The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy. The questions that the narrative designer or transmedia storyteller asks herself are:
- What social actions and conversations do I want to stimulate?
- How do I want to engage the audience to produce these social actions?
- What storyworld knowledge will they need to engage in this way?
- Which characters/locations/things hold this knowledge and how/when will it be revealed? (i.e. the character conflicts & events plus audience interaction with the characters/locations/things)
- What’s the impact on the audience when the knowledge it is revealed?
- How can I empower the audience and leverage the momentum from the revelation?
Consequently, much of my work this past year has begun with the questions:
- how will the experience be discovered?
- how will we generate discussion & conversation?
- how will we empower advocates?
- how can we blur the line between marketing and entertainment?
These questions have formed the foundations of my transmedia storytelling and pulled me further into the realm of participatory storytelling and persistent storyworlds. That is, storyworlds that allow audiences to role-play, explore and reflect at their own pace but also sometimes in collaboration or competition with others.