How to find and t...
Follow
Find
13.5K views | +13 today
 
Scooped by Kim Zinke (aka Gimli Goose)
onto How to find and tell your story
Scoop.it!

The Art of Storytelling | purematter

The Art of Storytelling | purematter | How to find and tell your story | Scoop.it

"Storytelling is a true art and it will never be lost, just take on new forms. Don’t just tell your story, deliver it. Here’s how to think through your own story creation:

- context first

- narrative

- beginning, middle, and end

- become one

- one key takeaway

- test & release

 

KEY TAKEAWAY:  Build your story with the right context in mind, embody your work, and watch as it evolves into something that can be truly ‘shared’."

more...
No comment yet.
How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
Your new post is loading...
Your new post is loading...
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Storytelling Is The New Black | Brand Quarterly

Storytelling Is The New Black | Brand Quarterly | How to find and tell your story | Scoop.it

"Like many of you, I have sat in marketing meetings with internal stakeholders and heard from the team they need more datasheets or other “needed marketing assets.” From my perspective, “a datasheet with more people photos that allegedly look like your customer” isn’t going to make the difference. The issue is not the datasheet itself, but that the datasheet doesn’t paint the picture for the prospect of what she can expect from your product or service. In fact, Forrester reported that 70 percent of the content B2B buyers read and study before making a purchase decision is actually found by themselves; as opposed to being given to them by marketing or sales. You need to tell a consistent story as to why prospective customers should buy from you."


Read the full article to find out more about these storytelling tips to to create a consistent structure:

  • Setting: Where Your Story Takes Place
  • Characters: Make Your Brand More Human
  • An Event To Start Things Rolling: Let Clients Be The Lead In Your Storytelling
  • Development: Think Like A Movie Director
  • The Climax: It’s About The “Ah Ha” Moment
  • The Ending: Storytelling Is Innate In Marketing Or Public Relations
more...
No comment yet.
Rescooped by Kim Zinke (aka Gimli Goose) from Digital Storytelling Tools, Apps and Ideas
Scoop.it!

The 5 Pillars of Digital Storytelling | Visual.ly

The 5 Pillars of Digital Storytelling | Visual.ly | How to find and tell your story | Scoop.it
Content marketing is a matter of storytelling. When captivating for audiences, product- and/or service-pushing prowess is improved.


Access the article to view more details on these 5 pillars of digital storytelling:

  • audiences want the truth
  • develop meaningful characters
  • make your brand's personality shine through
  • build intrigue through suspense
  • make certain to include a beginning, middle, and end

Via Cindy Rudy
more...
Carlos Rodrigues Cadre's curator insight, June 25, 9:36 AM

adicionar sua visão ...

Ajo Monzó's curator insight, June 26, 2:59 AM

Muy buena base para la elaboración de contenidos para redes sociales.

Carlos Rodrigues Cadre's curator insight, July 6, 4:08 PM

adicionar sua visão ...

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

11 Ways Remarkable Storytellers Create Reality Distortion Fields | Inc.

11 Ways Remarkable Storytellers Create Reality Distortion Fields | Inc. | How to find and tell your story | Scoop.it

"Elon Musk and Steve Jobs are both known for their seemingly mystical power to distort reality. What gives them this ability isn’t a quirk of a charismatic leader; it’s a learnable skill called storytelling.


The better at storytelling someone is, the more that readers and listeners are transported to a whole new world. According to studies conducted on this transportation phenomenon, great stories alter beliefs, result in the loss of access to real-world facts, evoke emotions, and significantly reduce ability to detect inaccuracies. To understand this phenomenon, you don’t need to look any further than your own personal experience desperately rooting for an immortal, time-traveling mutant in X-Men or another equally impossible character and plot from your favorite movie."


Read the full article to find out more about how 11 top online storytellers, who collectively generate hundreds of millions of page views every month, craft stories:

  1. Balance the universal with the specific
  2. Be unapologetically authentic
  3. Test your story until it’s a wow every time
  4. Do a double punch with visual stories
  5. Add incertainty to your plot
  6. Disrupt your industry’s fairy tale stories
  7. Come from a place of stillness
  8. Use open loops to create anticipation
  9. Use quotes to build characters
  10. Find and reverse-engineer the emotions behind great stories
  11. Bring them through an emotional roller coaster
more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

How to tell a story like Robert Munsch | CBC

How to tell a story like Robert Munsch | CBC | How to find and tell your story | Scoop.it

Robert Munsch is an American-born Canadian author of children’s books, noted for his humorous and imaginative stories.


