"Let’s be honest – one of the hardest things to decide is where to start your story. If you don’t know where to begin, you don’t really know where to take things either. It’s easy to feel like you’re chasing your tail.


Storytelling can be complex and the information about storytelling, well, overwhelming. The good news, is that you can start either way — from the future (with a vision story) or the past (with an origin story). In this article I want to show you simple ways that you can dive right into telling your story."


Read the full article to find out more about these 3 phrases you can use to start your story:

  1. Imagine if...
  2. Here's what excites me...
  3. I remember when...
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5 Mistakes in Storytelling: Part 1 | Rexi Media

View the SlideShare to find out more about these 5 typical mistakes people make when sharing stories in business settings, and how to rectify them, when some presenters:

  1. Announce:  "Let me start with a story"
  2. Think they are sharing stories, when in reality, they are sharing facts
  3. Get the hero wrong
  4. Don't relate stories to people's experiences
  5. Mention a story only once


Don't stop there.  View part 2, 4 More Mistakes in Storytelling, where some presenters:

  1. Choose the wrong kinds of stories
  2. Use stories unnecessarily
  3. Include too many abstract words
  4. Speak in generics

Via José Carlos
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What does your brand stand for? | Visual.ly

What does your brand stand for? | Visual.ly | How to find and tell your story | Scoop.it

"Your brand is the lead character of its own story.  And like any story character, it has values and beliefs.  Knowing how to characterize your brand is another way of defining what your brand stands for."


View a larger version of this infographic to find out more about these 12 character types which most brands fall into one or a blend of:

  • Purist
  • Pioneer
  • Source
  • Conqueror
  • Rebel
  • Wizard
  • Straight Shooter
  • Seducer
  • Entertainer
  • Protector
  • Imagineer
  • Emperor
Kim Zinke (aka Gimli Goose)'s insight:

Have a look at these different business branding characterizations and see if one of them fits you or your brand. I like how each provides a list of people and brands that fit the characterization to provide even more clarity.  The detail provides some story prompts and can help you identify and layout what kind of story you want to tell.

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Storytelling Resources | Meyer Foundation

Storytelling Resources | Meyer Foundation | How to find and tell your story | Scoop.it

"Storytelling is an essential component of nonprofit communications, but very few organizations have a firm grasp of what good storytelling truly is and how it can be leveraged to improve outreach and fundraising. This is especially true among smaller organizations, which often lack the resources and staff to invest in developing the required processes and fostering in-house expertise.


Georgetown University's Center for Social Impact Communication researched and produced a publication a resources aimed to fill the existing storytelling resource gap by providing examples of good, compelling stories that have had measurable outcomes for organizations, along with a step-by-step strategy for creating and sharing these stories—one that’s particularly geared toward smaller organizations."


Access this resource page to download primers, checklists, and how-tos to jumpstart your organization's storytelling efforts around:

  • Stories worth telling:  A guide to strategic and sustainable nonprofit storytelling
  • Creating your storytelling bank
  • Story development
  • Online storytelling and social media
  • Staffing for storytelling
Kim Zinke (aka Gimli Goose)'s insight:

The 62 page Stories Worth Telling guide is worth checking out.  It contains excellent tips, examples, and links to even more resources than what is found on the resource page.


I'll definitely be using the Storytelling Culture Self-Assessment Tool to identify and rate key areas of success as well as those that need improvement in my organization’s storytelling culture and readiness.

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How to Get Started With Longform Immersive Storytelling on WordPress | Flip the Media

How to Get Started With Longform Immersive Storytelling on WordPress | Flip the Media | How to find and tell your story | Scoop.it

"Ever since the New York Times published Snow Fall, the grand-daddy of immersive storytelling, other journalism outlets have tried to integrate highly produced stories featuring video, audio, graphics and photography in their online mix to show how journalism can look like in the digital age.


Up until recently, only well-funded organizations could pull off truly impressive longform story experiences and it still takes quite a bit of skill and money to do something great. But new and better (and cheaper) tools bring longform storytelling now well within the reach of bloggers and publishers with less time, money, and coding skill.


Here at Flip we took up the challenge and published a longer story on the digital nature of Taiwan’s sunflower revolution in a slighly experimental “immersive” format. Here is how we did it and some tips on how you can incorporate longform storytelling on your WordPress site."


Read the full article to see an example and find out how to set-up your own longform immersive story on a WordPress site using the Aesop Story Engine plugin.

Kim Zinke (aka Gimli Goose)'s insight:

For more examples and some tips on professionally published immersive storytelling, read this article How the BBC approaches longform, immersive storytelling.  Giles Wilson, features editor for BBC News Online, has commissioned a number of recent multimedia articles from the broadcaster, and shared his advice in making them work.

