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The Literacy Shed

The Literacy Shed | How to find and tell your story | Scoop.it
A website for teachers filled with ideas for literacy teaching using visual resources such as film, animation, photographs and picture books.

Via Jean Anning, Petra Pollum
Kim Zinke (aka Gimli Goose)'s insight:

Even though this site is aimed for young school aged children, a lot of the  information is related to storytelling that could be used by any age group.

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Pippa Davies @PippaDavies 's curator insight, December 11, 2012 11:47 AM

Awesome resources for teaching literacy, or book club related discussions.  

Stacey Py Flynn's curator insight, December 23, 2012 8:32 AM

Nicely done archive of short videos and animation for teaching and learning. 

Sean Stoakes's curator insight, March 20, 2013 6:28 PM

A website created for teachers and eductors to use animations and films as a teaching resource. The website shows that animation could be used a teaching tool

 

How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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The Ultimate Storytelling Guide Infographic | e-Learning Infographics

The Ultimate Storytelling Guide Infographic | e-Learning Infographics | How to find and tell your story | Scoop.it

"As attention spans dwindle and the amount of content skyrockets, it’s important to know how to tell a good story."


Read the full article to view the Ultimate Storytelling Guide infographic which covers:

  • A Story About Storytelling
  • What is Storytelling?
  • What Will Storytelling Do for My Brand?
  • Why Storytelling Works
  • Finding Your Story?
  • Telling Your Story?

Via Cindy Rudy
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10 Best Books for Learning the Art of Business Storytelling | Story Bistro

10 Best Books for Learning the Art of Business Storytelling | Story Bistro | How to find and tell your story | Scoop.it

"There are scads of blog posts and books out there all telling you WHY storytelling is so important.  But HOW the heck do you tell a great story? That’s the $20,000 question.


It’s a question I attempt to answer here on this blog. And it’s the study of millions of writers, poets, marketers, speakers, and teachers across the globe. If you’d like to join them and learn more about HOW to tell a great story (and how to keep at it when you start to doubt yourself), here are my top book recommendations for you."


Read the full article to find the list and links to 10 books to get you started on the path to telling a compelling business story.

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What Does Business Storytelling Strategy Look Like? | Medium - David Butler

What Does Business Storytelling Strategy Look Like? | Medium - David Butler | How to find and tell your story | Scoop.it

"The 2015 Content Marketing Institute Survey clearly highlights the pain of not having a documented strategy to deliver effective storytelling. Regardless of B2B or B2C, we marketer’s are on the hook to put strategy into our content marketing.


But what does a content strategy look like? How does it relate to a marketing strategy? How do you know you have it?"


Read the full article to find out more about this summary of what business storytelling strategy looks like:

  • When done right you see the same person, purpose, and program in every piece of content.
  • The different pieces of content are complimenting each other, telling the same story.
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[Resource] The State of Storytelling | The Storytelling Non-Profit

[Resource] The State of Storytelling | The Storytelling Non-Profit | How to find and tell your story | Scoop.it

"“The State of Storytelling” is a project that came to life out of an interest to know how the nonprofit sector is actually using stories and what results organizations are getting. Stories are constantly talked about as a tactic, but are they really helping nonprofits get better fundraising results?


Together, Network for Good and I teamed up to survey more than 400 nonprofits about storytelling."


Read the full article to download the findings of this research.  You'll find out more about:

  • The top three most popular channels for storytelling
  • Emerging trends
  • Recommendations to help your organization
  • Measuring the impact of stories
  • Testing stories
  • Creating a culture of storytelling
  • Creating a storytelling strategy
  • Examples of great storytelling
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Grenoble introduces short story dispensers in public areas | Konbini

Grenoble introduces short story dispensers in public areas | Konbini | How to find and tell your story | Scoop.it

"To make the time pass and to allow its residents to enjoy a little culture, Grenoble has introduced short story dispensers in public areas around the town.


It is now possible to read stories that can be consumed in however much time you’ve got to kill. The ‘three minute’ format, for example, takes the form of a piece of paper 8cm wide and 60cm."


Read the full article to find out more about this unique storytelling vending machine.


Via Dr. Madelyn Blair
Kim Zinke (aka Gimli Goose)'s insight:

Love this idea.  I would like to hear more about this idea.  Who writes the stories and if you can pick a genre.  I could see these types of dispensers being used to tell local stories and history.