Munsch is known for his exuberant storytelling methods, with exaggerated expressions and acted voices. He makes up his stories in front of audiences and refines them through repeated tellings


Access the article to see a larger version of the image above, which details the steps to tell a story like Munsch:

  • Start with something familiar
  • Add something strange
  • Use repetition and sound effects
  • Find ways for the kids to participate
  • Have a good ending
Kim Zinke (aka Gimli Goose)'s insight:

Even though the tips are aimed at telling stories to children, the techniques could be utilized for any audience in many circumstances.

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Tell Your Story Using Instagram | StarNgage

Tell Your Story Using Instagram | StarNgage | How to find and tell your story | Scoop.it

Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conversation?


Putting this art into practice (and doing it well) is exceptionally essential when it comes to telling your brand’s story using pictures. Instagram certainly is your best friend for this purpose because it is, after all, the new word-of-mouth marketing."


Read the full article to find out more about how to use these questions as a guide to incorporate storytelling on your Instagram platform:

  1. What Message Am I Sending Out?
  2. What Kind of Emotions Will This Picture Evoke?
  3. How Can I Engage Their Imagination?
more...
No comment yet.
Rescooped by Kim Zinke (aka Gimli Goose) from Serious Play
Scoop.it!

Some Very Good iPad Apps for Fighting Writer's Block | Educational Technology and Mobile Learning

Some Very Good iPad Apps for Fighting Writer's Block | Educational Technology and Mobile Learning | How to find and tell your story | Scoop.it

"Writer's block is  a crippling condition in which one's creative process slows down to the minimum. It's a symptom of 'creativity blockage' which hits writers. People differ in how they deal with their writer's block but one effective way we have at our hands is the use of technology."


Read the full article to obtain the links and find out more about these iPad apps that tackle writer's block by providing prompts and incentives to write creatively:

  • Write About This
  • Prompts
  • A Novel Idea
  • The Brainstormer

Via Ariana Amorim
Kim Zinke (aka Gimli Goose)'s insight:

It's always interesting to see where the most seemingly unrelated ideas can take you.  And by focusing on something else is often all you need to get the creativity flowing again.

more...
Cathryn Wellner's curator insight, May 31, 12:05 PM

These can be useful story prompts for storytellers as well as for educators.

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

How to be a Great Brand Storyteller on Twitter | SocialTimes

How to be a Great Brand Storyteller on Twitter | SocialTimes | How to find and tell your story | Scoop.it

"It might seem daunting to tell a compelling story in just 140-characters, but it can be done."


Read the full article to find out more about these tips for telling a great brand story on Twitter:

  • Highlight the change
  • Create a character
  • Time it right
  • Use multimedia
Kim Zinke (aka Gimli Goose)'s insight:

Take advantage of the format.  The brief nature of Twitter keeps you succinct and is a good medium for serial storytellling.

more...
Marco Favero's curator insight, May 25, 3:56 AM

aggiungi la tua intuizione ...

Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
Scoop.it!

Leadership Lessons From the Brothers Grimm | INSEAD

Leadership Lessons From the Brothers Grimm | INSEAD | How to find and tell your story | Scoop.it

"Fairy tales help children to answer basic existential questions, like who am I, what is the good life, where do I belong? Through fairy tales they learn to navigate reality and survive in a world full of ambiguities and dangers.


Executives, with their seeming mastery of the world, may be an unlikely audience for such fantasy. But the universal truth is, everyone likes a story. And fairy tales, with their immediately recognisable dramatics, characters and fundamental moral truths provide universal insights into human behaviour, illustrating the dangers of leadership and various ways in which executives can derail."


Read the full article to find out more about:

  • The fairy tale in the leader’s journey

  • The five deadly dangers of leadership

  • Finding the knight in shining armour within

  • Happily ever after


Via Karen Dietz
more...
Karen Dietz's curator insight, May 21, 12:59 PM

Now here's an unusual piece that makes a lot of great points about the universal truths imbedded in fairy tales, and leadership wisdom.


