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Introducing the Find Your Story Facebook App | Expedia App

Introducing Expedia's Find Your Story Facebook app. Simply upload the photos from your trip and share your journey with friends. Get started at www.findyours.com (takes you to Facebook).

 

http://www.fastcocreate.com/1682365/expedia-encourages-you-to-find-your-story-with-new-app

Now, Expedia has handed the "Find Yours" storytelling over to its customers with an interactive Facebook app that allows users to make their own transformational videos. The app accesses users’ pictures from Facebook or Instagram and uses Google Maps to create a slide show video of their travel photos. People are prompted to answer questions such as “what are you looking for” and choose locations, photos, filters, and music in order to create their own shareable short film.

Kim Zinke (aka Gimli Goose)'s insight:

Free.  But you must have a Facebook account.  I created one based on my trip to Africa a few years back. https://www.findyours.com/gallery/4323 ;

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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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6 Lessons in Storytelling from Steven Spielberg | OneSpot

6 Lessons in Storytelling from Steven Spielberg | OneSpot | How to find and tell your story | Scoop.it

"Storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg."


Read the full article to find out more about these 6 storytelling lessons from Spielberg:

  • Work with the right collaborators
  • Get up close and personal
  • Know when to repurpose great stories
  • Delight in the process
  • Story first, technique second
  • Learn from your mistakes
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David Blundell's curator insight, Today, 2:19 AM

As content marketers, we can learn really valuable lessons from the best story-tellers and they don't come much better than Steven Spielberg. Fascinating and really useful blog post . . .

Angela Gest-McCall's curator insight, Today, 7:15 AM

Some valuable reminders that the power of your message lies in your ability to tell the story!

Lorraine Elvire Wagenaar's curator insight, Today, 8:55 AM

Hij is gewoon goed, maakt goede films.

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Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | storycodeX

Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | storycodeX | How to find and tell your story | Scoop.it

"Transmedia storytelling ... probably the most promising combination of communication megatrends for the future.


Transmedia as an idea of collaborative, multi-platform creation and narration origins in the 70’s and 80’s of the last century, in the area of telematic art, where artists experimented with collaborative narration and defined the idea of transmedia."


As we move forward in this technological world, there will be developments that we can’t stop, that will simply happen (because we CAN and because we as humans will simply WANT it), whether we personally like them or not.


Read the full article to find out more about these three commandments of transmedia storytelling that can help steer technological developments into the right direction:

  • Concentrate on a good story
  • Don't let technology lead the way of a story
  • Turn storytelling into story engagement
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Storytelling: Five Tips From Us To You | Echo Memoirs

Storytelling: Five Tips From Us To You | Echo Memoirs | How to find and tell your story | Scoop.it

Storytelling can be deceptively hard. Sometimes, it’s hard to know where to begin.


Read the full article to find out more about these tips to tease out a winning tale:

  1. Be an active listener
  2. Remember what is interesting
  3. Be good at your chosen medium. Actually, be great.
  4. Get to the point
  5. Make storytelling a habit
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Inspire Thoughtful Creative Writing Through Art | Edutopia

Inspire Thoughtful Creative Writing Through Art | Edutopia | How to find and tell your story | Scoop.it

"A few years ago, I showed my sixth graders The Gulf Stream by Winslow Homer. It's an epic painting of a young black sailor in a small broken boat, surrounded by flailing sharks, huge swells, and a massive storm in the distance. I asked my students the simple question, "What's happening?"


Since this experience, I have developed strategies that harness the power of observation, analysis, and writing through my art lessons.  While using art in the classroom, students transfer this visual content, and then add new ideas and information from their personal experiences to create newly invented narratives."


Read the full article to find out more about how to use this three-step process to help generate ideas, organize thoughts, and communicate effectively:

  1. observe
  2. interpret
  3. create

Via Cindy Rudy
Kim Zinke (aka Gimli Goose)'s insight:

This process can help anyone use the experience of studying a piece of visual art as a creative writing prompt.