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Dr. Madelyn Blair's curator insight, October 16, 2015 1:11 PM

Innovation occurs in the most unexpected ways. Just imagine waiting in the cafeteria line and have a story you can read in 3 minutes in your hand. Grenoble, France is experimenting with ways to fill the gaps in people lives as they wait in lines. But imagine what you might do in your company with something that conveys a new initiative in a little story or explains a value of the company through a little story. I think there are lots of possibilities here. What do you think? This review was written by Madelyn Blair, PhD. Visit her at madelynblair.com or follow her @madelynblair.

Cathryn Wellner's curator insight, October 18, 2015 4:00 PM

I love this idea - what a way to transform the irritation of waits in queues, not to mention all the other possibilities for this approach to story sharing.

Judith van Praag's curator insight, October 19, 2015 1:54 PM
Picking up a story while waiting, or on your way to the next destination. Seeing the headline my first association was with the Story Chairs an audiovisual project conceived and executed by Seattle artist/writer Tina Hogatt. Yours truly contributed a story to the series that visitors to Jack Straw Productions Gallery could enjoy seated in an especially constructed easy listening chair. My response to the story dispenser is two-fold. On one hand I applaud the idea that a larger audience is exposed to the work of short story writers, on the other hand I think stories are unfolding all around us, and allowing people to look around, and see what's going on in their environment, giving them room to spin their own tales ought to have room, or space to develop. My thought: provide a short short, or flash fiction piece, AND encourage the reader to look around and create their own narrative.
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Five Elements of a Strong Story in Leadership Communications | Bill Baker and Co

Five Elements of a Strong Story in Leadership Communications | Bill Baker and Co | How to find and tell your story | Scoop.it

"Of all the communications tools available to a leader, perhaps none is more powerful than storytelling.


To reap the greatest rewards from storytelling in the workplace and steer clear of the risks, one must think strategically about the stories they tell, making sure they can first identify what they need a story to achieve so they can then find or develop the right story to achieve it. It also involves building great stories to be told. And while every story is different and unique, all great strategic stories are composed of five essential elements."


Read the full article to find out more about these 5 essential elements in leadership storytelling:

  1. Premise
  2. Platform
  3. Person
  4. Plot
  5. Point
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Kim Zinke (aka Gimli Goose)'s curator insight, September 11, 2015 4:09 PM

Help your leaders build their storytelling skills.  They can be one of the most effective communication channels you have.


"Paying attention to the middle three element outlined above (Platform, Person and Plot) will ensure your story is engaging and captivating and something people will understand and want to listen to until the end. Paying attention to the first (Premise) and fifth (Point) elements will ensure your story is strategic: that it’s relevant to the workplace situation in which you’re telling it and that the audience is rewarded with something meaningful in hearing it."

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The Business of Story Podcast | Convince and Convert

The Business of Story Podcast | Convince and Convert | How to find and tell your story | Scoop.it

While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. The Business of Story podcast's goal is to help you craft and tell compelling stories that sell – online and off. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Host Park Howell promises that within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.


A new show will be released every two weeks. Guests to the show’s website, TheBusinessofStory.com, will find a number of storytelling tools, including an interactive 10-step story cycle PDF, an e-book that explains the story cycle process and a worksheet that guides communications professionals in using the story cycle to craft a brand strategy. Additional tools will be added with the advent of newly released episodes.

Kim Zinke (aka Gimli Goose)'s insight:

I've listened to all the episodes of this new podcast series - and have enjoyed them all.  You can access podcasts and resources a few different ways:



Here's an article excerpt providing a bit more background.

http://azbigmedia.com/ab/local-ad-exec-launches-business-storytelling-podcast

"Advertising executive Park Howell, founder and president of Park&Co, has partnered with digital and social marketing expert Jay Baer, founder and president of Convince & Convert, to create a podcast that showcases the power of storytelling for business. “The Business of Story” will explore a pragmatic approach to storytelling and how marketing and communications professionals can use universal story structure to better connect with customers and move people to action."

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11 Ways To Improve Your Business and Personal Storytelling Today | One Month

11 Ways To Improve Your Business and Personal Storytelling Today | One Month | How to find and tell your story | Scoop.it

"Businesses are using storytelling as a way to improve their core messaging, branding, and marketing. 


This essay will look at some of the core truths about stories and storytelling in Part I (common storytelling principles that apply to business & life, tips #1-7), and then I'll share a few tools that are practical and easy to implement in Part II (how to improve your business & personal storytelling today, tips #8-11). Use these core principles across many communication needs, from a personal biography to the description of your company."