The article is written by Manfred Kets de Vries of INSEAD. Here's one truth he shares:


"On a deeper level fairy tales can touch on humankind’s deepest fears and desires and be a source of inspiration. By identifying with characters in fairy tales, executives can come to better understand their own internal struggles and turn into more self-aware leaders."


There's more in his discussion of the fairy tale in the leader's journey (and it's not about the hero), and a section on the 5 Deadly Dangers of Leadership.


Go read it now for a different twist on business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

David Hain's curator insight, May 21, 1:15 PM

Interesting leadership take from Manfred Kets de Vries!

Ian Berry's curator insight, May 21, 9:19 PM

Indeed lessons for all in this. I like the 5 leadership dangers particularly the first one about self-knowledge. Everyone can be a leader. Key is being and being requires remarkable self-awareness. The reason most leadership development programs in business schools and organisations fail to produce remarkable leaders is because the focus is on doing more than being.

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Digital Storytelling - A MozTalk Lesson for Blogging | Please Advise!

Digital Storytelling - A MozTalk Lesson for Blogging | Please Advise! | How to find and tell your story | Scoop.it

"Let us tell you a quick story. It starts out with a few of us Lexbloggers attending a #MozTalk in Seattle. While some of us were drawn to the promise of complimentary snacks and beer – all of us were struck by the title “Storytelling through Digital Marketing.”


The all-woman panel of Carrie Jones, Debra Music, Kandice Carlson, Misty Weaver and Erica McGillivray focused on how important storytelling is in today’s online world. Not only do you need to tell the story of your brand, but you need to be listening to the stories of your audience. Story telling is not a one way street – it never has been and especially in today’s online world, it’s all about the community of stories. This MozTalk was awesome because it reinforces what we believe to be true: blogging is storytelling."


Read the full article to find out more about these three main themes about storytelling in the digital age:

  1. It’s nothing if it’s not authentic.
  2. Developing a story is a two-way street.
  3. Stories take time.
Kim Zinke (aka Gimli Goose)'s insight:

Each of the tips includes good questions to ask yourself to see if you're on track.  This all means that you need to tell your story through your blog and share stories that resonate with your audience.

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

60+ Awesome, Free Tools for Modern Storytellers | Medium - ReadThisThing

60+ Awesome, Free Tools for Modern Storytellers | Medium - ReadThisThing | How to find and tell your story | Scoop.it
We’ve researched and tried all kinds of storytelling tools. Here are the ones you need to know about.


Find out more about the tools listed under these headings:

  • writing
  • websites/blogs
  • getting paid
  • reporting
  • staying organized
  • staying up on the news
  • audio
  • video
  • images
  • resources
  • email
  • social media
  • SEO
more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Enchant Customers With the Story Behind Your Brand | Entrepreneur

Enchant Customers With the Story Behind Your Brand | Entrepreneur | How to find and tell your story | Scoop.it

"“Eat it and get out!” That’s the mantra for Ed Debevic’s, Chicago’s only retro themed diner. At Ed Debevic’s, guests step into a 50’s–style diner to experience the ambiance of a misty yore, complete with bobby sox, saddle shoes, and juke box. The surprise “twist” on this nostalgic experience is that the front-of-the-house employees are professional entertainers, trained to create a rollicking, in-your-face service experience.


Ed knows how to run an effective restaurant. Ed also knows how to run a “storied” restaurant. The tactic he has selected is the one used by many of the service greats, including Cirque du Soleil, DisneyWorld, Universal Studios Hollywood, Universal Orlando, Hard Rock Café, and many of the top hotels in Las Vegas. They all start with a front story or theme, use a back-story for depth, and include a storyboard to map out the customer experience. To this they add set, costume, and, if need be, script to convey the story."


Read the full story to find out more about using storying as a part of your service experience and the four main components on which you need to focus:

  1. Find or develop a strong front theme and back story.
  2. Develop and use a storyboard of the customer experience.
  3. Dress your “set” in sync with your story.
  4. Dress employees to fit the story.
Kim Zinke (aka Gimli Goose)'s insight:

People connect more easily with brands that make their story a central part of the customer experience.  So make it an entertaining story that they won't soon forget.