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Top Storytelling Books | You Brand Inc

Top Storytelling Books | You Brand Inc | How to find and tell your story | Scoop.it

"The art of telling a story is a skill that if learned can be used not only in business but throughout your life. The books featured here are some of the top books on how to tell a story. Note: this list is a mix between business storytelling, novel writing, and screenwriting. This mix is what I've found is the best way to build the skill and art of storytelling."


Read the full article to discover a lengthy list of storytelling related books and a synopsis of each.

Kim Zinke (aka Gimli Goose)'s insight:

An interesting and diverse selection of books.

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3 Qualities of a Good Storyteller - Social Health Institute

3 Qualities of a Good Storyteller - Social Health Institute | How to find and tell your story | Scoop.it

"As storytellers, we are advocates. We are advocates for finding and telling rich stories. Our goal is to help organizations to find content advocates, storytellers inside organizations."


Read the full article to find out more about these three qualities that great storytellers possess:

  1. good listener
  2. proficient technician
  3. amplification


You will also find a reference and link to a form to receive a free ebook Who are the Storytellers? where you will learn more on how to:

  • Find the Story
  • Tell the Story
  • Seek the Story
  • Share the Story
Kim Zinke (aka Gimli Goose)'s insight:

I downloaded the ebook and found it to be an interesting read.  The descriptive how-to's start on the page #d 17.  It is a generic read that could be applied to most organizations, not just the health industry.


The ebook talks about:  Who are the storytellers in your organization? Once you find the story, how do you tell it?


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Telling the story of your brand | King Content

Telling the story of your brand | King Content | How to find and tell your story | Scoop.it

"Content marketing is about storytelling. And no matter your company or your communication goals, every brand has a story to tell.

 

Don’t think your company has a ‘brand story’ to sell? We’d argue that any marketer or brand that claims not to have a story just doesn’t know how to find it, or how to share it.

 

“A brand story is made up of all that you are and all that you do,” says Debbie Williams of SPROUT Content. “It’s not about creating something worthy of a Pulitzer Prize, but bringing together your history, values and people.”"

 

Read the full article to find out more about these techniques to create content that will build your brand:

  • Create a persona
  • Make your people your heroes
  • Highlight your history
  • Embrace transparency
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Storytelling Workshop: Techinques, Models, Tools & Resources | Darin Eich

Storytelling Workshop: Techinques, Models, Tools & Resources | Darin Eich | How to find and tell your story | Scoop.it

"This is a list of story models, techniques, tools, & resources from our storytelling workshop. There are different models that can help you to piece your story together."


Read the full article to find out more about these models:

  • Lead with Story CAR Model
  • Made to Stick SUCCES Model
  • Joseph Campbell’s Hero’s Journey Model
  • Ira Glass on Storytelling
  • Pixar’s 22 Rules to Phenomenal Storytelling
  • Story Workshop Development Activities
Kim Zinke (aka Gimli Goose)'s insight:

A nice collection of models and techniques to tell short and long stories.

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October 2014 Monthly Tip: Get Out of Your Storytelling Box | Good Works Co.

October 2014 Monthly Tip: Get Out of Your Storytelling Box | Good Works Co. | How to find and tell your story | Scoop.it

"By far the most common question I’m asked when I’m speaking about storytelling is, “How do we tell our stories if we have to maintain our client’s privacy?”"


Read the full article to find out more about these two ways you can address issues of privacy and confidentiality:

  1. Change enough details of the story that the subject becomes unidentifiable.  What’s important is to include these five critical elements:  a protagonist, problem, antagonist, awareness, and transformation.
  2. Tell your organization’s story from a different angle.  Try one of these instead:  donor, staff person, volunteer, inanimate object, animal, or body part.
Kim Zinke (aka Gimli Goose)'s insight:

Be sure to check out the video examples to see how these types of stories have been done.

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How to Improve Your Photography with Storytelling Images | Digital Photography School

How to Improve Your Photography with Storytelling Images | Digital Photography School | How to find and tell your story | Scoop.it

"How many times have you had this interaction?

     “This photo is beautiful!”

     “Thanks!”

End of conversation.


There’s nothing wrong with this, of course. Beautiful is a great, great compliment. However, if you’ve ever wanted to have a longer conversation with a viewer about one of your photographs, then creating images with stories behind them, or around your own personal stories, can be a very important approach to try."


Read the full article to find out more about how to make use of the following types of photographs to create your story:

  • ambiguous
  • personal
  • documentary

Via Cindy Rudy
Kim Zinke (aka Gimli Goose)'s insight:

Good examples of how to further develop your story and engage your audience by using well thought out images.


A favourite exercise of mine is to share an image and ask others what story they see in it.  No two interpretations are ever the same.

