"To know your story, you must dig deep into the vaults of your brand's history, and into the minds and lives of your customers, employees and stakeholders. Bestselling novelist Stephen King likens writing a story to digging for fossils.
That’s what these 72 questions are tailored to do. With these questions, you’ll put human faces to your business. You’ll learn how to tell the stories of the heroes in your company (there are more of them than you realize).
No more excuses. You’ll no longer have the option of hiding behind the old excuse:“We don’t have a story, we’re just a business who sells stuff.”
Every business has a story."
Read the full article to discover the 72 questions about your:
- brand identity