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

20 Reasons Why You Should Write Your Family History: Association of Personal Historians Experts Weigh In | APH Blog

20 Reasons Why You Should Write Your Family History: Association of Personal Historians Experts Weigh In | APH Blog | How to find and tell your story | Scoop.it

"When a librarian by the name of Carmen Nigro published a post on the New York Public Library blog entitled 20 Reasons Why You Should Write Your Family History, personal historians and APH members around the world rejoiced. Ms. Nigro had tapped into the multitude of absolutely terrific reasons individuals, families and organisations should consider working with a personal historian to preserve their stories.


Tomorrow, we launch the first in a weekly, 20-part series inspired by the New York Public Library blog post. The following 20 members of the Association of Personal Historians will expand upon each of the 20 important motivations listed in Nigro’s article."


At the time of this post, the series was at #8.  Bookmark the site so you don't miss any future articles.  To find out what each of the 20 topics will be about, read the blog 20 Reasons Why You Should Write Your Family History that kick-started this series. But expect to find out about the how important your stories are to future generations, depict your ancestors how you see fit, therapeutic value, and much more.

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

15 Insanely Actionable Storytelling Tips For Your Next Business Presentation | Nuts & Bolts

15 Insanely Actionable Storytelling Tips For Your Next Business Presentation | Nuts & Bolts | How to find and tell your story | Scoop.it

"Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action.


You might be thinking, “That’s great if you’re Steve Jobs, but how do I even begin turning my dry, everyday material into a story…let alone a gripping one?”


Well today I’m going to help you out with 15 insanely actionable storytelling tips and tricks to get you into the storytelling mindset, regardless of what type of material you’re working with."


Read the full article to find out more about these tips:

  1. Find Your Characters And Make Them The Focal Point Of Your Presentation
  2. Set The Stage By Describing Where You Are Now And Where You Want To Be In The Future
  3. Describe What Needs To Be Overcome And Highlight Why This Will Be Difficult
  4. Emotionally Invest Your Audience In The Struggle (Define Failure Or The Status Quo)
  5. Emotionally Invest Your Audience In The Outcome (Define What Success Looks like)
  6. Challenge Your Audience’s Assumptions By Adding A Twist
  7. Onboard Your Audience With An Interesting Metaphor THEY Can Relate To
  8. Show Your Audience Exactly What You Are Talking About
  9. Highlight The Important By Cutting Out The Unimportant
  10. Use Sound Effects To Anchor Important Details In Your Presentation
  11. Use Silence To Create Emphasis And Draw Your Audience Into Your Story
  12. Create A Warm Fuzzy Feeling By Sharing A Personal Or Vulnerable Experience
  13. Pace Out Your Story To Allow Your Audience To Breathe
  14. Turn Your Important Data Points Into Memory Glue
  15. End Your Story With A Bang And Then Shut Up
Kim Zinke (aka Gimli Goose)'s insight:

I like how each tip is laid out with steps, examples, and how it will improve your story. 


You can also download the article as a pdf (link is in article)

more...
Karen Dietz's curator insight, April 28, 6:19 PM

I like this piece! At first I was thinking, "Oh no, here's another headline designed to jerk my chain!" I think it's the word "insanely" that made me skeptical. But I check it out anyway, and am glad I did.


Why? Because it has some very refreshing things to say about structuring a storied presentation that will bring on the Wow! factor. And there are some great points about delivery, also.


There's a lot to gain from this post that contains material I usually don't see when authors write about storytelling and presentation.


Follow these tips here and I think you will win big next time you speak to a group.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jose Gonzalez's curator insight, April 29, 1:53 PM

Awesome!!

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Starter Exercises for Interactive Storytelling | ProfHacker

Starter Exercises for Interactive Storytelling | ProfHacker | How to find and tell your story | Scoop.it

"When we think about bringing interactive fiction into the classroom we often focus on the technology. I’ve written here about using accessible tools such as Twine, Twine 2.0, Inform 7, and Inklewriter to create everything from games to interactive essays and digital humanities projects. Bringing in software of this type can be a great way to transform an assignment and add procedural literacy outcomes to a range of disciplines. However, before we get into the technology, we need an idea."


Read the full article to find out more about these exercises that provide playful starting points to making interactive narratives:

  • Interactive Fiction Party Game
  • Create Your Own Writing Adventure
  • Existing Generative Games
more...
No comment yet.
Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
Scoop.it!