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11 Powerful Ways to Tell Your Story | American Express

11 Powerful Ways to Tell Your Story | American Express | How to find and tell your story | Scoop.it

"Customers connect with businesses when they identify with their stories..  Whether you're trying to position your brand in a crowded market, attempting to evangelize your vision or values to stakeholders, attempting to sell your products or services, or struggling to get your message across at staff meetings, you need to include storytelling in your repertoire."


Read the full article to find out more about how to tell your story better with these 11 storytelling tips:

  1. Let Simplicity Be Your Guide
  2. Evangelize Your Storytelling
  3. State Your Reason for Telling the Story
  4. Prune Your Details

  5. Use Dialogue

  6. Polish Your Skills

  7. Start Collecting Stories

  8. Master Transmedia Storytelling

  9. Make Sure Your Story Rings True

  10. Use Storytellit

  11. Don't Read Your Story—Tell It

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Gregory Frye's curator insight, August 11, 10:36 AM

Very useful article for anybody who wants to genuinely connect and draw people in.

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Storytelling in Content Marketing: 6 Questions to Avoid the History Class Snooze | Business 2 Community

Storytelling in Content Marketing: 6 Questions to Avoid the History Class Snooze | Business 2 Community | How to find and tell your story | Scoop.it

"Upon occasion, I used to be the girl who fell asleep in history class. It’s not that the history didn’t have value; I just didn’t have enough of a connection to the material to pay attention. Maybe it was the vehicle in which the material was being delivered; the textbook and the teachers in some cases, at other times it might’ve been the story itself.


As it relates to our professional lives, we are constantly consuming information and some of it sticks, while some of it doesn’t. Beyond giving value, we need to give context, relatability, intrigue, connectivity. In other words, we need to tell a story. Storytelling is an art. It takes thoughtful crafting and intuitive development to be effective."


To find out more about how to ensure your content has a story, and that it’s resonating with your audience read the full article to find out more about these six key questions to ask in order to be effective:

  1. Who is the hero?
  2. What is the sequence?
  3. When is the conflict?
  4. Where are the facts?
  5. How does it all come together?
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Four Fiction-Writing Exercises to Wake Up Your Creativity | ARC Communications

Four Fiction-Writing Exercises to Wake Up Your Creativity | ARC Communications | How to find and tell your story | Scoop.it

"When my creativity needs a wake-up call, I turn to techniques I use in fiction writing. Whether you’re struggling with a newsletter or a novel, these are great ways to awaken the senses and get the creative juices (not to mention language and images) going again."


Read the full article to find out more about these four techniques to get the creative juices flowing:

  • take a walk
  • I remember
  • go where it's uncomfortable
  • go with no purpose
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How to Tell a Great Story | Harvard Business Review

How to Tell a Great Story | Harvard Business Review | How to find and tell your story | Scoop.it

"We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?"


Read the full article to find out more about the the principles to remember, two case studies, and these tips:

  • what the experts say
  • start with a message
  • mine your own experiences
  • don't make yourself the hero
  • highlight a struggle
  • keep it simple
  • practice makes perfect
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Storytelling Exercise: Make a Story from an Image | Skills Converged

Storytelling Exercise: Make a Story from an Image | Skills Converged | How to find and tell your story | Scoop.it

Objective:  Make a story based on the image you are given.


Explain that based on the photo they should make a story. The story should be designed in such a way that the photo given to them comes to become the defining moment in the story. For example, it could be a moment of significant revelation and discovery or the moment when a life changing decision has been made.


Via Ariana Amorim
Kim Zinke (aka Gimli Goose)'s insight:

This training exercise could be used for a variety of needs.  If you are trying to work on change management, pick an appropriate image and ask them to write a story that revolves around that.

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How to create and tell the story of your Brand | beloved brands

How to create and tell the story of your Brand | beloved brands | How to find and tell your story | Scoop.it

"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."


To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:

  • There is a substantial back story to explain what makes up the Super Hero.
  • A good Super Hero story saves someone. A good brand should as well.  Each story also has a distinct cry for help.
  • A Super Hero is different than everyone else.
  • There is some super power that makes them even better, without being vain.
  • A good story is one that touches people in an emotional way.
  • A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.
  • A good story is well-organized, has a consistent tone throughout the story and has layers that support the story. 
  • No Super Hero goes alone.  They always have help.

