Scott Monty took the stage at the 2013 New Media Expo in Las Vegasto talk about what he's learned from four years of evolving social media programs at Ford Motor Co. The automaker's social media chief explains how the brand has yielded the virtual floor to its fans and customers, and has revamped how it delivers its messaging.
Read the full article to find out more about these 4 lessons:
- let fans tell your story
- rethink how you share news
- share content everywhere you can
- be willing to experiment and learn from mistakes