Five Common Rookie Storytelling Mistakes | Forbes

Five Common Rookie Storytelling Mistakes | Forbes | How to find and tell your story | Scoop.it

"I’m devoting this post to some of the rookie storytelling mistakes I’ve seen in my 18 years as the President of Public Words Inc. Specifically, in the form of presentations and speeches."


Read the full article to find out more about these five common rookie storytelling mistakes:

  1. In trying for shock value, they deprive their listeners of interest.
  2. In a desire to be authentic, they give us too much information.
  3. In a desire to interest a wide audience, they fail to go deep.
  4. In a fear of self-disclosure, they fail to tell us the most important things.
  5. In a wish to appear successful, they hide their failures.

Via Karen Dietz
more...
Karen Dietz's curator insight, June 18, 10:01 AM

What a great post! These are seldom talked about storytelling mistakes, so I was thrilled when I found this article by Nick Morgan, writing for Forbes.


Check them out and see if you are doing any of these -- like, maybe going for shock value?


See if you need to tweak your business storytelling with this list.

Rescooped by Kim Zinke (aka Gimli Goose) from Serious Play
Scoop.it!

3 Storytelling Tips - From Acclaimed Writer Burt Helm | SlideShare - Ethos3

Learn how to tell stories that will captivate even the most challenging audiences by reading the blog post that gives the complete behind-the-scenes story about this presentation: http://buff.ly/1B8ehRa


View the presentation to find out more about these 3 steps tpo a good story:

  1. Beginning - complication
  2. Middle - therefore & but
  3. End - transformation

Via Ariana Amorim
Kim Zinke (aka Gimli Goose)'s insight:

"Ensure that your story stands out from the crowd. Start your story with a gripping complication, continue with a middle woven together with “therefore” and “but,” and conclude your story with a moment of transformation. Also, remember that product pitches, or funding announcements, are not stories; they’re self-promotional memos. To find a story worth telling, you need to dig deep to uncover moments of transformation. You can do it. Go find your story." ~ Ethos3 blog post

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

77 Types of Content to Feed Your Audience | PR Newswire

77 Types of Content to Feed Your Audience | PR Newswire | How to find and tell your story | Scoop.it

Today’s audience is hungry for content, but individuals are following their own customized path of consumption. While some may be starving for a hearty research report, others prefer their information intake broken down into bite-sized nuggets. By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites.


Read the full article to find out more about considering the four basic “food groups” of content creation to get you to your menu of 77 storytelling content types:

  • Share Wisdom through WORDS
  • Paint a Picture Using STATIC IMAGES
  • Create Impact with DYNAMIC MULTIMEDIA
  • Invite Participation via INTERACTION
  • Building a Diverse Menu (snacks, starters, entrees, desserts)
Kim Zinke (aka Gimli Goose)'s insight:

Check out the companion SlideShare found at the bottom of the article to see how the final menu comes together.  Nicely done!

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Seven Strategies for Humanizing Brand Storytelling | Huffington Post

Seven Strategies for Humanizing Brand Storytelling | Huffington Post | How to find and tell your story | Scoop.it

|Thanks in great part to social networks, new traditions of storytelling for business/brands have evolved from what "THEY" the businesses, want people to know, to the stories that people care about. This shift has meant that businesses have had to learn (often times the hard way) that marketed information is not really communication, least of all a story worthy of inspiring engagement or conversation with others.


I've worked with brands for over twenty years. Admittedly, I have crafted my fair share of "traditional" stories for my clients. Over time though, I've come to recognize that certain kinds of stories are more successful than others in bringing business and people closer together. These stories succeed because of their ability to produce greater emotional and social engagement, and thereby story-sharing with others."


Read the full article to find out more about these seven strategies for how to evolve beyond mere information to a more human-centric approach to storytelling:

  1. FROM Focus on Size and Stats TO the People Within
  2. FROM Mass Media Push TO Building Engaging Relationships
  3. FROM Demographics TO Understanding People & Communities
  4. FROM Closed Culture TO Collaborative Social Business
  5. FROM Leadership Authority and Title TO Leadership Vision and Influence
  6. FROM Stories of Product and Process TO Promise and Purpose
  7. FROM Marketing Communication to Enabling Social Currency
more...
No comment yet.
Rescooped by Kim Zinke (aka Gimli Goose) from Digital Storytelling
Scoop.it!

