Ideally, each medium makes it own unique contribution to the unfolding of the story” (Henry Jenkins, 2006).
Who doesn't like a great entertaining story? Now imagine a story told throughout your daily experience across diverse media types.
While not a new phenomena, transmedia storytelling challenges conventional siloed storytelling by transcending singular form to engage users. Make no bones about it, transmedia represents an experimental form of storytelling. It’s sophisticated, and on the edge.