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FVallet's curator insight, October 15, 3:14 AM

Utiliser des visuels, des photos en com interne est indispensable à l'heure de l'egocasting. Pour autant toutes les photos ne sont pas automatiquement "raconteuses d'histoires".  Cet article ne  concerne pas le domaine du corporate mais ouvre un sujet de réflexion interessant.

 

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The One Storytelling Tactic You Need to Succeed | American Express

The One Storytelling Tactic You Need to Succeed | American Express | How to find and tell your story | Scoop.it

"What if there were a proven (and simple) way to craft a story you need to tell that would keep your audience listening until you were through? Well, the good news is, there is—it’s called bookending."


Read the full article to learn how to bookend and, by doing so, the art of keeping your audience on edge with every step of your story, written or spoken:

  • Discover the one Big Universal Question (BUQ) that your story will answer
  • Deliver an answer to the BUQ
  • Repeat your BUQ
Kim Zinke (aka Gimli Goose)'s insight:

By bookending your story—starting with a question, ending with the same question and offering solutions in between that answer said question—your audience has a through line to follow.  That through line will keep your audience on edge waiting to hear your solutions.


Watch the TEDx video linked to at the bottom of the article to see this technique in practice.

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Who cares? And how to make them | Flint People

Who cares? And how to make them | Flint People | How to find and tell your story | Scoop.it

So… how do you make people CARE about your mission?  Suzanne Skees does just this. She works with nonprofits to tell stories that make people care about their mission. Her stories are focused on real people. Not just an organization’s cause and work, but its people."


Read the full article to find out more about Suzanne’s 7 steps on how to tell effective stories about REAL people & how to make people “get” what it is you do.:

  1. Set a goal & create a list of stories
  2. Tell the WHOLE story – the good, the bad & the ugly
  3. If you’re visiting a place, study where you’re going
  4. There’s no such thing as a general audience
  5. Bring ‘em along, without them having to buy a plane ticket
  6. Establish Rapport (and a funny story!)
  7. The Secret Sauce
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What Objects Tell the Story of Your Life? | New York Times

What Objects Tell the Story of Your Life? | New York Times | How to find and tell your story | Scoop.it

"Carefully curating a limited set of objects has lately become a popular way for museums and historians to tell vast histories (e.g., the history of the world, or of New York City).


We can use the same approach to tell our personal histories as well. A sentimental T-shirt, a kindergarten drawing or a dog-eared book? What objects tell the story of your life?"


Read the related article Object Lessons in History then answer:

  • What objects tell the story of your life? Can you identify five or 10 objects that you would include in an exhibit or book about your life?

  • Why did you select each of those objects?

  • Do you think telling history through objects is a “a clever way to hook people on history”? Do objects tell a story that words or images aren’t able to convey quite as effectively?

Kim Zinke (aka Gimli Goose)'s insight:

This is an exercise for students 13+.  But I think it's great for any age. Use it as a storytelling prompt.  Or try it as a team exercise by replacing "your life" with "our organization"  in the above prompts. Did everyone pick the same list of objects or were they wildly diverse? You could tell stories about each of the objects or you tell the story about why each person picked the objects they did.  Use them internally or externally.

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How to spot a story - a simple story framework: Infographic | Anecdote

How to spot a story - a simple story framework: Infographic | Anecdote | How to find and tell your story | Scoop.it

"Business people lack a simple story framework to help them spot stories so they can tell the difference between a story and just a tag line, or an assertion, a viewpoint or just an out of context, unemotional, barely understandable dot point.


So here’s an infographic you can pin to your wall or save to your smart phone that gives you some simple guideposts to help you spot stories."


A business story has

  • a time or place marker
  • something is happening
  • people's names and/or dialogue
  • something unanticipated happens
  • a business point
Kim Zinke (aka Gimli Goose)'s insight:

A simple and easy to remember formula.

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What’s Your Story? Personal Branding 101 | Medium

What’s Your Story? Personal Branding 101 | Medium | How to find and tell your story | Scoop.it

"Your Personal Brand is who YOU are, YOU must define it, tell YOUR story and share YOUR passions!

We must first establish your story and what you want others to know and/or not know about yourself. Knowing what your story is or how you want to share it is often overwhelming so I recommend starting with these questions..."


Read the full article to find out more about these questions to help you develop your stories: 

  1. What are 4 things you wish every person you were meeting for the first time either in business or personally knew about you?
  2. What 4 accomplishments in your life are you most proud of?
  3. What 4 leaders, mentors, authors or people in your life do you look up to or trust the most?
  4. What 4 secrets or pieces of data do you hope are never able to be found online?
  5. What is your favorite quote?
  6. What is your tagline or motto?
  7. What are your favorite two pictures of yourself?
  8. What did you do or say to create the authentic relationships with your friends today?
  9. When you vent or share your ideas do you write them down? do you call a friend? do you skype or use video?
Kim Zinke (aka Gimli Goose)'s insight:

These are good personal story prompts.  Once you’ve answered these questions you have the outline for your story.