Read the full article to find out more about these 11 storytelling tips:

  1. Everyone is a storyteller.
  2. We tell stories to connect, dream, and imagine.
  3. Stories are how we are hardwired.
  4. A story is what you take with you.
  5. We are surrounded by far too many examples of bad storytelling — powerpoints, inadequacy marketing, and droll presentations have numbed our innate ability to tell stories.
  6. When you sell anything — yourself, a brand, a business — you tell a story.
  7. We are naturally curious, and we all want to be smart.
  8. Your English teacher was right — it is about "showing" versus "telling."
  9. Detail, detail, detail. The environment matters — because it lays the foundation for imagination. 
  10. Introduce conflict — by using the "bait" method.
  11. Shorter is often better. Keep it simple!
Kim Zinke (aka Gimli Goose)'s insight:

We can recognize when we're captivated by a great story. The problem is dissecting what's happening into tools you can use to your advantage later.  These 11 tips help you do that.


Be sure to check out the end of the article for a few ways to practice these techniques.

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New guide reveals how to tell your organization's story | Ragan

New guide reveals how to tell your organization's story | Ragan | How to find and tell your story | Scoop.it

"Have you wondered how to shoot a hospital video story that moves your audience to tears?  Or how to write a CEO speech that will earn a standing ovation?


Nasdaq Corporate Solutions and Ragan Communications are offering a free guide—Strategic Storytelling—full of tips for telling your organization's story though a wide range channels, from newsletters to videos."


Read the full article to obtain the link to this free guide featuring advice and case studies from corporations such as Intel, Fiat Chrysler Automobiles and American Express Open Forum. This 24 page guide covers:

  • The three elements of a story
  • How to find stories within your company
  • Starting your story: the anecdotal lede
  • How to bring your story to life with video
  • How to write memorable speeches & intriguing op-eds
  • How to write compelling press releases
  • Storytelling using brand journalism
  • How to get emotional with images
  • How to educate and entertain with infographics


Kim Zinke (aka Gimli Goose)'s insight:

Your company isn’t just an organization. It is a story. There are narratives to be found in its history, employees, and

customers. You can present your story in white papers, videos, blogs, speeches, op-eds, websites, and even press
releases.  Use this nicely laid out guide, full of examples and links to additional information, to help you understand the why's and how's of organizational storytelling.  And how to be strategic about it.

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Storytelling Is The New Black | Brand Quarterly

Storytelling Is The New Black | Brand Quarterly | How to find and tell your story | Scoop.it

"Like many of you, I have sat in marketing meetings with internal stakeholders and heard from the team they need more datasheets or other “needed marketing assets.” From my perspective, “a datasheet with more people photos that allegedly look like your customer” isn’t going to make the difference. The issue is not the datasheet itself, but that the datasheet doesn’t paint the picture for the prospect of what she can expect from your product or service. In fact, Forrester reported that 70 percent of the content B2B buyers read and study before making a purchase decision is actually found by themselves; as opposed to being given to them by marketing or sales. You need to tell a consistent story as to why prospective customers should buy from you."


Read the full article to find out more about these storytelling tips to to create a consistent structure:

  • Setting: Where Your Story Takes Place
  • Characters: Make Your Brand More Human
  • An Event To Start Things Rolling: Let Clients Be The Lead In Your Storytelling
  • Development: Think Like A Movie Director
  • The Climax: It’s About The “Ah Ha” Moment
  • The Ending: Storytelling Is Innate In Marketing Or Public Relations
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The 5 Pillars of Digital Storytelling | Visual.ly

The 5 Pillars of Digital Storytelling | Visual.ly | How to find and tell your story | Scoop.it
Content marketing is a matter of storytelling. When captivating for audiences, product- and/or service-pushing prowess is improved.


Access the article to view more details on these 5 pillars of digital storytelling:

  • audiences want the truth
  • develop meaningful characters
  • make your brand's personality shine through
  • build intrigue through suspense
  • make certain to include a beginning, middle, and end

Via Cindy Rudy
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Carlos Rodrigues Cadre's curator insight, June 25, 2015 9:36 AM

adicionar sua visão ...

Ajo Monzó's curator insight, June 26, 2015 2:59 AM

Muy buena base para la elaboración de contenidos para redes sociales.

Carlos Rodrigues Cadre's curator insight, July 6, 2015 4:08 PM

adicionar sua visão ...