How to pick powerful stories for your presentation | SlideShare - Presentation Studio

View the SlideShare to find out more about these points to help you pick a story for your presentation:

  • Personalise
  • Perspective
  • Who is the hero?
  • Give authenticity
  • Add drama
  • Fame & fortune
  • Happy endings
  • Ask others


Note:  There doesn't appear to be anything on slides 10-16.


Via José Carlos
more...
Joyce Valenza's curator insight, May 25, 8:55 AM

Very powerful tips for personalizing communication and sharing emotion!

Fausto Cantu's curator insight, May 25, 9:42 AM

Cómo escoger historias poderosas

Joanne Schmidt's curator insight, May 26, 9:13 AM

helpful hints for any storytelling, using digital tools or not

may be used for Attic Archeology projects and/or TED club

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Storytelling: 7 Ideas About What to Tell Your Audience | The Social Ms

Storytelling: 7 Ideas About What to Tell Your Audience | The Social Ms | How to find and tell your story | Scoop.it

"They simply started telling stories. And believe me there are many stories out there, which you can tell just as well and people will like to read your stories. To help you come up with some ideas and start out with your own storytelling, here are some examples of what kind of stories you could tell (and what stories other people tell).


Keep in mind, the stories, which will work best for you depend on what situation you are in, what audience you want to attract and what you want to achieve with your stories. And also keep in mind, the best stories which YOU can tell have your personality in them – so, do not be afraid to show it."


Read the full article to find out more about these examples of stories you could tell:

  1. Tell how you solved problems other people might have too
  2. Give your opinion on some current “hot topics” in your area of interest

  3. Relate how you built (or are building) your business

  4. Give your clients a voice

  5. Give your employees a voice

  6. Tell how you tested different solutions for a problem and why you chose the one you chose

  7. Tell how you solved your client’s problems

  8. Answer questions with your storytelling

more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

How To Make A Fairy Tale Convert : The Art Of Storytelling | Medium

How To Make A Fairy Tale Convert : The Art Of Storytelling - The Coffeelicious - Medium

"Storytelling is the art of convincing your target audience to empty their pockets for your products and services without actually giving them a sales pitch. What replaces the sales pitch in this campaign is a fairy tale that revolves around their lives and features your products every now and then showcasing how ‘useful’ they are.


Great stories always begin with a hook, making a promise to the reader that reading it is going to be worth their time (and money). The first and foremost thing to do post setting the hook, is to make your customer the hero of the story!


Then you can walk in all the elves and miscellaneous fancies to keep him hooked; no matter which character you use, ensure that is relatable to the reader and not you.


No matter how long your story is, the one thing that will keep your readers going is the crown prize that is being promised or suggested through the tale. The next step is to just make sure your story has a happy ending that is in sync with what has been filled in by your audience previously via feedbacks, polls and other interactions.

Remember, everyone loves a happily ever after!"


Read the full article to find out more about these tips to keep in mind when you tell your own fairy tale:

  1. Don’t be Cruella — just quit the show off!
  2. Don’t run on Cinderella’s time — make it last!
  3. Don’t be a bore — what if the shoe never got lost?
  4. Don’t go haywire — stick to a theme!
  5. Don’t add to their grief — make it a happy ending!
  6. Don’t make the ending a definite one — keep them wanting more!
Kim Zinke (aka Gimli Goose)'s insight:

There's some good references and visuals in the article - Pixar's 22 rules, the hero's journey, and storytelling TED style.

more...
No comment yet.
Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
Scoop.it!

Storytelling Parties

Storytelling Parties | How to find and tell your story | Scoop.it

"Welcome to storytelling parties. Here is a place where those of us who appreciate the art of storytelling come to mingle, share storytelling ideas and techniques, find storytelling inspiration, learn about the history of storytelling, and discover storytelling festivals."