To find out more on how to build your story and use it to enhance your personal brand on your resume, cover letter, or an online format, check out the presentation at the bottom of the article.

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15 Storytelling Techniques | Business 2 Community

15 Storytelling Techniques | Business 2 Community | How to find and tell your story | Scoop.it

"In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. In short, they don’t get the opportunity to understand who you are and what your brand stands for.


Storytelling helps to solve that problem by sharing real experiences of your brand, or even fictional pieces that help your visitors understand what you do, with your visitors. It’s the only way to tell your story’s brand online."


Read the full article to find out more about these 15 highly effective storytelling techniques:

  1. Be Authentic
  2. Remember that Everything Reflects on Your Brand

  3. Be “Up Close and Personal” When it Fits

  4. Be Professional When it Fits

  5. Incorporate Brand History

  6. Show the Expert Behind the Brand

  7. Don’t Forget the Future

  8. Use Statistics

  9. Tell it Everywhere

  10. Use Different Forms of Media

  11. Profile Your Employees

  12. Use Your Customer Persona

  13. Cut What Needs Cutting

  14. Give it a Plot

  15. Use Appropriate Tenses

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A Changemaker's Guide to Storytelling | changemakers

A Changemaker's Guide to Storytelling | changemakers | How to find and tell your story | Scoop.it

"What makes great stories so powerful is their "stickiness," their ability to draw our attention and engage our hearts and minds. The best stories spread good ideas like wildfire and inspire us to take action. And that's precisely what makes storytelling such a powerful tool for social innovators.  Everyone has a story. This guide will help you tell yours."


Read the full article to find out more about these eight steps to creating a "sticky" story:

  1. Reflect and build your narrative arc.
  2. Identify your key audience (i.e. the general public, social innovators, thought leaders, funders)
  3. Select your core message.
  4. Choose your story type (i.e. challenge story, big idea, how-to, impact).
  5. Create your call to action.
  6. Select your story medium (i.e. written, video, audio, spoken).
  7. Create an authentic and concrete story.
  8. Optimize channels for sharing your story.
Kim Zinke (aka Gimli Goose)'s insight:

An easy to follow guide along with a list of resources. You can also download a pdf version of the page as well as a checklist.

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How To Discover and Unleash Your Story Telling Ability - Storytelling in Business | Magnetic Speaking

How To Discover and Unleash Your Story Telling Ability - Storytelling in Business | Magnetic Speaking | How to find and tell your story | Scoop.it

"You might believe that you don’t have stories, that your life is boring, or that your topic of expertise doesn’t lend itself to storytelling.  I hope that I can change your mind."


Read the full article to find out more about these steps to unleash your storytelling potential & next steps:

  1. Pay attention to other people’s stories
  2. After hearing each story, ask yourself if you have something similar
  3. Find an opportunity to tell your matching story
  4. Study the patterns of stories
  5. Collect professional stories
Kim Zinke (aka Gimli Goose)'s insight:

I like that the article ends with an exercise.  Follow the 5 steps for a month and your storytelling radar will improve, you'll start pulling out all kinds of your own stories, and then you'll be ready to start telling stories.

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7 Ancient Archetypes Your Brand Storytelling Should Use | Content Marketing Institute

7 Ancient Archetypes Your Brand Storytelling Should Use | Content Marketing Institute | How to find and tell your story | Scoop.it

"The way we tell stories has changed — from oral traditions, pictographs, and dance, to the modern printing press, film, and television, and beyond — but the fundamentals of a good story persist.


Brand stories are nothing new. What’s new is the challenge to communicate the same narratives across an ever-evolving media landscape (e.g., new devices, multiscreens, changing consumption behaviors, changing demographics, etc.).


Classic archetypes are central to good brand storytelling, regardless of the medium.  Marketers must become familiar with and leverage the classic archetypes."


Read the full article to find out more about these seven ancient archetypes and discover examples of brands who are successfully using them:

  1. The quest
  2. Overcoming the monster
  3. Rags to riches
  4. Rebirth
  5. Voyage & return
  6. Tragedy
  7. Comedy
Kim Zinke (aka Gimli Goose)'s insight:

Why fight a good thing?  I've scooped many an article on story types (or genres, plots, archetypes) because they have proven over and over again they work.  And it's always worth highlighting a new article about it, especially ones that showcase modern day and well known examples that use this formulaic approach.


If you'd like to know more about plots, here's a few individuals to check into:

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