And find the story board format with the 15 questions that you can use to frame your story.

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15 Journaling Ideas for Self-Discovery, Healing, and Fun | Lifehack

15 Journaling Ideas for Self-Discovery, Healing, and Fun | Lifehack | How to find and tell your story | Scoop.it

15 ideas for integrating imagery into your journaling process.


"Get a big journal, print this list and glue it on the first two pages. As you feel called by your inner self for some ICT (Intimate Connection Time), grab your journal and let these prompts inspire you. Use them as a gateway into your core being and as a kindle to ignite your creative power."


Read the full article to find out more details about these journaling ideas:

  1. Journal about things that gave you immense joy as a child.
  2. Find an image in a magazine that reflects your current emotional status.
  3. Pick a favorite inspirational quote and design a journal page around it.
  4. Think about someone who inspires you.
  5. Journal about a high school heartbreak you had.
  6. Take your journal to a park and document what you see.
  7. If you had one superpower what would it be?
  8. Rituals are a huge part of our lives.
  9. Find the lyrics to a song that is attached to a good memory in your life.
  10. Journal about your unhealthy habits.
  11. Take ten minutes to sit with the thought, “What am I most looking forward to in my life?”
  12. Fill your art journal page with all the negative things a caregiver or a parent said to you.
  13. Journal about a secret you have with yourself (that you have not told anyone).
  14. Imagine a perfect date with a romantic partner (that you have or wish to have).
  15. Open up a fresh page and write,”My favorite things in life.”
Kim Zinke (aka Gimli Goose)'s insight:

Use these ideas to generate some great storytelling material.

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Dynamic Story Starter | Freeology

Dynamic Story Starter | Freeology | How to find and tell your story | Scoop.it

"Use this tool to help come up with creative writing topics. Click the buttons for setting, character and conflict suggestions. If you don’t like the suggestions, click again. Maybe you’ll use the idea or maybe it will stir up an original idea."

Kim Zinke (aka Gimli Goose)'s insight:

What a fun tool! This would make a great team building activity. Similar to 5 Card Flickr concept.  Here's an example of what my first selection drew:

  • setting = an airplane
  • character = corrupt politician
  • conflict = your character is terrified of shoes
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Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas | Entrepreneur

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas | Entrepreneur | How to find and tell your story | Scoop.it

"When it comes to creating great content, storytelling is one of the most powerful ways to engage and persuade an audience. But not if you’re telling the same old stories we’ve all heard a thousand times before. You need to tell truly original stories -- otherwise, people will tune you out. (If it’s on the Internet, just assume everyone’s heard it before.)."


Read the full article to find out more about these five steps to discovering and collecting stories nobody’s ever heard before:

  1. Draw on your personal experience.
  2. Read -- voraciously and widely.
  3. Keep your antennae up for stories.
  4. Have a filter.
  5. Put it in the bank.
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The Five Essential Elements of a Great Company Story [Infographic] | MarketingProfs

The Five Essential Elements of a Great Company Story [Infographic] | MarketingProfs | How to find and tell your story | Scoop.it

Concerned that you don't have enough drama or action in your company story? Don't worry. You can craft a company story that is both compelling and informative.


Read the full article to find out more about these five essential ingredients to tell a compelling company story:

  1. Inspiration
  2. Challenges
  3. Claims to fame
  4. Accomplishments
  5. Vision
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5 Innovative Projects Show the Power of Citizen Collaboration | PBS MediaShift

5 Innovative Projects Show the Power of Citizen Collaboration | PBS MediaShift | How to find and tell your story | Scoop.it

"Few newsrooms are leveraging the storytelling potential of their audience and working with citizen reporters and their footage in meaningful ways. The recent Tow Center study on user-generated content found that “UGC is used by news organizations daily and can produce stories that otherwise would not, or could not, be told. However, it is often only used when other imagery is not available.”


The reporting projects below do not use citizen content only as a last resort. Instead, they work with citizens as collaborators in sourcing, investigating and reporting stories. They curate citizen content by finding, verifying and presenting reports from the communities they cover and help their audience understand the larger story that they contribute to. They have resulted in consequential and award-winning coverage, and for journalism educators gathered at this week’s annual AEJMC conference, as well as newsroom editors and entrepreneurs, they provide models of innovation worth paying attention to."