Hold your own storytelling party.  Access the website to get to their blog and find out more about how to:

  • Learn how to throw a party
  • Cultivate great storytelling ideas, themes and techniques
  • Learn about the art of storytelling
  • Share stories and storytelling ideas with other contributors
  • Listen to other storytellers
  • Storytelling kits

Via Karen Dietz
Kim Zinke (aka Gimli Goose)'s insight:

What a great resource.  Use the ideas and resources found on this website to host your own storytelling party - at home or at work (e.g. team building).

more...
Karen Dietz's curator insight, May 5, 2:37 PM

I originally curated this article and website many moons ago. When I went to find it today in this curation -- it was gone! I don't know what happened, but I found it again anyway.


What I really like about this post is that it goes beyond "pick a card and tell a story" kind of party game. For a great storytelling party, it's all about picking the theme (yes, down to the food and drink!), and then sparking stories in others.


This what a terrific way this could be to gather customer or staff stories. Or stories from conference participants. There are lots of ideas here.


This article/website tells you exactly how to do have a storytelling party. Yah! More fun to have with storytelling! This could be great for event planners, corporate get-togethers/retreats, and anyone who wants an excuse to party :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Why Companies Need Novelists | Fast Company

Why Companies Need Novelists | Fast Company | How to find and tell your story | Scoop.it

Novelist Mohsin Hamid is now working for the half-century-old creative consultancy Wolff Olins as the company's first chief storytelling officer (CSO).


"The CSO is a thoroughly modern title, the product of a growing interest in corporate storytelling, a pursuit that has lured other established writers and journalists into the world of corporate hackery.


Hamid's job isn't to shill for Wolff Olins or tell its own story, but to help its clients learn how to tell theirs—or find out what their story is to begin with.


Hamid says there are three moments in a company's life cycle when most leaders become aware of the importance of internal storytelling. The first is at birth. The second opportunity for storytelling comes when new leaders arrive, or when a company is acquired.  A third occasion for storytelling is when a company seems to be having difficulty growing."


Read the full article to find out more about the above three points and Hamid's following tips for crafting your company's internal story, to motivate your employees, and maybe discover new strategies along the way:

  • Be true
  • It's about "you," not you
  • Don't be afraid of emotion
  • Keep it simple
  • Hire a novelist
more...
No comment yet.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

What I've learned in cultural tourism: Seven storytelling tips | Dale Jarvis

What I've learned in cultural tourism: Seven storytelling tips | Dale Jarvis | How to find and tell your story | Scoop.it

"I’ve been running the St. John’s Haunted Hike ghost tour and working as a professional storyteller since 1997, and along the way, I have trained many other storytellers, guides, museum workers and interpreters, volunteers, and docents about telling stories in museums, historic sites, and parks. I was recently asked for a list of things I have learning in a cultural tourism context."


Read the full article to find out more about Dale's seven storytelling tips:

  1. People want to hear good stories, well told
  2. Tourists want to feel like they are in on something local, or something secret
  3. Tell real stories about real people
  4. Tell a story you love, and your audience will love it too
  5. Don’t be afraid of difficult stories
  6. Stories are a living thing
  7. Be mindful of whose stories you are telling, and whose stories are not being told
Kim Zinke (aka Gimli Goose)'s insight:

These rules can also be applied to organizations and personal stories.

more...
SNMinc WebGems's comment, April 30, 1:56 AM
Good rules to follow for creating attractive content. Capturing audience attention is really important and story telling really helps. Thanks for sharing.
Scooped by Kim Zinke (aka Gimli Goose)
Scoop.it!

Beyond the Hero’s Journey: Four innovative models for digital story design | steveseager

Beyond the Hero’s Journey: Four innovative models for digital story design | steveseager | How to find and tell your story | Scoop.it

"Roland Barthes, master linguist and semiotician once said: “There are countless forms of narrative in the world.” And yet the majority of western storytellers have been ploughing just one narrative model for well over 60 years: Joseph Campbell’s Hero’s Journey from the Hero with a Thousand Faces.


While it has its value, Campbell’s model is not a useful model for digital story design on a structural level. Down below, I offer four alternative narrative structures that we could use to design intelligent stories more fitting to our digital context."


Read the full article to find out more about these narrative forms, their differences, and how to apply these forms:

  1. Scandinavian
  2. Indian
  3. Central African
  4. Autochthonous
Kim Zinke (aka Gimli Goose)'s insight:

This article gives some insight about why a story may not be popular across cultures.

more...
No comment yet.