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11 Ways Remarkable Storytellers Create Reality Distortion Fields | Inc.

11 Ways Remarkable Storytellers Create Reality Distortion Fields | Inc. | How to find and tell your story | Scoop.it

"Elon Musk and Steve Jobs are both known for their seemingly mystical power to distort reality. What gives them this ability isn’t a quirk of a charismatic leader; it’s a learnable skill called storytelling.


The better at storytelling someone is, the more that readers and listeners are transported to a whole new world. According to studies conducted on this transportation phenomenon, great stories alter beliefs, result in the loss of access to real-world facts, evoke emotions, and significantly reduce ability to detect inaccuracies. To understand this phenomenon, you don’t need to look any further than your own personal experience desperately rooting for an immortal, time-traveling mutant in X-Men or another equally impossible character and plot from your favorite movie."


Read the full article to find out more about how 11 top online storytellers, who collectively generate hundreds of millions of page views every month, craft stories:

  1. Balance the universal with the specific
  2. Be unapologetically authentic
  3. Test your story until it’s a wow every time
  4. Do a double punch with visual stories
  5. Add incertainty to your plot
  6. Disrupt your industry’s fairy tale stories
  7. Come from a place of stillness
  8. Use open loops to create anticipation
  9. Use quotes to build characters
  10. Find and reverse-engineer the emotions behind great stories
  11. Bring them through an emotional roller coaster
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How to tell a story like Robert Munsch | CBC

How to tell a story like Robert Munsch | CBC | How to find and tell your story | Scoop.it

Robert Munsch is an American-born Canadian author of children’s books, noted for his humorous and imaginative stories.


Munsch is known for his exuberant storytelling methods, with exaggerated expressions and acted voices. He makes up his stories in front of audiences and refines them through repeated tellings


Access the article to see a larger version of the image above, which details the steps to tell a story like Munsch:

  • Start with something familiar
  • Add something strange
  • Use repetition and sound effects
  • Find ways for the kids to participate
  • Have a good ending
Kim Zinke (aka Gimli Goose)'s insight:

Even though the tips are aimed at telling stories to children, the techniques could be utilized for any audience in many circumstances.

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The Six Stories You Need in Your Storytelling Repertoire | A Quarter for a Tale from Sean Buvala

The Six Stories You Need in Your Storytelling Repertoire | A Quarter for a Tale from Sean Buvala | How to find and tell your story | Scoop.it

""Do I have enough stories for the work I want to do?" is a common question I hear. The number of stories you need changes based on where and when you will be using your stories. That's the short answer.  Generally, you need three times the stories you think you will need.


However…As a coach, I like to think of the question a bit deeper. I think it's important to recognize the type of stories a teacher or teller needs, not just the volume of stories."


Read the full article to find out more about these six stories you should have in your repertoire:

  1. Stories that promote change
  2. Stories that inspire awe in you, the storyteller
  3. Stories that are workhorses
  4. Stories that are funny
  5. Stories you don't tell anymore
  6. Stories you won't ever tell
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How To Move People With Your Story | Lisa Nichols

"In this excerpt from Consciousness Engineering, Lisa Nichols gives some practical examples of what we mean by "telling your story" and how it can help you in every aspect of your life, whether it's professional or personal."


Most people tell a story.  Showing requires more of you.  It means finding the colours by showing what you were thinking, feeling, seeing. 


Watch this short video to discover the difference and power of showing someone a story.  You'll hear two examples of the difference of telling and showing someone a story by hearing:

  • Lisa's financial hardships raising her child
  • Being angry
Kim Zinke (aka Gimli Goose)'s insight:

In this short video, we get two powerful examples of what makes a great story.  Lisa outlines it as:

  • Willingness to take risk
  • Being clear & concise with your story
  • A show me story not a tell me story.


To get your story going, identify the state of time it takes place in.  Paint the picture, take me to the environment, set the backdrop.

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5 Things Companies Do That Ruin Storytelling Success | Convince & Convert

5 Things Companies Do That Ruin Storytelling Success | Convince & Convert | How to find and tell your story | Scoop.it

"I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way."