Read the full article to link directly to and find out more about these innovative collaborative storytelling opportunities:

  1. India's community correspondents
  2. Reports from prison
  3. Making sense of a deluge of war videos
  4. Facilitating a community storytelling process
  5. Eyewitness videos form centerpiece of investigation
Kim Zinke (aka Gimli Goose)'s insight:

Take a look at these sites and be inspired.  How could you create your own collaborative storytelling effort for your family, group or community?


Be sure to check out part 2 of this article Skills, Attitudes and Approaches for the Journalist as Curator for more examples, tips, and things to consider when working in these types of collaborative projects.

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How to Tell Your Company’s Story, Build Trust and Boost Sales | Web.com

How to Tell Your Company’s Story, Build Trust and Boost Sales | Web.com | How to find and tell your story | Scoop.it

"By now you know that you have to weave storytelling into your marketing copy. Of course, knowing you need to do it and actually doing it are two different things."


Read the full article to find out more about these tips on how to tell your company’s story in a way that will build trust and thus boost sales:

  • Begin at the beginning
  • Follow basic storytelling techniques
  • Inject passion into it
  • End with a call-to-action that makes sense
  • Read it to your family, kids, and friends
  • Pull your ideal customer into the story
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How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co

How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co | How to find and tell your story | Scoop.it

"Unlike how most people get started writing and creating online, which is typically very lonely, Pixar thrives on collaboration.


A few years back, a former Pixar employee, Emma Coats, tweeted out the below rules on telling stories she’d learned from her senior coworkers at Pixar.


They’ve made their rounds in various corners of the web, but after having had a chance to tour the Pixar office earlier this year, every time I’m stuck on something I’m writing (such as a simple blog post or a script for a video) I’ve started to refer to this list more and more."


Read the full article to find out how the 22 Pixar rules can be applied to telling your personal or business story.

Kim Zinke (aka Gimli Goose)'s insight:

Many people have promoted and interpreted these Pixar rules over the years.  I really like this version as it explains each rule in brief terms most people can relate to.


For a more indepth version and free ebook see this earlier scoop.

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malek's curator insight, August 11, 6:37 AM

"Up" is one of my favorite animations of all times

Pixar movies managed to touch our emotions in a way never felt before.  It's prudent to look at their rules and find what you can apply to your business.

Two Pens's curator insight, August 11, 1:49 PM

My favorite is "you admire a character for a trying more than you admire them for success"; this applies to characters in any business story, not just fiction or nonfiction. 

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Storytelling Using Photography | Contrastly

Storytelling Using Photography | Contrastly | How to find and tell your story | Scoop.it

"Today, illustrations can also come in the form of photos. And in some cases, especially in classrooms, a series of photographs is used to tell a story. There are little to no words needed, just the photographs. This is what visual storytelling is all about."


Read the full article to find out more tips and tricks to help you create a moving story by using:


These five basic elements of a good storytelling photo:

  1. mood
  2. idea
  3. emotion
  4. narration
  5. the message


And ways to come up with photos that tell clear, focused stories.

Kim Zinke (aka Gimli Goose)'s insight:

No matter your age or where you come from images can make a story more interesting and alive.

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Two Pens's curator insight, August 11, 1:51 PM

Took Aline Smithson's photo workshop in Portland this weekend. We used many of these tips in our assignments and guess what? They all contribute to images that carry the story.

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How to Use Storytelling Techniques to Market Your Business (7 Steps) | Business 2 Community

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Business 2 Community | How to find and tell your story | Scoop.it

"Use these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure."


Read the full article to find out more about these seven steps:

  1. Who is your audience? What do they want or need?

  2. We’re all holding out for a hero (or heroine).

  3. Thrill us with plot or “action.”

  4. Climax

  5. Resolution

  6. Credits

  7. “Art is never finished, only abandoned.” –Leonardo da Vinci

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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

The Secret to Telling a Memorable Story With Your Brand | Vandelay Design | How to find and tell your story | Scoop.it

"A little daunted at the thought of writing your own brand story, one that you can actually become? While it does take some time and thought, creating a story for your graphic design business is very doable if you follow some story-telling tips and are honest with yourself."