Read the full article to find out more about these five things companies do that can impede storytelling success:

  1. The Complexity Conundrum
  2. The Superhuman Fallacy
  3. Fear of Risk
  4. The Perfect Ending
  5. Hiding Behind a Corporate Veil
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Elderly People Look At Their Younger Reflections In This Beautiful Photo Series By Tom Hussey | Digital Synopsis

Elderly People Look At Their Younger Reflections In This Beautiful Photo Series By Tom Hussey | Digital Synopsis | How to find and tell your story | Scoop.it

"‘Reflections of The Past’ is an award-winning photo series by commercial advertising photographer Tom Hussey. The photographs show an elderly person looking pensively at the reflection of his/her younger self in the mirror. Hussey was inspired by a World War II veteran who said “I can’t believe I’m going to be 80. I feel like I just came back from the war. I look in the mirror and I see this old guy.”"


Read the full article to see more photos from this series that provides an amazing example of visual storytelling. 

Kim Zinke (aka Gimli Goose)'s insight:

What a wonderful perspective!  Who do you see, and what story do you envision, when you see/think about yourself?


Every photo I looked at in this series made me stop and want to find out more about each of these people's stories.  This would be a really fun way to get your family involved in telling their stories.

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Let Your Story Out: How to Construct Great Business Stories | Executive Coaching Concepts

Let Your Story Out: How to Construct Great Business Stories | Executive Coaching Concepts | How to find and tell your story | Scoop.it

"We are hard wired for stories but I don’t think we recognize what a huge reservoir of insights, lessons learned and experiences we have to share with others.


The intent of a story.  Storytellers are, by nature, collaborative and giving and can have three major choices in terms of the intent of telling their story: to inform, to inspire or to provoke.


I believe leaders in organizations need to employ the use of stories more in their communications. The question is how do you do that? How do you construct a good story you can use as a key resource in your bag of leadership tools?"


Read the full article to find out more about these 4 key steps to constructing a great business story:

  1. Make a list of people
  2. Make a list of settings
  3. Write down problems or challenges
  4. Write down lessons learned


Kim Zinke (aka Gimli Goose)'s insight:

There are some additional final tips at the end of the article that are also worth noting:

  • keep your story 5-7 minutes long
  • less is more
  • a good story is not solely about the storyteller
  • and before starting look to the three questions to ask yourself
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Storytelling -- Beyond the Buzz | Huffington Post

Storytelling -- Beyond the Buzz | Huffington Post | How to find and tell your story | Scoop.it

Storytelling - it seems to be one of the hottest buzz words today. Everyone is saying that you must know how to be a good storyteller - but does anyone really know what that means?


Storytelling is the difference between rambling off data and giving it meaning. When we read a good book, we basically devour it - we feel swept into the story, time and space falls away - and it's sad to end it because it's like we're saying goodbye to a good friend. We don't look for 100% historical accuracy, technical data or facts and figures - we just give ourselves over to the experience So how do we take this into our writing, speeches and presentations? Whether you're selling a product, service, startup or even yourself, here are some storytelling tips that anyone can use."


Read the full article to find out why these storytelling tips work and how to use them:

  • Write From Your Audience's Perspective
  • Ideas that Grandma Would Understand
  • Build the Suspense
  • Visualize the Idea
  • Close with a Punch
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7 Storytelling Techniques Used by the Most Inspiring TED Presenters | Visme

7 Storytelling Techniques Used by the Most Inspiring TED Presenters | Visme | How to find and tell your story | Scoop.it

"Not only are they [stories] indispensable tools for novelists, they are useful for presenters, business leaders, marketers, and journalists. They can come in all forms, from slide decks and infographics to videos and static images.


Based on some of my findings of what makes a story captivating, along with advice given by leading experts, here are several ways you can make your next presentation one your audience will never forget."


Read the full article to find out more about these seven storytelling techniques and to see TED talks that exemplify them:

  1. Immerse your audience in a story
  2. Tell a personal story
  3. Create suspense
  4. Bring characters to life
  5. Show. Don’t tell.
  6. Build up to a S.T.A.R. moment
  7. End with a positive takeaway
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Marco Favero's curator insight, July 17, 2015 4:44 AM

aggiungi la tua intuizione ...

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The art of storytelling, according to the founders of StoryCorps and Humans of New York | TED

The art of storytelling, according to the founders of StoryCorps and Humans of New York | TED | How to find and tell your story | Scoop.it

"Between them, Dave Isay, TED Prize winner and founder of StoryCorps, and Brandon Stanton, founder of Humans of New York, have collected more than 75,000 stories from regular people around the world. Isay collects his stories as audio files, while Stanton takes a photo and then interviews his subject — but they’ve both developed fascinating techniques for helping people to open up. They sat down recently to talk about their work and their thoughts on what makes for an honest, open interview environment."


Read the full article to find out more about these tips to draw out stories from your interviewee:

  • A supportive culture breeds good stories.
  • Engage deeply. Interrupt kindly.
  • Trust in people.
  • Do not commodify your stories.
  • If you have a calling, pursue it relentlessly.
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Kajsa Hartig's curator insight, July 13, 2015 5:21 PM

E"ngage deeply. Interrupt kindly. People aren’t very good at knowing how to tell their own stories, says Stanton, and that means that they’re often vague and imprecise. Cutting through that is part of the interviewer’s job." 

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The Big Problem with the Hero’s Journey for Business Storytelling | Maggie Patterson

The Big Problem with the Hero’s Journey for Business Storytelling | Maggie Patterson | How to find and tell your story | Scoop.it

"The very epic nature of The Hero’s Journey makes it problematic for most for us as marketers. Relying on this type of story assumes we have the full attention of our audience as well as the content to make it work.


What if you don’t actually have a strong enough story with all the twists and turns of the Hero’s Journey? Your story falls flat and ends up trying too damn hard.


There are so many ways to tell stories in your business, but if you’re going to use the Hero’s Journey, deconstruct it so you’re not telling an epic story, but a much more bite-sized one.  Every one of the 12 steps of The Hero’s Journey could give you the jumping off point for stories to share in your business."


Read the full article to find out more about these four examples of how to turn the traditional journey into one related to your business or yourself:

  • Ordinary World
  • Call to Adventure
  • Meeting with the Mentor
  • Return with Elixir
Kim Zinke (aka Gimli Goose)'s insight:

The Hero's Journey for business storytelling can be all wrong. It's too epic. Too long. And it assumes your audience cares. I like how this article addresses telling your story in bite-sized bits.

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Starter Exercises for Interactive Storytelling | ProfHacker

Starter Exercises for Interactive Storytelling | ProfHacker | How to find and tell your story | Scoop.it

"When we think about bringing interactive fiction into the classroom we often focus on the technology. I’ve written here about using accessible tools such as Twine, Twine 2.0, Inform 7, and Inklewriter to create everything from games to interactive essays and digital humanities projects. Bringing in software of this type can be a great way to transform an assignment and add procedural literacy outcomes to a range of disciplines. However, before we get into the technology, we need an idea."


Read the full article to find out more about these exercises that provide playful starting points to making interactive narratives:

  • Interactive Fiction Party Game
  • Create Your Own Writing Adventure
  • Existing Generative Games
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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
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Five Common Rookie Storytelling Mistakes | Forbes

Five Common Rookie Storytelling Mistakes | Forbes | How to find and tell your story | Scoop.it

"I’m devoting this post to some of the rookie storytelling mistakes I’ve seen in my 18 years as the President of Public Words Inc. Specifically, in the form of presentations and speeches."


Read the full article to find out more about these five common rookie storytelling mistakes:

  1. In trying for shock value, they deprive their listeners of interest.
  2. In a desire to be authentic, they give us too much information.
  3. In a desire to interest a wide audience, they fail to go deep.
  4. In a fear of self-disclosure, they fail to tell us the most important things.
  5. In a wish to appear successful, they hide their failures.

Via Karen Dietz
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Karen Dietz's curator insight, June 18, 2015 10:01 AM

What a great post! These are seldom talked about storytelling mistakes, so I was thrilled when I found this article by Nick Morgan, writing for Forbes.


Check them out and see if you are doing any of these -- like, maybe going for shock value?


See if you need to tweak your business storytelling with this list.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Rescooped by Kim Zinke (aka Gimli Goose) from Serious Play
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3 Storytelling Tips - From Acclaimed Writer Burt Helm | SlideShare - Ethos3

Learn how to tell stories that will captivate even the most challenging audiences by reading the blog post that gives the complete behind-the-scenes story about this presentation: http://buff.ly/1B8ehRa


View the presentation to find out more about these 3 steps tpo a good story:

  1. Beginning - complication
  2. Middle - therefore & but
  3. End - transformation

Via Ariana Amorim
Kim Zinke (aka Gimli Goose)'s insight:

"Ensure that your story stands out from the crowd. Start your story with a gripping complication, continue with a middle woven together with “therefore” and “but,” and conclude your story with a moment of transformation. Also, remember that product pitches, or funding announcements, are not stories; they’re self-promotional memos. To find a story worth telling, you need to dig deep to uncover moments of transformation. You can do it. Go find your story." ~ Ethos3 blog post

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