Read the full article to find out more about this advice and examples, and you’ll have an excellent starting point for pulling your own real story together into a brand that sticks with clients:

  • create your character
  • create the plot
  • start off with a hook
  • don't forget the conflict
  • include a call to action
  • create a realistic voice
  • make it visual
  • add interactive elements
  • create the right pace

Via José Carlos
Kim Zinke (aka Gimli Goose)'s insight:

Great tips that could be applied to any individual or business wanting to tell their story, whether it's online, a resume, or some other medium.

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How to Find Your Voice – Part 3 | Raw Story Life

How to Find Your Voice – Part 3 | Raw Story Life | How to find and tell your story | Scoop.it

"Your voice is who you are – your essence – put out there for the world to see. The hardest part is being brave enough."


This is the end of  a three part series on finding your natural voice. Part 1 and Part 2 provide writing exercises.  Read this article (Part 3) to find out more on these tips to help you find your voice:

  • write a lot
  • experiment
  • learn to really hear yourself
  • find what feels true for you
  • find clarity
  • get rid of the noise
  • user your voice
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Increase Customer Acquisition by 400 Percent with Storytelling, Part 1 | Inc.

"Businesses are struggling to craft authentic and compelling stories and content to engage consumers online and inspire them to act.


So how do you shape a story that will move consumers, without coming across as cheesy? I asked Maria Sipka, CEO of Linqia, a tech company matching social storytellers to brand marketers, to share her tips."


Read the full article to find out more about how to implement these 3 steps to a compelling story:

  1. Find them in their context-and serve up stories there
  2. Be authentic-be a trusted person not trying to sell anything
  3. Track accountability and ROI-close the loop
Kim Zinke (aka Gimli Goose)'s insight:

Keep your eye out for part II of this post which will show how to craft a story to drive business results and then look at some examples of successful stories.

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12 Data Storytelling Blogs to Follow | Capsidea Blog

12 Data Storytelling Blogs to Follow | Capsidea Blog | How to find and tell your story | Scoop.it

Read the full article to find links to 12 blogs that answer different questions about data, data visualizations and storytelling. Here you can learn the fundamentals of how to tell a story through data. There are valuable “how to posts” as well.

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Why Your Marketing Needs to Include Your Company's Story | KISSmetrics

Why Your Marketing Needs to Include Your Company's Story | KISSmetrics | How to find and tell your story | Scoop.it

"Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in?  It’s about telling your story.


In order to help you do that, I’m going to walk you through a 3-Step Story Formula that will show you how you can determine, with the precision of a surgeon’s scalpel, what story to tell, exactly how to write it, and what you need to say in order to get a response (like a click, an opt-in, or even a purchase)."


Read the full article to find out more about these three steps and see examples:

  1. Find your "origin" story
  2. Structure it “hero’s journey” style
  3. How to close
Kim Zinke (aka Gimli Goose)'s insight:

Tell your story well, so your best customers can tell it, too.  Use your story on your company’s about page, in your emails, in your brochures, in any direct mail you send out, and at events where you are speaking. The rule is: “Everywhere you are, your story should be, too.”

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Miguel A. de Jesus's curator insight, July 5, 3:57 PM

It is very important to communicate, not your sameness but your distinctions/differences to your marketplace!

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Transmedia Playbook | Transmedia Storyteller

"The purpose of this book is to stimulate ideas and inspiration. It’s a small catalogue of participatory transmedia storytelling experiences intended to remind, suggest, provide, and inspire creators.


Use the playbook when you’re stuck for ideas. If you want to do something fun but don’t know where to start or if the client puts you on a deadline to propose an experience, use this book as quick reference guide. This book will stimulate ideas and provide structure for your thinking."


Each example story has these sections:

  • Platforms – how this particular example is delivered
  • Format – the participation tropes and experience characteristics
  • Story – an example of how the format might be used
  • Building blocks – the steps used to create the experience
Kim Zinke (aka Gimli Goose)'s insight:

This looks like fun.  An easy way to get started in transmedia storytelling.

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